Internship Report New

INTERNSHIP
REPORT
MASTER Plastic & Films Private limited.
Master Plastic Films Ind. (PVT) Ltd
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Supervised By:
Sir SHAFIQ-U-REHMAN
Lecturer
Commerce Department of UOS
Signature: ……………………………………………
ON
MASTER PLASTIC FILMS INDUSTRIES LTD.
Submitted to:
SIR
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PRESENTED BY:
Name MUHAMMAD TANZEEL

Roll no MCMF17R24
M.COM. FINANCE
SESSION 2017-2019
UNIVERSITY OF SARGODHA
DEDICATED
TO
“GHAR-E-HIRA” from where the perfect journey of complete knowledge and
understanding starts through the Most BELOVED PERSON (S.A.W.W) of the
Most LOVING CREATOR”.
ACKNOWLEDGEMENT
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Acknowledgement:
First of all, I am greatly thankful to my Allah Almighty who has given me strength and
resources to reach at this stage of life and then my instructors helped me very much and
encouraged me in my studies. Finally, I am especially thankful for the staff members of Master
Plastic films Industries who helped me and trained me learning about many aspects of
professional life. This was not possible for me to get this report done without the help of staff
members
NAME MUHAMMAD TANZEEL
ROLL NO MCMF17R24
INTRODUCTION TO REPORT
The core objective of preparing this report is to express my learning during the 8 weaks
period of internship. This is the mirror of my practical exposure that is originated
through time spent in “Master PLASTIC FILMS Ltd.”
The report is about its products, field of activities and its financial analysis. In the
report, SWOT analysis is conducted so that I may able to give an authenticated
approach to problems faced by the company. When I conduct comparative analysis of
operations, products offered and funds used, I found it far better as compared to other
company working in Gujranwala.
Management style is somewhat participative and its culture is friendly and cooperative.
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I learnt a lot of different fields, and organizational behavi or in real world phenomenon
which gave me practical knowledge of what I have studied theoretical in M.COM
Program.
TABLE OF CONTENTS
Acknowledgement……………………………………………………...
Executive Summary…………………………………………………….
Introduction…………………………………………………………….
History………………………………………………………………….
Vision Statement……………………………………………………….
Mission Statement……………………………………………………...
Products & Services…………………………………………………….
Organizational Structure………………………………………………..
Organizational Profile…………………………………………………..
Company’s Departments……………………………………………….
Accounts & Finance Department……………………………………….
Internship Work experience…………………………………………….
Supervisor Detail………………………………………………………...
Department Work Experience…………………………………………..
Weekly Schedules……………………………………………………….
Summary Of the Internship......................................................................
Skills & Qualifications…………………………………………………..
Responsibilities…………………………………………………………..
Influence on Future Career……………………………………………...
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Financial Statements……………………………………………………..
Balance Sheet…………………………………………………………….
Profit & Loss Account…………………………………………………...
Financial Analysis………………………………………………………..
Liquidity Ratio……………………………………………………………
Solvency Ratio……………………………………………………………
Activity Ratio……………………………………………………………..
Profitability Ratio…………………………………………………………
SWOT Analysis…………………………………………………………..
4 P’s analysis……………………………………………………………...
Conclusions………………………………………………………………
Recommendations………………………………………………………..
EXECUTIVE SUMMARY
Executive summary:
Master Plastic Films Industries is a part of Master group of companies, for the business of
production of plastic films. Management of Master plastic is based on public and private
partnership.
My intention of internship was to study and learn about the management and ways of managers
to face the challenges of the organization and I tried my level best in several departments of the
organization like customer care services, marketing, administration and human resource
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management and I learned a lot from the experience about those departments. I spent short
period in these departments and tried to finish my assigned works with full efforts. These were
those tasks which were assigned to me by my managers and who have been very polite and
helpful throughout the period of my internship in Master plastic films.
In my internship report, I have briefly discussed about the Master Plastic films Industries’
introduction, history, hierarchy, their product lines and competitors. Then mentioned brief
introduction of all departments, comments on organization structure, showed the training period,
program and procedures, all management functions and learning which I experienced during the
internship period, descriptions of SWOT Analysis for the organization and Critical Analysis as
well. Discussed the future prospects of organization, made conclusion according to my
observational knowledge and gave the recommendation for improvement and betterment of
organization. Reference and source which I used to make my internship report are also
mentioned and annexes of Master Plastic films Industries are attached as required. During
internship I spent good time and learnt to manage the different situations. My experience in
Master Plastic films Industries was very memorable and full of learning.
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A QUALITY CONSCIOUS COMPANY
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INTRODUCTION
Master, today, is known as one of the leading sanitary fitting & ceramic tiles, porcelain,
double fire wall tiles and floor tiles with the brands. Master is on the cutting edge with
innovative new products that make your home beautiful and your life easier. Explore these
exciting new products from Master- an ideal combination of function, reliability and style.
Master is engaged in producing top order sanitary fittings & tiles & stainless steel in South Asia.
Recognition of its achievements in quality products are manifested in the form of the ISO 9002
certification. The success tale spread well over 37 years when Master produced started producing
tiles products in Pakistan. Later on Master started producing Sanitary products. Keeping in view
the requirements and purchasing power of all the segments of the society Master has introduced
different types of sanitary fitting and tiles to meet their demands. Master has the honor to
produce complete variety of sanitary fittings and tiles for the first time in Pakistan. In Pakistan
Master has not only introduced a large range of sanitary fittings as well as tiles, but in different
sizes and values as well.
It was an instant success' due to its design, effectiveness and affordable price amongst the
consumers. Similarly the complete range of Master sanitary fittings is of international standard.
There are different sizes, colors.
Master enjoyed a sense of superiority over similar products in the open market. The objective is,
however, to offer consumers products of international quality at affordable price and this can be
judge by the fact that they are being exported to Saudi Arabia, Dubai, Bangla Desh, Sri Lanka
,Myanmar ,Oman ,Qatar, Sharjah and Bahrain from the last so many years, and their demand is
growing day by day. The success story of Master is due to its chairman Sheikh Mahmood Iqbal
while General Manager Mr. Ellio Russo looks after the production aspects of the factory. He has
a critical approach towards the products and their prices offered by their competitors.
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Sheikh Mehmood Iqbal, Chairman of Master has played a leading role in the marketing
aspects of the products. He is fully aware of modern trends in the International Markets. It
will not be out of place to mention the services of Mr. M. Javed Iqbal, Mr. Sheikh Akbar,
and Mr. S. Asghar, that is looking after different departments of Master These four young
fellows with their higher education and thriving on the experience of their seniors have
produced excellent results. Apart from looking after the affairs of factory, chairman Sheikh
Mehmood Iqbal is equally paying his attention towards religious affairs and social works.
Why this organization?

Following are the reasons due to which I choose MASTER PLASTIC FILMS LTD. for
internship program of 8 weeks:
 Fitting the fundamentals required for internship program

 Renowned organization
 Appealing environment
 Effective Evaluation Procedure
 Employer Takeaway
 Detailed Directions
 Have Reference
 Dealing at international level
 Future career
 & personal interest
Organizational Aims and Objectives

 To meet & exceed our customers requirements.
 Total compliance with the applicable standards.
 Reduction of waste at every level and function.
 Continuous Employee’s development.
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 Continual improvement throughout the company.
AN OVERVIEW
History Of The Organization

