Rubrc for Business Proposal (20%)

Aspect 5 4 3 2 1 Comments Points

Weight
Organization Information is organized Information is Information is The information The proposal is well organized. Consider 4
(4) with well-constructed organized with organized, but appears to be to add some information like telephone
paragraphs and well-constructed paragraphs are disorganized. number and email of contact person.
subheadings. paragraphs. not well-
constructed.

Content & Students have Students have included 5%-25% required More than The required The proposal included great content and 4
Information included all of the most of the required information is not 25% required information does information. Consider to make the
(5) required information, but they do presented. information is not appear. proposal letter bit colorful, so the reader
information and not include additional not provided. would be more interest to read it
content, and have text or information to
gone beyond to enhance the quality of
include additional the document.
text and/or
information that
contribute to the
overall quality of
the document.
Mechanics No spelling or Almost no A few Many spelling, The proposal has some miss spelling and 4
(4) punctuation errors. spelling or spelling, or or punctuation punctuation errors. Please read on the
Layout and cover is well punctuation errors punctuation errors (5 or more some text that I’ve marked
arranged, attractive and (1-2 errors). errors (3-4 errors.)
representative to the Layout and cover errors).
product. is well arranged Layout and
and representative cover is well
to the product. arranged and
less
presentative to
the product.
Langu-age (5) Writers make no Writers make 1-2 types Writers make 3-4 Writers make Writers make The proposal has some language error 5
language error of language error. types of language more than 4 more than 4
(incomplete error. types of types of
sentence structure, Mostly, they use simple language error. language error.
noun phrase, SV sentences but two until Complex and
agreement, tenses, three complex/ compound Complex and Complex and
passive-active, etc) compound sentences are sentence are not compound compound
shown. shown. sentence are sentence are not
 Mostly, they use not shown. shown.
complex and 5-3 highly frequent Highly frequent
compound words are shown. words are not Some words are
sentences. found. Some words not properly used
Some highly are not in the context of
frequent used properly used business and L1
vocabulary (more in the context words are still
than 5 words) is of business. found in the
used. proposal.

Diagrams and Diagrams and Diagrams and The proposal has a good visual display. 3
Ilustration illustration illustration used Maybe some additional diagram could
used are are not make it more perfect
representativel representatively
y related to the related to the
product product offered
offered and the and the content
content of of business.
business.
20%
Nilai proposal = 20%