NAGA NATIONAL HIGH SCHOOL

West Poblacion, City of Naga, Cebu

ENTREPRENEURSHIP
st
1 Quarter Examination
Prepared by: Rey Marion G. Cabag
Name: ______________________________________________ Date: ______________
Track/Strand/Year Level: ___________________________
Please Read The Numbered Instructions Below!
I. Read and analyze each problem carefully.
II. Write the letter only of the correct answer on the underlined space.
III. If the answer is not found on the choices, write the correct answer instead.
IV. Avoid erasures or any unnecessary markings on the test paper as this will result to deduction of points?
I. Multiple Choice.
___ 1. _____ is a proactive process of developing a business ventures to make a profit.
A. Investment B. Entrepreneurship C. Marketing D. None of these
___ 2. _____ are needed all throughout the entrepreneurship career.
A. Common Entrepreneurial Competencies B. Core Competencies
C. Marketing Competencies D. Learning Competencies
___ 3. _____ are needed for business sustainability and management.
A. Common Entrepreneurial Competencies B. Core Competencies
C. Marketing Competencies D. Taxonomy
___ 4. The following belongs to common entrepreneurial competencies EXCEPT ____.
A. Proactive B. Agents of Change C. Risk Takers D. Problem Solvers
___ 5. The following belongs to core competencies EXCEPT ____.
A. Leaders B. Communicators C. Specialist D. Sociability
___ 6. Which of the following statements are true?
I. Entrepreneurship produces more jobs that equate to a recession in economy.
II. Entrepreneurship decreases economic activities of different sectors of society.
III. Entrepreneurship improves living standards
IV. Entrepreneurship disperses the economic power and creates equality.
A. i and ii only B. i and iii only C. ii and iii only D. iii and iv only
___ 7. The following statements are true for Entrepreneurship EXCEPT ___.
I. It controls the local wealth and balances regional development.
II. It Increases social conflicts and political unrests.
III. Elicits economic dependence and capital formation.
IV. It introduces new and innovative products only.
A. I only B. i and iv only C. iv only D. ii only
___ 8. What is a step-by-step procedure in establishing any kind of business that an Entrepreneur has to undergo?
A. Business Plan B. Building Plan C. Entrep. Process D. Taxonomy
___ 9. ____ is a comprehensive paper that details the marketing, operational, human resources, financial, strategic
direction, and tactics of the business.
A. Business Plan B. Building Plan C. Entrep. Process D. Taxonomy
___ 10. Which of the following is the correct order of entrepreneurial process?
A. Opportunity spotting, Developing a business plan, running the business, determining the capital needed
B. Opportunity spotting, Developing a business plan, determining the capital needed, running the business
C. Developing a business plan, Opportunity spotting, determining the capital needed, running the business
D. None of these
___ 11. Which of the following is the correct order of entrepreneurial process?
A. Evaluate the identified opportunity, come up with business description and analysis, Calculate the intrinsic
and extrinsic capital needed, practice leadership as a way of life.
B. Evaluate the identified opportunity, Calculate the intrinsic and extrinsic capital needed, practice leadership
as a way of life, come up with business description and analysis.
C. Evaluate the identified opportunity, Calculate the intrinsic and extrinsic capital needed, come up with
business description and analysis, practice leadership as a way of life.
D. None of these
___ 12. ____ is an entrepreneur’s business idea that can potentially become a commercial product or service.
A. Opportunity seeking B. Opportunity C. Industry D. STEEPLED
___ 13. ____ is the first step and is the most difficult process of all due to the number of options that the
entrepreneur will have to choose from.
A. Opportunity seeking B. Opportunity C. Industry D. STEEPLED
___ 14. ____ represents the general environment where the entrepreneur can identify business opportunities.
A. Opportunity seeking B. Opportunity C. Industry D. STEEPLED
___ 15. Which of the following is the source of current trend on what is happening in the industry?
A. Opportunity seeking B. Opportunity C. Industry D. STEEPLED
___ 16. ____ These are the new trends that can be the core business model of a new venture.
A. Industry B. Futuristic opportunities
C. New discovery or knowledge D. Competitors
___ 17. What is the projected new opportunities that can possibly affect the new business while it is running?
A. Industry B. Futuristic opportunities
C. New discovery or knowledge D. Competitors
___ 18. ___ These are the current trends and wants of potential customers that should be discovered right away by a
budding entrepreneur.
A. Unexpected opportunities from customers B. Competitors
C. Consumer preferences, interests, and perception D. Talents, hobbies, skills,and expertise
___ 19. ___ business opportunities do not just come from outside forces, but also from within the entrepreneur.
A. Unexpected opportunities from customers B. Competitors
C. Consumer preferences, interests, and perception D. Talents, hobbies, skills,and expertise
___ 20. ___ entrepreneurs just have to look at their ecosystems and they will be able to spot a business opportunity
right away.
A. Location B. Brainstorming C. Internet browsing D. FGD
___ 21. ___ a moderator handles discussion with a group of people who can provide insightful ideas will fill a market
need.
A. Brainstorming B. Problem Inventory Analysis
C. Focused Group Discussion D. Location
___ 22. ___ similar to FGD except that the participants are already given an inventory of product or service problems.
A. Brainstorming B. Problem Inventory Analysis
C. Focused Group Discussion D. Location
___ 23. ___ general view of locality’s tradition, custom beliefs, norms and perception
A. Economic Factors B. Legal factors C. Socio-cultural D. Ethical
___ 24. ___ these factors play a vital role in the scanning of marketing environment.
A. Economic Factors B. Legal factors C. Socio-cultural D. Ethical
___ 25. ___ related with political factors and government laws and regulations.
A. Economic Factors B. Legal factors C. Socio-cultural D. Ethical
___ 26. ___ these factors that will serve as an entrepreneur’s guide on how to be ethical in running the business.
A. Economic Factors B. Legal factors C. Socio-cultural D. Ethical
___ 27. ___ these are the characteristics of the people in the target market.
A. legal B. Demographic C. Ecological D. Technological
___ 28. ___ these are composed of innovations of an existing technology or an invention of a new one mostly applied
in science and engineering areas.
A. legal B. Demographic C. Ecological D. Technological
___ 29. ___ these factors should be given much importance in conducting a business especially when the world has
already suffered severely from human-induced calamities.
A. legal B. Demographic C. Ecological D. Technological
___ 30. What is the process of positively improving an existing product or service?
A. Innovation B. Opportunity seizing
C. Value Proposition D. Unique selling proposition
___ 31. Which of the following states why a customer should buy a certain product or service.
A. Innovation B. Opportunity seizing
C. Value Proposition D. Unique selling proposition
___ 32. ___ refers to how you sell the product or service to your customers.
A. Innovation B. Opportunity seizing
C. Value Proposition D. Unique selling proposition
___ 33. ___ starts with identifying the customer’s need where you are tasked to create meaningful value proposition.
A. Innovation B. refining process C. Marketing process D. None of these
___ 34. What is the comprehensive process of understanding the customer’s intricacies and the industry they revolve
in?
A. Refining process B. Market size C. Marketing Research D. None of these

