Workshop on Karnataka Tourism Policy 2020-25

Dates: 18-19 December 2019

Venue: The LaLiT Ashok, Bangalore

Day 1: 18 December 2019

Time: 10:30 AM to 6:00 PM

Time Session
10:30 - 11:30 Inauguration Session
11:30 – 12:15 Tea
12:15 - 13:45 Tourism Advisors Panel Discussion
13:45 - 14:30 Lunch
14:30 - 16:15 Tourism Officers Panel Discussion
16:15 – 16:30 Tea
16:30 - 18:00 Tourism Associations Presentation & Panel Discussion

Day 2: 19 December 2019

Time: 10:00 AM to 5:30 PM

Time Session
10:00 - 11:30 Session on Tourism Infrastructure in Karnataka
11:30 – 11:45 Tea
11:45 - 12:45 Session on Growing the Hospitality Industry of Karnataka
12:45 - 13:45 Session on Tourism Skill Development in Karnataka
13:45 - 14:30 Lunch
14:30 - 16:15 Session on Tourism Products of Karnataka
16:15 – 16:30 Tea
16:30 - 17:30 Session on Travel and Tourism Technology

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 Detailed Agenda Day 1: 18 December 2019

Sl. Session Time Participants Details of the Session

No.
1. Inauguration 10:30 –  Welcome Address by Secretary Tourism
1. Honorable Chief Minister of Karnataka
Session 11:30  Invocation song/prayer
2. Honorable Revenue Minister, Mr. R  Nadageethe
Ashok, Government of Karnataka  Lighting of Lamp
3. Honorable Minister for Tourism and  Address by Chief Secretary, Government of Karnataka
Kannada & Culture  Address by Mrs. Sudha Murthy, Chairperson, Karnataka
Tourism Task Force
4. Mrs. Sudha Murthy, Chairperson,  Address by Honorable Minister for Tourism and Kannada
Karnataka Tourism Task Force & Culture
5. Mr. Vijay Bhaskar IAS, Chief Secretary,  Address by Honorable Minister for Revenue
Government of Karnataka  Address by Chief Guest Honorable Chief Minister of
Karnataka
6. Secretary, Department of Tourism
 Vote of Thanks by Director Tourism, Government of
7. Director, Department of Tourism Karnataka
Tea (11:30 – 12:15)
2. Tourism Advisors 12:15 -  Moderator – Mr. Arvind Jadhav, IAS (R) Moderator: Mr. Arvind Jadhav, IAS (R)
Panel Discussion 13:45  12:15 – 12:30 – Presentation by KPMG team
1. Mr. V. Ravichandar – (Vision & Way
o Highlights of Karnataka Tourism Policy 2015-20 –
ahead for Tourism)
Achievements, Gaps, Roadblocks, Way Forward
2. Mr. Vishveshwara Bhat – (Promotion o Overview of Karnataka Tourism Vision 2025
of Tourism) o Key Thrust Areas for Tourism Policy –
 Tourism Infrastructure
3. Mr. Naresh V. Narasimhan, Urban  Tourism Products
Landscape & Planning Expert  Skill Development
(Bangalore Heritage Circuit)
 Tourism Technology
4. Mr. Raveen Pinto, Vice President  Agenda for the workshop and desired outcomes
Aviation Business, BIAL  Each of the panel members in the group to briefly speak
about their view regarding the policy interventions for the
5. Mr. Subir Hari Singh, (Heritage
development of tourism in Karnataka
tourism from a policy perspective),
 Panel discussion
IHCN
o Key strengths and weaknesses of Karnataka from a
6. Ms. Meera Iyer, (Heritage Tourism in tourism perspective

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 Sl. Session Time Participants Details of the Session
No.
Karnataka) INTACH o Key policy interventions to make for the development
and promotion of tourism in Karnataka
7. Shama Pawar – (Hampi Heritage
Circuit)

