Internship Report on

“An Organization Study on Shri Manjunatha Foods and Packaging’s

Private Limited, Mangalore
BY
SHRAVAN
USN:4SX18MBA73
Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY,

BELGAUM
In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Internal Guide External Guide
PROF RAMESH K.G. ARATHI SHETTY

Dean Strategic Planning Quality control chemist

Department of Business Administration

SAHYADRI COLLEGE OF ENGINEERING &

MANAGEMENT
"Sahyadri Campus" N.H.48, Adyar, Mangalore-575007,
 (2018-2020)

DECLARATION

I, Shravan, hereby declare that the Internship report entitled Organization Study With
reference to Shri Manjunatha Foods and Packaging’s Private Limited, Karnad Industrial
area, Mulki, Mangalore, prepared by me under the guidance of prof Ramesh KG ,
faculty of M.B.A Department, Sahyadri College of Engineering and Management,
Adyar, and external assistance by Miss Arathi Shetty, Quality Control Chemist, Shri
Manjunatha Foods and Packaging’s Private Limited, Mulki, Mangalore.

I also declare that this Internship work is towards the partial fulfillment of the university
regulations for the award of degree of Master of Business Administration by
Visvesvaraya Technological University, Belgaum.

I have undergone a summer project for a period of 4 weeks. I further declare that this
project is based on the original study undertaken by me and has not been submitted for
the award of any degree/diploma from any other University/Institution.

Place: Signature of the student

Date:
 ACKNOWLEDGEMENT

I wish to take this opportunity to express my sincere expression of gratitude to each and
everyone who helped me in the completion of this work.

First of all I thank God almighty for giving me all the grace and assistance throughout
my work.

I am very glad to express my gratitude to Dr.Vishal samartha, Director of MBA,

sahyadri college of engineering and management for his timely help all through my
study.

I would like to extend my gratitude to prof. Ramesh K.G., Professor and dean strategy
, sahyadri college of engineering and management, for his valuable suggestions, advice
and encouragement throughout the course of this work

I owe my gratitude to Mr. Chetan Jaya Shetty, Managing Director of Sri Manjunath
foods and packaging’s Private Limited (Bisleri), for his constructive criticism and
constant encouragement during the course of my study.

express my deep gratitude to my dear friends for their co-operation and helping hands.
 TABLE OF CONTENT

CHAPTER TITLE PAGE NO.

NO.
1 INTRODUCTION ABOUT THE
INDUSTRY
2 ORGANIZATION PROFILE
 BACKGROUND
 NATURE OF BUSINESS
 VISION, MISION, QUALITY
POLICY
 WORKFLOW MODEL
 PRODUCT PROFILE
 OWNERSHIP PATTERN
 ACHIVEMENTS/AWARDS
 FUTURE GROWTH
3 MCKENSEY’S 7S FRAMEWORK
& PORTERS FIVE FORCE MODEL

4 SWOT ANALYSIS

5 ANALYSIS OF FINANCIAL
STATEMENT
6 LEARNING EXPERIENCE

BIBLIOGRAPHY
 CHAPTER-1
INTRODUCTION ABOUT
THE ORGANIZATION
& INDUSTRY
INTRODUCTION

One cannot think about life without water. We are blessed with adequate natural
resources of water, but increasing population, the alarming rate of global warming and
rapid industrialization coupled with lack of adequate and improved management of the
water supply systems resulted in the increased rate of water consumption, wastage of
water and deteriorating condition of the water supply networks, resulted in the scarcity
of water. The Water shortage around the world and particularly in the developing
countries has opened new doors for bottled water Industry in the current decade.

Currently, bottled water is sold in a variety of packages right from 200 ml pouches and
glasses, 330 ml bottles, 500 ml bottles, one-liter bottles and even 20- to 50-liter bulk
water packs. In terms of cost, the bottled water business in India can be divided broadly
into three segments, premium natural mineral water, natural mineral water and
packaged drinking water. It is obvious to find the bottled water manufacturer in metro
cities, might be running manufacturing in one room or shop, but it’s surprising to know
that at present in many medium and small villages and even in some of the prosperous
rural areas, you will find manufacturers of bottled water and local brands of bottled
water laying with the well known brands on the same shelf.

Parle was the pioneer Indian company to enter the bottled water market in the country
by introducing Bisleri in India 25 years ago and created “Bisleri” as the synonym of
mineral water. However, that image is getting deteriorated with the entry of major
international giants like Coca cola, Pepsi, Nestle and a noticeable presence of national
players like Mount Everest, Manikchand, Kingfisher. Their distribution network with a
professional marketing approach resulted in capturing the major chunk of the bottled
water market, though they are receiving good fight from the regional players as well.
One thing has to be noted in this business is that the required infrastructure and the
distribution network requirements remain same for all the types of players, whether
they are operating at national or regional levels. According to me, the where they can
create the difference is the only marketing and branding part.

