Executive summary

Promoted by erstwhile Bajaj Auto Ltd. Post the de-merger of Bajaj Auto Ltd, the
shareholdingin the Company was vested with Bajaj Finserv Ltd.
One of the most well-known and respected brands in India
Diversified product lines with emphasis on cross sell
Profitable mix of consumer, SME, commercial, rural lending and fee based product
distribution
Mix of secured and unsecured assets
Management structure allows scalability
Focus on technology and analytics for improving productivity and customer service
Contemporary loan origination system, strict monitoring framework and systems to ensure
high standards of onboarding, credit quality and portfolio performance
Strong credit ratings enabling the Company to borrow funds at highl y competitive rates
Amongst a few non banks with an active co-branded Credit Card.
EMI Card (Existing Membership Card) crossed 2.1 MM cards in force.
Amongst the largest new client acquirers in India (33.90 lacs in FY14 and 12.52 lacs in Q1
FY15.)
CONTENTS

SR PAGE
NO NO

1 INDUSTRY INTRODUCTION 7

2 COMPANY INTRODUCTION 8

3 PRESENT STATUS (VISION, MISSION, OBJECTIVE, GOAL) 10

4 FEATURE AND BENEFIT 11

5 EXTENDED WARRANTY 14

6 PRODUCTS 15

7 ORGANISATIONAL STRUCTURE 20

8 SWOT ANALYSIS(STRENGHT, WEAKNESS, OPPRTUNITIES, 21

THREAT)
9 MARKET PLAYERS 26

10 RESEARCH METHODOLOGY 28

11 SCOPE OF STUDY 29

12 LIMITATION 29

13 DATA ANALYSIS & INTERPRETATION 30

14 FINDINGS 39

15 SUGGESTION 40

16 CONCLUSION 41

17 ANNEXURE 42

18 BIBLIOGRAPHY 45
 INDUSTRY INTRODUCTION

CONSUMER DURABLE LOAN

Consumer durable finance means to provide the finance on the consumer durable product like,

washing machine, TV, mobiles, laptop,air conditioner etc. It is known as consumer durable
finance

The consumer durable finance provide the 0% interest on durable product to the consumer, This

gives customers another compelling reason to opt for 0% interest Consumer Durables Finance

for their durables purchases. Consumer durables finance schemes are generally available at the

dealer location (point of sale) or the showroom. The beneficiaries are not just customers

lenders, manufacturers, and retailers too benefit. Manufacturers gain from the resultant boost to

sales and increased consumer preference towards high-margin products. Financing schemes

enable customers, especially those with lower income levels, to use future income streams to buy

consumer products upfront and pay in installments over a period.

List of Companies in Consumer Durable Loan:-

Bajaj Finserv Ltd
Capital First Ltd
H.D.F.C
Home Credit
AEON Finance
 Company Profile

Introduction

What started off as a sugar manufacturing factory in 1931, has grown to become one of the countrys largest
business houses. With activities that encompass a whole range of industries, spanning automobiles (two-wheelers
and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.

At the turn of the new millennium, this business conglomerate is ranked amongst one of the largest business
family in india by the centre for monitoring Indian economy (CMIE). It has under its umbrella over 25000
employees. Its core strength, however, is the unshakeable foundation based on its tradition of trust.

with the demerger of bajaj auto ltd, following separate corporate entities cane into
existence in may 2008.
o Bajaj finserv ltd (BFL)
o Bajaj Auto Ltd (BAL), and
o Bajaj Holdings and Investment Ltd (BHIL)

Demerger of Bajaj Auto ltd.

Bajaj is present in over 50 countries all over the globe

Dominant presence in Africa, Latin and South Asia with increasing market share
ever year.
Market leader in motorcycle in Colombia, central America, Sri Lanka,
Bangladesh, Uganda and Kenya.
Largest exporter of three wheeled commercial vehicles in the world: 164;887
units exported in 2009-10, a rise of 19% over 2008-09.
 Do whatever you think best, but be best at whatever you do
- Rahul Bajaj, Chairman- Bajaj Group

Bajaj Finserv Lending is one of the leading financiers in the market offering consumer durable
loans on EMI.

