SUMMER INTERNSHIP PROJECT REPORT

ON

ADVERTISEMENT AND SALES PROMOTION OF

TWO WHEELER INDUSTRY WITH SPECIAL
REFERENCE TO
PARBATI MOTOR PVT. LTD.

BY
ARBAZ KHAN ROLL NO: 16MBA002

UNDER THE GUIDANCE OF

INTERNAL GUIDE: EXTERNAL GUIDE:

MR.RANJAN (LECTURER) MR.ASHOK MANDOTHIA

In partial fulfillment of the requirements for the award of IMBA degree,

Submitted to:
DEPARTMENT OF BUSINESS ADMINITRATION

GOVERNMENT AUTUNOMUS COLLEGE, ANGUL

(AFFILIATED TO UTKAL UNIVERSITY, ODISHA)

 BONAFIDE CERTIFICATE

This is to certify that the project titled “ADVERTISEMENT AND SALES

PROMOTION OF TWO WHEELER INDUSTRY WITH SPECIAL
REFERENCE TO PARBATI MOTOR PVT. LTD.’’ is the original work of
ARBAZ KHAN, ROLL NO-.16MBA002 who carried out the project work under
my Supervision.

Signature of student

NAME:-Arbaz Khan
Roll no.:- 16MBA002
Government Collage (Auto), Angul
 ACKNOWLEDGEMENT

I wish to acknowledge my indebtedness to my project guide Mr.Ranjan

Lecture (HR) and Mr. ASHOK MANDOTHIA, Company guide without whose
sincere guidance and support this project would not have been success. Thanking
them is a small gesture for the generosity shown.

This project is an outcome of several days’ hard work. I am thankful to the

respondent for giving me sample feedback and co-operation during the preparation
of this project.

I take this opportunity to thank the entire senior executives’ team and every
associate of this organization, for helping me directly and indirectly during this
period of project preparation.

I thank Dept. of Business Administration, Govt. College, and Angul for

great support, opportunities and co-operation for making this project successful.

Name: ARBAZ KHAN

Roll. No: 16MBA002

 DECLARATION

I hereby declare that the project report “ADVERTISEMENT AND SALES

PROMOTION OF TWO WHEELER INDUSTRY WITH SPECIAL

REFERENCE TO PARBATI MOTOR PVT. LTD.” submitted in partial

fulfillment of the requirement for the degree of Govt. College (Auto), Angul, I-

MBA affiliated to UTKAL UNIVERSITY is my original work and not submitted

for the award of any other degree, diploma, fellowship or any other similar title of

prizes.

Signature
Place: Angul Name: ARBAZ KHAN
Roll no.:-16MBA002

Date:
Contents

CHAPTER-1

EXECUTIVE & INTRODUCTION

CHAPTER-2

COMPANY PROFILE

CHAPTER-3

CONCEPTUAL CLARIFICATION OF ADVERTISMENT & SALES

PROMOTION

CHAPTER-4

ADVERTISMENT & SALES PROMOTION AT HERO MOTORCORP

CHAPTER-5

DATA ANAYSIS AND INTERPRETATION

CHAPTER-6

CONCLUSION & SUGGESTION

BIBILIOGRAPHY
 CHAPTER-1

EXECUTIVE SUMMARY
 EXECUTIVE SUMMARY

Hero MotoCorp Ltd. formerly Hero Honda is an Indian motorcycle

and scooter manufacturer based in New Delhi, India. Hero Honda
started in 1984 as a joint venture between Hero Cycles of India and
Honda of Japan. The company is the largest two wheeler
manufacturer in India. The 2006 Forbes 200 Most Respected
companies list has Hero Honda Motors ranked at 108.
In 2010, When Honda decided to move out of the joint venture, Hero
Group bought the shares held by Honda. Subsequently, in August
2011 the company was renamed Hero MotoCorp with a new corporate
identity. On 4th June 2012,Hero MotoCorp approved a proposal to
merge the investment arm of its parent-Hero Investment Pvt. Ltd. into
the automaker. The decision comes after 18 months of its split from
Honda Motor.
Termination of Honda joint venture

Main article: Hero Honda split

In December 2010, the Board of Directors of the Hero Honda Group
have decided to terminate the joint venture between Hero Group of
India and Honda of Japan in a phased manner. The Hero Group
would buy out the 26% stake of the Honda in JV Hero Honda. Under
the joint venture Hero Group could not export to international
markets (except Sri Lanka) and the termination would mean that
Hero Group can now export. Since the beginning, the Hero Group
relied on their Japanese partner Honda for the technology in their
bikes. So there are concerns that the Hero Group might not be able
to sustain the performance of the Joint Venture alone.
Hero MotoCorp