Almost all the major international and national brand water bottles penetrated in the
Indian market and are available at right from the malls to railway stations to the bus
stations to multiplexes to grocery stores and even at panwala's shop. It has penetrated
so deeply into the market and now it’s become very common to consume bottled water
where as just before few years, it was considered as the rich people's choice and fashion
to consume bottled water. Thanks to low pricing and aggressive marketing strategies
adopted by the multinationals. Some surveys show that truck drivers on highways form
a major chunk of bottled water drinkers. Penetration in rural areas is another significant
factor that is likely to play a key role in the development of the bottled water trade.

The Indian market is estimated at about Rs 1,000 Crore and is growing at a whopping
rate of 40 per cent. By 2010, it will reach Rs 4,000 - 5,000 Crore with 33 per cent market
for natural mineral water. According to a national-level study, there are more than 200
bottled water brands in India and among them nearly 80 percent are local brands. In
fact, making bottled water is today a cottage industry in the country. However, though
having the large number of small and local producers, this industry is dominated by the
big players like - Parle Bisleri, Coca-Cola, PepsiCo, Parle Agro, Nestle, Mount Everest,
Kingfisher and Manikchand and so on. These players can be called as the trend setters
in the marketing of packaged drinking water.

If we compare the growth and status of Indian Bottled Industry with that of Western or
Asian market, we are far behind in terms of quantum, infrastructure, professionalism &
standard’s implementation. The per capita consumption of mineral water in India is a
mere 0.5-liter compared to 111 liter in Europe and 45-liter in the USA. Also As per UN
study conducted in 122 countries, in connection with water quality, India’s number was
dismal 120. In comparison to global standards India's bottled water segment is largely
unregulated. Safe water is rated with a different yardstick in different countries. In
India, the aspect has been overlooked since long. Indian consumers tend to believe that
any bottled water is safe water while this may not be true.

However, there is no need to be disappointed looking at the global bottled water

industry because our industry data shows that the Indian bottled water industry is one
of the most booming sectors in India and set to become a billion dollar industry by the
end of the current decade if the growth trajectory remains the same.The factors
contributing to such a rapid growth are increased disposable income of the people, poor
public water distribution system and infrastructure and the Indian government hardly
cares for what happens to the nation's water resources. However, like each industry is
facing the challenges the Indian bottled water industry is also having bottlenecks like
poor transportation infrastructure, low entry barriers, difficulties in brand recognition
and sometimes threats from the environment protectors and social activist against the
use of bottled water.

Though ignoring all these hurdles, and only looking at the mentioned growth rate, many
bottled water companies think about their future business plans. For e.g. PepsiCo
announced that it will double the investments in its Indian beverage business in 2009.
The company's Indian beverage investments will be now total $220 million. Mount
Everest Mineral Water, a subsidiary company of Tata will also very soon launch a
bottled water brand for the mass market. Mount Everest presently sells only premium
drinking water under the Himalayan brand.

The western part of India, which accounts for around 40 percent of the market and in
particular Gujarat state more than 300 local and private companies are there packaging
water pouches and bottles in the state.

If we look at the future of water in India, is very gloomy unless the water management
practices are changed and if not taken any drastic steps towards this direction, then we
will face a severe water crisis within the next two decades and by that time will not
leave with enough money supply to build new infrastructure and also will not be able
to satisfy the increasing demand of water due to the population explosion in India.

Also World Bank draft report, ‘India's Water Economy: Bracing for a Turbulent Future,'
says by 2020, India's demand for water will exceed all sources of supply unless the
country's management practices are changed. India can still store only relatively small
quantities of its fickle rainfall. Whereas arid rich countries (such as the United States
and Australia) have built over 5,000 cubic meters of water storage per capita, and China
can store about 1,000 cubic meters per capita, India's dams can store only 200 cubic
meters per person. Moreover, India can store only about 30 days of rainfall, compared
to 900 days in major river basins in arid areas of developed countries.
In my view, thanks to all these factors the Indian bottled water industry will be booming
in coming years and do not be surprised if today’s bottles water industry becomes next
Oil industry by 2025. The present Indian entrepreneurs and those who are planning to
take the plunge in the bottled water business are thinking that the industry has reached
to its peak point, and having stiff competition, but need to change their perception. As
with the ever increasing demand of water, the elephant is already grown and looking at
the future of water in India, is continuously growing and gradually it will turn into
mammoth.

The Water shortage around the world and particularly in third world countries has
opened new avenues for bottled water Industry. If we compare the growth and status of
Indian Bottled Industry with western or Asian market, we are far behind in terms of
quantum, infrastructure, professionalism & standards’ implementation. In India, the per
capita bottled water consumption is still quite low – less than five liters a year as
compared to the global average of 29 litres.

Indian Industry: Journey till now:

Though concept of bottled water in western countries picked up in early 1990, Indian
Elite first tasted it only in 70’s as it was difficult to gulp down the fact by an average
Indian that water was up for sale.