It’s a story of three decades, more than quarter of a century. It’s a tale of a dream realized against
all odds. It’s a matter of a commitment which really mattered. It’s an account of an uphill task
converted into mere peanuts through a clear vision, narrow focus, sheer dedication, meticulous
hard work, consistent belief and constant quest for excellence.
Starting in 1982 as a small setup with big dreams, high ideals and honest commitments, Master
today, stands as an unprecedented leader in world class wall and floor tiles, sanitary fittings and
plastic accessories along with a host of other high quality products.
1982:
Launched as company manufacturing and marketing high quality sanitary fittings, with clarity of
concepts, the target at that time was to provide a well coordinated complete bathroom to our
customers.
1987:
Established as the pioneer and market leader in world class sanitary fittings, Master introduced
the concept of matching bathroom accessories in technical collaboration of England and
Germany.
1995:
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At a time when the market was flooded with imported wall tiles as the only quality option, as
they called it, Master once again took the lead. Based on the world’s top of the line Italian
technology, Master launched its range of double fast fired wall tiles. Far superior in quality and
aesthetic values than imported ones, Master plastic took the market by storm and instantly gained
a major share of the market.
2000:
Master plastic were such a tremendous hit in the market, to meet the increasing demands,
production capacities had to be tripled in the year 2000. Same year, Master added up world’s
best plant and acquired best recipes for in house production of tiles raw materials including frits
and colors. These advanced recipes in frits and colors resulted in giving an entire new look to the
product appearance, quality and finish. Adding endless possibilities to the imagination of our
valued customers, Master introduced a range of decorative tiles including strips, trims, motives,
panels and mosaics.
To facilitate the customers in better applications and maximizing their benefit, Master provided
its own brand of quality grout and adhesives.
2005: Master Granite Tiles!
Bringing a true revolution in the tile industry, this was the year when Master proudly introduced
Granite tiles, which were by their quality standards, second to none in the world. The years that
followed witnessed an innovative approach setting new benchmarks in product quality, range
spread, availability through a wider network and a bundle of value added services like customer
awareness and guidance campaigns, unmatched after sales service and complaint handling.
Diversified Portfolio….
In addition to the above product line developed with a commitment to give complete home to our
valued customers, the group has also diversified in other different avenues of business while
maintaining the quality which is its hallmark. In the process of diversification, following product
lines are being produced
Z & j Hygienic Products (Pvt.) Ltd was established for the manufacturing of Baby Diapers and
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Feminine Sanitary Napkins. In 1999, the company imported the world’s latest and completely
automatic plant from Italy. The baby diapers produced by this plant gained instant popularity
among customers due to their high quality and great affordability. Today it is a leading brand in
the Baby Diapers market of Pakistan
Master Plastic Pack Limited This latest technology based plant produces the quality CPP(Cast
Polypropylene) and other films for food packaging, diaper manufacturing and other packaging.
Master Ballpoint Pen Industries (Pvt.) Ltd The new step in diversification was the writing
instruments in which Master Group had planned and strived to attain excellence. Master had
inaugurated its latest unit under the banner of Master Ballpoint Pen Industries (PVT) Limited in
the field of writing instruments. Our Ballpoint unit is really state-of -art, we have purchased the
best machines from Europe and have not left any stone unturned to bring latest technology, this
is reason that our plant initially capable to produce 1.5 million writing instruments per day, while
future is yet to come
Vision Statement
Master’s vision is to lead the market with innovations in product development to

improve the quality of life and lifestyle of its customers.
While ensuring quality production and meaningful after sales support
Our foremost aim is to think big, be the pace setter and modernizer. Being the market leader in
Sanitary Fittings and tiles, we have concrete plans to replicate our best practices in every of our
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offerings, across the region. It is the VISION that every employee of the organization is clear
about.
Mission Statement
“Adapting to rapidly developing technologies and meaningful investment in human
resource training.
Master will strive to maintain as edge through provision of unmatched products and
services to its customers at a competitive price.”
Master uses the best prevalent tools to win and maintain the satisfaction trust and loyalty of its valued
customers. Quality, Delivery and Innovation are the core elements of our philosophy. Stake holders at
every level strive to maintain the status quo of the company, to deliver the best. Continues struggle with
commitment is technique to accomplish this MISSION.
Nature Of The Organization
The MASTER PLASTIS FILMS Ltd. is Private owned organization.
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Product Lines and Services

Master Group of Industries is dealing in following product lines:
 Master plastic (Floor & Wall)

 Master PPRC Pipes & Fitings
 Master Sanitary Fittings
 Master Stationary
 Master Beverages
 Master City (Housing Scheme)
MASTER PLASTIC PRODUCT
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MASTER SANITARY FITTINGS
Art: 111, Double Lever Art: 110, Single Lever Art: 112, Single Lever Bath Art: 114, Single Lever
Basin Mixer Bath Hand Shower Wall Shower Bidet Mixer
MASTER PPRC PIPES & FITTINGS
MASTER
STAT
IONA
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RY
MASTER BEVRAGES
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MASTER CITY (Housing Scheme)
ORGANIZATIONAL STRUCTURE
Master is market leader in Sanitary ware & ceramic tiles, till today, given the presence of numerous
local and foreign brands in Pakistani Market... Master Spans following divisions:
Chairman
Master PLASTIC FILMS Master bevrages industry ltd Master city

industry Ltd.
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Master Organizational Hierarchy:
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Office Shopfloor
General
Manager
Assistant General Assistant General

Manager Manager
Manager Manager
Section Manager Section Manager
Specialist Group Leader

Engineer
Lead Team Leader

Administrator
Team Member
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Finance Department:
General Manger
Finance Manager Accounts Manager
HR and Administration:
General Manager
Human Resources Administration
- Time Keeping - Canteen

- Salaries & Wages - Hospital
- Building Maintained - Legal cases
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- Trade Mark - Area Maintained
Security Department:
Security
Manager
Security Gate Premises Residence

Staff Keeper s
Sales and Marketing Department:
Country Manager
Dealers Sales Managers
Production Department:
 Tool Shop
 Molding Shop
 Die Maintenance Shop
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 Sheet Shop
 Body Shop
 Winding Shop
 Assembly
 Dryer shop
Store Department:
 Store
 Procurement Store for Final Goods
Company’s Profile
Name of the company Master Plastic films Ltd.
Chairman & Chief Executive: Mr. Sheikh Iqbal
Managing Directors: Mr. Sheikh Akbar and Mr. Sheikh M. Asghar
General Manager Mr. Elio Russo
SENIOR MANAGERS:
Production Manager: Mr. M. Anwar Khan
Sales & Marketing Manager : Mr. Mehmood-ul-Hassan
HR Manager: Mr. Umar Bilal
Quality & Control Manager: Safeer Hussain Khan
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Finance Manager: Mr. Amir Bashir
IT Manager: Mr. Ateeq Khalid
Purchase Manager: Mr. Rehman Majeed
Display center: Mr. Waqas
Views on organizational structure
The structure of the organization is mechanistic. By passing is flow very fluently in MASTER
PLASTIC FILMS Ltd. because most of the workers can directly contact to the Top Management
and Top Management is also check directly every employee’s performance and assigns duties
according to their specialization. Organization maintains span of control of every employee
which means who report to whom, all the decision flow from top to bottom.
Number Of Employees
RECOMMENDED WORKERS LIST, MASTER PLASTIC
Serial Name of the Number Serial Name of the Department Number
no# Department of no# Of
employees Employees
1. Staff floor + wall in 22 19. Polish squaring & size 48
charge control
2. Security guard 35 20. Go down, loading &lifter 9
3. Driver in charge 10 21. Lifter driver, loading 6
4. Time office 8 22. Designing 7
5. Power House 6 23. Cutting tile 5
6. Mechanical Plant 14 24. Auto + manual TGV 6
maintenance
7. Press including Dryer 28 25. Glaze maintenance 9
8. Dye shop 12 26. Glaze line 58
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9. Fabrication shop 4 27. Ruler grinder 4

10. Maintenance polish 13 28. Kiln 45
line
11. Greece & oil, auto 9 29. S.Complaint, DPR 8
workshop, plumber
and compressor
12. GPD 22 30. S. Line 72
13. Coal plant single 10 31. Sweeper MG 7
14. Screen lab ceramics 3+4 32 Production quality 20
lab supervisor
Process control
Size control
Polish quality
Quality kiln
15. Electrical maintenance, 19 33 Store 8
electrical, motor
winder, chiller &
single face
16. Dry ball mills 31 34 Carriage driver 3
17. Slip House 29 35 Extra 5
18. Spray drier 35 36 - -
Total number of Employees = 634
MASTER HEAD Office:
Hafeeza Tufail Building Gujranwala,Pakistan.
Company’s Departments
1. Accounts & Finance Department
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2. Purchase Department
3. Production Department
4. Quality Control Department
5. Sales & Marketing Department
6. Information Technology Department
7. Import / Export Department Store Department
8. Store Department
DEPARTMENTAL HIERARCHY
Chairman
Managing Director
Executive Director
ACCOUNTS & FINANCE DEPARTMENT
Accounts & Sales &