The new brand identity and logo, Hero MotoCorp, was developed by
the London firm Wolff Olin’s. The logo was revealed on 9 August
2011 in London, the day before the third test match between
England and India.
Hero MotoCorp can now export to Latin America, Africa and West
Asia. Hero is free to use any vendors for its components instead of
just Honda-approved vendors.
Company performance

During the fiscal year 2008-09, the company sold 3.7 million bikes, a
growth of 12% over last year. In the same year, the company had a
market share of 57% in the Indian market. Hero Honda sells more
two wheelers than the second, third and fourth placed two-wheeler
companies put together. Hero Honda's bike hero splendor pro sells
more than one million units per year. On 1st June 2012, Hero
MotoCorp reported its highest ever monthly sales at 5, 56,644 units
in May, registering a growth of 11.28%.

According to my experience I found that overview about Hero

motors. Different types of sales promotion & techniques used to
promote & increase growth level of Hero MotoCorp.
INTRODUCTION
 INTRODUCTION

Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest
manufacturer of two - wheelers, based in India. In 2001, the company achieved the
coveted position of being the largest two-wheeler manufacturing company in India
and also, the 'World No.1' two-wheeler company in terms of unit volume sales in a
calendar year. Hero MotoCorp Ltd. continues to maintain this position till date.

Hero MotoCorp two wheelers are manufactured across three globally benchmarked
manufacturing facilities. Two of these are based at Gurgaon and Dharuhera which
are located in the state of Haryana in northern India. The third and the latest
manufacturing plant is based at Haridwar, in the hill state of Uttrakhand.

In the 1980's the Company pioneered the introduction of fuel-efficient,

environment friendly four-stroke motorcycles in the country. It became the first
company to launch the Fuel Injection (FI) technology in Indian motorcycles, with
the launch of the Glamour FI in June 2006.

Its plants use world class equipment and processes and have become a benchmark
in leanness and productivity. Hero MotoCorp, in its endeavor to remain a pioneer
in technology, will continue to innovate and develop cutting edge products and
processes. Hero MotoCorp offers wide range of two wheeler products that include
motorcycles and scooters, and has set the industry standards across all the market
segments.

The Company's growth in the two wheeler market in India is the result of an
intrinsic ability to increase reach in new geographies and growth markets. Hero
MotoCorp's extensive sales and service network now spans over to 5000 customer
touch points. These comprise a mix of authorized dealerships, service & spare
parts outlets, and dealer-appointed outlets across the country.

The new Hero is rising and is poised to shine on the global arena. Company's new
identity "Hero MotoCorp Ltd." is truly reflective of its vision to strengthen focus
on mobility and technology and creating global footprint. Building and promoting
new brand identity will be central to all its initiatives, utilizing every opportunity
and leveraging its strong presence across sports, entertainment and ground- level
activation.
Total unit sales of 54, 02,444 two-wheelers, growth of 17.44 per cent
Total net operating income of Rs. 19401.15 Corers, growth of 22.32 per cent
Net profit after tax at Rs. 1927.90 Corers
Total dividend of 5250% or Rs. 105 per share including Interim Dividend of Rs. 70
per share on face value of each share of Rs. 2 each
EBIDTA margin for the year 13.49 per cent
EPS of Rs. 96.54

Hero MotoCorp Ltd formerly Hero Honda is an Indian motorcycle and scooter
manufacturer based in New Delhi, India. Hero Honda started in 1984 as a joint
venture between Hero Cycles of India and Honda of Japan. The company is the
largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected
companies list has Hero Honda Motors ranked at 108.

In 2010, When Honda decided to move out of the joint venture, Hero Group
bought the shares held by Honda. Subsequently, in August 2011 the company was
renamed Hero MotoCorp with a new corporate identity. On 4th June 2012,Hero
MotoCorp approved a proposal to merge the investment arm of its parent-Hero
Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of
its split from Honda Motor.
 CHAPTER-2

COMPANY PROFILE
 Corporate Office

Headquarter of New Delhi, India

 Company profile

“Hero” is the brand name used by the Munjal brothers for their flagship company
Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor
Company was established in 1984 as the Hero Honda Motors Limited at
Dharuhera India. Munjal family and Honda group both own 26% stake in the
Company. In 2010, it was reported that Honda planned to sell its stake in the
venture to the Munjal family.