___ 35. What is the size of the arena where the entrepreneur’s business will play?
A. Refining process B. Market size C. Marketing Research D. None of these
___ 36. ___ selling the same product and are structured similarly.
A. direct competitors B. Indirect competitors C. free competitors D. None of these
___ 37. ___ do not offer exactly the same product type.
A. direct competitors B. Indirect competitors C. free competitors D. None of these
___ 38. What is the process of grouping similar or homogeneous customers according to demographic,
psychographic, geographical, and behavior?
A. Market Intelligence B. Psychographic Segmentation
C. Market Segmentation D. Demographic Segmentation
___ 39. ___ includes customer profiling , drives the entrepreneur on what correct strategies to employ.
A. Market Intelligence B. Psychographic Segmentation
C. Market Segmentation D. Demographic Segmentation
___ 40. ___ is also called socioeconomic segmentation.
A. Market Intelligence B. Psychographic Segmentation
C. Market Segmentation D. Demographic Segmentation
___ 41. What is the process of grouping customers according to their perceptions, way of life, motivations, and
inclinations?
A. Market Intelligence B. Psychographic Segmentation
C. Market Segmentation D. Demographic Segmentation
___ 42. Which of the following is the process of grouping customer according to their actions?
A. Behavior segmentation B. Demographic Segmentation
C. Psychographic segmentation D. None of these
___ 43. Which of the following is the most reliable and credible ways of getting relevant information from the target
customers?
A. FGD B. Observation C. Interview D. Online surveys
___ 44. ___ is the process of getting answer from a questionnaire blueprint found in the web.
A. FGD B. Observation C. Interview D. Online surveys
___ 45. ___ uses the purchase patterns of the customer.
A. FGD B. Observation C. Interview D. Online surveys
___ 46. What is commonly used by market researcher to capture qualitative results from target customers? It is
usually led by a moderator.
A. FGD B. Observation C. Interview D. Online surveys
___ 47. ___ is any physical good, service or idea that is created by an entrepreneur or an innovator in serving the
needs of the customers.
A. Market size B. Opportunity C. Product/Services D. Price
___ 48. ___ is the peso value that the entrepreneur assigns to certain product or service.
A. Price B. Product C. Place D. Promotion
___ 49. ___ refers to any location of the medium of transaction.
A. Price B. Product C. Place D. Promotion
___ 50. ___ is how the product or service is presented to customers.
A. Price B. Process C. People D. Packaging

II. Constructive Response:

51-57. Define and explain briefly the 7 P’s of Marketing Mix

58-65. Give a precise situation that will define each of the type of PRICING.

Analytic Rubric 5 3 1
Clarity clearly stated and Slightly Vaguely explained
understandable understandable
Content/ All important points Some points are not Lacking in thought
Comprehensiveness are discussed included
Accuracy Concise and well- Slightly redundant in lengthy yet winding
stated thought in idea
Grammar, spacing and No error Some errors are Severe in errors
Punctuation observable
Neatness No erasures and nicely Some erasures are Incomprehensible
written present