An easily avail on a loan for products like LCD, LED, color TV, Refrigerator, washing machine,
air conditioner , music system, microwave amongst a host of other products.

Bajaj Finserv Lending consumer durable loan comes with 0% financing and with a small fee.
One can apply online on their website and get an instant approval or visit a dealership to easily
avail a loan. It provides on the spot approval with minimum documentations and fast processing.

They offer finance for various infrastructure related equipments in the field of construction,
mining , and material handling businesses so you can go ahead and construct your own path to
success. They extend finance with attractive benefits for both new as well as used equipment.

Bajaj Finserv Lending offers loans for various needs. We offer loans for Bajaj Auto two
wheelers under the name of Bajaj Auto Finance Ltd. We offer consumer durable loans, personal
loans, loan against property, small business loans, construction equipment loans, loan against
securities and insurance services under the name of Bajaj Finserv Lending.

Bajaj Finserv Lending is one of the most diversified NBFCs in the market catering to more than
5 million customers across the country. The product offerings include consumer durable loans,
personal loans, loan against property, small business loans, two wheeler and three wheeler loans,
construction equipment loans, loan against securities and insurance services.
 Present status
Vision

To attain world class Excellency by demonstrating value added products to

customers.
To attain brand value by learning, innovation, perfection and transparency.
To ensure pro-activity, to create the future through innovation.
To set new standards and reach near to perfection.
To convey clear conviction and characterize themselves.

Mission

Focus on value based lending

Fostering team work and enhancing the capability of team.
Continual improvement.
Total elimination of fraud practices.
Ensuring easy and quick accessibility to customers.

Objective

Bajaj finserv lending is one of the most diversified NBFCs in the market catering to
more than 5 million customers across the country. Apart from being a well recognized
organization, they pride ourselves for holding the highest credit rating of FAAA/stable
for any NBFC in the country today.
To the customers changing financial requirements based on customer feedback and
improving the existing products

Goals

To catapult Bajaj Finserv as the countrys largest financial lending firm

FEATURES AND BENEFITS

Benefits

Part Prepayment facility

Now, be rewarded for repaying your loan on time and reduce your EMI or tenor or both
by using the part prepayment facility .You can prepay up to 6 times in a calendar year at
any interval with the minimum amount per prepay transaction being not less than 3
EMIs and there is no limit on the maximum amount.

0% finance options available (for select schemes)

Simple process with minimum documentation.

On the spot approvals with fastest processing.

Flexible repayment options.

ECS clearing, reducing hassle of arranging cheques.

Pre-approved personal loan offers for existing customers.

Features

Avail loans ranging from Rs. 7,500 to Rs. 5,00,000 for Washing Machines, Refrigerators,
Colour TVs, LCDs and other consumer durables.

Apply Online or walk in to one of our Dealer Partner showrooms and get your loan
approved in 15 minutes.

Eligibility

& Documents

Eligibility

If you are a salaried person your age should be between 21 years to 60 years.If you are Self
Employed your age should be between 21 years to 65 years

Documents.
Documents required Salaried Self Employed
Photo Id Proof
Residence proof
One Cheque in case of ECS
Credit program specific documents ( Any one of the following)
Credit Card front side photocopy
Visiting Card & Employee Id proof -
Photocopy of RC book (Not applicable for

vehicles registered after 2004 & commercial cars)
Bajaj Finserv Lending existing loan Repayment Loan
Account Number / Schedule (subject to not later
than 18 months old)
Any other Bank/NBFC Repayment Schedule
Salary Slip -
Banking Details (latest 6 months) Account Type- OD/ CC -
Fees

& Charges

Amount Financed Slab Processing Fees

Upto 15000/- Rs.499/- to Rs.599/-*
Between Rs.15001/- & upto Rs.30,000/-* Rs.599/- to Rs.699/-
Rs.30,001/- & above Rs.699/- to Rs.799/-*

Other Charges Amount

Foreclosure Charges ** NIL
PDC Swapping Rs. 500
Cheque Bounce - Rs. 350 per cheque
Bounce Charges
Late payment penalty - Rs. 150
Extended
warranty
What is Extended Warranty?