During the 1980s, the company introduced motorcycles that were popular in India
for their fuel economy and low cost. A popular advertising campaign based on the
slogan 'Fill it - Shut it - Forget it' that emphasized the motorcycle's fuel efficiency
helped the company grow at a double-digit pace since inception. The technology
in the bikes of Hero Honda for almost 26 years (1984–2010) has come from the
Japanese counterpart Honda

Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon

in Haryana and at Haridwar in Uttarakhand. These plants together are capable of
churning out 3 million bikes per year. Hero MotoCorp has a large sales and service
network with over 3,000 dealerships and service points across India. Hero Honda
has a customer loyalty program since 2000, called the Hero Honda Passport
Program.

The company has a stated aim of achieving revenues of $10 billion and volumes of
10 million two-wheelers by 2016-17. This in conjunction with new countries
where they can now market their two-wheelers following the disengagement
from Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from
international markets, and they expected to launch sales in Nigeria by end-2011
or early-2012. In addition, to cope with the new demand over the coming half
decade, the company was going to build their fourth factory in South India and
their fifth factory in Western India. There is no confirmation where the factories
would be built.
HERO Motor Co., Ltd. operates under the basic principles of "Respect for the
Individual" and "The Three Joys" - commonly expressed as The Joy of Buying, The
Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our
desire to respect the unique character and ability of each individual person,
trusting each other as equal partners in order to do our best in every situation.
Based on this, "The Three Joys" expresses our belief and desire that each person
working in, or coming into contact with our company, directly or through or
products, should share a sense of joy through that experience. In line with these
basic principles, since its establishment in 1948, Honda has remained on the
leading edge by creating new value and providing products of the highest quality
at a reasonable price, for worldwide customer satisfaction. In addition, the
Company has conducted its activities with a commitment to protecting the
environment and enhancing safety in a mobile society.

The Company has grown to become the world's largest motorcycle manufacturer
and one of the leading automakers. With a global network of 474* subsidiaries
and affiliates accounted for under the equity method, Honda develops,
manufactures and markets a wide variety of products, ranging from small general-
purpose engines and scooters to specialty sports cars, to earn the Company an
outstanding reputation from customers worldwide

Hero Motor Company, Ltd.

Public
Type
(TYO: 7267) & (NYSE: HMC)

1. Automotive
Industry 2. Aviation

Founded 24 September 1948

 1. Soichiro Honda
Founder(s) 2. Takeo Fujisawa

Headquarters Minato, Tokyo, Japan

Area served Worldwide

1. Satoshi Aoki (Chairman)

Key people 2. Takanobu Ito (CEO)

1. Automobiles
2. Motorcycles
3. Scooters
4. ATVs
5. Electrical Generators
6. Water pumps
Products 7. Lawn and Garden Equipments
8. Tillers
9. Outboard motors
10. Robotics
11. Jets
12. Jet Engines

Revenue ▲ US$ 120.27 Billion (FY 2009)[1]

Operating income ▲ US$ 2.34 Billion (FY 2009)[1]
Net income ▲ US$ 1.39 Billion (FY 2009)[1]

Total assets ▼ US$ 124.98 Billion (FY 2009)[1]

Total equity ▼ US$ 40.6 Billion (FY 2009)[1]
Employees 181,876[2]
1. Acura
Subsidiaries 2. Honda Aircraft Company
Vision

The story of Hero Honda began with a simple vision - the vision of a mobile and
an empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new
identity, reflects its commitment towards providing world class mobility solutions
with renewed focus on expanding company's footprint in the global arena.

Mission

Hero MotoCorp's mission is to become a global enterprise fulfilling its customers'

needs and aspirations for mobility, setting benchmarks in technology, styling and
quality so that it converts its customers into its brand advocates. The company will
provide an engaging environment for its people to perform to their true potential. It
will continue its focus on value creation and enduring relationships with its
partners.

Strategy

Hero Moto Corp's key strategies are to build a robust product portfolio across
categories, explore growth opportunities globally, continuously improve its
operational efficiency, aggressively expand its reach to customers, continue to
invest in brand building activities and ensure customer and shareholder delight.
Chapter -3

Conceptual Clarification of

Advertisement & Sales

Promotion
 CONCEPT OF ADVERTISING AND SALES
PROMOTION

Adverting is only one element of the promotion mix, but it often considered
prominent in the overall marketing mix design. Its high visibility and
pervasiveness made it as an important social and encomia topic in Indian
society.