‘Bisleri’, Bombay based brand with Italian antecedents was the mineral water and it
ruled till early nineties monopolistic conditions and had a dream run for so many years.
Mineral water meant ‘Bisleri’ and vice versa. Growth in tourism, opening up indian
economy, rapid urbanization, shortage and improper quality in early 90’s .till that time,
bottle of drinking water meant good old ’Bisleri’ packed in PVC bottle.

Entry of Multinationals:

Schweppes was the first Multi national to enter Indian market in 1997 but couldn’t
survive and made a hasty retreat.

While Pepsi’s “Aquafina” & Nestlé’s “Pure Life” (1999-2002) started their sojourn
with Indian bottled water, entry of “Kinley”(2000) really shock the market with media
Blitzkrieg, aggressive marketing and maximum utilization of existing distribution
channels. By the end of the year, it notched up 8-9% market share , equivalent to what
Aquafina had achieved after 15 months of operation. The aggression & eroded market
leader’s share considerably and in just in 3 years it achieved what others collective
couldn’t do in a decade: shake the leader. By the end of the year 2002, claims were
made that Kinley had dented the considerable market of leader but still Bisleri maintains
that it has unassailable share of 50% till date.

The Top Packaged Mineral Drinking Water Brands Of India:

1. Bisleri
We all are very well aware of this brand! No doubt Parle’s Bisleri is the most popular
brand in India and is now a household name. It has a huge customer base that has been
built over years of trust that the company has created with the quality of water served
to the nation. It holds 40% market share in the Indian packaged drinking water industry.
The Parle Group purchased Bisleri from the Italian Entrepreneur Signor Felice Bisleri
in 1969

2. Kinley
Yet another trusted name nationwide! Kinley is owned by the Coca Cola Company.
The water goes through lots of purity tests before making it to the market. They use the
latest technology of operation, that is, Reverse Osmosis.

3. Aquafina
Well, it arrived a bit late in the market but is strong enough to make the presence felt.
It was launched on the market in 2000. Owned by PepsiCo company it is one of the
most popular and bestselling brands nationwide. They have almost 19 plants all over
the country that aims to supply pure water to the population.

4. Kingfisher
Owned by United Breweries LTD, they now boast of millions of customer base. Its
premium packaged drinking water is prepared by removing undesirable dissolved
solids, biological contaminants, suspended solids and gases from water.

5. Bailley
Owned by the Giant FMCG Parle Agro LTD, it was Launched back in 1993. It’s a
product of Parle Agro Ltd. and is known among users for purity and quality.
6. Tata Water Plus
This is the first nutrient water of India that was introduced by the NourishCo along with
a joint project among Pepsi Co and Tata Global Beverages Limited. As the brand tagline
goes ‘Goodness Of Copper’ the brown label to showcases the goodness of using copper
vessels to drink water that was used in ancient India. Thus the water is infused with
copper that strengthens the immune system and refreshes one.

7. Railneer
This is owned by Indian Railway and is now a brand that quenches thirsts of millions
travelling by train. Indian Railways installed 4 Neer bottling plants that produce 6.14
lakhs of packaged bottles per day. The Indian Railways plans to produce 16 crore water
bottles with a turnover of Rs 120 crore.
 CHAPTER-2
ORGANIZATION
PROFILE
BACKGROUND:

Sri Manjunath Foods & Packaging’s Pvt. Ltd, established in 1998, is located beside NH
17 at Kamad Industrial Area, Mulki, Mangalore District, Kamataka-574154. has the
license from BIS to use ISI marking since 2001 for its product, packaged drinking
water.

Since it is located in hilly area, it is free from air, water and even noise pollution. It
receives its raw water from KIADB bore well, which is also free For many
contamination. It has a well constructed processing unit of RCC building with 18 feet
height and the entire pipe lines, equipment’s are made of stainless steel 316 material.

Sri Manjunath Foods & Pkgs. Pvt.Ltd is promoted by a few professionals from
different fields hailing from Mumbai to manufacture

Mineral water. Thus the company commenced production from 12 February 1998.The
company adopted a latest technology of reverse osmosis (filtration thro: membranes)
and automatic rotary rinsing. filling and capping machine of 24 BPM. It was the only
unit which adopted the above technology at that time in Mangalore.

Though the company had set up this unit for Bisleri, it could not start their brand
because of commercial reasons. Then they started their own brand called flora Mineral
water. Though the initial start was good, the company could not earn any money
because of extremely poor market realization and subsequent write offs of same. Their
loss went up to more than Rs.3 Million, in the first three years.

