Summer Internship Project Report

“The role of Bajaj Finserv lending in Consumer durable sales”

A report submitted to
Asian Business School, Noida
As a partial fulfillment of Full time
Post Graduate Diploma in Management (PGDM)
(Approved by AICTE, Ministry of HRD)

Submitted to: Submitted by:

Mrs. Veenu Arora Satish Routh
Asian Business School ABS/PGDM/JULY16/116
Noida Batch: 2016-2018

Asian Business School (ABS)

A2, Sector – 125, Noida
Website: www.abs.edu.in

Page 1
 CERTIFICATE

This is to certify that Satish Routh a student of Asian Business School (ABS).
Noida has undergone Summer Internship in our company on “The role of bajaj
finserv lending in consumer durable sale.”
The project work done by the candidate is orginal an has worked under my
guidance. The candidate has undergone training from 30/04/2017 to 15/06/2017 at
our MOTI BAGH OFFICE.

Date: stamp of the Organization Karan Tandon

Assistant sales
manager
m.k
electronics moti bagh

Page 2
 ACKNOWLEDGEMENT

On successfully completing 45 days summer internship training/project on ‘

THE ROLE OF BAJAJ FINSERV LENDING IN CONSUMER DURABLE SALES ‘ ,

I am thankful to our Sales Manager “ Mr. Karan Tandon” due to whose

kindliness , I was given the opportunity for the summer internship programme .

I would also like to thank my location mentor, “Mr. Amit Sharma”, FOS
Executive for giving his kind support and guidance throughout the project.

I have completed this project titled under the guidance of “Mrs. Veenu Arora”
And Mr. Karan Tandon.

I am especially thankful to all other members of M.K ELECTRONICS – A

Dealer of
BAJAJ FINSERV for their excellent support and co-operation.

(Satish Routh)

Page 3
 DECLARATION

I, hereby declare that the report entitled ― THE ROLE OF BAJAJ FINSERV LENDING IN
CONSUMER DURABLE SALES ‘ ,

I further declare that this project report is submitted as per requirement of PGDM
curriculum, is my original work and based on the findings during the project.

This project report would not be submitted in any other institute for any award of any other
degree, diploma, fellowship or other similar title or prices.

This project report would not be submitted in any other degree in future and no other
person will be allowed to copy from this project in any other form.

Satish Routh
PGDM (2016-18)
 TABLE OF CONTENT

CERTIFICATE………………………………………………2

ACKNOWLEDGEMENT……………………………….3

DECLARATION…………………………………………….4

EXECUTIVE SUMMARY……………………………….. 6

INTRODUCTION……………………………………….. 7-16
 About The Topic
 Need Of The Study
 Scope Of The Study
 Importance Of The Study PAGE NO.
 Introduction Of BAJAJ FINSERV

1 . OBJECTIVE OF THE STUDY………………………………………………..17

2. RESEARCH METHODOLOGY……………………………………………..18-19

3. BAJAJ FINSERV VS RELIANCE CAPITAL ………………………………20-27

4. LITERATURE REVIEW………………………………………………………….28-60

5. LEARNING…………………………………………………………………………..61

6. FINDING…………………………………………………………………………….62

7. SUGGESTIONS & RECMMENDATIONS……………………………….63

8. CONCLUSION……………………………………………………………………..64

9. BIBIOGRAPHY…………………………………………………………………….65

10. DATA ANALYSIS AND ANNEXTURE…………………………………….68

 Chapter: 1
EXECUTIVE SUMMARY

The project allotted to me with the title was “The role of Bajaj Finserv lending in Consumer
durable sales ”. The objective behind this project was to primarily focus on Modus Operandi of
Bajaj Finance for Finance of Consumer Durable products.

This required a fist hand experience in understanding end to end process flow for loans
processing to payment disbursement and coming with Suggestions to make experience more
Delightful for customers and channel partners. I was focusing on way of operations at LFR’s and
Bajaj Finance’s SWOT analysis at the outlet. Competitors working (CC or Capital First), Future
Capital Ltd viz a viz BFL and stress areas will have to focused along with. During the project

I have analyzed major financial areas of Bajaj with its peer group and observed their trend with
respect to the Industry trend which helped me to gain better insight of market condition of these
companies. The study is made on the basis of Primary Data and Secondary Data. The annual
report of the firms was a great help in collection of necessary information.
 CHAPTER-2
INTRODUCTION TO SECTOR/ COMPANY

 INTRODUCTION:-

India is undergoing rapid development. This means that there are millions of people
who dream of better home, better infrastructure and a better life. This opens several
avenues of potentially limitless growth in the infrastructure and construction sector.
Bajaj Finserv Lending will help grab this opportunity to grow real estate businesses.

FINANCIAL SECTOR:-

A category of stocks containing firms that provides financial services to commercial

and retail customer. This sector includes banks, investment funds, insurance
companies and real estate.
Financial services perform best in low interest rate environments. A large portion of
this sector generates revenue from mortgages and loans, which gain value as interest
rates drop. Furthermore, when the business cycle is in an upswing, the financial
sector benefits from additional investment. Improved economic condition usually
lead to more capital projects and increased personal investing. New projects require
financing, which usually leads to a large number of loans.
“Finance” is often defined simply as the management of money or “funds”
management. Modern finance, however, is a family of business activity that include
the origination, marketing, and management of cash and money surrogates through a
variety of capital accounts, instruments, and markets created for transaction and
trading assets, liabilities, and risks. Finance is conceptualized, structured, and
regulated by a complex system of power relation within political economies across
state and global market.
AREAS OF FINANCE:-

1) Personal Loan-

 How much money will be needed by an individual (or by a

family) and when?
 How can one plan for a secure financial future in an environment
of economic instability.

2) Financial Risk Management-

Financial Risk Management is the practice of creating and protecting

economic value in a firm by using financial instrument to manage
exposure to risk, particularly credit risk and market risk. It focuses on
when and how to hedge using financial instruments, in this sense it
overlaps with financial engineering. Similar to general risk management,
financial risk management requires identifying its sources, measuring it,
and formulating plans to address these, and can be qualitative and
quantitative.

3) Intangible Asset Finance-

Intangible Asset Finance is the area of finance that deals with intangible
assets such as patents, trademarks etc.
  COMPANY PROFILE:-

INTRODUCTION:-

What started off as a sugar manufacturing factory in 1931 has grown to become one
of the country’s largest business houses? With activities that encompass a whole
range of industries, spanning automobiles (two-wheelers and three-wheelers), home
appliances, lighting, iron and steel, insurance, travel and finance.