Promotion may be defined as “the co-ordination of all seller initiated efforts

to set up channels of information and persuasion to facilitate the scale of a
good or service.” Promotion is most often intended to be a supporting
component in a marketing mix. Promotion decision must be integrated and
coordinated with the rest of the marketing mix, particularly product/brand
decisions, so that it may effectively support an entire marketing mix
strategy. The promotion mix consists of four basic elements. They are:-

1. Advertising

2. Personal Selling

3. Sales Promotion, and

4. Publicity

1. Advertising is the dissemination of information by non-personal

means through paid media where the source is the sponsoring

organization.
2. Personal selling is the dissemination of information by non-personal

methods, like face-to-face, contacts between audience and employees

of the sponsoring organization. The source of information is the
sponsoring organization.
 3. Sales promotion is the dissemination of information through a wide

variety of activities other than personal selling, advertising and

publicity which stimulate consumer purchasing and dealer
effectiveness.
4. Publicity is the disseminating of information by personal or non-

personal means and is not directly paid by the organization and the
organization is not the source.

ORIGIN AND DEVELOPMENT OF ADVERTISING

It has been wrongly assumed that the advertising function is of recent
origin. Evidences suggest that the Romans practiced advertising; but the
earliest indication of its use in this country dates back to the middle Ages,
when the use of the surname indicated a man’s occupation. The next stage
in the evolution of advertising was the use of signs as a visual expression of
the tradesman’s function and a means of locating the source of goods. This
method is still in common use.

The seller in primitive times relied upon his loud voice to attract
attention and inform consumers of the availability of his services. If there
were many competitors, he relied upon his own personal magnetism to
attract attention to his merchandise. Often it became necessary for him to
resort to persuasion to pinpoint the advantages of his products. Thus, the
seller was doing the complete promotion job himself.

Development of retail stores, made the traders to be more concerned about

attracting business. Informing customers of the availability of supplies was
highly important. Some types of outside promotion were necessary. Signs
on stores and in prominent places around the city and notices in printed
matters were sometimes used.
 When customers were finally attracted to the store and satisfied with the
service at least once, they were still subjected to competitive influences;
therefore, the merchant’s signs and advertisements reminded customers of
the continuing availability of his services. Sometimes traders would talk to
present and former customers in the streets, or join social organizations in
order to have continuing contacts with present and potential customers.

As the markets grew larger and the number of customers increased, the
importance of attracting them also grew. Increasing reliance was placed on
advertising methods of informing about the availability of the products.
These advertising methods were more economical in reaching large numbers
of consumers. While these advertising methods were useful for informing
and reminding and reminding, they could not do the whole promotional job.
They were used only to reach each consumer personally. The merchant still
used personal persuasion once the customers were attracted to his store.

The invention of hand press increased the potentialities of advertising. By

Shakespeare’s times, posters had made their appearance, and assumed the
function of fostering demand for existing products. Another important
event was the emergence of the pamphlet as an advertising medium. The
early examples of these pamphlets disclose their sponsorship by companies
want to generate goodwill for their activities. The low cost of posters and
handbills encouraged a number of publishers to experiment with other
methods.
 CHAPTER-4

ADVERTISEMENT &
SALES PROMOTION OF
HERO MOTORS &
PRODUCTS
 As consumers have developed a resistance to advertising, the use of sales
promotion has increased. There is scope for a variety of activities with sales
promotion and companies seek to create a promotion that singles it out from
competitors. Advertising is partly restricted by the media that can be used.

The role of sales promotion is to encourage purchase by temporarily improving the

value of a brand. However, it is part of the overall marketing mix and should tie in
with advertising, product performance and pricing. The purpose of advertising is to
improve dispositions towards a brand, while the objective of sales promotion is to
translate favourable attitudes into actual purchase. Advertising cannot normally
close a sale because its impact is too far from the point of purchase, but sales
promotion can.

Sales promotion is often managed in isolation from other elements of marketing,

because there is the need to gain shelf space through retailer support and in this
context it is referred to as ‘the silent salesman’.