MASTER PLASTIC
Finance FILMS’S ACCOUNTING CYCLE Marketing
Department Department
Accounting cycle is a complete sequence of accounting procedures that is required to be repeated
in the same order during each accounting period.
IT Their accounting cycle includes.
Purchase Department Quality Control
RecordingDepartment Department
First transactions are recorded in the journal or books of original entry through vouchers when
they take place.
Import/Export
Classifying Store Production
Department Department Department
All entries in the journal or books of original entry are posted to the appropriate ledger accounts
to find out at a glance the total effect of all such transactions in a particular account.
Summarizing
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At the last stage is to prepare the trial balance and final accounts with a view to calculate the
profit or loss made during a trading period and prepare balance sheet to know the financial
position of the business on a particular date.
ACCOUNTING CYCLE
BALANCE SHEET
TRIAL BALANCE
GENERAL LEDGER
Trading Debtors Local Supplier

Profit & Loss Ledger Customer Ledger
Account Ledger
Ledger
Bank Book Cash Book Journal
Bank Cash Journal

Vouchers Vouchers Vouchers
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Bank Cash Journal

Transaction Transactions Transaction
TRANSACTION
Any dealing between two persons is a transaction. It may relate to
 Purchase
 Sale
 Receipt of cash
 Payment of cash
Kinds of Transaction
 Cash transaction
 Credit transaction
Vouchers
Vouchers are documents containing evidence of payments and receipts.
The following types of vouchers are used in MASTER PLASTIC FILMS Ltd.
 Bank voucher (B/P & B/R vouchers)

 Cash voucher
 Journal voucher
Bank Voucher
Bank voucher is relating to the payment by bank. When payment is made bank is credit and the
party is debited. When received is made than bank is debit and the party is credited.
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Cash Voucher
The voucher is a documentary evidence of cash transaction. The cash voucher is issued for any
cash payment.
Journal Voucher
The journal voucher is to be created when transaction which are not for any payment or when
there is nothing any cash involvement like depreciation, prepaid insurance credit transactions etc.
Sales Invoice
Accounts department also receives the cash against sales. The sales department makes the
function about sales. Accounts department receives the invoice of cash and bank voucher for
making entry of sales.
Payments
The accounts department makes following types of payments.
 Supplier Payment
 Other Payments
Supplier Payments
There are number of suppliers who provide different types of supplies to MASTER. The
procedure of payment is formal one the accountant when receives the bills from the supplier
and the P.O (purchase order) which is supplied by the purchase department.
Other Payments
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The other payments are of such nature.
a) Payment of Freight Charges

The payment is made to the transporters like truck drivers through account department. It is good
sign for the company that mostly cash payments, carries small amount. The truck drivers receive
the receipt of delivery of goods from the store department and submit it to the accounts
department the accounts department also receives a copy of such receipt and then the payment is
made to the truck driver after deducting 2% income tax.
b) Advances
The advance is also made to suppliers through accounts department. The accounts department in
making the advances also determines the credit worthiness and financial limitations.
Cash book
The cashbook is a book of original entry in which transactions relating only to cash receipts and
payments are recorded in detail.
Kinds of Cash Book
 Single column cash book

 Double column cash book
 Three column cash book
MASTER PLASTIC FILMS Ltd. use single column cashbook. First, they calculate the number
of vouchers under the specific heads. Some common heads are advertisement, cartage,
conveyance charges, and employees travelling, Medical aid, printing and stationery, staff and
labor welfare etc. and then leave number of required lines blank under the specific heads. After
this procedure, write the entries in cashbook relating to cash under the specific heads.
Balance of Cash Book
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After a specific period, cashbook is balanced by subtracting credit side from the debit side.
Method of Posting
 Opening and closing balances are not posted.

 The items appearing in the debit side (receipt side) of the cashbook will be posted to the
credit of the respective accounts in the ledger.
 The reverse will be the case for the entries appearing on the credit side (payment side) of
the cash book will be posted to the debit of the respective accounts in the ledger.
Bank book
Accounts departments also maintain the bankbook. Mostly all the payments of MASTER
PLASTIC FILMS Ltd. are made through cheques and as all of its sales relate to exports the
recoveries of sales are also made through cheques. All receipts and payments through bank are
recorded in the bankbook. At the end of each month this bankbook is compared with the bank
statement provided by the banks after comparing the two statements accountant prepares the
bank reconciliation statement to correct the differences between the two books.
Procedure of entry
 All receipts are recorded in the debit side in the amount column, bank commission,
income tax withholding etc. To complete the effect of double entry the credit of this entry
is recorded in the credit side of the bankbook other than the amount column.
 All payments are recorded in the credit side in the amount column and to complete the
effect of double entry the debit of this entry is recorded in the debit side other than the
amount column of bankbook.
Method of posting
 Reverse will be the case for the entries appearing on the credit side of the opening and
closing balances are not posted.
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 The items appearing in the debit side of the bankbook will be posted to the credit of the
respective accounts in the ledger. Bank commission is posted in profit and loss ledger and
income tax withholding is posted in General Ledger.
 The bankbook will be posted to the debit of the respective accounts in the ledger.
Bank Reconciliation Statement
Bank reconciliation statement is prepared periodically in order to find out reasons for
disagreement between the bank passbook and the bankbook. The balance shown by bankbook
should always agree with the balance shown by the bank passbook because the bank passbook is
a true copy of the customer account in the bank ledger.
Reasons for disagreement
 Uncollected or uncredited cheques

 Unpresented cheques
 Deposits in transit
 Amount received by bank on our behalf
 Amount paid by bank on our behalf
 Errors and omissions
 Cheque received entered twice
 Error of transposition of figures
 Cheque omitted to be paid into bank
 Cheque deposited into bank but not entered cashbook.
RULES FOR ASCERTAINING THE CAUSES OF DISCREPANCY
 First, check the bankbook debits and credits shown in the passbook. Items appearing
in both should be ticked.
 Check the unchecked items in the bankbook. These are the items, which are recorded
into bankbook but not into the passbook.
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 Similarly check the unchecked items in the passbook these items appear in pass book
but not entered in bankbook.
After all the steps are applied, prepare a bank reconciliation statement.
The following items will always be deducted from the debit balance of cashbook or passbook
and in case of credit balance the treatment will be reversed.
 Not credited cheques or not cleared cheques or uncollected cheques.

 Omitted cheques
 Dishonored cheques
 Any amount debited by the bank
 Any payment like interest, commission, rent, discounts wages, salaries, etc.
 Any amount wrongly debited.
 Any amount entered twice on the debit side.
 Any amount or cheque is in transit at the reconciliation date.
 Debit side or the cashbook is overcastted or over added.
Journal
It is a book of original entry. It records the effects of business transactions in order of

date by analyzing each transaction into debit and credit with a view to facilitating their
posting in to ledgers.
Procedure of writing journal
 In journal, book entries are recorded with the help of journal voucher.
 To write first the name of the account debited and next the account credited by
taking one line for each account.
 To write the same amount against the account debited and the account credited in
their respective columns.
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Posting
When these entries are posted write page number of the ledger against the debit account
and credit account.
J.V (journal voucher)
Expense account (debit) Amount
Party account( credit) Amount
Expense account is debited because company has incurred certain expense. Party is
credited because payment is going to be made to him.
B.P.V (bank payment voucher)
Party account (debited) Amount
Bank(credited) Amount
Tax Amount
NOTE: Deduction of tax is made at source under the section 50 of

