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    Karate Kid

    Uploaded by

    GIA ANNE MICIANO
    This marketing plan proposes a television advertising campaign to promote Karate Kid, a Japanese fusion quick service restaurant. The plan outlines three key elements: 1) Product strategy, which introduces three chicken dishes - Teriyaki, Crispy, and Spicy - with specifications on flavor, texture, weight, color, and odor. 2) Pricing strategy, which prices a large serving of each chicken dish at 130 pesos. 3) Promotional campaign, which will create a TV commercial showcasing the product information, prices, and drinks through footage in the restaurant and a spokesperson promoting the different flavor options. The goal is to reach a wide audience on television and increase awareness of Karate Kid's

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    Karate Kid

    Uploaded by

    GIA ANNE MICIANO
    102 views4 pages
    This marketing plan proposes a television advertising campaign to promote Karate Kid, a Japanese fusion quick service restaurant. The plan outlines three key elements: 1) Product strategy, which introduces three chicken dishes - Teriyaki, Crispy, and Spicy - with specifications on flavor, texture, weight, color, and odor. 2) Pricing strategy, which prices a large serving of each chicken dish at 130 pesos. 3) Promotional campaign, which will create a TV commercial showcasing the product information, prices, and drinks through footage in the restaurant and a spokesperson promoting the different flavor options. The goal is to reach a wide audience on television and increase awareness of Karate Kid's

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    Marketing plan

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    This marketing plan proposes a television advertising campaign to promote Karate Kid, a Japanese fusion quick service restaurant. The plan outlines three key elements: 1) Product strategy, which introduces three chicken dishes - Teriyaki, Crispy, and Spicy - with specifications on flavor, texture, weight, color, and odor. 2) Pricing strategy, which prices a large serving of each chicken dish at 130 pesos. 3) Promotional campaign, which will create a TV commercial showcasing the product information, prices, and drinks through footage in the restaurant and a spokesperson promoting the different flavor options. The goal is to reach a wide audience on television and increase awareness of Karate Kid's

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    102 views4 pages

    Karate Kid

    Uploaded by

    GIA ANNE MICIANO
    This marketing plan proposes a television advertising campaign to promote Karate Kid, a Japanese fusion quick service restaurant. The plan outlines three key elements: 1) Product strategy, which introduces three chicken dishes - Teriyaki, Crispy, and Spicy - with specifications on flavor, texture, weight, color, and odor. 2) Pricing strategy, which prices a large serving of each chicken dish at 130 pesos. 3) Promotional campaign, which will create a TV commercial showcasing the product information, prices, and drinks through footage in the restaurant and a spokesperson promoting the different flavor options. The goal is to reach a wide audience on television and increase awareness of Karate Kid's

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    © All Rights Reserved
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    You are on page 1of 4

    Introduction/Background

    In this Marketing Plan the proponents will show how promotional campaign can be done
    through television advertisement and what will be the process of putting an advertisement
    through television and how much will be the cost for promoting a product through television
    advertisement. In this plan, the proponents will determine a lot of possible ways in order for
    the target market to be aware about the business’ products and services. This marketing plan is
    made for the business called “Karate Kid”.
    KARATEKID (TERIYAKI.TEPPANYAKI.BURGER.PASTA), is the country’s first Japanese fusion quick
    service restaurant started in 4th level of Robinsons Place Manila in September of 2002.
    KARATEKID offers a wide variety of great tasting dishes such as Beef Teriyaki, Chicken Katsudon,
    Pork Tonkatsu, Beef Gyudon, Sizzling Teppanyaki, Super Chop, Maki, Sushi, Sashimi, Ramen
    Noodles and more at very affordable prices.
    The name Karate Kid (KK) was inspired by the Japanese Anime Cartoons thus, making it
    appealing to the young professionals, kids and young families. It is the first quick service
    restaurant that offers “Rice All You Can” and Bottomless Kido Punch Tea, Karate Kid’s signature
    drink. Serving the B and C market, Karate Kid already has a following of satisfied customers
    searching for an array of Japanese dishes that truly satisfy the appetite.

    I. Product Strategy
    Prototype
    Chicken Teriyaki
    Spicy Chicken

    Crispy Chicken
    Product Specification

    FLAVOR TEXTURE WEIGHT COLOR ODOR

    TERIYAKI Saucy 250g Reddish brown Sweet

    CRISPY Crunchy/Crispy 250g Golden Brown Fried

    SPICY Saucy 250g Red Spicy

    II. Pricing strategy


    X-Large Chicken
    Spicy 130
    Crispy 130
    Teriyaki 130

    III. Promotional Campaign


    The medium chosen for the promotional campaign is through television in order to
    reach a lot of audience. The TV commercial will showcase the product’s information like the
    price, texture, weight, odor and as well as the different flavors available. The proponents are
    aware about what will be the expense and how much will be the total cost to promote the
    product.
    In this TV commercial the proponents will film a commercial in the Karate Kid restaurant and in
    the film, it will show about the product’s different flavors, prices, and drinks. The proponents
    will also have an actor/actress to present and promote the product.

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