Collectively, these tools of sales promotion are often referred to as ‘below-the-line

promotion’ which contrasts to advertising which, as discussed earlier, is termed
‘above-the-line’ expenditure. We now describe and discuss some of the more
frequently used tools of sales promotion. With such variety of techniques, we need
to be sure that the planning of sales promotion is systematic, so the key steps in
planning sales promotion, along with appropriate techniques, are now discussed.
Planning sales promotion
The starting point is the identification of the target audience and the specific
objectives that the sales promotion intends to achieve. Sales promotion can be
aimed at one or more of the following:
 consumers;
 The ‘trade’ (retailers, wholesalers, distributors etc.);
 The sales force.
In consumer sales promotion, typical objectives include encouraging customers to
switch brands, to try a new product or encourage heavier purchase/consumption.
Much of the literature on sales promotion relates to the use of this tool in markets
for fast moving consumer goods. It is also prevalent and effective in industrial
product markets, through the use of, for example, trade fairs, executive gifts and
sponsorship. Sales promotion can play an important part in a market where
competition is fierce and where relatively minor ‘incentives’ to purchase might
swing the balance in favour of a particular supplier.

In trade sales promotion, objectives might include encouraging the trade to stock a
new line or exhorting them to put more effort into selling a company’s brands to
the final customer. Naturally, the trade will only be interested in doing any of these
if it is profitable. Because of this, effective trade sales promotion needs to be
supported by imaginative marketing, including sales promotion efforts to the
trade’s customer. More importantly, the trade will need to be convinced that there
is a market for the product.

Promotion aimed at motivating the company’s own sales force might include these
objectives: stimulating greater effort to support a new product launch, encouraging
the opening of new accounts and encouraging more visits per day. We see that
achieving a given objective may require targeting sales promotion at various
parties. Where this is the case, it needs to be effectively co-ordinated and
controlled along with other elements of the marketing and promotional mix. The
next step is to select the most appropriate and cost-effective sales promotional
tools. There is little empirical evidence to suggest which tools work best in which
situation and why. As an indication of the types of sales promotion tools available
for each target audience, we outline the major ones used for consumers, trade and
the field sales force.
Consumer sales promotion
Coupons The consumer must be in possession of a coupon or voucher of a
particular value which can then be ‘redeemed’ at a local store to obtain the product
or products named on the voucher at the usual price, less the value of the voucher.
There is usually a deadline, and the offer often applies to a particular size in the
range of products, which usually means that the consumer, in order to take
advantage of the offer, must purchase the product within a shorter space of time
than normal. The effect of this is to increase the rate of stock-turn for both the
retailer and the manufacturer. A problem is that most redemptions are made by
people who would normally have bought the product, so the true value of the
scheme is difficult to ascertain, although in oligopolistic situations some might
switch brands as a result of the offer.
However, where the voucher constitutes an introductory offer on a relatively new
product, the ‘bargain’ element sometimes persuades consumers to switch brands.

Self-liquidating offer An example here is where a manufacturer of a brand of

canned food purchases a quantity of kitchen knives from a supplier at a price of £1
per knife. The food manufacturer then ‘offers’ to sell the knives to the consuming
public at the cost price of £1 or thereabouts, plus proof of purchase (e.g. the till
receipt) from a particular size of the manufacturer’s brand of canned food. The
advantage to the retailer and the manufacturer is that stock-turn rate is increased.
The consumer benefits by being able to purchase the knives at trade price. This
type of operation is termed ‘self-liquidating’ because capital used by the
manufacturer in purchasing the knives is returned by the consumer.
Until relatively recently, manufacturers making such offers used to ask for proofs
of purchase in the form of the actual label or a token from the can’s label.
Products of Hero Motors:-

Overview of Hero Bikes:-

Hero cycle:-

Type Private
company
Industry Bicycles
Founded 1956

Hero Splendor pro:-

Splendor Model
1. 1994 - Splendor
2. 2004 - Splendor+
3. 2005 - Super Splendor
4. 2008 - Splendor NXG
5. 2011 - Splendor Pro 2012
Eight different color shade designs are now available for Hero
MotoCorp Splendor PRO Bike. These color shades are named as
Black Monotone, Black with Purple Stripe, Candy Blazing Red,
Cloud Silver, Excellent Blue, Heavy Grey.