the income tax ordinance 1979.
INTERNSHIP WORK EXPERIENCE

As everybody knows that "Knowledge without practice is sterile "In order to give to this idea an
Internship program of 6 weak has been arranged. Internship is an important part for the degree of
M.COM (Hons) so depending upon my Specialization and interest I started my Internship in
Marketing Department of MASTER PLASTIC FILMS (Pvt.) Ltd. It is an important part of
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learning during the M.COM, I learnt much out of this internship, Different concepts that I have
only studied in the books so for was there in the actual life. But at the same time I feel that the
theory is totally different from the practical but it was just for a moment and then I realized that
theory is the base of all the practical work in the organization only the difference is the style of
implementation of the organizations.
Supervisor Details
In this company each department is governed by director, so marketing director was the head
of the marketing department. Under director the marketing manager was managing the
marketing department. But first we start working in account & finance department.
In the accounts department one is Chief Accountant name Mr. Arslan Anwar Nadeem who control the
accounts department, one is manager accounts and two assistants who work under the guidance of
Chief Accountant. The Chief accountant in this department is a very cooperative person. He was a very
skilled and knowledgeable person and had a lot of knowledge and experience of Accounting. He
supervised my tasks. He told me about annual reports. He told me about balance sheet, income
statement, and guide me that accounting department is responsible to collect data and prepare financial
statements i.e. retained earning statement or profit and loss account and statement of the change in
financial position.
Department Work Experience:

I did my M.COM in Finance so I decided to do the internship in the Marketing department
because internship only available in Marketing department. Due to this reason I decided to select
the Marketing department of Master PLASTIC FILMS Ltd. I have been working in Marketing
Department of MASTER PLASTIC FILMS Ltd. as an internee for 8 weeks. Although an
Internee is not a permanent employee of the company but can get a lot of knowledge and skills in
this very short period and so did I. I took it as opportunity for me and my career and tried to
acquire as many skills as I could. The management and other staff of my department have been
very cooperative and guided me throughout my internship period. They treated me like the
employee of the company and took my full time to work in the company for me to get used to of
working in an organization. It was for the first time in my life when I felt that there are some
practical and reasonable assignments in front of me and I tried to accomplish each and every task
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with full of my responsibilities and capabilities. Because of commerce student, first they send us
to the account & finance department.
Weekly Schedules
During the internship in Master plastic & Ceramic Ltd. Some duties and responsibilities were
assigned to me and I have to complete these tasks with my full attention and responsibilities.
Here I am giving detail of these duties and responsibilities on weekly basis:
1 Weak:
Purchase register:
Purchase register is used to record purchases of the organization. These purchases include local
purchases as well as imported goods. In case of local purchases following information is
recorded in the “Purchase Register”:
 Date
 Name of supplier
 Address
 Description
 Quantity
 Rate
 Value
 Sales tax
 Value including sales tax
2nd Weak: In Purchase Department
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After working in account & finance department we go to the purchase department for getting
knowledge.
Purchase department worries about getting supplies and materials timely to meet the
requirements of production. Purchase demand is generated from store manager on the basis
of production requirement and stock situation. The copy of purchase demand is moved to
Purchase manager after the approval (signature) of Director. Purchase manager generates a
Purchase order from the Master Software to the concerned party according to predefined
terms and conditions again after the approval of Director (signature). When the purchased items
enter into gate it is first responsibility of gate keeper to record the each and every item into gate
register. They tell us how purchase is made.
1) Demand Requisition
. The demand requisite consist of the
 Items Quantity
 Items Description
 Required Time of arrival
 Items Code
 Concerning Shop of Production
 And other attributes
After preparing the demand order the store send the order to the purchase department for the
items mentioned.
2) Purchase Analysis
This purchase may be
A. Local Purchase
B. Purchase From The Party
3) Preparation of Purchase Order (P.O)
After, the above all matter settled the purchase
manager prepare the purchase order for the party name to whom goods are purchased
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 Normally the purchase order consist of the following attributes

 Purchase Reference Number
 Ordering Date
 Deliver Date
 Items Description
 Items Quantity
 Items Price which is Confirmed at the time of order
 And other necessary thing if any
3rd Weak: Arrival of Purchase Items & their Treatment

A-Verifying At the Main Gate
When the consignment of purchase items arrived at the MASTER PLASTIC FILMS LTD. First
of all at the main gate, the office boy verify the items, whether these items as per the purchase
order & inform to the purchase department that the consignment are arrived for the specific
purchase order.
B-First Entry Receipt
When the goods arrived at the production area. At the main gate of the production building the
purchase item are recorded and one slip of these record is prepared. That first entry receipt is
send to the purchase department. This receipt slip is the proof that the purchase as per demand
and ready to store office.
C-Goods Receipt Memo (GRM)
When the purchased items are sent to the store. The store inspects the items according to their
demand order and if these are as per demand order. Then store office prepares the goods receipt
memo, which it the proof that the purchased items are reach to their actual destination. The
goods receipt memo prepared and send to the purchase department.
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Bill Processing (Purchase Verification)
When all the above process is complete. The purchase manager collects the following documents
 Sale Invoice (Bill)

 Goods Receipt Memo
 First Entry Gate Receipt
These documents are collected by the purchase manager and verifying by the General Manger.
The GM process the bill by checking the following things
 Physically inspect the arrival items in the store

 Matching it with the first entry receipt
 With keeping in view the sale invoice
4th Weak: SALES & MARKETING DEPARTMENT

After working in purchase department we send to the sales & Marketing department to get
experience about our marketing speciation. The function of Sales & Marketing department is
very important in MASTER PLASTIC FILMS Ltd. The operation of the department is as under.
In marketing department we learn about
Process of the sale department
Any company wants to purchase the tiles from the company, send their purchase order along
with required type of the items, such as their ratio, quantity and so on.
A-Contact of the purchase order
 Purchase order no
 Date of the purchase order
 Articles description
 Shipment way
 Packing order
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 Delivery mode
 Payment information such as (after six week from the delivery)
 Special instruction about the purchase
To keep in the mind of the instruction of the client the company prepares a document for the
production of the required demand a contact review summary.
B-Attribute of the contact review summary/form
 Customer name
 Order no according to own record
 Order date
 Serial number of the order
 Description of the items
 Codes of the items which the company generates for their own convenience
 Quantity of the order
 Price of the items
 Discount if any
 Net value of the order
 Delivery commitment (in days)
Contract Review
 Available in the stock

 Raw material available
 Venders available
 Meet due date
 Order approval
5th Weak: C-Work Order
After the preparation of the contact review summary the work order form is prepared. This from
instruct the shop supervisors to manufacture the items as per the contact review summary.
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D-Delivery Challan
When the required work shop manufacture items according to the work order, then it prepares
the delivery Challan for the produced goods.
Normally six copies of the delivery Challan is prepared
 One for filling own record

 One for sales officer record
 One for the work shop
 One for the company to whom the goods sale
E-Preparation of the invoice for the party

 When the delivery from received for the workshop to the sale department, then the sale
officer prepare the invoice for the party to whom the goods sold.
F-Recording of the Sale
When all the above process is complete then the sale officer record the sale in the computerized
accounting software of the company
G-Form (Export)
Export form is prepared by the department which contains quantity and description of the goods,
the value of the goods exported, name and address of the importers, G-I-R No., export
registration no with date.
6th Weak: How to make Marketing Strategies
In our last week I learn about the marketing strategies that how the Master make his strategies.
1) First they review the previous sale of the company and then make analysis.
2) Then they set the target that how much the sale target of the year.
3) Then according to the analysis they make strategies of marketing.
4) They make ads of the product and publish them online to their website.
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5) The Master tile is so famous that this company doesn’t need any kind of introduction.
6) The marketing manager review all the work of the marketing department and than make
analysis.
7) When they are making some strategies they gather all the department and ask them about
contribute their ideas in making strategies.
8) All the employees of the marketing department provide their suggestions about the
strategies.
9) After making the strategy they analysis all the thing like, this will give us profit or not? It
will be successful or not?
10) After making analysis of the strategy they apply the strategy.
11) The Master use penetration marketing strategy of price.
SUMMARY OF INTERNSHIP
Skills and Qualification
To do any type of job a number of skills and abilities are necessary and when this job is
professional then a man should perfect and have a lot of skills and abilities to perform any type
of the task. In human resources field a man should be in proper dressing, well presentation
power, can handle the workers and punctual. Same like these I did the job in the Account
department and following are some of the skills needed and acquired:
 Relevant knowledge of the field is necessary.

