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GROUP 7 Socio-Cultural Tradition
SOCIO-CULTURAL TRADITION Reality is constructed through a
Jalbuena, Francis Ernest process of communicating in Quisao, Patricia Ysabelle group, society, and cultures Saniel, Hamfrey Based on the premise that when Cantara, Vince Viren people communicate they produce Pujanes, Wilfred Benedict and reproduce culture.
SOCIO-CULTURAL TRADITION SOCIO- CULTURAL TRADITION
Contemporary socio-cultural This tradition focuses on patterns of theorists grants even more power interaction between people rather than on to language. individual characteristics or mental models. They claim that it is through the process of communication that Social Interaction + Culture = “reality is produced, maintained, SOCIO-CULTURAL repaired, and transform or stated in the active voice, person-in- PROPONENT conversation co-construct their own LEV VGOTSKY (1896-1934) social worlds. • Father of the Socio-Cultural Tradition When these worlds collide, the • Social interaction is the source of socio-cultural tradition offers help in learning and development which is not bridging the culture gap that exist found solely in the mind of an between “us” and “them”. individual. Interaction constructs our reality. • Humans can be studied or understood Reality constructs our culture. only as a part of a society, culture, or history and not in isolation. Socio Cultural Tradition Interaction process and site in which meanings, roles, rules and Socio-Cultural Tradition cultural values are worked out. Two Poles have emerged within Although individuals do process this tradition: information cognitively, this tradition is much less interested in MICRO COMMUNICATION AND MACRO the individual level of COMMUNICATION communication. This Tradition main concern is the interaction between micro IMPORTANCE OF CULTURE communication and macro Socio-culture scholars thus focus communication practices. on how identity is negotiated from one situation to another. Culture is seen as a significant part 1. SYMBOLIC INTERACTIONISM of what gets made in social From the work of George Herbert interaction. Mead, emphasizes the idea that social structures and meaning is created and COMMUNICATION IN SOCIO-CULTURAL maintained within social interactions. TRADITION Communication is fundamental to the Communication in these tradition is development of the self. typically theorized as a symbolic The self refers to the conscious, process that produces and reflective personality of an individual reproduces shared socio-cultural Group life is premised on cooperative patterns. interaction.
• From our interaction with the community We determine others’ intentions by
using significant symbols. or social groups we are able to understand the world, relate to and create BLUMER’S PRINCIPLES: reality. In the realm of the socio- • Human beings can act towards cultural tradition it is believed that our identities are constructed through social the same things interaction because the we are an • Social interaction plays a primary role. extension of the groups we belong to. • These meanings go through an Socio-Cultural Tradition interpretative process done by the person when he encounters different things. • This tradition agrees with the Asian and MEAD’S PRINCIPLES: Buddhist view that individuals are product of their social –order creation. • Known for the concept ‘I’ and ‘me’
• “The Confucian view that group develop • Me – expectations and attitudes of others • I – the person’s individuality particular norms, rituals, and worldviews and the idea that the social change can • Example – The looking glass self be difficult and disruptive.” 2. SOCIAL CONSTRUCTIONISM VARIATIONS IN THE SOCIO-CULTURAL • originally called the “social TRADITION construction of reality” after the work of Peter Berger and Thomas Luckmann, 1. SYMBOLIC INTERACTIONISM this line of work has been an 2. SOCIAL CONSTRUCTIONISM investigation of how human knowledge 3. SOCIOLINGUISTICS is constructed through social 4. ETHNOGRAPHY interaction. 5. ETHNOMETHODOLOGY • Based on the notion that “reality” is a that required for determining group social construction. membership) • Human beings actively use symbols to 5. ETHNOMETHODOLOGY objectify, circulate, and interpret the Careful observation of micro behaviors in meaningfulness of their environments real situations. and existence. Attributed to sociologist, Harold Garfinkel, 3. SOCIOLINGUISTICS this approach looks at how, in social • Is work from the philosophy of language, interaction, we manage behaviors at actual moments in time. Ludwig Wittgenstein suggests that the meaning of language depends on its use. In communication, ethnomethodology has influenced how we look at conversations, • LANGUAGE GAME- language used in including the ways in which participants ordinary life. manage the back-and-forth flow with ExampleS: language and nonverbal behaviors. When you are give obey and orders Ask and answer questions Describe events • J.L AUSTIN came to refer to the practical use of language as speech acts. “I am who they say I am.” Example: When you speak, you are actually performing an act.
4. ETHNOGRAPHY Observation of how actual social groups come to build meaning through their linguistic and non- linguistic behaviors. Looks at the form of communication used in specific social groups, the words they use and what these mean to the group, as well as the meanings for a behavioral, visual and auditory responses. Regards social actors as simultaneously using multiple channels and codes to create meaningful interaction (such as