Hero Karizma ZMR:-

The Hero Karizma ZMR is a motorcycle manufactured by Hero

Motocorp. It was launched in May 2003 and was given a cosmetic
upgrade Karizma R in 2007. In September 2009, it was supplemented
by another variant Karimza ZMR. Karizma has been designed
specifically for the Indian market.
Hero MotoCorp Karizma ZMR Price in India - The Hero MotoCorp
Karizma ZMR Bike is now available with an attractive price tag of Rs
95500

Hero MotoCorp Karizma ZMR Technical Specifications

1. Two-Wheeler Bike Design

2. 4 Stroke Engine
3. 223 cc Engine Displacement
4. Single Cylinder
5. OHC Valve Mechanism
6. Air Cooling Technology
7. Carburetor Fuel Injection
8. Max. Power of 17.6 BHP @ 7000 RPM
9. Max. Torque of 18.35 Nm @ 6000 RPM
10. 13.6 liters Fuel Tank
11. Electric / Self Start
12. DC – FTIS Ignition
13. 5 Speed Gearbox
14. Constant Mesh Transmission
15. Diamond Frame Chassis
16. Spoke/ Cast Wheels
17. 5 Spokes
18. 18 X 1.85 Front Wheel
19. 80/100 47P – 18 inch Front Tire
20. 18 X 2.15 Rear Wheel
21. 100/90 56P – 18 inch Rear Tire
22. Tubeless Tire
23. 276 mm Dia Disc Brake @ Front
24. 240 mm Dia Disc Brake @ Rear
25. 1350 mm Wheelbase
26. 2110 mm/ 805 mm/ 1175 mm Size (L/W/H)
27. 159 mm Ground Clearance
28. 159 kg Weight (Kerb)
29. 12 volt -6 Ah Battery Capacity
30. Maintenance Free Wet Battery
31. Multi-reflector Head Lamp
32. 35 watt (D.C) Halogen Bulb
33. LED Tail Lamp
34. Clear Lens Amber Bulb Turn Lamp
35. Speedometer
Hero Passion Pro:-

Price of passion pro is Rs. 46,300

Hero Passion Pro Mileage, Average and Fuel Economy

The stylish Hero Passion Pro is very powerful and fuel efficient bike in
its segment. Both the variants of the Hero Passion Pro are equipped
with 97.2 cc engine capacity and generates amazing power and
torque.
The new Hero Passion Pro offers a mileage of 69 kmpl and Hero
Passion Pro plus offers a mileage of 70 kmpl.
Hero Passion Pro Pick up
The new and classy Hero Passion Pro comes in two models- Pro and
Plus. Both the variants come in 97.2 cc engine displacement and
sports air cooled, single cylinder, 4 stroke, OHC power train. The new
Hero Passion Pro Pro generates a top power of 7.8 PS at 7500 rpm
and develops a peak torque value of 8.04 NM at 4,500 rpm. The
other variant Hero Passion Pro Plus produces a maximum power of
7.5 PS at 8000 rpm and a max torque of 7.95 Nm at 5000 rpm. Both
the variants with this amazing power and torque offer zipper
acceleration and pick up.
Colors of Hero Passion Pro

The new and elegant Hero Passion Pro is available in many exciting
colors. The colors available in Hero Passion Pro Plus are Black & Sport
Red, Vibrant Blue, Force Silver, Sports Red, Black & Frost Blue and
Palace Maroon. The colors available in Hero Passion Pro are Vibrant
Blue, Black with sports Red, Leaf Green Metallic, Black with Heavy
Grey, Black with Frost Blue and Force Silver. Body Color of the Hero
Passion Pro attracts everybody and seems like mixture of two color.
Hero CBZ X treme:-

CBZ X treme is a 150 cc motorcycle from Hero Motors which is the

successor of the Hero CBZ. The bike was introduced in the year 2008.
Except for a mild resemblance to the older CBZ's headlamp, the new
model has little else in common.
Hero Moto corp single largest selling motorcycle manufacture in India
-Hero Honda flagged off improved version, tough bike-live of the
edge_ CBZ Xtreme, four stroke bike ,5 speed Gear Box with
revolutionary technology, it uses to mix air and petrol in combustion
chamber in whirling motion to enhance more mileage and fuel
efficiency. It is eco friendly generate less pollution. It has anti Drag,
large fuel tank to embark for long journey. Simple appearance with
tough muscles, the CBZ X treme available in six color shades i.e.
Sports Red, Digital silver, Max Brown Metallic, flaming Orange,
Panther Black Metallic.
It has good ground clearance 145mm, and Halogen bulb Trapeze, 5
spoke cast Rim wheel, The Rectangular swing arm with 5 step
adjustable gas reservoir suspension in the rear and Telescopic
hydraulic type in the front makes you comfortable ride on the Indian
roads without any hitch. X treme body comes with secured key shutter
for safe ignition. Eye-catching Diamond luster Headlamp and prism
shed tail lamp gives stunning new look.