 The first and necessary skill required for marketing job is to have the ability to make and
analyze any type of problem. Thus analysis ability should be strong.
 Ability to operate the Microsoft Office
 One should have the ability of long hours working as well as remaining cool all the time.
 A marketing Officer should have strong Communication Power so that seniors can be
convinced on a particular event.
 Proper Dressing is essential for every field of life to look presentable.
 A Marketing manager should have the skill to operate in new strategies and dynamic
environment.
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 For the job of Marketing Department, one should have strong stamina and have the
power to figure out the situation quickly.
 Disturbance handler ability should also be met.
Responsibilities
Following are the responsibilities assigned to me during my internship at Master PLASTIC

FILMS Ltd:
 My primary duty was to assist my boss who was the Chief Marketing.
 Preparation of different types of vouchers i.e. journal vouchers, bank vouchers and cash
vouchers when I was working in accounts department.
 Registration of unregistered Purchases
 Maintaining the Purchase Register as per the purchase invoices
 Sales record verification with sales invoices
 And other data entry & verification work
 Also give suggestions about the marketing strategy
 Tell them how to deal with the customers
 Making a good relationship in the company
 All the time remain active
Influence On Future Career Plan
The main purpose of internship is to get a practical experience in the market and to get some
practical knowledge. Usually the period of internship is short, but we can learn a lot from this
period. This was first time in my life when I was doing some reasonable and practical tasks. A
lot of learning and achievements I have gotten from the Marketing department as well as from
Account staff which may very helpful in my future career.
 The first achievement includes, I learnt how to implement my M.COM knowledge on this
job. I learnt what the practical implementation of the book knowledge is.
 I learnt from this short period of job is punctuality. I learnt from this how to be in time in
the company.
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 The second thing is dressing, professional dressing matters a lot.

 It was a big achievement for me, that I learn how to do the work in team and group of
people. Working in the team is learnt.
 How to sit in professional people, how to look, how to talk and how to work is also
learning for me.
 I learnt from the organization that how to accomplish the tasks and the assignments
which were assigned to me.
 It was first time in my life to work whole day in the company with full responsibility, to
go in time and to off in time.
FINANCIAL ANALYSIS
Financial Analysis is a process which involves reclassification and summarization of information
through the establishment of ratios and trends.
Purpose of financial statement Analysis:
The purpose of financial statement analysis is to generate information, which can be used
internally by the managers of the business and externally by potential creditors and investors.
The overall objective of financial statement analysis is the examination of a firm’s financial
position and returns in relation to risk. This must be done with a view to forecasting the firm’s
future prospective.
Ratio analysis
Ratio analysis is an important and age-old technique of financial analysis. Ratios are important
and helpful in the reference that:
 These simplify the comprehension of financial statement and tell the whole story of
changes in the financial conditions of the business.
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 These provide data for inter-firm comparison. The ratios highlight the factors associated
with successful and unsuccessful firms, also reveal strong and weak firms.
 These help in planning and forecasting these can assist management in its basic functions
of forecasting, planning, coordination and control.
 These help in investment decision in case of investor and lending decision in case of
Bankers etc.
However, the ratios are only indicators, they cannot be taken as final regarding good or bad
financial position of the business other things have also to be seen.
Types of Business Ratios
1. Liquidity ratios
Liquidity ratios determine how much of a firm’s current assets are available to meet
short-term creditors’ claims.
2. Solvency Ratios
Solvency ratios indicate the ability of the business to pay its long term/total debts.
3. Activity ratios
Activity ratios indicate the effectiveness of management towards the utilization of
resources:
 To generate sales
 To manage receivables
 To manage operating cycle
 To manage cash conversion cycle
5.Profitability ratios
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Profitability ratios are used by potential investors and creditors to determine the ability of
the business to generate revenue for business as well as for its owner.
6.Investor/Market ratios
Market ratios indicates the strength of the business in the market to acjive the objective of
the owner
1. Internal objective (dividend)

2. External objective (market price)
In Master PLASTIC FILMS (PVT) LTD the market analysis is not used because it is a
private limited company.
LIQUIDITY ANALYSIS
Liquidity ratios attempt to measure the ability to pay obligations such as current liabilities and
the pool of assets available to cover the obligations. Liquidity is the ability of an asset to be
converted to cash quickly at low cost. Converting an asset to cash occurs in one of two ways.
Sell the asset, hoping it has reasonable liquidity, or in the case of a financial asset, like accounts
receivable or Treasury bill, maturity brings cash. The firm ability to meet its short term debt
paying ability is known as liquidity of a firm.
Concerned Years:
CURRENT YEAR
2019
Ratios Involved:
1. Current Ratio = Current Assets / Current Liabilities
2. Quick Ratio = Quick Assets / Current Liabilities
3. Working Capital = Current Assets – Current Liabilities
4. Absolute Quick Ratio = Absolute liquid Assets / Current Liabilities
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Items Involved:
Current Assets
 Stocks
 Trade Debtors - unsecured
 considered good
 Advances, deposits, Prepayments
 and other receivables
 Cash and Bank Balances
Current Liabilities
 Short term borrowings

 Payables
 Provision for taxation
Liquid Assets
 Cash
 Receivables
Absolute Liquid Assets

 Cash
TABLE: Liquidity Ratio
Name Of Dec 2018 Jun 2018 Results Reasons Change in %

The Ratio For Change
Current Stocks ↓ 12
Ratio 0.61 0.68 Unfavorable Current
(2:1) liabilities ↑ 39
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Quick Ratio 0.42 0.42 Unfavorable Current

(1:1) liabilities ↑ -
Absolute 0.35 0.22 Favorable Cash ↑ 13

Quick Ratio
(0.5:1)
COMMENTS:
The comparative analysis of MASTER PLASTIC FILMS ability to pay its short term liabilities
indicates that the external liquidity is not good in current year 2019 but the internal liquidity
showed favorable in 2019 as compare to the base year 2018.
The decrease in External liquidity is associated with major decrease in stocks and increase in
Current Liabilities. As the denominator increases the ratio will decline. Absolute Quick Ratio
and defensive interval ratio showed positive results and this is because of an in increase in cash
and decrease in projected expenses in current year with a percentage of 13 and 2 respectively as
compare to the base year. Talking about the standards the whole results is opposite.
Increase in receivables shows that company has more credit sales. Also the account payable is
increased which means that company is using credit purchases and it can be concluded that the
credit policy of the company is not working well. Negative working capital shows that the
business fails to manage its working capital requirements it means that any expansion in the
process of operation will not be met by the company internally. In a nutshell, it is observed that
the liquidity of the company is not good in comparative years. Although both the internal and
external liquidity has decline but there is always a room for improvements.
Company should take steps to enhance sales and should revise its credit policy in order to
improve its liquidity.
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SOLVENCY RATIO
These are the ratios that are used to measures the ability of a firm in regard of long term debt
paying ability. In these ratios we consider two main aspects
Solvency
Periodic Original Debt

Interest paying
Paying ability
ability
Ability To Pay The Original Debt
The firms have many kinds of the loans from the banks or other financial institutions which
have some fixed rate of interest and have some time period to return it. When we want to see the
solvency of the company we see that is the company is in the position to repay the original
amount that it has borrowed from the bank or other financial institutions. If the firm is in the
position to repay the original borrowed amount then the company has better solvency. And if the
firm cannot repay its long term debts the company’s solvency decreased and company may
bankrupt.
Periodic Payment Paying Ability:
As the firm get loan from the bank or financial institutions, these loans has some interest
which is charged every year at a fixed rate. So the firm must have to pay this interest amount
regularly. This interest amount is paid from the earnings. So if the firm’s earnings are very low it
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cannot meet the financial charges. So these are also considered in the solvency of the firm. If
firm can easily pay these financial charges it has good solvency. If the firm cannot repay the
interest amount regularly the solvency of the firm is doubtful.
Ratios Involved
1. Debt Ratio = Total Liabilities / Total Assets