PRESENT STATUS:-

Our values:

 We respect the opinions and decisions

of others.
Empowerment
 We encourage people to do their best.

 We are willing to learn and adapt to the

Flexibility environment, our partners and customers
evolving needs.

 We always strive to change the status quo.

 We innovate the new ideas and energies with a
strong passion and entrepreneurial skills.
Entrepreneurship

 We believe we must work with honesty,

Transparency truth and the inmate desire to do well.

 We are driven by the desire to create a

Impact meaningful difference in the society.

Fig.2.1 Values of Bajaj Finserv Lending

 PRODUCT PROFILE:-

Bajaj Finserv Lending offers loans for various needs. We offer loans for Bajaj
Auto Two-Wheelers under the name of Bajaj Auto Finance Ltd. We offer
Consumer Durable Loans, Personal Loans, Loan against Property, Small
Business Loans, Construction Equipment Loans, Loan against Securities, and
Insurance Services under the name of Bajaj Finserv Lending. Bajaj Finserv
Lending is one of the most diversified NBFC’s in the market catering to more
than 5 million customers across the country. Apart from being a well-recognized
organization, they pride us for holding the highest credit rating of FAAA/Stable
for any NBFC in the country today. The product offerings include Consumer
Durable Loans, Personal Loans, Loan against Property, Small Business Loans,
Two-Wheeler and Three-Wheeler Loans, Construction Equipment Loans, Loan
against Securities, and Insurance Services.

 ORGANIZATIONAL HIERARCHY:-

A key issue in accomplishing the goals identified in the planning process is

structuring the work of organization. Organizations are group of people, with
ideas and resources working toward common goals. The purpose of the
organizing function is to make the best use of the organizations resources to
achieve organizational goals. Organizational structure is the formal decisions
making framework by which job tasks are divided, grouped and coordinated.
Formalization is an important aspect of structure. It is an extent to which the unit
of organization is explicitly defined and its policies, procedures and goals are
clearly stated. It is the official organizational structure conceived and built by top
management. The formal organization can be seen and represented in chart form.
An organization chart displays the organizational structure and shows job titles,
lines of authority and relationship between departments.
Organizational Structure allows the expressed allocation of responsibilities
for different functions and processes to different entities. Ordinary
description of such entities is as branch site, department, work group and
single group of people.
2.3 ORGANIZATIONAL HIERARCHY
 HISTORY OF BAJAJ FINSERV LENDING:-

Bajaj Finserv was formed in April 2007 as a result of its demerger from Bajaj Auto
Limited to act as a pure play financial services business. The process of demerger
was completed in Feb 2008. This demerger was not only to unlock values in the high
growth business areas of Auto, Insurance, Finance sectors and Wind Power but also
to run independently these core businesses and to strengthen the competencies.
The Wind Power project, the stakes in the life and general insurance companies and
consumer finance along with their respective assets and liabilities got vested in Bajaj
Finserv Limited. In addition to that cash and cash equivalent of INR 8,000 million
(then market value) was also transferred to the company. The demerger has enabled
investors to hold separate focused stocks and also facilitate transparent
benchmarking of the companies to their peers in their respective industries.
The constantly changing demographics and dynamics of the Indian economy, has led
to creation of various needs of the average Indian customer. The Indian customer
now demands proper avenues of channelizing their savings, financial protection and
is also desirous of spending more on valuable goods and services. All these wants
need to be met by dynamic players in the financial services space. Bajaj Finserv was
formed specifically to cater to these needs. The company was also formed to touch
and improve the lives of a growing number of people in the country, and in doing so,
deliver superior corporate values to its shareholders. The operating companies carry
with them the Bajaj brand, which carries with it decades of commitment to business
ethics, integrity and highest standards of fiduciary responsibility.
Management - Bajaj Finserv

Name
 Designation

Rahul Bajaj
Chairman
Sanjiv Bajaj
Managing Director
Rajiv Bajaj
Director

Gita Piramal Director

 Organization Structure

BAJAJ ALLIANZ

BAJAJ FINSERV
BAJAJ FINSERV
LENDING
BAJAJ ALLIANZ

 A 25 year old non-bank finance company.

BAJAJ FINSERV
 Diversified consumer, SME & commercial lender
WEALTH
in India.
MANAGEMENT  82 cities presence with over 4,200 distribution
franchise.

 2nd largest private general insurer in India.

 Offer wide range of general insurance viz. Motor,
Health & Corporate in India.
 Strong franchise built on fast and efficient
customer services.

 It is the financial services arm of the Bajaj group

with business interest in “Lending”, “Protection”,
and “Wealth Management” through its various
subsidiaries.

 2ND Largest policy acquire amongst private

Insurers. 10.5 lac policies in FY 12.
 2ND largest profitable life insurer in private sector
in FY 12.
 1,044 branches with over 173 K agents.

 A new business diversification for BFS.

 Launched retail financial advisory business in 04
cities in FY 11
 Received SEBI approval to launch mutual fund
business, proposed JV with Allianz.

Fig. 2.5 Bajaj Finserv Group Summary

 BRAND IDENTITY:-

Bajaj Finserv is the financial services company of the Bajaj Group. Its current
business lines include Protection through Bajaj Allianz Life Insurance and
Bajaj Allianz General Insurance, Lending through Bajaj Finance Limited and
Wealth Management through Bajaj Financial Solutions Limited. All
underlying businesses currently operate with their independent brands.
With the intention to build a set of financial services businesses in coming
years that share the Bajaj Finserv group’s common values of Reliability,
Innovation and Efficiency and provide customers with high quality products
and services. Bajaj Finserv has created its brand identity. The new identity is
easily identifiable and yet distinct. All the businesses under Bajaj Finserv
would use the common identity in a coherent manner such that consumers
experience through each business, the Bajaj Finserv values and identify the
new brand identity with the same.

Brand ‘Bajaj Finserv’ is symbolized by a unique visual identity that aligns

our various businesses for our consumers and business partners, distinguishes
it from competitors and promotes he strong values that Bajaj Finserv stands
for. Bajaj Finserv’s brand completely embodies its growth and services.
The current Bajaj logotype identifies and stands on the very established and
respected Bajaj identity and the 3 dimensional seal with the B and F makes
the new identity uniquely recognizable. The color blue in the logo indicates
confidence and strength. The round ball symbolizes the world with focus on
India.