Hero CBZ-X treme Features:

1. New digital – Analog combo meter console
2. All secure ignition switch with key shutter
3. Diamond lustre headlight
4. Anti drag fuel tank
5. 5 spoke wheels & front and rear disc brakes.
6. Prism shell LED tail lamp
Hero Hunk:-

Hero Hunk is a 150 cc motorcycle launched by Hero Honda Motors

India Ltd in October 2007. It is offered in two variants, kick-start and
self- start. The new 2011 model is offered with either rear disc brake,
or rear drum brake.
Comfort and handling
The Hunk has a stepped seat and rear-set foot pegs that give the
rider a sporty stance without sacrificing rider comfort. The vibrations
are well controlled. The bike also features gas-charged adjustable
rear shock absorbers and rear tire with a tuff-up tube.
Awards .The Hunk has won the NDTV Profit Car India & Bike India
Awards Viewers’ Choice Award in the bike category.

Hero Maestro:-

The Maestro is an automatic scooter unveiled by Hero MotoCorp at

the 2012 Delhi Auto Expo. The Maestro is powered by a 4-stroke
 engine which produces 8.2bhp at 7500rpm. The Maestro will be sold
from January 2012 onwards.

Hero Pleasure:-

This is the first time I am doing a review and road test of a Scooter,
and I hope to do more soon. Hero Pleasure is the first scooter
launched by Hero in competition to the Scotty Pep and Honda Activa.
The price of this two wheeler is around Rs.36.5k (ex-showroom) in
Delhi. The high pricing is because of the 100cc engine and the bike
positions itself in the premium scooter segment.
Hero Honda Pleasure Specifications:
Engine: 102cc, 4 Stroke, Air Cooled OHC
Maximum Power: 7.10ps@7000rpm
Maximum Torque: 7.85nm@5000rpm
Weight: 104.00 kg
Ground Clearance: 125.00 mm
Fuel Tank: 10.00 liters
Wheelbase: 1240.00 mm
Brakes: 130mm Drum brakes for both
Hero Impulse:-

Impulse

Publisher DC Comics

Legion of
Super-
First
Heroes vol. 4
appearance
#12 (October
1990)

Kent
Shakespeare
Characters
Bart Allen
Iris West
 Flash
See also
Kid Flash

Impulse

Series publication information

Schedule Monthly

Ongoing
Format
series

Genre Superhero

Publication April 1995 –

date October 2002

Number of
90, 2 annual
issues

Main
Bart Allen
character(s)
Hero Glamour:-

Hero Honda Glamour Review

Hero Honda Glamour is a perfect blend between the higher end so

called sporty bikes and lower end 100cc bikes. Now Hero Honda has
come up with new variants of Glamour & Glamour Fi with some
cosmetic changes and technical changes. Now the 125cc engine
comes with ASFS (advanced swirl flow induction system) to deliver
increased mileage and performance. ASFS system creates swirl inside
the combustion mixture for better burning of fuel.
ENGINE SPECIFICATIONS

Displacement: 124.7cc
Engine: 124.7cc, OHC
Maximum Power: 9 Bhp @ 7000 rpm
Maximum Torque: 10.35 Nm @ 4000 rpm
Gears: 4 Speed
Clutch: Multi Plate Wet
Bore: 52.4
Stroke: 57.8
Cylinder Configuration: NA
Engine Block Material: NA
Chassis Type: Tubular Double Cradle Type
Cooling Type: Air Cooling
Carburetor: NA
VEHICLE SUMMARY

Name: Glamour
Type: Commuter
Top Speed: 94kph
Fuel Consumption:
62.00
City
Fuel Consumption:
80.00
Highway

ENGINE SPECIFICATIONS

Displacement: 124.7cc
Engine: 124.7cc, OHC
Maximum Power: 9 Bhp @ 7000 rpm
Maximum Torque: 10.35 Nm @ 4000 rpm
Gears: 4 Speed
Clutch: Multi Plate Wet
Bore: 52.4
Stroke: 57.8
Cylinder Configuration: NA
Engine Block Material: NA
Chassis Type: Tubular Double Cradle Type
Cooling Type: Air Cooling
Carburetor: NA
 Chapter-5

DATA ANALYSIS
Analysis:-

1. No. of people using two wheelers?

Yes : 70
No : 30

Column1

No Yes
30%
Other No
0%
Yes
70%

Interpretation

After survey student found most of customers having bikes.