2. Equity Ratio = Total Equity / Total Assets
3. Debt to tangible net worth = Long Term Debt / total Equity - Intangibles
4. Debt To Equity Ratio = Long Term Debt/Equity
5. Times Interest Earned Ratio = Net Profit (before I.& Tax) / Interest Charges (OR)
Interest Coverage Ratio = EBIT / Interest
6. Fixed-payment Coverage Ratio = EBIT+ Lease Payment / Interest + Lease payment +
principal amount
Items Involved
 Time Interest Earned Ratio
 Operating Profit
 Interest
 Debt Ratio
 Total debts (Short term debts and long term debts)
 Total assets (short term assets and long term assets)
 Equity Ratio
 Total Equity
 Total Assets
 Debt to Equity Ratio

 Long term debts
 Total Equity
 Debt to Tangible Net Worth Ratio
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 Long Term Debts

 Equity
TABLE: SOLVENCY RATIO
Name Of 2018 2017 Results Reasons for Change in %

The Ratio Change
Total 21
Debt Ratio 0.68 0.51
unfavorable liabilities ↑
Total assets ↑ 14.66

Equity Ratio 0.46 0.49
unfavorable
Debt to long term 10
Tangible Net 0.32 0.38
favorable debt ↓
worth
equity ↑ 8
long term 10
Debt to 0.32 0.38 favorable debt ↓
Equity Ratio equity ↑ 8
Times Operating 36
Interest 5.32 9.62
unfavorable Profit ↓
Earned
Interest ↑ 85.85
Comments:
The solvency analysis provides the information in both perspective, paying ability of the
company of interest amounts as well as the company’s ability to pay the original debt. The
comparative analysis of the Master PLASTIC FILMS shows that the company is not able to meet
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its long term debts, as most of the indicators calculated showed unfavorable results in current
year 2019.
The company’s unfavorable conditions are caused by major increase in interest payments as well
as total and long term liabilities. The operating profit in current year is also decreased caused
unfavorable solvency of the company.
The company is not only suffering to pay its long term debt but its periodic period paying ability
is also not up to the mark as compare to the base year. It means that the interest paid by the
company is a big financial risk for the company.
The capital structure of the company indicates that it has more dominantly debt oriented
company. The debt is the cheapest source of fund raising but in economies like Pakistahigh
inflation is observed and interest rates are charged at higher rates in order to control the inflation,
the cost of debt is so high. Therefore, it is not as much feasible as in other developed economies.
The capital structure of Master Plastic films consist of 54% debts and 46% equity. Though on
one side, due to the lesser equity, less dividends are required to paid but on other hand the high
interest rates are charged.
This indicates that company is already utilizing more debts in current year. The long term debts
of the company are also higher in current year in comparison with base year. Therefore, the
analysis recommended that the company is not in a position to take additional long term debts.
ACTIVITY ANALYSIS
The activity ratio is used to measures the overall efficiency of the management. It also measures
how management is utilizing the recourses of the firm in order to generate the profit or how
efficiently they are utilizing the assets of the firm to earn the profit.
These are of two types
A. Turnover Analysis or Short Term Activity Analysis

B. Period Analysis or Long Term Activity Analysis
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A. Turnover Analysis:
In the turnover activity analysis we measure the short term performances of the
management with regard to the resources utilization and converting them into the profit.
Ratios Involved:
1. Inventory / Stock Turnover in Times = CGS/ Inventory
2. Account Receivable Turnover = Sales/ receivables
3. Sales to Working capital turnover = Sales/ Working capital
4. Total Assets Turnover Ratio= Sales/Total Assets
B. Period Activity Analysis
The period activity analysis shows the actual performance of the management in the
long run productivity of the business. The long term activities analysis is the major source to find
out the effectiveness of the management
Ratios Involved:
5. Collection Period =(Receivables / Sales )X 360
6. Payment Period = (account payable (trade) / Credit Purchase )X 360
7. Operating Cycle = Inventory Turnover Ratio (Days)+ Collection Period (Days)
8. Cash Cycle = Operating cycle – Payable Turn over (days)
Operating Cycle
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Operating cycle shows how much days are required from the purchase of material to realization
of cash. The length of time from the incurrence of cash for purchase of raw material until the
collection of receivables resulting from the sale of goods or services.
Operating period of an enterprise is the time period between acquisition of raw material till the
realization into cash or any other instrument, which is readily converted into cash.
Operating Cycle = Inventory Turnover Ratio (Days)+ Collection Period (Days)
CASH CYCLE: -
“Cash Cycle shows the length of time from the actual outlay of cash for purchase until
the collection of receivable resulting from the sales of goods and services”. It indicates the
period that starts firm the actual outflow of cash to actual inflow of cash. It is calculated as
Cash Cycle = Operating cycle – Payable Turn over (days)
Items Involved:
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Turnover Analysis
1. Account Receivable Turnover

 Sales
 Trade Debts
2. Inventory Turnover
 CGS
 Stock in trade
3. Sales to Working Capital

 Sales
 Working Capital
4. Total Asset Turnover

 Sales
 Total Assets
Collection System
1. Collection Period
 Number of days in a year
 Sales
 Receivables
2. Payment Period
 Number of days in a year
 Payables
 Purchases
Operating Cycle
 Receivable Turnover
 Inventory Turnover
Cash Conversion Cycle

 Operating Cycle
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 Payable Turnover
 Credit Purchase
 Payables
 Number of days in a year
TABLE: ACTIVITY ANALYSIS
Name Of 2018 2017 Results Reasons For Change in

The Ratio Change %
Account 3.11 times 3.25 times unfavorable Sales ↓ 0.8
Receivable
Trade debtors↑ 3.70
Turnover
Inventory 19.51times 17.11 favorable Trade stock ↓ 11.60
Turnover times
CGS ↑ 0.8
Sales to 3.62 3.53 favorable Working capital↓ 3.23
Working
Capital
Total Asset 1.56 1.80 unfavorable Sales ↓ 0.8
Turnover
Total assets ↑ 14.66
117 days 112 days unfavorable Trade debtors ↑ 3.70
Collection
Period
Payment 56 days 40 days favorable Payables ↑ 35
Period
Purchases ↑ 1
Operating 136 days 133 days unfavorable Sales ↓ 0.8
Cycle
Collection period ↑ 4.46
Cash 192 days 173days unfavorable Operating cycle ↑ 2.25
Conversion
Payables ↑ 35
Cycle
Purchases ↑ 1
COMMENTS:
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The effectiveness of management towards the utilization of resources is unfavorable in current

year as compare to the base year as majority of the indicators calculated have shown unfavorable
results.
The negative activity of Master PLASTIC FILMS (PVT) Ltd. is majorly because of decrease in
sales and increase in cost of goods sold with 0.8%. Although this increase is looking minor but
affects the activity inversely. This is also because of increase in payables, purchases, trade
debtors and total assets with 35%, 1%, 3.70% and 14.66% respectively.
Turnover Analysis: The turnover analysis of the company is unfavorable which means
utilization of assets is not optimal. Although some of the assets (trade debtors & total assets) has
increased. Yet management is not able to potentially use its assets.
Collection System: The comparison of collection system in comparative year indicates that
the company is not managing its collections earlier than its payments. In base year company
takes 112days to collect its receivables but in current year it takes 117days, indicating the gap is
increasing. But the payment period showed positive results which means that the gap between
two collection systems is getting positive.
Operating Cycle: One of the activity indicator is operational cycle of the company, which
shows that it is even increasing in current year, the slower collections and slower sales both are
contributing towards the slower operating cycle. The increase in collection period may cause the
more bad debts whereas, the slower sale of inventory may cause high carrying cost and more
chances of obsoleteness.
Cash Conversion Cycle: The cash conversion cycle of the company is also slower which
requires more idle cash to manage the payments in time as depicted in the company’s balance
sheet. In a nutshell, the management of the company is not performing well for all the aspects of
the Activity.
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PROFITABILITY ANALYSIS
These ratios are used to measure the firm’s ability to generate earnings. It is mostly concerned
with the shareholder’s of the firm because the earning of the firms are divide among the
shareholders. So the greater earning of the firm provides better return on their investment. The
better earning of the firm also increase the market value of the firm by increasing the market
price which ultimately leads towards the capital gain for the investors. These ratios are measured
in relative term or percentage (%age) of a number of basis.
Return
Analysis
General DuPont
Profitability Analysis
Analysis
PROF
ITABL
ITY
ANAL
YSIS
1. General Profitability Analysis

