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    Questionnaire: "Marketing, Coverage Area and Financial Strategy of Samsung"

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    Manoj Kumar Sharma
    The document is a marketing questionnaire about Samsung that a student is conducting as part of a study on Samsung's marketing analysis and strategy. It asks respondents for their contact and demographic information and then poses multiple choice and rating scale questions about awareness of Samsung, perceptions of Samsung versus competitors on pricing, services, and other factors, and open-ended questions about threats to Samsung and how they can better attract and retain customers. The goal is to understand customer preferences and opinions regarding Samsung's policies, strategies, and customer care.

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    Download as DOC, PDF, TXT or read online from Scribd

    Questionnaire: "Marketing, Coverage Area and Financial Strategy of Samsung"

    Uploaded by

    Manoj Kumar Sharma
    34 views4 pages
    The document is a marketing questionnaire about Samsung that a student is conducting as part of a study on Samsung's marketing analysis and strategy. It asks respondents for their contact and demographic information and then poses multiple choice and rating scale questions about awareness of Samsung, perceptions of Samsung versus competitors on pricing, services, and other factors, and open-ended questions about threats to Samsung and how they can better attract and retain customers. The goal is to understand customer preferences and opinions regarding Samsung's policies, strategies, and customer care.

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    Questionnaire

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    The document is a marketing questionnaire about Samsung that a student is conducting as part of a study on Samsung's marketing analysis and strategy. It asks respondents for their contact and demographic information and then poses multiple choice and rating scale questions about awareness of Samsung, perceptions of Samsung versus competitors on pricing, services, and other factors, and open-ended questions about threats to Samsung and how they can better attract and retain customers. The goal is to understand customer preferences and opinions regarding Samsung's policies, strategies, and customer care.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    34 views4 pages

    Questionnaire: "Marketing, Coverage Area and Financial Strategy of Samsung"

    Uploaded by

    Manoj Kumar Sharma
    The document is a marketing questionnaire about Samsung that a student is conducting as part of a study on Samsung's marketing analysis and strategy. It asks respondents for their contact and demographic information and then poses multiple choice and rating scale questions about awareness of Samsung, perceptions of Samsung versus competitors on pricing, services, and other factors, and open-ended questions about threats to Samsung and how they can better attract and retain customers. The goal is to understand customer preferences and opinions regarding Samsung's policies, strategies, and customer care.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    You are on page 1of 4

    QUESTIONNAIRE:

    “Marketing, coverage area and financial strategy of Samsung”

    Dear sir/ Mam

    I am a student of Department of Management Studies, Jai Narain Vyas


    University, Jodhpur. I am conducting the survey on Marketing analysis and
    Strategy of Samsung. As part of my study I am analyzing consumer
    awareness, preferences regarding the policies and strategies of Samsung
    Company price, services and many other types of customer care services.

    If you could spare a few minutes to complete the survey then it would be
    greatly appreciated and it would be a new outcome regarding the preferences
    of the customers. you are also required to fill a few information.

    1. Name ---------------------------------------------------------------------

    2. Occupation ---------------------------------------------------------------------

    3. Income ---------------------------------------------------------------------

    4. Contact no. ---------------------------------------------------------------------

    5. Email – ID ---------------------------------------------------------------------

    6. Gender A. Male B. Female

    7. Age – group A. under 20 B. 20 – 30 C. 30 – 40 D. 40 – 50

    SR.NO. QUESTIONS  PUT THE TICK


    MARK ON YOUR
    CHOICE AS AN
    ANSWER
    1. Do you know the Samsung? A. Yes B. No
     PUT THE TICK MARK ON YOUR CHOICE AS AN
    QUE ANSWER
    STIONS
    A B C D E

    STRONGLY AGREE NEUTRAL DISAGREE STRONGLY


    AGREE DISAGREE

    1. Samsung is the best


    electronics service
    provider.

    2. Samsung provides the


    best offers occasionally
    to its customers.

    3. Samsung has the best


    customer care services.

    4. Samsung is the
    cheapest service
    provider in electronics
    industry.

    5. Samsung provides the


    information about each
    of services such as
    information regarding
    new product lunch,
    price, feature etc.

    6. Samsung is attractive
    in selling the
    electronics item.

    7. Samsung provides the


    best feature in
    electronics industry.
    8. Samsung would be
    No.1 service provider
    in the electronics
    industry.

    SR. QUESTI  PUT THE TICK MARK ON YOUR CHOICE AS AN


    NO. ONS ANSWER
    A B C D E
    9. When you buy the Service feature price brand Availability
    electronics item of quality
    any company then
    what do you have in
    your mind or what
    you see?

    10.. To whom you see as LG SONY VIDEOCON NOKIA ANY


    the biggest OTHER
    competitor of
    Samsung?

    11. According to you To To add the To To provide each To be


    which would be the retain its new compete type of services innovative
    biggest threat for the customers customers with the new very much
    Samsung in the in the future company’s
    future? price
    strategy
    12. According to you LG SONY VIDEOCON NOKIA SAMSUNG
    which company
    provides maximum
    profit to its retailers?

    13. According to you SERVICE NEW LOW AVAILABILITY ANY


    Samsung is best in QUALITY FEATURE PRICE OTHER
    providing?

    14. If you get the SAMSUNG LG SONY VEDIOCON ANY


    opportunity to be the OTHER
    investor of any
    company then which
    company’s investor
    you would like to be?

    Question no.15: What would you like to say that how should Samsung deal in the market
    in Order to retain and attract more and more customers?
    Answer no.15:
    -----------------------------------------------------------------------------------------------------------
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    -------------------------------------------------------------------------------------- .

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