2. Percentage of people using different brand?

Hero Moto - 45%

TVS - 5%
Honda - 20%
Bajaj - 20%
Other - 10%

Column1

20% Hero moto

5%
20% TVS
30% Honda
Bajaj
45%
10% Other

Interpretation

After survey student found that most of the customers having Hero
bikes.
3. Does your purchasing decision affected by the brand name of the bike?

Yes 80
No 20

20%
Yes
0%
No
80%

Interpretation

Most educated customers say yes.

4. What is the opinion about the price policy of Hero products?

Expensive 40
Cheap 60

60%
Expensive
0%
Cheap

40%

Interpretation

Most of the young riders say, it is quite cheap.

5. For what purpose you buy Hero bike?

Official 25
Household 55
Business 10
Any other 10

55

25

10 10

OFFICIAL HOSEHOLD BUSINESS ANY OTHER

Interpretation

Customers mostly preferred to use Hero bikes for their family itself.
6. Have you faced any problem regarding power driving of the
vehicle?

Yes 06
No 94

94% Yes
0%
6% No

Interpretation

Customers were satisfied with engine performance.

7. How does Hero have customer relations?

Satisfactory 88
Unsatisfactory 12

88

12

SATISFACTORY
UNSATISFACTORY

Interpretation

Customers are satisfied with Hero’s customer relations.

8. Are you satisfied with Hero bikes?

Yes 80
No 20

20%
Yes
0%
No
80%

Interpretation

Customers are satisfied with Hero bikes.

9. How did you come to know about this model?

TV : 30
Internet : 10
Newspaper : 12
Banners & Hoardings : 10
Friends/Relatives : 15
Road show :8
Magazine :5
Dealer : 10

11% TV
13%
17% Internet

11% Newspaper
32% Banner&Hoardings
Friends/Relatives
9%
Roadshow
33%
Magazine
6%
 CHAPTER-6

CONCLUSION
&
SUGGESTIONS
Conclusion

This survey was done to identify various problems and level of

satisfaction of consumers, advertising and sales promotion of Hero, so
that efforts might done to satisfy them which would result in building
long-term relationships between customer and company. Due to
delivery in customer needs and expectations, it becomes a difficult
task to satisfy every customer, therefore to satisfy each and every
customer the important of building relationship with them existed, for
this purpose a number of questions were asked to find out behavior of
the customers. This research is also done to know the views of the
customer towards the services and quality and supply chain
management of Hero Bikes.
Suggestions

1. The company should increase their service stations.

2. More financing options should be available.
3. The company should provide more consumer value.
4. Follow-ups should be increased.
5. Efforts should be increased for Customer Relationship
MANAGEMENT.
6. Special offer should be there for govt. employee.
BIBLOGRAPHY
 BIBLOGRAPHY

BOOK REFERENCE

Referred Books:-

Principles of Marketing- Philips Kotler

Marketing Research-G.C Beri

WEBSITES:-

WWW. Heromotorcorp.com
WWW.Timesdrive.com

Various magazines such as

Overdrive
Wheelocity
Autobahn
ANNEXURE
ANNEXURE
Questionnaire
Name: ……………….. Mobile: ……………….
Address: ………………
Occupation: - Student -Govt. Employees -Own Business
1. Teacher - Shop Owner -Other
1. Do you have vehicle?

Yes  No 
2. Which bike you have own?

Hero  TVS  Honda  Bajaj  Other 

3. Does your purchasing decision affected by the brand name of the bike?

Yes  No 

4. What is the opinion about the price policy of Hero products?

Expensive  Cheap 

5. For what purpose you buy Hero bike?

Official  Household  Business  Any other 

6. Have you faced any problem regarding power driving of the vehicle?

Yes  No 

7. How does Hero have customer relations?

 Satisfactory  Unsatisfactory 

8. Are you satisfied with Hero bikes?

Yes  No 

9. How did you come to know about this model?

Internet  Newspaper Banners & Hoardings  Road show 

Friends/Relatives  Magazine  TV 