In early 2001 Mr N J. Shetty [M.D of Manjunath Foods & Pkgs. Pvt Ltd] joined
this organization and after tudy he found that the local brand had very limited scope in
terms of sale and market realization. Without losing much time he entered into a contact
with Bisleri International Pvt. Lad., at Mumbai for

next three years for supplying Bisleri products. Bisleri produced at Kamad Mulki was
sold in almost all districts of Karmataka. In September 2001, company obtained ISI
marking from Bureau of Indian Standards [BIS] Bangalore /Chennai From the
beginning of the contract, Bislers Intl. Pvt. Lad was marketing the product. Company
was only producing and dispatching the product as per their requirements.
Since the sales were not increasing drastically, the chairman of the Bisleri Company
called Mr. N.J Shetty for a meet in the month of October 2005 and asked him to take
over the marketing of Bisleri on Franchise Basis from I November 2005 onwards. In
the last three years the sale of Bisleri has gone up by more than 5 times and is confident
of getting almost 35 to 40 % growth year after year.

 Commenced production of their own brand called Flora' in February 1998

 On 15 March 2001, they entered into a contract with Bisleri as a Contract
Packer' for next 3 years
 On 17" October 2005, Company entered into a Franchise Agreement with
Bisleri effective from 1t November 2005.
 An average sale of Bisleri was around 8000 units per month prior to the
Franchisee agreement
 In the first month itself the company achieved a sale of 17,200 units.
Thereafter, the company did not look back and the average monthly sale from
last 5 to 6 year is more than 1lakh.
 Company is now growing at the rate of 30-40% per annum.
 Company is confident of reaching a sale of
 1 Lakh units per month especially during the months April & May 2010
 They are looking for an alternate location which will have sufficient & good
quality of raw water preferably located in notified rural areas.
 Company's threat is local players who evade central excise duty and VAT
which amounts to almost Rs. 20 per case
 There are almost 10 manufactures of local brands within a vicinity of 80 km of
their factory
 In spite of this, Bisleri enjoys almost 60% of the market share in the districts
of Dakshina Kannada (Mangalore)& Udupi.
 Off late national brands like Kinley and Aquafina are offering special
schemes along with the soft drinks to the retail outlets. Their success is mainly
on account of supplying coolers, refrigerators, etc
 EDS survey revealed that in the districts of D.K (Mangalore) and Udupi
almost 5300 retail outlets are operating, who have been serviced by their 16
distributors which works out approximately 330 outlets per distributor
 . The company's biggest strength is their disciplined and dedicated employees.
  Company's focus is on customer orientation which is being well accepted even
at the lower cadre of the organization

VISION OF THE ORGANIZATION:

Our vision is to be the dominant player in the branded water business. We must
expand and be a leader in the premium beverage category.

MISSION OF THE ORGANIZATION:

We must have world class quality, at the lowest production and distribution cost. This
will make us an unbeatable leader, and we will have satisfied loyal customers

VALUES OF THE ORGANIZATION:

Bisleri believes in Integrity, Teamwork, Cooperation, Quality, Passion, Openness and

transparency.

QALITY POLICY:

Bisleri Mineral Water is not just an ordinary bottle of water. Each drop of Bisleri
water is a promise of goodness that goes through rigorous 10 STEP quality process
and 100+ Tests.

We give utmost importance to quality and believe in maintaining the highest possible
standards in hygiene. All Bisleri production facilities have their own quality testing
labs that ensure that every Bisleri product is made as per quality guidelines set by the
Bureau of Indian Standards (BIS).

Our state-of-the-art central lab located at Bisleri Head Office, Mumbai, ensures that
quality standards are maintained across all Bisleri units in the country. They also
ensure uniformity in procedures followed at all locations. For this purpose, they
collect and test samples of raw and treated water every month, from each Bisleri
production facility in India. They also conduct quality tests on random samples of all
pack sizes collected from the markets every month.

All this to ensure that each drop of Bisleri is absolutely pure, hygienic and safe,
everywhere in India!
WORK FLOW MODEL:

There are mainly three stages in work flow(production process flow)

 Disinfection: in this stage , water is collected from bore wells which are then
disinfected using chemicals
 Filterzsation: in this stage water is passed through different filters to kill the
bacteria present in it, then the water passed on the next level for filling up.
 Filling: in this stage bottle are ozonated and then the water filled in the bottles

These are the main stages of work flow of the company.

PRODUCTION PROCESS CHART

it is divided into two type

1) Water purification process

2) Filling & distribution process

Water purification process:

Bore well

Row water tank 1

Row water tank 2(under ground) Row water tank 3(over head)