Lunch: 13:45 – 14:30

3. Tourism Officers 14:30 - Officials who have served with Department of Moderator: Mr. Mahendra Jain, IAS
Panel Discussion 16:15 Tourism, JLR or KSTDC - Tourism
Secretaries, Tourism Directors /  Panel discussion on –
Commissioners, MDs JLR, and MDs KSTDC. o Vision behind Tourism Policy 2009-2014 and key
Suggested invitees – learnings during implementation and recommendations
1. Mr. Mahendra Jain, IAS (Moderator) for the future

2. Mr. Jyothi Ramalingam, IAS (2009-2014  Mr. Jyothi Ramalingam, IAS

Policy Implementation, lessons for the  Mr. I.M. Vittal Murthy, IAS
new policy)
 Mr. Mahendra Jain, IAS (Moderator)
3. Mr. I.M. Vittal Murthy, IAS (2009-2014
Policy Implementation, lessons for the o Vision behind Tourism Policy 2015-2020 and key
new policy) learnings during implementation and recommendations
for the future
4. Mr. Vinay Luthra, IFS (Eco Tourism)
 Ms. G. Sathyavathi, IAS
5. Mr. G Kumar Naik, IAS (Tourism
promotion & policy interventions in  Dr. N. Manjula, IAS
subsidies)  Mr. Mahendra Jain, IAS (Moderator)
6. Mr. Naveen Raj Singh, IAS, (2015-2020 o Growth Story of KSTDC - Dr C D Dyavaiah, IFS
Policy Implementation, Secretary’s
perspective & lessons for the new policy) o Eco-Tourism - Mr. Vinay Luthra, IFS

7. Dr. N. Manjula, IAS (2015-2020 Policy o Key policy interventions that the government needs to
Implementation, Director’s perspective & make for the development and promotion of tourism in
lessons for the new policy) Karnataka

8. Ms. G. Sathyavathi, IAS (2015-2020

Policy Implementation, Director’s
perspective & lessons for the new policy)

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 Sl. Session Time Participants Details of the Session
No.
9. Dr C D Dyavaiah, IFS (Growth story of
KSTDC)
10. Dr. Ponachha, Ex-JDG, ASI
11. Mr. Sanjay Shreevats, Regional Director,
Ministry of Tourism, (GOI Perspective on
Tourism Policy)
Tea (16:15 – 16:30)
4. Tourism 16:30 – 1. Mr. K. Syama Raju, President, KTS and
Moderator: Mr. S. Mahalingaiah, Secretary, KTS and
Associations 18:00 Chairman, IATO
President, SHIRA/FHRAI
Presentation &
Panel Discussion 2. Mr. S. Mahalingaiah, Secretary, KTS and  16:00 – 16:45 - Presentations by major associations
Chairman, IATO o Karnataka Tourism Society
o Karnataka Tourism Forum
3. Mr. M. Ravindra, Join Secretary, KTS
o Transport Operators
4. Mr. Amish Desai, Chairman, TAAI o Homestay Association
o SKAL
5. Mr. Sreeraj Singh Sabharwal, Chairman,
o MTA
TAFI
o BTTOA
6. Mr. P Chandrashekar Rao, KPHRA  16:45 – 17:30 - Panel discussion on key policy
interventions to make for the development and promotion
7. Mr. Manoj Mathew, President, SKAL
of tourism in Karnataka (45 mins)
8. Mr. Radhakrishna Holla, President,
BTTOA
9. Mr. B. S. Prashanth, Member, MTA
10. Mr. Sanjar Syed Asghar Imam,
Chairman, KTF
11. Mr. Anantha Shayana, President,
Homestay Association of Coorg
12. Mr. Uttam Gowda, President / Secretary
from Homestay Association
Chikkamgaluru, (Role of policy in
improving homestays)

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Sl. Session Time Participants Details of the Session
No.
13. Mr. Srijan Vadhera, GM, Conrad
Bangalore, Tourism Committee, BCIC,
(Jagdish Menda), CEO Standalone
Restaurants
14. Mr. Pramod Hegde, Sankalpa Seva
Samsthe Uttara Kannada, ( Tourism
Potential of Malnad Region)

