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Taller, stronger, sharper; Everyday growth everyday Horlicks; The Great Family
Tagline/ Slogan
Nourisher
USP Horlicks is available for toddlers, growing kids, women and mothers
Horlicks STP
Target Group Urban kids and families from the middle & upper class
Horlicks Competition
Complan
Category Beverages
Complan STP
Target Group Young growing children from the middle and upper class
Positioning The COMplete PLANned Food for growing children
Complan Competition
Cadbury's
Bournvita
Target Group Young growing children from the middle and upper class