Bajaj Allianz' Extended Warranty Policy can be purchased when you are buying a consumer
durable product. The Extended Warranty covers the cost of repair/ replacement of the consumer
durable appliance (i.e. insured asset) arising out of unforeseen defects in material or
workmanship within the policy period.

Features of Extended Warranty

Insurance coverage of upto 12 months after expiry of manufacturers product warranty.

Hassle free claim settlement.
Ensures repair at authorized service centers.
Repair as well as replacement costs of the consumer durable appliance are covered.

Product's covered

Bajaj Allianz Extended warranty can be offered to consumer durable appliances such as
Televisions, Refrigerators, Air Conditioners, Washing Machines etc. In order to
understand whether a particular appliance can be covered under Extended Warranty,
please call Bajaj Allianz on 1-800-209-1021 (free calls from all mobiles and landlines)
between 11 AM to 11 PM, 7 days a week.
Please note that Extended Warranty Policy will not cover appliances that are used for
commercial, rental or profit generation purposes.
Product
Categories

From luxury to comfort, from indulgence to practical, from difficult to easy - we have
simplified the many little joys you wish to buy for your family. Be it the top-end LCD to
bring a smile on your loved ones face or that high-end home theatre for your cricket
match party or even that AC you want for your little one's room - our comprehensive
loans make everything easy.
LCD/ LED/ Plasma TV Loans

This is one of the most desirable products the consumer wants to take
home today.

The Indian LCD / LED / Plasma TV market has grown by around 80% over last year. Samsung
LCD, Sony LCD and LG LCD are the major contributors to the LCD growth story, with
Samsung being the trail blazer with an early entry in the LED segment. Both the LED and
Plasma TVs have been launched with breakthrough technology.

The expectations of a LCD / LED customer today is much more than just a fantastic viewing
experience. Videocon DTH is a recent experiment in changing the viewing experience for the
customers.

Samsung has recently launched the first ever 3D LCDs, and other players are expected to follow
suit.

With a spate of Sporting event lined up all throughout this year ( Hockey World Cup, T20, IPL,
Football World Cup, Commonwealth Games etc.), everyone is very bullish on this segment.

The LCD / LED and Plasma TV market is all set to grow by over 100% in the next financial year
(2010-11), and the high end technology coupled with state of the art LCD / LED designs would
be the fuel driving this LCD / LED / Plasma TV growth story.

AC (Air Conditioner) Loan

The Indian Air conditioner(AC) market stood at around 2.8 million units in 2009.

In addition to ACs (Air Conditioners) moving from being a luxury item a few years back to a
necessity now a days, AC is now not only thought of as a cooling appliance now; the image of an
AC has transformed to being a stylish and intelligent indoor Air Conditioning system.

LG ACs, Samsung ACs and Voltas ACs command majority of the AC market. Air conditioners
with star rating are a clear cut preferential segment because it offers the value proposition of
power savings. The AC market is all set to grow by 15-20% in the next fiscal.

TV / CTV

Loans

The Indian CTV market has witnessed a growth of only 5% in 2009.The major reason in this is
customers graduating from CTVs to LCDs and LEDs.

The CTV market is dominated by Videocon CTV, LG CTV and Samsung CTVs. The major
growth in CTV market is likely to come from Tier II and Tier III cities in the years to come.

With the slash in CTV prices a new customer segment is all set to emerge for CTV market in
India.CTV makers are optimistic and are forecasting a 10% growth for CTV in the year to come.
Washing Machine

Loans

The Indian washing machine industry has shown a 30% growth in 2009 with the fully automatic
washing machine segment dominating the growth.

This can be attributed to the decreasing price differential between the high end semi automatic
washing machine and the entry level fully automatic washing machine.

LG washing machine, Videocon Washing Machine and Samsung Washing Machine continue to
dominate the overall washing machine marketing.

Refrigerator / Fridge

Loans

The Indian frost free refrigerator market has grown by 46% over last year.