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 Detailed Agenda Day 2: 19 December 2019

Sl. Session Time Participants Details of the Session

No.
1. Session on 10:00 – 1. Mr. Kapil Mohan, IAS, Principal, Secretary
Moderator: KPMG
Tourism 11:30  10:00 – 10:05 - Presentation by KPMG (5 mins) –
IDD (Role of PPP in tourism infrastructure
Infrastructure in o Incentive and Support offered for development of
development)
Karnataka tourism infrastructure in current policy
2. Mr. Ganga Ram Baderiya, IAS, MD, KSIIDC o Goals for tourism infrastructure under Karnataka
(Key policy recommendations for leasing of Tourism Policy 2020-25
Land for Tourism)  10:05 – 10:50 - Presentation by panelists on key
interventions needed for hospitality industry in
3. Mr. Ubaid Ahmed, Senior Director, BIEC,
Karnataka. Possible Topics to be covered (45 mins) –
(Role of MICE in tourism)
 10:50 – 11:20 - Panel discussion on key policy
4. Dr Krishnaraj, Institute for Social and interventions to make for the development of tourism
Economic Change (Role of subsidies in infrastructure across Karnataka (30 mins)
tourism infrastructure development)
5. Mr. Rajesh G., Highway Delite, (Role of
wayside amenities)
6. Mr. Ajith Andagere, Trustee, Samrakashana
India (Conservation of Heritage properties)
7. Mr. Girija Shankar / Mr. Shreedev, (Tourism
in eco sensitive zone)
8. KPMG Moderator
Tea (11:30 - 11:45)
2. Session on 11:45 – 1. Mr. Ashish Mohan, SIHRA (Key Policy
Moderator: Mr. C.B. Ramkumar, Native Village
Enhancing the 12:45 recommendation from SIHRA)
Growth of  11:45 – 11:50 - Presentation by KPMG (5 mins) –
Hospitality 2. Mr. C Baljee, CMD Royal Orchids, o Incentives and Support offered for hospitality industry
(Augmenting Tourism Hospitality in in current policy
Industry of
Karnataka) o Goals for hospitality industry under Karnataka
Karnataka Tourism Policy 2020-25
3. Mr. George Ramapura, Orange County,
 11:50 – 12:30 - Presentation by panelists on key
(Augmenting Karnataka’s hotel room
capacity) interventions needed for hospitality industry in

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Sl. Session Time Participants Details of the Session
No.
4. Mr. Mohankumar, Former Taj Area director Karnataka. Topics that may be covered (40 mins) –
Taj Luxury hotels COO Taj Gateway MD &  12:30 – 12:45 - Panel discussion on key policy
CEO Ginger Hotels (Hospitality sector interventions to make for the growth of the hospitality
Development) industry in Karnataka (15 mins)
5. Mr. Manohar Shetty, President, Udupi
Tourism Society (Developing hospitality
infrastructure in coastal Karnataka)
6. Mr. C.B. Ramkumar, Native Village (
Moderator) (Responsible tourism /
Sustainable tourisn)
3. Session on 12:45 – 1. Dr. Rajashree Ajith, Director, Kerala Institute
Moderator: Mr. Venkatadri (IHM)
Tourism Skill 13:45 of Tourism & Travel Studies (Case study
Development in  12:45 – 12:50 - Presentation by KPMG (5 mins) –
regarding KITTS & key policy interventions for
Karnataka o Incentives & Support offered for skill development in
Skill Development)
current policy
2. Mr Amlan Kumar Dasgupta – Vice President o Goals for skill development under Karnataka Tourism
Skill Development, Presidency College of Policy 2020-25
Hotel Management (Key Policy intervention  12:50 – 13:20 - Presentation by panelists on key
for Skill Development in Karnataka ) interventions needed for skill development in Karnataka.
Possible Topics to be covered (20 mins) –
3. Dr Chetan Singai, Deputy Director, Ramaiah
Public Policy Center (Key Policy intervention  Case study regarding KITTS & key policy interventions
for Skill Development in Karnataka ) for Skill Development, Dr. Rajashree Ajith, Director,
Kerala Institute of Tourism & Travel Studies
4. Prof. Sandeep Kulshreshta, Director, Indian o Session ideas to be discussed based on participants
Institute of Tourism and Travel Management o 13:20 – 13:45 - Panel discussion on key policy
(Key policy interventions from National interventions to make for the development of Skill
Perspective) development in Karnataka (25 mins)
Lunch: 13:45 – 14:30
4. Session on 14:30 – 1. Mr. Vinay Luthra (Eco- Tourism)
Moderator: Mr. Vinay Luthra
Tourism Products 16:15  14:30 – 14:45 - Presentation by KPMG (5 mins) –
of Karnataka 2. Mr. Rajeeb Mallick (Cruise Tourism) o Incentive and Support offered for Tourism Products in
current policy
3. Mr. Sudhir Patel, AgriculTour (Agri Tourism)
o Goals for development of tourism products under
4. Col. D V Singh, COO, FlyBlade India (Heli- Karnataka Tourism Policy 2020-25