The brand delivers a distinctive and contemporary identity, which

communicates Bajaj Finserv values in dynamic and consistent manner and is
designed to be easily recognizable and yet differentiated so as to build an
enriching and sustainable relationship with all who experience it.
 CHAPTER-3

OBJECTIVE OF THE STUDY

1) This project will primarily focus on Modus Operandi of Bajaj Finance

for finance of Consumer Durable Products. This will require a fist hand
experience in understanding end to end process flow for loans processing
to payment disbursement and coming with suggestions to make
experience more delightful for customers and channel partners.

2) Focus on way of operations at two types of outlets: - Owner Driven and

LFR’s and Bajaj Finance’s SWOT Analysis at both these outlets.
Competitors working (CC or Capital First), Reliance Capital Ltd. Viz a
viz BFL and stress areas will have to focused along with.
 CHAPTER-4

RESEARCH METHODOLOGY

 METHODOLOGY:-

The study is made on the basis of secondary data. The annual report of the
firms was a great help in collection of necessary information.
Methodology is a systematic procedure of collecting information in order to
analyze and verify a phenomenon. The collection of information is done
through two principal sources.

Primary Data:
It is the information collected directly from sales finance department for
further studies, it was mainly through interviews with concerned officers and
staff, either individually or collectively, sum of the information has been
verified or supplemented with personal observation and real timework
experience.

Secondary Data:
Secondary data is the published data. It is already available for using and it
saves time. The main source of secondary data are published market surveys,
government publications advertising research report and internal source such
as sales, sales records orders, customers complaints and other business record
etc. the study has also depended on secondary data to little extent, which is
collected through internal source.
 RESEARCH :-

 Exploratory Research

 Descriptive Research

 Empirical Research

Exploratory Research: - To gain familiarity with a phenomenon or to achieve

new insight into it. Studies with this object in view are termed as exploratory or
formularize research studies.

Descriptive Research: - To portray accurately the characteristics of particular

individual, situation of a group. Studies with this object are view is known as
descriptive research studies.

Empirical Research: - To gain knowledge by means of direct and indirect

observation and experience. Empirical evidence can be analyzed quantitatively
or qualitatively.

Considering the importance of decision areas, it was decided to undertake an

exploratory survey. Exploratory research is concerned with discovering the
general nature of the problem and the variables that relates to it.
When I was making this project the prime thing was to study Balance Sheet and
P&L accounts of different firms. I have done that by collecting the required
information through firm’s manual and data available on internet. During the SIP,
the Research Method which I applied was Exploratory and Descriptive Research
which help me to gain more insight of the operation which is done during the
Consumer Durable Goods financing. During the project I got to know how Bajaj
Finserv Lending approves a loan to various customers on the basis of different
document available with them. I explored different tools and techniques to convert
a Credit Card and Cash Buyer into Finance Buyer, and also how o build a good
relationship with the sales person as they are main key to get customer and not to
let the competitors win. In finance sector there is always a win-lose situation exist
but during the peak season I observed that win-win situation comes into picture but
only for a short duration.

I also learned how the sales executive use their instinct to judge a customer is
genuine or not but this is not always help, sometime a genuine customer
becomes a fraud customer which directly harm the Sales Executive status as
there is company policy to stop the incentive whenever there is fraud case pop
up from the concern SE.
 CHAPTER-5

CAMPARISION BAJAJ FINSERV VS RELIANCE CAPITAL.

BAJAJ RELIANCE BAJAJ

FINSERV CAPITAL VS
MAR,16 MAR,15 RELIANCE

High Rs 2,160 668 323.2%   

Low Rs 1,250 335 373.1%   
Sales per share
Rs 593.6 347.8 170.7%
(Unadj.)
Earnings per share
Rs 117.1 39.6 295.5%
(Unadj.)
Cash flow per share
Rs 120.7 42.3 285.3%
(Unadj.)
Dividends per share
Rs 1.75 9.00 19.4%
(Unadj.)
Dividend yield (eoy) % 0.1 1.8 5.7%
Book value per
Rs 841.5 527.4 159.6%
share (Unadj.)
Shares outstanding 159.1
m 252.63 63.0%   
(eoy) 3
Bonus/Rights/Conve ESOP,F
OI -   
rsions S
Price / Sales ratio x 2.9 1.4 199.1%   
Avg P/E ratio x 14.6 12.7 115.0%
P/CF ratio (eoy) x 14.1 11.9 119.1%
Price / Book Value
x 2.0 1.0 213.0%
ratio
Dividend payout % 1.5 22.7 6.6%   
271,3
Avg Mkt Cap Rs m 126,744 214.1%   
17
No. of employees `000 NA 1.3 0.0%   
Total wages/salary Rs m 7,680 6,930 110.8%   
Avg. Rs 69,627.
NM -   
sales/employee Th 6
Avg. Rs
NM 5,491.3 -   
wages/employee Th
Avg. net Rs
NM 7,931.9
profit/employee Th
 Marketing & Selling Ratio
From the above graph, it can be clearly seen that:-

 There has been decrease in the ratio of marketing and selling expenses
viz a viz sales in industry with a fall of 14% from FY 13-14 to 16-17
which is good for the industry as it shows that there has been shift in
expenses from high to low.
 On the other hand when we compare the industry trend with Bajaj and
Reliance we can observe that Bajaj is not able to control its expenses
throughout the years with an increase of 30%. Whereas Reliance
shows a remarkable result as it passes industry trend in cutting down
the expenses with decrease of 80%, and it may have happened due to
increase in sales and control of expenses.
 COMPITITION IN INDUSTRY

INVESTMENT VALUATION RATIO

 Vluation Ratios of Bajaj Finserv

Mar
Mar '16 Mar '15 Mar '14
'17

Investment Valuation Ratios

5.0
Face Value 5.00 5.00 5.00
0
Dividend Per Share -- 1.75 1.75 1.75
5.9
Operating Profit Per Share (Rs) 11.76 9.38 5.91
3
9.6
Net Operating Profit Per Share (Rs) 15.23 12.58 9.08
7
Free Reserves Per Share (Rs) -- -- -- --
Bonus in Equity Capital -- -- -- --

PROCESS ADOPTED IN DISBURSEMENT OF LOAN

Documentation:-

1. ID Proof: - Driving License, PAN card, Passport, Ration Card, Voter ID, etc.

2. Address Proof: - Needed to be permanent address, if not, then salaried person

can give letterhead of his/her company’s HR manager (only Limited
companies).