LG refrigerator, Samsung refrigerator and Whirlpool refrigerators are the top 3 fridge brands
being sold in the market.

The frost free refrigerator market is the focus area for leading players who are aiming to increase
the contribution of this refrigerator segment in their overall sales.
Microwave Oven

Loans

The microwave oven segment has witnessed a growth of 30% over last year. Majority of the
growth in microwave oven market came from upcountry markets .

LG microwave ovens were the clear cut category leaders. The microwave oven industry is far
from realizing its true potential.

Loans for

Home Theater Systems

Combining the latest in video and audio technologies, companies have developed a series of
Home Theatre Systems that provides user s with an enhanced home theatre experience.

Sony home theatre is the market leader in the home theatre segment. The Indian Home theatre
market is all set to grow with the boost in LCD & LED sales expected in the coming years.

With the user cherishing the experience of LCD / LED with home theatre; there is high
dependence of home theatre market on LCD / LED sales. With major sporting events lined up
this year, home theatre sales is all set to grow on the back of strong LCD and LED off take.
 SWOT Analysis of Bajaj Finserv Limited

a) Strengths

The strengths of a business or organization are positive elements, something they do well and is
under their control. The strength of a company or the group and value to it, and can be what
gives it the edge in some areas over the competitors. The following will outline main strength of
bajaj finserv lending.

Highly experienced management

Product design and development capabilities
Extensive R & D focus
Widespread distribution network
High performance products across all categories
High export to domestic sales ratio
Great financial support network (For financing the automobile)
High economies of scale
High economies of scope
 b) Weaknesses

Weaknesses of a company or organization are things that need to be improved to perform better, which are
under their control. Weaknesses are also things that place behind competitors, or stop you being
meet objectives. This section will present main weaknesses of Bajaj Finserv Lending

Still has to establish a brand

Not a global player in spite of huge volumes.
Not a globally recognizable brand

c) Opportunities
Opportunities are the external changes, trends or needs that could enhance the business or
organizations strategic position, or which could of a benefit to them. This section will outline
opportunities that Bajaj Finserv Lending is facing

Double-digit growth in financial loan market.

Untapped market above other lending companies.
More maturity and movement towards product introduction.
The growing and improvised schemes in the market.
Growing demand for 0% financial schemes especially in emerging markets.
It is also proposing to launch more other financial schemes and more product
introduction
 d) Threat

The competition catches-up any new innovation in no time.

Threat of other financial lenders like future finance etc offering the same benefits
Margins getting squeezed from both the directions (Price as well as Cost)
 INTRODUCTION
Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej,
Alwyn, and Voltas were the major players in the consumer durables market, accounting for no
less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony,
Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the
major share of the consumer durables market. Consumer durables market is expected to grow at
10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to
consumer finance, and wide range of choice, as many foreign players were entering in the market
with the increase in income levels, easy availability of finance, increase in consumer awareness,
and introduction of new models, the demand for consumer durables has increased significantly.
Products like washing machines, air conditioners, microwave ovens, colour televisions (C-TV)
were no longer considered luxury items. However, there were still very few players in categories
like vacuum cleaners, and dishwashers Consumer durables sector is characterized by the
emergence of MNCs, exchange offers, discounts, and intense competition. The market share of
MNCs in consumer durables sector is 65%. MNC's major target is the growing middle class of
India. MNCs offer superior technology to the Consumers whereas the Indian companies compete
on the basis of firm grasp of the local market, their well-acknowledged brands, and hold over
wide distribution network. However, the penetration Level of the consumer durables is still low
in India. Indian Consumer durables market used to be dominated by few domestic players like
Godrej, Voltas, Allwyn and Kelvinator. But post liberalization many foreign companies have
entered into Indian market dethroning the Indian players and dominating Indian market the major
categories being CTV, REFRIGRATOR, MICROWAVE OVEN and WASHING MACHINES.
India being the second largest growing economy with huge consumer class has resulted in
consumer durables as the fastest growing industries in India. LG, SAMSUNG the two Korean
companies have been maintaining the lead in the market with LG being leader in almost all the
categories. The rural market is growing faster than the urban market, although the penetration
level is much lower .The CTV segment is expected to the largest contributing segment to the
overall growth of the industry. The rising income levels double-income families and consumer
awareness were the main growth drivers of the industries.
 The market players of consumer durables goods.