Multi grade sand filter

Activated carbon filter

Softner

5µ cartridge filter

Reverse osmosis

Product water tank

1µ & 0.5µ filter

Ozonation

Filling
 One of the major raw material for the industry is water, so the main source for
water is bore wells, so the row water was collected from bore wells it was a
beginning stage of production process
 Raw water which is collected from the bore wells is stored in 3 different tank.
They are main tank, underground tank and over head tank.
 Then the stored raw water is passed through Multi grade sand filter. It is a
multi layer of filter media consisting graded sand, pebbles and gravels layers.
It will helps to reducing the bacteria and removing the most of solids.
 Then it is passed through Activated carbon filter which is used to removing
activated carbon and odor from the water.
 Then it is gone to softener process it acts as chlorine remover and convert hard
water into soft water.
 The next process is 5 Micron Cartridge Filter. This is Extra Safety of Product
water as it comes through the followed filtration and there are some chances to
slippages for any particles which can be stop through the Cartridge also 1 ,
0.45 , 0.2 micron cartridge filter will also take care of Bacteriological growth
up to 0.2 micron.
 Then it goes through REVERSE OSMOSIS plant, which contains semi-
pomitable membrane which removes dissolved solid and bacteria of size 0.001
micron.
And it removes organic materials. Control total dissolved solids in the water,
free for longer life.
 After RO process water is stored in product water tank. Before storage they
adding or dosing minerals to the product water (potassium bicarbonate,
magnesium sulfate)
 And stored water is passed through 1 micron and 0.5 micron filters.
 Then the water gets ozonated and passed through SS316 machine for next
filling and distribution process. Ozonation is a water treatment process that
destroys microorganisms and degrades organic pollutants through the infusion
of ozone, a gas produced by subjecting oxygen molecules to high electrical
voltage.

These are the water purification process.

Filling and distribution work flow chart:

Blowing of Filling of Packaging &

labelling coding
bottles bottles distribution

 The bottles in this factory are given the desire shape by the use of bottle
blowing machine.
 Then the shaped bottles are gone through filling machines. There are different
types offilling machines, which are used for filling purpose.
After the filling process the bottles are then transferred to the capping section.
Here ozonated water rinsed caps are screwed on the bottle with uniform
torque.
 Next process is labelling and coding, all bisleri bottles are labeled on a hot
melt reel feed labeling machine and coding means manufacturing date, price,
unit number and expire date print on the water bottle with the use of coding
machine.
 The next process is packing the bottles in to the different cases and distribute.
Distribution process is done by selling and distribution department.

These are the work flow of the organization

PRODUCT PROFILE:

Shri Manjunath Foods and Packaging private limited was producing packaged
drinking water under the name of bisleri .

The product range now comprises of

 Bisleri with added minerals

 Bisleri mountain water
 Bisleri soda(600ml)
 Other soft drinks (fonzo, spyci, pinacolada, limonata, urzza)

BISLERI ADDED MINARELS

product bottled drinking water at its best. Bisleri Mineral Water contains minerals
such as magnesium sulphate and potassium bicarbonate which are essential minerals
for healthy living. They not only maintain the pH balance of the body but also help in
keeping you fit and energetic at all times Bisleri with added minerals is also put
through various stages of purification to ensure the elimination of all forms of
bacteria. This makes the water we drink completely safe to consume. This product is
available in 250ml bottles, 500ml bottles 1 litre bottles, 1.5 litre bottles, 2litre bottles
and 5 and 20 litre cans

BISLERI MOUNTAIN WATER

Bisleri Natural Mountain emanates from a natural spring, located in Uttaranchal and
Himachal nestled in the vast Shivalik Mountain ranges Named as today's 'fountain of
youth, Bisleri Natural Mountain Water resonates with the energy and vibrancy
capable of taking you back to nature. Bisleri Natural Water is bottled in its two plants
in Uttaranchal and Himachal Pradesh and is available in six different pack sizes of
250ml, 500ml, 1 litre, 1.5 litre, 2 litre and 5 litres.

Shri Manjunath foods and packaging pvt ltd was producing only bisleri added mineral
water bottles and its available in six different pack size they are 250ml bottle, 500ml,
1ltr, 2ltr, 5ltr, and 20ltr can.

If any requirement of other brands like mountain water, soda or bisleri soft drinks
they are importing from Bangalore branch and they distributes to costal areas.
PRICES OF THE PRODUCTS:

Product price of shri Manjunath foods and packaging pvt ltd is fixed by bisleri India.
And price of product is same all over the country.

PRICE LIST :

PRODUCT MRP/BOTTLE BOTTLES IN CASE MRP/CASE

250ml 6 48 288
500ml 10 24 240
1 litre 20 12 240
2 litre 30 9 180
5 litre 65 - -
20 litre 80 - -
Shri Manjunath foods and packaging pvt ltd is only producing above listed drinking
water bottles.

AWARDS AND ACHIEVEMENTS

 Sri Manjunath Foods & Pkgs. Pvt. Ltd, a franchise unit of Bisleri since
November-2005 catering 4 districts [Dakshina kannada, Udupi, Hassan,
Chikmaglur etc] of Karnataka state.
 This company was earlier a contract packer [co-packer] from March- 2005.
During this period, marketing was carried out by Bisleri, Bangalore plant.
 The average sales during this period were maximum 8000 units per month.
 This firm achieved sales more then 17000 units in November-2005 which was
more than double of the previous month sales.
 In less than a period of 4 years, the company's average sales were 45000
units per month
 In view of the achievements, Bisleri's Corporate Office Mumbai gave
 The Best Plant, for the year 2006-2007.
 The Best Quality, for the year 2006-2007
 This company again received similar awards in 2008 for consistency in
quality and for better penetration in the market tapping of entire segment of
the market.
  Apart from this, the CEO of Bisleri deputed several consultants and senior
managers from France, Indonesia, and other countries to study Sri Manjunath
Foods & Pkgs. Pvt. Ltd. Company's achievements in respect of excellence in
Marketing and Manufacturing.