3. Cancelled Cheque: - One cancelled Cheque which is checked on tracker,

Cheque number needed to be found out in tracker.
SURROGATES REQUIREMENTS FOR LOAN APPROVAL:-
 RECOMMENDATIONS PROPOSED FOR EACH STAGE:-

There are several recommendations:-

 Bajaj Finserv will give some more emphasis on advertising so that

more number of peoples will attract. As many of them don’t know
about it so they are a bit conscious when our executives told them
about the plan. If they know well in advance, then obviously they will
come prepared to take the financial help from Bajaj Finserv.
 Every mega store required minimum of 3 executives, with 3 separate
systems so that customer don’t have to wait for some other customer
to finish their procedure.
 Some customers were facing problem that they are not getting EMI
card even after 3 installments, I think that should be checked because
it will tamper the goodwill of the company.
 Also one more thing can be changed is that women can be given some
more emphasis as an executive as customers will have more belief in
them.

DOCUMENTS REQUIRED FOR THE LOAN

APPROVAL:-

Documents required for Loan Approval:-

1. Residential proof
2. ID proof
3. Cancelled Cheque
4. Credit Card
5. Office ID (For Govt. Employee)
6. Visiting Card (For Govt. Employee)
7. Salary Slip Latest (For Govt. Employee and salaried)
8. KYC documents (For RC Surrogates)
9. RC Copy (For RC Surrogates)
10. Last 3 months bank statement (Salaried)
Phone bill, latest, original and delivered by courier (Instant)
 CHAPTER-6
LITERATURE REVIEW

Bajaj Finserv Lending bets big on 0% interest finance

India Info line News Service/ 17:22, April 17, 2012

The service economy continues to be the silver lining in an economic

environment riddled with volatility and uncertainty.

Today 0% finance holds an over 11% share in the total consumer durables industry.
Out of the total sales of over INR 36850 cr. annually, over 4053 crore are bought on
0% interest finance. While the industry is growing at 9% YOY, 0% interest finance
is growing at 13 times as much with over 118% growth YOY.
In turn, Bajaj Finserv Lending continues to be the largest driver of this growth with
over 9% share and growing at 88% YOY. This puts Bajaj Finserv Lending in a clear
leadership position. Today, one out of every 5 flat panel TVs is bought on the 0%
interest consumer durables loans options from Bajaj Finserv Lending. This growth
has come at the back of significant investments made in distribution, technology and
process automation. They have invested deep in technology and process innovations
to create long term sustainable advantages. This has allowed them to create win-win
propositions for all members in the ecosystem.
Available at over 4,000 outlets across the country across metros, tier 2&3 cities,
Bajaj Finserv Lending 0% interest consumer durable loans are available in places
where other finance options like credit cards may have low penetration. Even where
other finance options are available, Bajaj Finserv Lending 0% interest option offers a
far better experience. All a customer needs to do is to walk into any of the consumer
durables stores in the country, choose the desired product and approach the in-store
Bajaj Finserv Lending representative. Within a few minutes, the person gets an
approval on the loan. The customer pays the defined down payment for the selected
product and the remaining amount is divided into equal monthly instalments. The
customer can also choose from a range of loan tenors, ranging from 12 to 18 months.
This brings down the cost of ownership and also helps the customer trade up. For
example, if a customer had a budget of 40,000, in case of a cash-down option he
would have managed to get a 32inch LED. With 0% interest consumer durable loan,
he can now trade up to a 46inch LED and bridge the gap with the 0% interest
consumer durable loan. In the case, he may choose to pay down an even lesser
amount than 40,000 as the down payment and keep the rest as his savings.
They have developed credit policies and created partnerships to ensure the customer
Goes through a simple, hassle-free and quick process. Their technology platforms allow
them to approve loans in as low as 3 minutes while he is in the shop, selecting his
favorite product. For the customer, this life-event should be about buying his aspirational
device without having to worry about the money he may need. The company has gone a
step further and introduced an innovative offering through the EMI card. Available only
for existing 0% interest consumer durables loans customers, the EMI card allows an
existing customer to go to any of the Bajaj Finserv Lending affiliated stores and pay for
his next consumer durable purchase with a simple swipe of the EMI card. The customer
already has a pre-assigned loan line on his account that is determined through the
internal policy framework and past behavior on his previous loan. EMI card is a proof
point of how their approach innovation and internal policy framework has created
compelling long term brand propositions for customers.

Bajaj Finserv Lending launches Extended Warranty with its 0% interest

Consumer Durables Finance
Another innovation from Bajaj Finserv Lending, Extended Warranty will
provide additional 1 year coverage for products after the expiry of the
manufacturer warranty period
Mumbai, Maharashtra, June 2, 2012/ India PR wire/..

Bajaj Finserv Lending, the market leader in Consumer Durables Finance has
launched ‘Extended Warranty’ plan with its 0% interest Consumer Durables Finance.
This gives customers another compelling reason to opt for 0% interest Consumer
Durables Finance for their durables purchases. Extended Warranty launch is an
affirmation of the company’s active pursuit of innovations and commitment to
continuously enhancing the value bundle.
Product maintenance post the manufacturer’s warranty is a challenge faced by the
consumers. Bajaj Finserv Lending envisages a huge scope in Extended Warranty as
an opportunity to further consolidate long term customer relationship even after the
financing tenure concludes.
“Extended Warranty is a proof of their commitment to continuously enhancing the
role in customer’s life, beyond just being another financier.”
Extended Warranty will provide complete protection of the cost towards repair and
replacement of the consumer durable appliances arising out of unexpected defects in
material or workmanship, post the expiry of manufacturer’s product warranty period.
The existing Extended Warranty market in India is completely unorganized, with
some retailers offering it with lots of terms and conditions. Bajaj Finserv Lending,
which holds over 80% share of the consumer durables instalment finance segment,
has tied up with another Bajaj Finserv Group Company, Bajaj Allianz General
Insurance Company Ltd., to offer Extended Warranty for consumer durable
appliances on Group Platform basis. The offer is available for the customers who are
Already availing the 0% finance services from Bajaj Finserv Lending. The 12 month
policy period of the Extended Warranty plan will commence after the expiry of
manufacturer’s product warranty period.

Bajaj Finserv Lending plans to leverage on its established network of 0% interest

Consumer Durable loans with presence across over 80 cities.
Extended Warranty plan from Bajaj Finserv Lending would cover the range of
consumer durable appliances available through the 0% interest consumer durable
finance from the company. The sum insured under the plan shall be equal to the
invoice price of the particular consumer durable appliance and the maximum claim
amount payable under it would be the sum insured. The claim process is simple and
hassle-free. The consumer needs to simply call the dedicated Toll Free Call Centre
Number shared in his Extended Warranty kit, quote his policy number and provide
details of his loss. Once the call is logged in, the Customer Service Executive will
direct the consumer to the nearest authorized service center of the manufacturer. The
Extended Warranty plan will then sponsor the cost of repair or replacement of the
particular appliance for an admissible claim.