SAMSUNG

LG

SONY

VIDEOCON

ONIDA
GODREJ

WHIRLPOOL

KENSTAR

KELVINATOR

IFB
 Research Methodology

Research methodology is considered as the nerve of the project. Without a proper well organized
research plan, it is impossible to complete the project and reach to any conclusion. The project
was based on the survey plan. The main objective of survey was to collect appropriate data,
which work as a base for drawing conclusion and getting result.

Therefore, research methodology is the way to systematically solve the research problem.
Research methodology not only talks of the methods but also logic behind the methods used in
the context of a research study and it explains why a particular method has been used in the
preference of the other method.

Research Design
Research design is important primarily because of the increased complexity in the market as well
as marketing approaches available to the researchers. In fact, it is the key to the evolution of
successful marketing strategies and programmers. It is an important tool to study buyers
behavior, consumption pattern, brand loyalty, and focus market changes. A research design
specifies the methods and procedures for conducting a particular study. Research design
specifies methods and procedures for study.
Data collection
The project consisted of analysis of performance of the several consumer durable brands. In this
particular project fundamental research was also carried out which attempted to explore
knowledge through methods like personal interaction with the customers. The required for the
project was gathered through the following ways:-

Primary data

The information provided by the retailes/dealers and staff members.

Through the personal interaction with the help of questionnaire.

Secondary data

Websites of consumer durable brands. Like SONY, SAMSUNG, LG etc.

SAMPLING METHOD
Random sampling method

Research tools
Questionnaires
 Scope of study
This project gives me the great exposure to the consumer durable market because it includes
product knowledge and field survey job in which we visited the consumer durable stores in
Mumbai district.

Limitations
Although I tried my best in preparation of this project, but this study has some limitations:
The period of the project was not sufficient to study all the factors in deep.
Visiting various places for the study consumed a lot of time.
We cannot say that what the consumer have revealed will be right for each and every
situation because their perception is influenced by many factors.
Many consumer and dealers/retailers showed less interest in providing information and
havent cooperated.
Some of the confidential information viz. credit period, schemes, policies and sales figure
were not disclosed by the competitors.
 DATA ANALYSIS AND INTERPRETATION

Table no: 1] Number of companys product sold by dealers.

N0: OF
SR N0: PRODUCT RESPONSENTS
1 LCD/LED -
2 LED/LED AND REFRIGERATOR 2
LCD/LED AND REFRIGERATOR AND
3 WASHING MACHINE 3
4 ABOVE ALL 15
TOTAL 20

N0: OF RESPONSENTS -
16
14
12
10
8
6
4
2 N0: OF RESPONSENTS -
0
LED/LED AND LCD/LED AND ABOVE ALL
REFRIGERATOR REFRIGERATOR
AND WASHING
MACHINE
2 3 4

INTERPRETATION:

According to the survey, 2 dealers were sold only LCD/LED and REFRIGERATOR, 3 Dealers
were sold LCD/LED AND REFIGERATOR, WASHING MACHINE and 15 dealers were sold
all product.
 Table no: 2] shows the major brand of LCD/LED sold by dealers.

N0: OF
SR N0: BRAND RESPONDENTS PERCENTAGE
1 LG 8 40
2 SAMSUNG 5 25
3 SONY 4 20
4 ONIDA 2 10
5 VIDEOCON 1 5
TOTAL 20 100

MAJOR BRANDS OF LCD/LED

1 LG 2 SAMSUNG 3 SONY 4 ONIDA 5 VIDEOCON

5%

10%

40%
20%

25%

INTERPRETATION:
According to dealers, in mumbai district LG is leading in LCD/LED with 40%, after that
SAMSUNG is on 2nd with 25% and sony is on 3rd with 20%.
 Table no: 3] most important parameter for more sale of LCD/LED.

