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    Final Jru Outline of The Marketing Plan

    Uploaded by

    Jayson Tasarra
    The document outlines a marketing plan with 12 sections: Executive Summary, Market Description and Analysis, Competitive Analysis, External Environment Analysis, Internal Environment Analysis, Central Problem and Sub-Problems, Alternative Courses of Action, Decision Criteria, Objectives/Goals, Marketing Strategies, Specific Action Programs, and Controls. It assigns responsibilities for completing each section and provides guidance on the types of information and analyses to include. The plan is intended to help the company identify opportunities and threats, determine appropriate marketing strategies, and monitor progress toward goals.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Final Jru Outline of The Marketing Plan

    Uploaded by

    Jayson Tasarra
    62 views3 pages
    The document outlines a marketing plan with 12 sections: Executive Summary, Market Description and Analysis, Competitive Analysis, External Environment Analysis, Internal Environment Analysis, Central Problem and Sub-Problems, Alternative Courses of Action, Decision Criteria, Objectives/Goals, Marketing Strategies, Specific Action Programs, and Controls. It assigns responsibilities for completing each section and provides guidance on the types of information and analyses to include. The plan is intended to help the company identify opportunities and threats, determine appropriate marketing strategies, and monitor progress toward goals.

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    FINAL-JRU-OUTLINE-OF-THE-MARKETING-PLAN

    Original Title

    FINAL-JRU-OUTLINE-OF-THE-MARKETING-PLAN

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    The document outlines a marketing plan with 12 sections: Executive Summary, Market Description and Analysis, Competitive Analysis, External Environment Analysis, Internal Environment Analysis, Central Problem and Sub-Problems, Alternative Courses of Action, Decision Criteria, Objectives/Goals, Marketing Strategies, Specific Action Programs, and Controls. It assigns responsibilities for completing each section and provides guidance on the types of information and analyses to include. The plan is intended to help the company identify opportunities and threats, determine appropriate marketing strategies, and monitor progress toward goals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    62 views3 pages

    Final Jru Outline of The Marketing Plan

    Uploaded by

    Jayson Tasarra
    The document outlines a marketing plan with 12 sections: Executive Summary, Market Description and Analysis, Competitive Analysis, External Environment Analysis, Internal Environment Analysis, Central Problem and Sub-Problems, Alternative Courses of Action, Decision Criteria, Objectives/Goals, Marketing Strategies, Specific Action Programs, and Controls. It assigns responsibilities for completing each section and provides guidance on the types of information and analyses to include. The plan is intended to help the company identify opportunities and threats, determine appropriate marketing strategies, and monitor progress toward goals.

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    © All Rights Reserved
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    You are on page 1of 3

    MARKETING MANGEMENT

    OUTLINE OF MARKETING PLAN

    A. EXECUTIVE SUMMARY - JONATHAN


    This is a short (one or two pages) narration of what you intend to accomplish
    and briefly describing how you plan to go about it.

    B. MARKET DESCRIPTION AND ANALYSIS – JP AND AIRAH


    Describe your market (consumer or industrial/commercial) and its
    peculiarities indicating its size in pesos nationally and regionally. Show a
    breakdown, if possible, by sector (private or government or institution, etc.)
    and their peso value annually in the last 3 years. Then, indicate your usual
    target revenues for the same period. Show your market share per year and
    per sector. Describe industry trends and report briefly your company
    responds. Aside from textual discussions, you may use columns to show
    numerical data, etc.

    1. COMPETITIVE ANALYSIS: MATTHEW

    Next, describe competition showing all players and their corresponding


    sales revenues and market shares. Give a brief general analysis of
    competitors by showing their marketing activities that impact (positively
    or negatively) on your product or services. Report which player/s to
    watch as to who, based on intelligence, is poised to launch something
    that will be a major concern to your company. If you intent to respond
    in a significant way, is it part of this Marketing Plan? Provide as much
    information as possible in this section.

    2. EXTERNAL ENVIRONMENT ANALYSIS: MC AND JAY

    The external environmental forces which a company must research and


    analyze will enable it to identify opportunities and threats that the
    company must address. These are:
     Demographic
     Economic
     Natural
     Social/cultural
     Technological
     Legal/political
    This is an important part of your Marketing Plan because it speaks of
    opportunities available to you and threats that must be minimized, if
    not overcome.
    3. INTERNAL ENVIRONMENT ANALYSIS: MC AND JAY Here we will analyze
    the strength and weaknesses of the company vis-à-vis competition. The
    areas which we will look at are; the financial position of the company,
    its core competencies, its people, its market position/ share, its product
    price, place and promotion. Write down your SWOT analysis and point
    out which direction your company is considering. It also shows, by self-
    examination, your strengths as a player in your field as well as
    weaknesses that need remedial measures to be able to compete
    successfully.

    C. THE CENTRAL PROBLEM AND SUB-PROBLEMS: EVA


    These are situations impinging on your company or product/service which
    must be corrected or removed so that your company can proceed with its
    plans to move forward.

    D. ALTERNATIVE COURSES OF ACTION: EVA


    These are solutions necessary to solve the identified problems. Solutions
    must be workable or can be implemented and an evaluation the pros and
    cons of each solution must be provided.

    E. DECISION CRITERIA: JONATHAN/MC/JAY

    A quantifiable criterion for each alternative course of action that could


    take into consideration any or all of the following factors:
     Sales/revenue
     Market share
     Market growth
     Profitability
     Market leadership

    F. OBJECTIVES/GOALS: JONATHAN/MC/JAY

    must be SMART (Specific, Measurable, Attainable, Result-Oriented, Time-


    bound)
     Sales goal
     Market shares goal
     Profit goal

    G. MARKETING STRATEGIES: JP & AIRAH (Spell out key strategies in terms of: new
    product launch, product improvements, emphasis on promotions, tri-media
    advertising, change in package designs, new product positioning, new
    advertising thematic campaign, research findings.)
     Target markets
     Product strategies
     Pricing strategies
     Place strategies
     Promotion strategies
     People strategies

    H. SPECIFIC ACTION PROGRAMS - JP & AIRAH

    Translate marketing strategies into specific action programs that answer the
    questions below. The action plan present desired expectations as to
    timetable for implementation, when the program starts, monitoring to
    review performance against target and date it would be implemented.
     What will be done?
     When will it be done?
     Who will do it?
     How much will it cost?
     Expected results

    I. CONTROLS: JONATHAN
    Outline the specific controls that will be used to periodically monitor the
    progress of goals and budgets for each month or quarter or semester per
    product line. Identify products that are not meeting their goals and explain
    the problems and immediately initiate corrective measures. Show your
    critical success factors and target achievement at the end of the period
    (one year).

    J. FINANCIAL PROJECTIONS: JONATHAN AND AIRA


    Show the financial impact of the plan.

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