 Awards Conferred By Ho During Annual Bisleri Conference: "The Best

Quality" Achievement Award (2006-07)

 "The Best Plant" Achievement Award- (2006-07)

 2 Star Award For 'First Place' In Sales Contest (2012-13)

 Quality Assurance Award (2012-13)

 2 Star Award For 'First Place' In Sales (2013-14)

 Quality Assurance 'Runner Up' (2013-14)

 2 Star Award For 'First Place' In Sales (2014-15)

 Quality Assurance 'Third Place' (2014-15)

 2 Star Award For 'First Place' In Sales (2014-15)

 Quality Assurance Award (2015-16 )

 2 Star Award For 'First Place ‘In Sales (2016-17)

 Quality Assurance Award (2016-17)

 Quality Excellence Award (2017-18)

OWNERSHIP PATTERN OF THE ORGANIZATION:

Sri Manjunath Foods And Packaging’s Private Limited is a Private incorporated

company. And it is a Partnership Firm

FUTURE GROUTH AND PROSPECTS:

FUTURE PLAN

Bisleri was the first to market bottled water in a totally virgin market and naturally
people associate the brand with bottled water. Now Bisleri is perhaps already ten steps
ahead of its competitors and will endeavor to widen its gap in the times to come.
Bisler's brand positioning stresses on pure, clean and safe drinking water. Some of the
future plans to maintain the top spot that Bisleri commands in the Indian market are

 New pack sizes in bottles and cups

 Increase the distribution network with an investment of over 200 crores.
 Strengthen presence in traditionally weak areas by setting up 12 new bottling
facilities at a cost of Rs. 150 crores.

CHALLENGES:

 Local Competitors (Aquafina, Kinley, Rail neer)

 Transportation (
 Standard of water (purity of water, quality)
 Seasonal conditions (Rainy season)
 CHAPTER-3
McKENSY’s 7S
FRAMEWORK &
PORTER’S FIVE FORCE
MCKENSY’S 7S FRAMEWORK

The McKinney Model 7S Framework is a management model developed by well

known business consultants Robert H Waterman, Jr and Tom Peters(who also
developed the MBWA-management by walking around" motif, and authored in search
of excellence) in the 1980s. This as a strategic vision for groups, to include
businesses, business units, and teams, The 7S are structure, strategy, systems, skills,
style, staff and shared values

Strategy

Skills Structure

Shared values

Style systems

Staff

Strategy: The strategy is the plan deployed by an organization in order to remain

competitive in its industry and market. An ideal approach is to establish a long-term
strategy that aligns with the other elements of the model and clearly communicates
what the organization’s objective and goals are.

The bisleri as a good strategy of building their production of quality water and selling
activities. And they have a good employment strategy in their drinking water
industries.
Structure: Structure represents the way business divisions and units are organized
and includes the information of who is accountable to whom. In other words, structure
is the organizational chart of the firm. It is also one of the most visible and easy to
change elements of the framework.

The Bisleri was well structured which is shown below. They are classified into
different departments and the functioning of the work is examined by the Chief
Manager and all the working guidance, examination, Suggestion was given by the
Chief Managing director

Organizational Structure Of The Company

MANAGING DIRECTOR

HUMAN MARKETING FINANCE PRODUCTION

RESOURCE DEPARTMENT DEPARTMENT DEPARTMENT
DEPARTMENT

PURCHASE SALES

Systems:. Systems are the processes and procedures of the company, which reveal
business’ daily activities and how decisions are made. Systems are the area of the firm
that determines how business is done and it should be the main focus for managers
during organizational change.

The daily activities and procedures that staff members engage into get the work done.
In the bisleri they are busy with the work hen there are large proposal from the various
customers and retailers etc .

Staff: Staff element is concerned with what type and how many employees an
organization will need and how they will be recruited, trained, motivated and rewarded.
There are well trained and skillful staffs in the Bisleri who are dealing with various
types of financial, marketing and production activity taking place in the various
department of the company.

Style: Style represents the way the company is managed by top-level managers, how
they interact, what actions do they take and their symbolic value. In other words, it is
the management style of company’s leaders.

The style of leadership in Bisleri is democratic style of leadership as all the members
are given the freedom to give their opinion and suggestions regarding the betterment of
company.

Skills: Skills are the abilities that firm’s employees perform very well. They also include
capabilities and competences. During organizational change, the question often arises of what
skills the company will really need to reinforce its new strategy or new structure

The employees of Bisleri are trained and skillful in the field of production marketing
and finance.

Shared values: Shared Values are at the core of McKinsey 7s model. They are the
norms and standards that guide employee behavior and company actions and thus, are
the foundation of every organization.