Bajaj Finserv Lending launches ‘Retailer Finance’ – exclusive finance option for its
retail partners in the consumer durable industry

 Pre-approved credit line for the partners

 No collaterals required to avail this option
 Will benefit more than 3000 partners across India.

Pune, March 20, 2013: Bajaj Finserv Lending, one of the most diversified non-banks
in the country, has introduced exclusive finance option for its retail partners in the
consumer durable industry. A leader in 0% interest consumer finance with 14% share
in the market, the company launched the innovative Retailer Finance, which will
help its partners avail finance for acquiring inventory from the manufacturers.
The unique attribute about Retailer Finance is the fact that Bajaj Finserv Lending is
leveraging on its trust relationships with its partners for disbursing the loans. The
retailers are assigned a pre-approved credit line which they can use any time they
want. Thus, unlike other finance options, they don’t have to undergo the
cumbersome due-diligence process and get quick finance without submitting any
collaterals or documentation. This is the first time ever that a non-collateral based
financing option has been introduced for the retailers. Retailer Finance will be
available for retailers of all sizes, having a minimum of 1 year relationship with
Bajaj Finserv Lending. Through this offering,
 CONSUMER DURABLE LOANS

Common Underwriting Process across other segments:-

 The sales team collects bank statement and financial details of applicants
along with basic KYC documents; the sales team than forwards these to local
credit and underwriting teams.
 Multiple verification undertaken, credit approval memo generated based on
financial.
 Personal interview conducted by credit manager.
 Credit appraisal process is system driven and automated with defined
approval limits and deviation matrix.

ADDITIONAL ASSESSMENT FOR SMALL BUSINESS

AND MORTGAGE LOANS:-

BACKGROUND:-

2011 – 2013

What does a leader do to keep the original spirit and belief alive and kicking? Innovate.
Innovate and Innovate.

Innovate products. We created the first EMI (Existing Member Identification) Card
and we created Flexi saver in 2012.

Innovate in Process. We reduced the approval time for Durable and Lifestyle
Financing from our own benchmarked time of 15 minutes to 5 seconds flat by 2011.

Innovate in delivery. In the last two years we’ve delivered delight to consumers and
partners through our Customer Portal and Galaxie, our feature loaded digital apps.

By the second year of this decade and we had already crossed 2,000 Crore milestone
in Shareholders’ Funds. Our Assets under Management are already beyond Rs.
10,000 Crore. Our PBT for FY 2012 was Rs. 602 Crore.

In FY 2013-14, we set to breach the Rs .20, 000 Crore mark for our Assets under
Management.

Our roots teach us to be sensitive to sustainability. We are careful about growing

soundly and we place a lot of emphasis therefore on governance. Bajaj Finance Limited
is one of the few NBFCs in the country to be awarded a rating of FAAA/Stable for Fixed
Deposits, indicating a very strong degree of safety with regard to timely payment of
interest and principal on the instrument by the Credit Rating and Information Services
India Limited (CRISIL). In addition to this, we are also rated high (P1+ rating) for
Short-Term Debt Programme and AA+/Stable for Long-Term Debt Programme by
CRISIL and LAA+ for Long-Term Debt Programme by ICRA.

Today we have a network of over 115 branch offices throughout the country to
finance a growing set of needs of our ever more impatient customers. Did we say we
had a role to play in their becoming impatient? Well, the less said the better.

2000 – 2010

Human aspirations need means to finance it into reality. There are as many needs as
there are humans.

In the 2000-10 decade we expanded our expertise to finance dreams beyond Two &
Three wheelers and Durables to Business and Property and a whole host of other
personal needs. We tied up with the best companies to create robust back ends to
manage processes. As our footprint expanded and as we financed more and more
Indian dreams, we expanded our means to generate the funds. Simultaneously we
leveraged technology to crunch time to approval for consumers across our
businesses. We proposed and persuaded banks and other non-banks to collaborate for
exploring avenues for profit. And we ploughed profit back into society as well
through our various CSR initiatives.

Our belief in our approach was paying off just in line with our expectations. We
crossed Rs. 500 Crore of annual disbursement in 2000. We doubled it within six
years to Rs. 1,000 Crore. 2006 also saw our Assets under Management crossing the
Rs. 1,000 Crore milestone. Our Shareholders’ Funds crossed the Rs. 1,000 Crore
milestone in 2008.

In line with our fast diversifying finance portfolio it was natural that our name reflect
the expanded sphere of our presence in customers’ life. We changed our name from
Bajaj Auto Finance to Bajaj Finance on 6 September, 2010.

1987 – 1999
If you were to ask us what does an excruciating six month wait for your favorite 2
wheeler have to do with the most diversified non-bank bank in the country? We’d say
“Everything”. This simple consumer truth about India’s license days helped us realize
two things. One, that maybe it’s not just two wheelers that consumers hate waiting for,
but just about for everything else as well. Two that just like always in the past, time will
be the most precious commodity that consumers will be willing to pay a premium for,
especially if it’s got to do with their need for financing their dreams. The rest of our
journey is just milestones we’ve set for ourselves to keep setting bigger milestones.

Each of the two realizations we started our journey with, helped shape us as a
company that has carefully invested in understanding processes to cut time for
consumers and as a company that has created the most diversified portfolio of
finance products in India. Of course we can’t share trade secrets, but here’s a list of
milestone dates of both big things and small.
It was a Wednesday when we were incorporated as Bajaj Auto Finance Limited on
25 March, 1987. In the same year on 20 October we became a deemed public
company u/s 43A (1) of the Companies Act 1956. On 24 September, 1988 we were
registered as a Public Limited Company. On 5 March, 1998 we were registered with
RBI as a Non-Bank Company. In 1994-95 we had our initial Public issue of Equity
shares and were listed on the BSE and NSE.