General Profitability Analysis includes the following ratios:
 Gross Profit Ratio = (Gross Profit / Sales ) X 100
 Operating Profit Ratio = (Operating Profit / Sales) X 100
 Net Profit Margin/ Ratio = (Net Profit after tax / Sales) X 100
 Earning Per Share= NP available for common stock holders/number of shares
 Operating Ratio= operating expenses/Sales
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TABLE#1: General Profitability Analysis
NAME OF 2018 2017 RESULTS REASONS CHANGE

THE RATIO (%) (%) FOR IN %
CHANGE
GP Ratio 15.29 16.65 unfavorable GP ↓ 9
Operating 4.9 7.5 unfavorable Operating 36
Profit Ratio profit ↓
Net Profit Ratio 21.99 19.66 favorable NP ↑ 11
Earnings Per 29.52 26.62 favorable NP ↑ 11
Share
Operating 96.60 93.26 unfavorable Sales ↓ 0.8
Ratio Operating
expenses ↑ 2.74
COMMENTS:
The Profitability Analysis refers to the overall effectiveness of the management towards the
generation of returns for business as well for its owner.
The Profitability Analysis refers to the overall effectiveness of the management towards the
generation of returns for business as well for its owner..
The General Profitability Analysis of Master PLASTIC FILMS includes Gross Profit Ratio,
Operating Profit Ratio, Net Profit Ratio, Earnings Per Share, and Operating Ratio. All the
indicators for General Profitability analysis show favorable results.
of an increase in Equity by 8% and due to an increase in NP with 11% from the base year.
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Although all the indicators showed favorable results but there is always room for improvement.
Company should focus on its asset management and efforts should be made to reduce the cost of
production so that more profitability can be achieved for the owner.
STR WE
ENG
TH
AKN
ESS
SWOT ANALYSIS
OPP TRE
ORT AT
UNII
TY
Every organization has some strength, some weak points, many opportunities and threats as well.
Strength and Weakness are internal while Opportunities and Threat are external factors of any
organization. To understand these all four factors together, SWOT analysis is conducted on the
basis of observations by the condition of the market and organization as well. Following is the
SWOT analysis for Master plastic, regarding my observations and knowledge:
Goodwill
This is largest company in Pakistan since 1982. Master plastic also gain focus of all the world in
tiles field
Market Share
 The company has the largest market share throughout the country in the sanitary fittings
and tiles industry. Now the company export his product to outside the country and
making the value of his shares high.
Brand
 Brand name of Master is known to almost every person in the country and is very famous
in sanitary fittings and tiles industry. The company have many competitors like Sonex is
the biggest competitor of Master plastic. But now the Master plastic become a very
populous.
Dealings
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 The company deals in all sorts of sanitary fittings and tiles, like Both room accessories,
glittering and mat tiles and kitchen utensils. And the company have all rages and all sizes
of the products.
Achievements
 Continuous achievement in international market. As I already discussed that now the
company is exporting his products in many countries like Bangla Dash, Saudia and many
other countries.
 Master is exporting its products to various regions across the globe mainly markets like
Dubai, Middle East and Asia.
Loyal Employees
 The loyal employees are very important for the every company. The company is having a
number of old employees who are committed and loyal with the company. Which is the
biggest strength of the company.
Benefits to Employees
 Master retains its employees by offering benefits like old age benefits, disability benefits,
disease benefits, medical facilities in the company hospital and advance pay etc.
 A large number of models are available in the range of every product of the company.
 The company also has won the Merit Trophy .
Strength:
 Master plastic is a company which is standing in the market from so long which
assures that it has a strong financial position. The profitability of the organization
is increasing day by day with increase in sales.
 Master plastic has highly professional and skilled foreign consultants who are
providing their best services for many years.
 Higher production capacity than any other competitor in the local market is also
strength point of Master plastic.
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 Master plastic has achieved the reputation as one of the best growing information
technology with latest technological automated plants which are highly
computerized.
 Master plastic has its own Research & Development which keeps the
management updated with new opportunities to improve quality and bringing new
innovations.
 Creating vast range of designs and colors with best quality and distribution in all
over the Pakistan is one of the major strengths of Master plastic.
 Quality of the product.
 Highly skilled and loyal labor.
Weakness:
 Excessive working load on the employees for the high production results is a
weakness of Master plastic because workload on employees decreases their
abilities to do efficient work. There is a need of more recruitment to divide the
work and to lessen the load on employees, otherwise efficiency of the existing
employees reduces and production slows down.
 Master plastic has network of communication channel attached to all departments
and all other dealers to communicate but all of the management do not get
attached with the communication channels properly, or the worst happens due to
the unavailability of internet connections, which detaches all departments from
each other and this creates problem of communication which is a weakness by the
organization, in my point of view.
Opportunities:
 Fast growing construction rate and interest of making the buildings beautiful, is
one of the major opportunities for Master plastic as they are dealing to cover such
aspects. Master plastic can plan to increase their production capacity as they see
the future demand increasing and more production leads to more sales and these
results in more profitable business.
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 Master plastic has opportunity in the way of its foreign competitors as

Government of Pakistan has imposed anti-dumping duties on the foreign tiles
which is restricting those manufacturers to sell tiles at low prices. Master plastic
has opportunity in this regard that same quality tiles with more attractive designs
reliability can be sold out at lower prices than foreign tiles manufactures and
which increase the revenue for the Master plastic.
 The Government is concerned to grow the economy of Pakistan with export
business as demand is increasing in foreign market which provides an opportunity
to Master plastic to increase its sales by the exporting its tiles
 One of the biggest opportunities to produce more tiles on lower cost is due to the
availability of clay in Pakistan which is required to produce tiles. Pakistan has a
huge stock of clay best suitable for tiles making, so Master plastic can take
advantage from this opportunity by increasing the production at lower cost.
Threat:
 One of the major threats for Master plastic is new entries in the industry.
Ceramics industry is growing very potentially so it is becoming attraction
business for new entrants which is a threat to loss the shares in the market. New
entrants can capture the shares in the market.
 The government policies are one of the major threats for the Master plastic.
Increasing interest rate for loans, corruption in the system is the biggest threat for
the development and promotion of its services.
 Price wars by the competitors in the industry are a huge threat to the Master
plastic as lower prices can attract the customers even there is a bit compromise on
the quality of product.
 Master plastic provide best quality in its products and to meet that standard which
it claims; Master plastic is facing the high expenditure cost of production. Like
international projects, training program for the skilled staff, etc.
Four Ps analyses
63
Four Ps analyses also called marketing mix. The marketing mix is a business tool used in
marketing and by marketers. The marketing mix is often crucial when determining a product or
brand's offer, and is often associated with the four Ps: price, product, promotion, and place.
Product
A product is seen as an item that satisfies what a consumer demands. It is a tangible good
or an intangible service. Tangible products are those that have an independent physical existence.
Typical examples of mass-produced, tangible objects are the motor car and the disposable razor.
A less obvious but ubiquitous mass-produced service is a computer operating system.
There are 2 types of product
 Tangible
A physical item that can be perceived by the sense of touch. Examples of a
tangible product include cars, food items, computers, telephones, etc.
Many businesses also need to provide packaging for a tangible product to
provide protection during its transportation to a retail location.
 Intangible
A product can be classified as tangible or intangible. A tangible product is a
physical object that can be perceived by touch such as a building, vehicle, or gadget.
Most goods are tangible products. For example, a soccer ball is a tangible product.
Price
The amount a customer pays for the product. The price is very important as it determines
the company's profit and hence, survival. Adjusting the price has a profound impact on the
marketing strategy and, depending on the price elasticity of the product, often it will affect
the demand and sales as well. The marketer should set a price that complements the other
elements of the marketing mix.
64
There are 2 strategies of setting price.
Cost based pricing
Cost based pricing is the easiest way to calculate what a product should be
priced at. This appears in two forms: full cost pricing and direct-cost pricing. Full cost
pricing takes into consideration both variable, fixed costs and a % markup. Direct-cost pricing is
variable costs plus a % markup.
Value based pricing