It is the foundation of every organization. The standard of the employees were well
efficient in the organization. And they have the work ethic to do their work on time.

PORTERS FIVE FORCE MODEL:

Porter's Five Forces is a model that identifies and analyzes five competitive forces that
shape every industry, and helps determine an industry's weaknesses and strengths.
Frequently used to identify an industry's structure to determine corporate strategy,
Porter's model can be applied to any segment of the economy to search for profitability
and attractiveness.

This is useful, because, when you understand the forces in your environment or industry
that can affect your profitability, you'll be able to adjust your strategy accordingly.
PORTERS FIVE FORCE MODEL OF THE ORGANIZATION:

threat of new
bargaining power of
entrants
buyers(high)
(moderate to high)
rivalry inside the business
(very high)

threat of subsitutes bargaining power of

suppliers(moderate
(high) to high)

THREAT OF NEW ENTRANTS

 New entrants in the market like Amul “Narmada Neer”

 Market is growing which attracts new entrants

THREAT OF SUBSTITUTES

 Substitute are Fruit Juices, Health Drinks Soft Drinks

 Juices like Real Slice Mangola, Priya gold Treat,Coca Cola

RIVALRY INSIDE THE ORGANIZATION

 Local brands are major contributing 80% of market share

 Around 200 registered brands in India

BARGAINING POWER OF BUYERS

 Local brands are available in the market in the cheap price

 Buyers have choice from wide variety of suppliers
 Demand is more in the market but branded suppliers is less compare to local
suppliers

BARGAINING POWER OF SUPPLIERS:

 Increase in the cost of Raw Material (cap cost , labeling cost, bottle cost,
carton cost)

 Suppliers supply raw material to local players

 As plastic bottle banned another substitute will be glass bottle

 CHAPTER-4
SWOT ANALYSIS
 SWOT ANALYSIS

SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a

framework for identifying and analyzing the internal and external factors that can
have an impact on the viability of a project, product, place or person.

SWOT ANALYSIS OF THE ORGANIZATION:

W
S
(strength) (weaknes
s)

O T
(opportunit
y)
(threats)

STRENGTHS:

 Quality standard of the product & Trust of the brand

 Innovation
 Marketing plan & Selling and distribution system

WEAKNESSES:

 Product is only confined to water

 Find it difficult to make it cheaper because of various constraints in taxation.
 Rural population is not using much packaged drinking water.

OPPORTUNITY:
 Expansion of industry.
 People have become more and more concerned of health, and hence there no
limit for expansion of sales

THREATS:

 Environmental hazards
 Increase competition from local area manufacturers.
 Government regulation and pricing policies.
 Increasing sales of water purifier manufacturer.
 CHAPTER-5
FINANCIAL ANALYSIS
FINANCIAL ANALYSIS:

Financial analysis is the process of evaluating businesses, projects, budgets and other
finance-related entities to determine their performance and suitability. Typically,
financial analysis is used to analyze whether an entity is stable, solvent, liquid or
profitable enough to warrant a monetary investment. When looking at a specific
company, a financial analyst conducts analysis by focusing on the income statement,
balance sheet, and cash flow statement

Six step to developing an effective analysis of financial statement are

 Identify company strategies.

 Analyze current profitability.
 Analyze current risk.
 Value the firm
 Identifying the industry economic characteristics.
 Prepare forecasted financial statement

ratios are powerful tools to help summarize financial statements and the health of a
company or enterprise.
And Ratios are traditional tools used to analyze the financial statement. Ratio analysis
examine four aspects of a company’s financial conditions and performance: profit,
liquidity, financial leverage and efficiency.

It simplifies complex accounting statements and financial data into simple ratios of
operating efficiency, financial efficiency, solvency, long-term positions etc. Ratio
analysis help identify problem areas and bring the attention of the management to such
areas.
Ratio analysis of the organization given below:

LIQIDITY RATIOS:

Current ratio = Current Asset

Current liability

Year Current asset Current Liability Current Ratio

2016 312448 267150 1.169

2017 372326 293812 1.267

2018 452050 335144 1.348

In 2016, the firm’s ability to cover its current liabilities with its current assets was
1.169. in 2017, the ratio goes up to 1.267. and in 2018, the current ratio of the
company was gone up to 1.348 as compared to 2016 and 2017, which means that the
company has the ability to pay its liabilities. This tells that company is improving
their liquidity and efficiency, because their current ratio is improving.
Quick / Acid test Ratio = Current Asset- Inventory

Current liabilities

Year Current asset – Current liabilities Quick Ratio

inventory
2016 271921 267150 1.018

2017 325420 293812 1.107

2018 401802 335144 1.198

According to the definition of Acid Test Ratio, the company should have the ability to
pay its liabilities through its most liquid asset. The table shows that in 2016, the firm
has the ratio of 1.018cents. then we observe a slight improvement in 2017 and 2018.
So we can figure out from the ratios that company still cannot pay its debts without its
inventory.
Total Turnover Ratio = Sales
Total Assets