With walking the talk in our DNA we crossed Rs. 10 Crore Profit before Tax
milestone in 1995. In 1996, we crossed the Rs. 100 Crore landmark of Shareholders’
Funds. Our first eleven years were focused on providing two and three wheeler
finance and setting up our pan-India network. Hard work and accumulated learning
of our first decade has served us in good stead throughout our journey.
Towards the end of 1900s liberalization was paying off rich dividends and
consumerism on the rise like never before in India. When we ventured into the then
little known business of consumer durable in 1998-99, little did we ourselves know
that in less than a decade we will become integral to India’s snowballing electronic
devices dream? Little did anyone else expect us to chart a course of unique value
through innovations in processes across the financing needs of India? It was in the
2000-10 decade that we came of age many times over.
 2) PROMOTERS:-

Shareholding belonging to the category: “Promoter and Promoter Group”

Shares pledged or otherwise

Total Shares held
encumbered

As a %
No of As a % of
Name of the Shareholder % of
. grand grand
Total
Number total Number total
shares
(A) + (A) + (B) +
held
(B) + (C)
(C)

1 Baroda Industries Private Limited 919,001 0 - - -

2 Rahulkumar Bajaj 1,662,685 0 - - -

3 Anant Bajaj 497,107 0 - - -

4 BAJAJ HOLDINGS AND INVESTMENT LIMITED 62,314,214 0 - - -

5 BAJAJ AUTO HOLDINGS LIMITED 209,005 0 - - -

6 Minal Bajaj 74,700 0 - - -

7 NEELIMA BAJAJ SWAMI 305,519 0 - - -

8 BACHHRAJ FACTORIES PRIVATE LIMITED 1,078,787 0 - - -

9 Bachhraj And Company Private Limited 2,041,478 0 - - -

10 Suman Jain 575,904 0 - - -

11 MADHUR BAJAJ (A/C PERSONAL) 1,008,793 0 - - -

12 Hercules Hoists Limited 92,063 0 - - -

KAMALNAYAN INVESTMENT & TRADING PRIVATE

13 61,200 0 - - -
LIMITED

14 NIRAJ BAJAJ (A/C PERSONAL) 1,142,115 0 - - -

15 Kumud Bajaj 533,434 0 - - -

16 Madhur Securities Pvt Ltd 40,700 0 - - -

17 Niraj Holdings Pvt Ltd 10,300 0 - - -

18 RAJIVNAYAN BAJAJ (A/C PERSONAL) 2,350 0 - - -

19 SHRI SANJIVNAYAN BAJAJ (A/C PERSONAL) 461,724 0 - - -

20 Rahul Securities Pvt Ltd 143,000 0 - - -

21 Rupa Equities Pvt Ltd 137,400 0 - - -

22 KIRAN BAJAJ (A/C PERSONAL) 217,925 0 - - -

23 SHEKHAR BAJAJ (A/C PERSONAL) 488,826 0 - - -

24 The Hindustan Housing Company Ltd 8,000 0 - - -

25 BAJAJ SEVASHRAM PRIVATE LIMITED 2,355,606 0 - - -

26 SUNAINA KEJRIWAL (A/C PERSONAL) 235,337 0 - - -

27 Shefali Bajaj 11,000 0 - - -

28 Shekhar Holdings Pvt Ltd 30,300 0 - - -

29 Jamnalal Sons Private Limited 15,110,824 0 - - -

30 Geetika Bajaj 20,700 0 - - -

31 Nimisha Jaipuria 181,285 0 - - -

RAJIVNAYAN BAJAJ (A/C TRUSTEE OF RISHAB

32 1,100 0 - - -
TRUST)

33 NIRAJ BAJAJ (A/C TRUSTEE OF DEEPA TRUST) 1,100 0 - - -

34 Deepa Bajaj 11,675 0 - - -

35 Kriti Bajaj 38,500 0 - - -

SANJIVNAYAN BAJAJ (A/C TRUSTEE OF SANJALI

36 1,100 0 - - -
TRUST)

37 NIRAJ BAJAJ (A/C TRUSTEE OF KRITI TRUST) 35,700 0 - - -

38 Siddhantnayan Bajaj 8,300 0 - - -

39 Rishabnayan Bajaj 9,400 0 - - -

NIRAJ BAJAJ (A/C TRUSTEE OF NIRAVNAYAN

40 288,500 0 - - -
TRUST)

MADHUR BAJAJ(A/C TRUSTEE OF NIMISHA

41 1,400 0 - - -
TRUST)

42 Niravnayan Bajaj 205,866 0 - - -

43 Sanjali Bajaj 10,100 0 - - -

SHEKHAR BAJAJ (A/C TRUSTEE OF GEETIKA

44 700 0 - - -
TRUST)

SANJIVNAYAN BAJAJ(A/C TRUSTEE OF SIDDHANT

45 2,200 0 - - -
TRUST)

KIRAN BAJAJ (A/C TRUSTEE OF GEETIKA TRUST

46 206,800 0 - - -
NO.2)

47
COMPANY’S PRODUCT LINE:-

Products Covered

Lifestyle EMI Finance is available on a wide range of lifestyle products. Hereunder

is an indicative list:

 Home improvements and furniture

 Modular kitchens
 Jacuzzi & bathroom fittings
 Kitchen equipment
 Home furnishings
 Luxury watches
 Fitness equipment
 Stem Cell
 Laptops
 Tablets
 Smartphones

For a detailed listing of the items covered in sections like Home improvements,
Furniture and Fitness equipment, refer to the tables below:

Home improvements and furniture

Antiques Bar unit Bath and sanitary ware

Bed set Bedroom set Book case
Carpets Centre table Console
Curio cabinet Curtain stitching Curtain tracks
Customised
Day bed Dining set
modular kitchens
Dining table Dresser mirror Electric chimney
Glass top dining set Hobs Home improvement accessories
Hoods Italian furniture Kitchen cabinet
Library cabinet Living and dining room sets Lounger
Occasional chair Recliners Rugs
Features and Benefits

We deploy technology and apply innovation to create unique and compelling

propositions that help you do what you always wanted to do. Hereunder are a host of
unique features and benefits that you enjoy with our Lifestyle EMI Finance. Most of
these features are industry firsts and come only with our portfolio of offerings.

Loan amounts of up to Rs. 3 lacs

You can get up to Rs. 3 Lacs towards the purchase of your favorite lifestyle products.

Instant and on the spot approval

You don’t have to visit any branch or wait for days to get your loan approved.
Through our in-store representatives present in the partner stores, you can get instant
approval in 5 minutes.

Minimum documentation

Forget realms and realms of papers and never-ending forms. All you need is a few
documents like PAN card, driving license etc and basic information to be fill

The loan application form. Most of the formalities can be completed while you are in the
store choosing your product.

Part Prepayment facility

You can prepay up to 6 times in a calendar year at any interval with the minimum
amount per prepay transaction being not less than 3 EMIs. There is no limit on the
maximum amount. This is subject to your clearing your first EMI.

Preapproved Offers

As our existing privileged customer, you will get special pre-approved offers from
time to time.