REASONS FOR N0: OF

SR N0: MORE SALES RESPONDENTS PERCENTAGE
1 PRICE 6 30%
2 QUALITY 7 35%
3 SERVICE 4 20%
4 ADVERTISEMENT 2 10%
5 SCHEMES 1 5%
TOTAL 20 100%

N0: OF RESPONDENTS
1 PRICE 2 QUALITY 3 SERVICE 4 ADVERTISEMENT 5 SCHEMES

5%

10%
30%

20%

35%

INTERPRETATION:

According to dealers, price is the most important parameter for more sales of LCD/LED and then
quality, services, Advertisement and schemes.
Table no: 4] shows the major brands of REFRIGERATOR sold by dealers.

N0: OF
SR N0: BRAND RESPONDENTS PERCENTAGE
1 LG 6 30%
2 SAMSUNG 4 20%
3 GODREJ 3 15%
4 WHIRLPOOL 5 25%
5 KELVINATOR 2 10%
TOTAL 20 100%

MAJOR BRANDS OF REFRIGERATOR

1 LG 2 SAMSUNG 3 GODREJ 4 WHIRLPOOL 5 KELVINATOR

10%
30%
25%

15% 20%

INTERPRETATION:
According to dealers, LG also leading in the REFRIGERATOR market in mumbai district with
30%.

After that whirlpool and Samsung is following them.

Table no: 5] shows most important parameter for more sales of REFRIGERATOR.

REASONS FOR N0: OF

SR N0: MORE SALES RESPONDENTS PERCENTAGE
1 PRICE 5 25%
2 QUALITY 6 30%
3 SERVICE 4 20%
4 ADVERTISEMENT 3 15%
5 SCHEMES 2 10%
TOTAL 20 100%

N0: OF RESPONDENTS
1 PRICE 2 QUALITY 3 SERVICE 4 ADVERTISEMENT 5 SCHEMES

10%
25%
15%

20%
30%

INTERPRETATION:
According to dealers, most important parameter for more sale of refrigerator in quality and then
price, services, advertisement, and schemes.
Table no: 6] shows major brands of washing machine sold by dealers.

NO. OF
SR. N0 BRAND RESPONDENTS PERCENTAGE
1 LG 7 35%
2 WHIRLPOOL 5 25%
3 SAMSUNG 6 30%
4 IFB 2 10%
TOTAL 20 100%

MAJOR BRANDS OF WASHING

MACHINE
1 LG 2 WHIRLPOOL 3 SAMSUNG 4 IFB

10%
35%
30%

25%

INTERPRETATION:
According to dealers and sales executive, LG is leading in washing machine with 35%, after that
SAMSUNG and WHIRPOOL is leading in mumbai.
Table no:7] shows most important parameter for more sale of washing machine.

REASONS FOR N0: OF

SR N0: MORE SALES RESPONDENTS PERCENTAGE
1 PRICE 6 30%
2 QUALITY 7 35%
3 SERVICE 5 25%
4 ADVERTISEMENT 1 5%
5 SCHEMES 1 5%
TOTAL 20 100%

N0: OF RESPONDENTS
1 PRICE 2 QUALITY 3 SERVICE 4 ADVERTISEMENT 5 SCHEMES

5%
5%

30%
25%

35%

INTERPRETATION:
According to dealers/staff members, the most important factor which affects the sales of washing
machine is QUALITY, then prices and service is considered by the customers
Table no:8] Shows major brands of MICROWAVE OVEN Sold by the dealers.