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Sl. Session Time Participants Details of the Session
No.
tourism)
 Panelists shall make a 5-7-minute presentation on a
5. Mr. Krishna Kumar, Innovative Lightings
tourism product of Karnataka. The structure of each
System Corp. (Sound and Light Show)
presentation shall be as follows –
6. Mr. Pankaj Modi, Technical Coordinator, o 1 slide: Overview of presenter
INTACH Bangalore (Cultural Tourism) o 1 slide: Key highlights for tourism product in
Karnataka
7. Mr. S.R. Nanda Prasad, Horizon Adventures
o 2 slides: Recommended policy interventions for the
(Aero sports)
development and promotion of tourism products of
8. Mr. Kishore Raykar, Executive Director, Karnataka
IHCNF (Heritage Tourism)  List of tourism products to be covered (indicative list) –
o Agritourism
9. Mr. Aleem, Outback Adventures (Watersports
o Aero sports
& terrestrial sports Industry )
o Cruise tourism
10. Dr. Mathai, Soukhya (Wellness Tourism) o Caravan tourism
o Ecotourism
11. Mr. Hari Nair, CEO, Holiday IQ (Promotion of
o Heli tourism
Tourism Products)
o Heritage Tourism
o Sound & Light Show
o Watersports
Tea (16:15 – 16:30)
5. Session on Travel 16:30 – 1. Mr. Gaurav Gupta, IAS, (Tourism Technology
Moderator: Mr. Prasad Unnikrishnan, Partner, KPMG
and Tourism 17:30 startups in Karnataka)
Technology  16:30 – 16:50 - Panelists shall make a 5-7-minute
2. Mr. Venkatesh Murthy, Sr. Manager Govt. & presentation on a technology solution to benefit tourism
Large Projects, BookMyShow, (Online in Karnataka. The structure of each presentation shall be
ticketing service for tourism products) as follows –
o 1 slide: Overview of presenter
3. Vivek Jain, Founder, FlippAR, (Technology in
o 1 slide: Key highlights for technology solution in
Heritage Tourism)
Karnataka
4. Mr. Vikram Challur, Regional Director, o 2 slides: Recommended policy interventions for
MakeMyTrip (Promotion of Tourism Products) adapting travel and tourism technology for the benefit
of Karnataka Tourism and its stakeholder
5. Vijay Pamarathi South Indian States
 16:50 – 17:30 - Panel discussion on the future trends in
Policy Manager, ByteDance, (Promotion of
Tourism and Travel Technology (40 mins) their
tourism through social media)
recommendation regarding policy intervention required

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Sl. Session Time Participants Details of the Session
No.
6. Mr. Prasad Unnikrishnan, Partner, KPMG, for adapting Travel and Tourism Technology
(Moderator)
7. Mr. Anil Shetty (Innovation in Tourism)

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