Online Account Access

Get all information about your loan like repayment track, interest certificate,
payment schedule, etc through our digital customer portal. Just log in with your
loan account number and access all your loan information
ELIGIBILITY AND DOCUMENTATION:-

You are a salaried person and between 21 years and 60 years of age

Documents required
Photo Id Proof
Residence proof
One cancelled Cheque in case of ECS
Credit program specific documents (Any one of the following)
Credit card front side photocopy
Visiting card and Employee ID proof
Photocopy of RC book (Not applicable for vehicles registered
after 2004 & commercial cars)
Bajaj Finserv existing loan repayment Loan Account
Number /
Schedule (subject to not later than 18 months old)
Any other Bank/NBFC repayment schedule
Latest salary slip

Fees and Charges

Product Category Processing Fees

Furniture Rs. 749
Digital Rs. 749
Kitchen Rs. 999
OUR PARTNERS:-

With EMI Finance on lifestyle products from Bajaj Finserv, you can buy any lifestyle
product of your choice. Be it a new bed, a home makeover, the latest modular kitchen or
a Rolex for a special occasion, you can without buy it without drawing from your
savings.

Here’s a list of our Lifestyle partners:

 COMPETITORS FOR BAJAJ FINSERV LTD.:-

Market
Company Current Book P/E Cap (Rs.
Price Value Ratio Cr.)

Nu-Tech Corporate Services

Ltd. 1.98 -36.99 0 2.38

KGN Industries Ltd. 3.15 2.78 3492.81 70.09

Suryanagri Finlease Ltd. 97.4 7.5 2417.95 32.77

Mehta Integrated Finance Ltd. 5.5 26.91 5.98 2.75

Beryl Securities Ltd. 6.17 13.4 16.7 2.99

Geefcee Finance Ltd. 21.1 58.83 23092.37 23.09

Aditya Birla Money Ltd. 24 6.21 18.79 132.96

SKS Microfinance Ltd. 511.35 37.75 34.46 6466.86

Roselabs Finance Ltd. 29.1 1.01 59.24 29.1

Kailash Auto Finance Ltd. 11.86 0.99 833.57 696.25

-
STATE DISTRIBUTION REACH:-
HIGH TECHNOLOGY ORIENTATION
AND ROBUST RISK MANAGEMENT-
AN ILLUSTRATION
CREDIT QUALITY OF BAJAJ FINANCE CUSTOMERS ACROSS
PRODUCTS:-
 15. SWOT ANALYSIS OF BAJAJ FINSERV:-

Strengths

Highly experienced sales executives.

Good relationship with store sales person & management.

Proper setup for customer handling with less work disruption.

Widespread distribution network.

High performance across all categories.

Great financial support network.

Good team back up support.

More schemes than competitors.


Weaknesess

Uneven schemes for customers.

Sales executives doesn’t get support from owner driven stores.

One sales executive sometimes fails to entertain the customers.

More strict policy than competitors.



Opportunities

Untapped market above other lending companiesThe growing and improvised schemes in the,
market.

Growing demand for 0%financial schemes especially in emerging markets.

Proposing to launch more other financial schemes and more product introduction.

Threats

 The competition catches-up any new innovation in no time.

 Margins getting squeezed from both the directions (Price as well as Cost).

 Threat of other financial lenders like future finance etc. offering the same benefits.
 FORMS

1. ECS MANDATE FORM

LEARNINGS
1. Dealing with customers:-

I got to know about how to deal with customer, how to offer them different
schemes and how to handle their queries effectively.

2. Pitching customers towards various other products:

Other products includes extended warranty. We got to know how to approach

customers and how to pitch them accordingly.

3. Process of granting loan:

a. Documentation: documentation like credit card, driving license, PAN

card etc. is required to provide loan to the customers

b. Various requirements: As mentioned in surrogates various slabs are

there according to with customers are provided loan.
 CHAPTER-8
FINDINGS

Advantages of BFL scheme over its competitors:-

As there are some disadvantages in going through BFL, but there are some
advantages as well over its competitors:-
1. BFL provides loan on consumer durable products at 0%, only a nominal amount
of file charge is taken from the customers. So any customer can take this scheme,
therefore they don’t have to pay the complete amount and also they can enjoy
interest on that amount.
2. While paying through Credit Card, that much amount is blocked from the card.
As there is monthly limit in each card, so it is wise to go for BFL.
3. If a customer uses credit card on payment, and doesn’t able to maintain the
minimum balance on the next month, then he has to pay fine on the complete
amount, whereas BFL customers don’t have to pay fine on the whole amount if
they are unable to pay next time. Fine is being charged on the next month
installment only.
4. Credit card is not given to every customer, so those customers who can’t afford
credit card can definitely go for BFL.
5. BFL provided loan on many types of surrogates, not all company provides loan
on these many surrogates.
6. If a company is taking finance from BFL then he will get easily insurance policy
from Bajaj Alliance without any verification on insurance part.
7. Flexible EMI scheme in many products are available. BFL provides many
schemes such as 12/4, 10/2, 18/6, 24/6 etc. Customer can choose any EMI option
according to their paying capability.
8. From the above ratios we can find that instead of not performing in several areas
Bajaj still got a good market price, this can be because of being an old player in
the market with huge brand loyalty.
9. It has also been observed that Bajaj is showing more conservative behavior by
not taking loan instead cheaper interest rate and still going for owner funds, this
will not help them in tapping new markets.

BFL regularly provides offers to its customers in festive season. Some offer even
consist schemes such as 10/0; in which customer doesn’t have to pay anything as the
down payment.
 CHAPTER-9

SUGGESTIONS AND RECOMMENDATIONS

1. Filling up of questionnaire from customer is very hectic from customer point of

view. The questionnaire should be attractive so that it wouldn’t affect the sales.
2. Unawareness of customer about 0% finance scheme. Therefore, Bajaj should
make its customers aware about the new schemes.
3. Customer thinking that Bajaj will take some hidden charges from them, if they
take loan at 0% from Bajaj. T0his can be possible by removing wrong myth in
the minds of the customers. Therefore, Bajaj should promote them as a good
brand.
4. Customers don’t carry all the required documents all the time and some of them
don’t want to come again. This happens mainly due to lack of proper
information.
5. Customer executives have to sell Bajaj Allianz insurance along with the finance
scheme. So they focus mainly on those customers who are interested in taking
insurance plan.
6. Bajaj should work on its HR part as I found it bit demotivating for the employees
when they don’t receive their incentive when any file get blocked, they have to
work out any other way to deal with these situations.
7. The quality of hiring of support staff is not up to the mark as they fail to serve
the customer in the absence of SE.
8. More scheme plan should be incorporated for non- credit card user as they are
more in number and are more prospecting customer.
9. Bajaj Finserv initially have the system of swiping of EMI card but due to some
difficulty they stopped it, I think Bajaj should work upon this as this can save
more time for customer as well as for SE and he can serve more non EMI card
user and convert them into EMI card holder.
 CHAPTER-10

CONCLUSION

This project primarily focus on Modus Operandi of Bajaj Finance for finance of Consumer
Durable Products. This will require a fist hand experience in understanding end to end process
flow for loans processing to payment disbursement and coming with suggestions to make
experience more delightful for customers and channel partners. It also focus on way of
operations at two types of outlets: - Owner Driven and LFR’s and Bajaj Finance’s SWOT
Analysis at both these outlets.
Competitors working (CC or Capital First), Reliance Capital Ltd. Viz a viz BFL and stress
areas will have to focused along with. During the internship I learned many things like-
-I got to know about how to deal with customer, how to offer them different schemes
and how to handle their queries effectively.