Value-based pricing (also value optimized pricing) is a pricing strategy
which sets prices primarily, but not exclusively, on the value, perceived or estimated, to the
customer rather than on the cost of the product or historical prices.
Place
In the marketing mix, the process of moving products from the producer to the
intended user is called place. In other words, it is how your product is bought and where
it is bought. This movement could be through a combination of intermediaries such as
distributors, wholesalers and retailers.
Types of Distribution Channels
Direct
In this channel, the manufacturer directly provides the product to the consumer. In this
instance, the business may own all elements of its distribution channel or sell through a specific
retail location. Internet sales and one on one meeting are also ways to sell directly to the
consumer. One benefit of this method is that the company has complete control over the product,
its image at all stages and the user experience.
Indirect
65
In this channel, a company will use an intermediary to sell a product to the consumer.
The company may sell to a wholesaler who further distributes to retail outlets. This may raise
product costs since each intermediary will get their percentage of the profits. This channel may
become necessary for large producers who sell through hundreds of small retailers.
Promotion
Promotion refers to raising customer awareness of a product or brand, generating

sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which
includes the four P's: price, product, promotion, and place.
1) Advertising is the paid presentation and promotion of ideas, goods, or services by an

identified sponsor in a mass medium. Examples include print ads, radio, television,
billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile
apps, motion pictures, web pages, banner ads, emails.
2) Personal selling is the process of helping and persuading one or more prospects to
purchase a good or service or to act on any idea through the use of an oral presentation,
often in a face-to-face manner or by telephone. Examples include sales presentations,
sales meetings, sales training and incentive programs for intermediary salespeople,
samples, and telemarketing.
3) Sales Promotion is media and non-media marketing communication used for a pre-
determined limited time to increase consumer demand, stimulate market demand or
improve product availability. Examples include coupons, sweepstakes, contests, product
samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and
exhibitions.
4) Public relations or publicity is information about a firm's products and services carried
by a third party in an indirect way. This includes free publicity as well as paid efforts to
stimulate discussion and interest. It can be accomplished by planting a significant news
story indirectly in the media, or presenting it favorably through press releases orcorporate
anniversary parties. Examples include newspaper and magazine articles, TVs and radio
presentations, charitable contributions, speeches, issue advertising, seminars.
5) Direct Marketing is a channel-agnostic form of advertising that allows businesses and
nonprofits to communicate directly to the customer, with methods such as mobile
messaging, email, interactive consumer websites, online display ads, fliers, catalog
distribution, promotional letters, and outdoor advertising.
66
Conclusions
In my opinion the Master is a good company in the manufacturing and selling of the Ceramic as
well as Sanitary Products in this sector of Pakistan as compare to other companies in the market.
On the basis of my experience in Master PLASTIC FILMS Industry and my study

about the organization, it can be considered the well developing business organization in
the industry. I was successfully able to identify and understand most of the processes of
the organization according to references to give their intern functional suggestions. I
determined during the internship that organization is working efficiently but some
ignored matters, in the management of top level, are becoming problem in way of earning
total loyalty of the employees of the organization. Covering such aspects will help Master
plastic in stepping forwards rapidly towards success.
My study and observation about Master PLASTIC FILMS Industry has also shown
different management techniques which are helpful for me to understand that how innovative
and continuous improvements can be introduced for the survival and growth of any organization
with such competition. A level of excellence can be achieved, which any organization desires, by
applying all those management techniques in a right manner and on right time
Recommendations
I review my internship period as it would be very helpful for my future
field of work and I have following suggestions for Master PLASTIC FILMS
Industry according to my knowledge about effective and efficient growth in any
competitive market:
o Master PLASTIC FILMS Industry sometimes faces
problem with availability of the production because of maintenance
problem of machinery and it takes too long to solve the problem. But I
suggest hiring few technical engineers from the foreign country who are
well aware of the technology used in the machinery. This will help in
saving time of maintenance and also production process will be back in
flow shortly.
67
o Employees with efficient abilities should be a diversified to

various departments so they could learn more about other tasks and show
their expertise in different fields.
o Information technology department has one of the most
important parts in the organization so it should be given attention for
improvements as new business world is the world of information
technology.
o Recruitments should be made on different criteria and
company should hire more people to divide work for best performance.
o Communication channel should have an alternative which
never breaks the connection among the departments.
o Company should keep working on the advancement in the
business fliers because it is one of the important steps to get the attraction
of more customers.
o The big problem that is faced by this industry is energy
crisis in Pakistan, the industry should rely on their generating sources and
on solar power.
o This industry must minimize their production cost which is
according to foreign industry.
o Master should strong their distribution channels.
o The prices of master products are very high they should
overcome their product prices.
o They must introduce new marketing strategy.
o They must give training to their employees so they may be
become more efficient.
 www.mastertiles.com
 www.google.com
 www.wikipedia.com
68
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INTERNSHIP

Name MUHAMMAD TANZEEL

NAME MUHAMMAD TANZEEL

A QUALITY CONSCIOUS COMPANY

Why this organization?

 Fitting the fundamentals required for internship program

Organizational Aims and Objectives

 Continual improvement throughout the company.

History Of The Organization

2005: Master Granite Tiles!

Master’s vision is to lead the market with innovations in product development to

While ensuring quality production and meaningful after sales support

Nature Of The Organization

The MASTER PLASTIS FILMS Ltd. is Private owned organization.

Product Lines and Services

 Master plastic (Floor & Wall)

MASTER PLASTIC PRODUCT

MASTER SANITARY FITTINGS

MASTER PPRC PIPES & FITTINGS

MASTER CITY (Housing Scheme)

Master PLASTIC FILMS Master bevrages industry ltd Master city

Master Organizational Hierarchy:

Assistant General Assistant General

Section Manager Section Manager

Specialist Group Leader

Lead Team Leader

Finance Manager Accounts Manager

Human Resources Administration

- Time Keeping - Canteen

- Trade Mark - Area Maintained

Security Gate Premises Residence

Sales and Marketing Department:

Dealers Sales Managers

Name of the company Master Plastic films Ltd.

Chairman & Chief Executive: Mr. Sheikh Iqbal

Managing Directors: Mr. Sheikh Akbar and Mr. Sheikh M. Asghar

General Manager Mr. Elio Russo

Production Manager: Mr. M. Anwar Khan

Sales & Marketing Manager : Mr. Mehmood-ul-Hassan

HR Manager: Mr. Umar Bilal

Quality & Control Manager: Safeer Hussain Khan

Finance Manager: Mr. Amir Bashir

IT Manager: Mr. Ateeq Khalid

Purchase Manager: Mr. Rehman Majeed

Display center: Mr. Waqas

Views on organizational structure

9. Fabrication shop 4 27. Ruler grinder 4

Total number of Employees = 634

MASTER HEAD Office:

Hafeeza Tufail Building Gujranwala,Pakistan.

Accounts & Sales &

Trading Debtors Local Supplier

Bank Book Cash Book Journal

Bank Cash Journal

Bank Cash Journal

Any dealing between two persons is a transaction. It may relate to

Vouchers are documents containing evidence of payments and receipts.

 Bank voucher (B/P & B/R vouchers)

The accounts department makes following types of payments.