Year Sales Total Asset Total Turnover Ratio

2017 476737 663652 0.718

2018 543008 756638 0.717

The Ratio is supposed to be high. Here we can see that the company’s Total Turnover
Ratio in 2017 was 0.718, which means that company generated more revenue per
rupees of asset investment. The Ratio then comes slightly down in 2018 (0.717).
DEBT RATIOS:

Debt Ratio = Total Liabilities - Equity

Total Assets
Year Total liabilities - Total Asset Debt Ratio
Equity

2016 408795 596448 68.53%

2017 474850 663652 71.55%

2018 558093 756638 73.76%

The Ratio shows the company’s ability to cover its debt through its total asset. The
ratio was 68.53% in 2016 and 71.55% in 2017, then gone up in 2018. The ratio has to
be low. So we can interpret that in the year 2018. The risk of the firm is getting higher
as the ratio goes up.
 CHAPTER-6
LEARNING EXPERIENCE
Every student doing a professional course needs to undertake summer training or
internship in his respective field, which gives him a chance to explore his skills and
set himself in the work environment. The objective of the internship is to benefit both
the students working as interns as well as the company for which the students are
working The students get to learn the basics of their education and them turning into
realities, whereas the companies could add value their services through the creativity
and the innovative skills possessed by the new generation.

The internship periods, also helps a student to judge himself, whether, he would be
able to adjust in the corporate environment or not The organization study at sri
Manjunath foods and packaging pvt ltd, Mangalore has given me the expand my
opportunity gain valuable industry related experience that would allow me career
options. The guidance, support, feedback and useful suggestions provided by my
Project Guide helped me to successfully complete this Organization Study.
 CONCLUSION

The organization study carried out in Shri Manjunath foods and packaging Pvt
Ltd,(BISLERI) Mangalore was successful in achieving the specific objectives. It
helped to familiarize with the organization structure and its functioning. It also helped
to familiarize with the different departments in the organization and their functions
and activities including documentation.

The study helped to understand how the key business processes are carried out in an
organization and how information is used in organization for decision making at
various levels, in the organization for various functions/activities This study helped in
improving practical knowledge. The organization study was beneficial as it helped to
gain confidence and awareness.
 REFERENCE / BIBLIOGRAPHY
Websites:
 www.bisleri.com
 http://en.wikipedia.org/wiki/bisleri
 http://www.besleri.com/our-products
 www.zaubacorp.com
 ANNEXURE

Balance Sheet as at 31st march, 2018 (Rs in 000)

31st March, 31st March, 31st March,

Particular
2018 2017 2016

ASSETS
1. Non-current Assets
a) Property, Plant and
1,35,791 134,430 136,330
Equipment
b) Capital Work-in-
16,050 11,435 6,068
Progress
c) Investment Property 2,491 3,080 3,628
d) Financial Assets
 Investments 26,519 25,512 30,612
 Loans - - 107
 Other
23,471 18,712 17,751
Financial Assets
e) Deferred Tax
4,620 3,846 10,572
Assets(Net)
f) Other Non- Current
95,638 94,311 78,932
assets
Total Non- Current Assets 3,04,588 2,91,326 2,84,000
2. Current Assets
a) Inventories 50,248 46,904 40,527
b) Financial Assets
 Investments 698 5,849 466
 Trade Receivable 69,784 63,909 52,975
 Cash equivalents 45,746 17,948 14,460
 Bank balance other
527 380 236
than cash equivalents
 loans 2,64,549 2,30,751 1,92,334
c) Current Tax Assets
2,939 1,958 -
(Net)
d) Other Current Assets 17,559 4,627 11,450
Total Current Assets 4,52,050 372,326 312,448
TOTAL ASSETS 756,638 663,652 596,448

LIABILITIES
1. Equity
a) Share capital 21,629 21,629 21,629
b) Owners Equity 1,76,916 1,67,173 1,66,024
Total Equity 1,98,545 1,88,802 1,87,653

LIABILITIES
1. Non- Current
Liabilities
a) Financial Liabilities
 Borrowing
1,58,715 1,24,407 87,471
s
 Trade
1,711 1,426 1,311
payables 
 Other
51,365 45,771 43,568
Financial liabilities
b) Provisions 9,351 6,791 5,760
c) Other Non-Current
1,807 2,643 3,580
Liabilities
Total Non-Current Liabilities 222,949 181,038 141,690

2. Current Liabilities
a) Financial liabilities
 Borrowings  1,34,189 1,37,042 1,19,230
 Trade Payables 49,790 44,535 34,686
 Other Financial
55,270 40,901 46,782
Liabilities
b) Other Current liabilities 94,530 70,225 63,550
c) Provisions 1,365 1,109 1,108
d) Current Tax Liabilities
- - 1,749
(Net)
Total Current Liabilities 355,144 2,93,812 2,67,105
TOTAL EQUITY AND
7,56,638 6,63,652 5,96,448
LIABILITIES