- Pitching customers towards various other products: - Other products includes

extended warranty, EMI card, health risk cover etc are being provided by Bajaj
Finserv. We got to know how to approach customers and how to pitch them
accordingly.
-Process of granting loan.
-
 CHAPTER-11
BIBLIOGRAPY

www.google.com
www.moneycontrol.co
m www.bajajfinserv.in
www.indiainfoline.com
http://www.economictimes.indiatimes.com/bajaj-
finserv- ltd/stocks/companyid-21426.cms
http://www.bajajfinserv.in/all-boardofdirectors.asp
 CHAPTER-12
DATA ANALYSIS AND ANNEXURE

1. Which language do you prefer?

Language
No. of Respondents
Preferred
English 50
Hindi 420
Others 130

LANGUAGE PREFERRED
English Hindi Others

8%
22%

70%

22%

INTERPRETATION

The data shows 70% of respondents prefer to talk in Hindi.

 2. What is your Monthly Income?

MONTHLY
RESPONSE
INCOME
< 15000 45
15000-25000 120
25001-50000 270
50001-75000 140
> 75000 25

Sales
>75000
5%
<15000
10%

15000-25000
26%

25001-50000
59%

INTERPRETATION

This data shows 59% of respondents have monthly income from Rs 25000to Rs 50000.
 3. What is your occupation?
OCCUPATION RESPONSE
SALARIED 100
Govt. Employee 200
Business 150
Home Maker 80
Others 30

Chart Title

Others

Home Maker

Business

Gov. Employee

Salaried

0 50 100 150 200 250

INTERPRETATION

This data shows that 33% of respondents are government employees and salaried persons as they are said
to be trustworthy in case of repayment of loans.
 4. Are you Bajaj’s existing customer?
Existing
RESPONSE
Customer
YES 285
NO 320

NO OF RESPONDENT

320

285

YES NO

INTERPRETATION

This data shows 53% of respondents are non-existing customer of Bajaj Finserv.
5. Have you taken any loan before?
 OPTION RESPONDENT
YES 336
NO 224

Have you taken any

loan before?

No
40%

Yes
60%

INTERPRETATION

This data shows that 60% of respondents are those who have already taken loan before: whether
it is vehicle loan, personal loan or home loan.

6. What type of credit card you have?

 TYPE OF CREDIT
RESPONSE
CARD
Platinum/Titanium 82
Gold 65
Silver 120
Others 103
Do not have 230

WHAT TYPE OF CREDIT CARD YOU HAVE?

Platinum/Titanium Gold Silver
Others Do not have

6%
21%

26%

17%

31%

38% 11%

20%

17%
INTERPRETATION

This data shows that 30% of respondents do not have credit cards and those who have;
majority of them uses platinum credit cards.

7. Which type of internet access do you have at home?

 TYPE OF INTERNET RESPONSE
ACCESS
Broadband 88
Dial-up 55
Wireless data card 76
Mobile Data 170
Do not own 211

Do not own

Mobile Data

Wireless data card

Dial-up

Broadband

0 50 100 150 200 250

INTERPRETATION

This shows that 35% of respondents do not prefer internet access at home.
8. Which days of week do you prefer to shop?

WHICH DAYS OF THE WEEK DO YOU

PREFER TO SHOP

Week Days
27%

Weekends
73%

INTERPRETATION

This data shows that 73% of the respondents prefer to shop in weekends.

9. Did you knew about the Bajaj EMI card facility?

 RESPONSE NO. OF RESPONDENT
YES 163

NO 435

Did you know about the bajaj EMI card

Yes
27%

No
73%

INTERPRETATION

This data shows that 73% of the respondents did not know about Bajaj’s EMI card facility.

10. Have you heard of any other company with CD product financing at 0% interest rate?
 NO OF
RESPONSE RESPONDENTS
YES 70
NO 310
No not even Bajaj 220

Have you heard of any other company with CD product financing at 0%

interest rate
12%
37%

52%

INTERPRETATION

This data shows that 51% of the respondent were not aware about any of the
company financing CD products @ 0%.
11. How did you came to know about Bajaj Offers and schemes?

NO OF
RESPONSE RESPONDENTS
Newspaper 98
Internet 66
Neighbors 188
Banners outside the stores 248

How did you came to know about bajaj offers and schemes

Newspaper
16%

Banners outside the stores Internet

41% 11%

Neighbors
31%

INTERPRETATION

This data shows that 42% of the respondents came to know about Bajaj’s offers
and schemes through outside the stores.

12. Are you satisfied with Bajaj schemes and offers availed on different products?
 RESPONSE NO OF RESPONDENT
Satisfied 447
Dissatisfied 153

Are you satisfied with Bajaj scheme and offers availed on different
products?

Dissatisfied
26%

Satisfied
75%

INTERPRETATION

This data shows that 74% of the respondents are satisfied with the Bajaj schemes
with the Bajaj schemes and offers availed on different products.

13. Are you satisfied with the FOS executive present there?
 RESPONSE NO OF
RESPONDENT
Satisfied 479
Dissatisfied 121

Chart Title

Dissatisfied

Satisfied

0 100 200 300 400 500 600

INTERPRETATION

This data shows that 80% of the respondents were satisfied with the FOS
Executive Present at the Bajaj stores.

14. Are you satisfied with the Documentation process of getting approval in 3 second?
 RESPONSE NO OF RESPONDENTS
Satisfied 495
Dissatisfied 105

Are you satisfied with the Documentation process of getting approval in three
second?

Dissatisfied 105

Satisfied 495

INTERPRETATION

This data shows that 82% of the respondents were satisfied with the Documentation process of
getting approval in 3 seconds.