N0: OF
SR N0: BRAND RESPONDENTS PERCENTAGE
1 LG 6 30%
2 VIDEOCON 3 15%
3 SAMSUNG 4 20%
4 KENSTAR 7 35%
5 BAJAJ 0 0%
TOTAL 20 100%

NO: OF RESPONDENTS
N0: OF RESPONDENTS PERCENTAGE

7
6

4
3

30% 15% 20% 35% 0 0%

LG VIDEOCON SAMSUNG KENSTAR BAJAJ

1 2 3 4 5

INTERPRETATION:
According to dealers, kenstar is very popular brand for microwave oven. KENSTAR is making a
huge business as compare to other competitors after that LG and then SAMSUNG.
Table no: 9] shows reasons for sales of microwave oven

REASONS FOR N0. OF

SR N0: MORE SALES RESPONDENTS PERCENTAGE
1 PRICE 6 25%
2 QUALITY 7 35%
3 SERVICE 3 15%
4 ADVERTISEMENT 5 25%
TOTAL 20 100%

N0. OF RESPONDENTS
1 PRICE 2 QUALITY 3 SERVICE 4 ADVERTISEMENT

24% 29%

14%

33%

INTERPRETATION:
The most important factor of more sales of microwave oven is QUALITY of the product.
Price and advertisement effects on sales of microwave oven.
 Findings

There is a continuous flow of business for consumer durable goods.

Bajaj is a leading company who do their business with cross selling.

Some customers demand for low down payment, but company cant provide them
due to some criteria of the company.

I came to know while visiting the stores most of the dealers sold entire consumer durable
product including LCD/LED, REFRIGERATOR, WASHING MACHINE,
MICROWAVE OVEN.

Study shows that quality of the product is most important parameter for Refrigerator
then price is considered by consumers.

Kenstar is the most preferable brand for microwave oven because of their quality.

Samsung products are costly as compare to LG.

Many dealers were facing the problem of after sales service because there is no follow
up calls from the company.
The good relationship between the customers and dealers, results to increase the
sales.
Sales persons working in the stores are recruited by the particular companys, or by
the dealers.
Around 35% of the consumers opt financing for their purchase.
 SUGGESTIONS

Dealers desire more advertisement to be done through local newspaper and cable
TV ads. To make consumer aware about the products.

Advertisement of the companys product should focus on quality rather than

price.

Companys should introduce low cost products to satisfy the needs of low or
middle class customers.

If the SAMSUNG Ltd. Reduces their product price like LG then SAMSUNG will
take over the LG in all categories.

Company should distribute free calender, t-shirt for making brand popular among
people.

Dealers should keep low profit margin to increase their sales.

Bajaj Finserv Ltd should give low down payment scheme to customers.

Dealers should keep the companys staff in his store.

Dealer presence should be their at the dealer ship.

Sales persons working in the store should be recruited by the particular

companys, and not by the dealers.
 CONCLUSION

The study concludes that the Bajaj finance the strongest finance for the consumer durable
products. and the Bajaj was providing very good schemes for the customers .the customers are
very happy with the Bajaj EMI card. Bajaj was giving the good service to the customers Bajaj
was very close with the customers. I learned lot of things in this project. Thanks you for giving
this project to me.
 ANNEXURE

Consumer Durable Market of Mumbai District.

Name of the shop:

Address:
Contact no:

1) Select the consumer durable product you sold from your store?

LCD/LED
Refrigerator
Washing machine
DVD
Microwave
All of the above

2) Select the major brand of LCD/LED you sold from your store?

SAMSUNG
LG
VIDEOCO N
ONIDA
SONY

3) Choose the important parameter for more sales of LCD/LED brand?

Price
Quality
Services
Advertisement
Schemes
4) Select the major brand of refrigerator you sold from your store?

Godrej
Whirlpool
Kenstar
LG
SAMSUNG
Kelvinator

5) Choose the important parameter for more sales of refrigerator brand?

Price
Quality
Services
Advertisement
Schemes

6) Select the major brand of washing machine you sold from your store?

IFB
Whirlpool
Kenstar
LG
Samsung
Videocon
Kelvinator

7) Choose the important parameter for more sales of washing machine brand?

Price
Quality
Services
Advertisement
Schemes
8) Select major brand of microwave you sold from your shop?

Samsung
LG
Videocon
Kenstar
Philips
Bajaj
Sony

9) Choose the important parameter for more sales of microwave brand?

Price
Quality
Services
Advertisement
Schemes
Bibliography

http://www.bajajfinservlending.in

http://www.wikipedia.com

http://consumerdurablsector.com