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    Stratagic Manegement Process: Orient Is A Symbol of Innovation in Pakistan

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    Usama Usama
    The document discusses the strategic management process of Orient, a large consumer goods company in Pakistan. It provides an overview of Orient's business, products, key features, and total revenue. It then discusses Orient's environmental scanning, which includes a SWOT analysis. The SWOT analysis identifies Orient's strengths as its brand name and variety of products. Its weaknesses include low discounts and complex supply chain. Opportunities include growth in Pakistan, while threats include political instability and competition.

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    Stratagic Manegement Process: Orient Is A Symbol of Innovation in Pakistan

    Uploaded by

    Usama Usama
    79 views3 pages
    The document discusses the strategic management process of Orient, a large consumer goods company in Pakistan. It provides an overview of Orient's business, products, key features, and total revenue. It then discusses Orient's environmental scanning, which includes a SWOT analysis. The SWOT analysis identifies Orient's strengths as its brand name and variety of products. Its weaknesses include low discounts and complex supply chain. Opportunities include growth in Pakistan, while threats include political instability and competition.

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    The document discusses the strategic management process of Orient, a large consumer goods company in Pakistan. It provides an overview of Orient's business, products, key features, and total revenue. It then discusses Orient's environmental scanning, which includes a SWOT analysis. The SWOT analysis identifies Orient's strengths as its brand name and variety of products. Its weaknesses include low discounts and complex supply chain. Opportunities include growth in Pakistan, while threats include political instability and competition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    79 views3 pages

    Stratagic Manegement Process: Orient Is A Symbol of Innovation in Pakistan

    Uploaded by

    Usama Usama
    The document discusses the strategic management process of Orient, a large consumer goods company in Pakistan. It provides an overview of Orient's business, products, key features, and total revenue. It then discusses Orient's environmental scanning, which includes a SWOT analysis. The SWOT analysis identifies Orient's strengths as its brand name and variety of products. Its weaknesses include low discounts and complex supply chain. Opportunities include growth in Pakistan, while threats include political instability and competition.

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    STRATAGIC MANEGEMENT PROCESS

    Strategic Management is a process that includes defining the business; performing


    environmental scan; redefining mission and vision; formulating the strategies; developing
    organizational goals for converting strategy into measureable actions; implementing and then
    evaluating the strategies
     Strategic management is all about identification and description of the strategies that
    managers can carry so as to achieve better performance and a competitive advantage
    for their organisation.
     The strategic management process defines the organization’s strategy. It is also the
    process which helps managers make a choice of a set of strategies for the organization
    that will enable it to achieve better performance.

     BUISNESS OVERVIEW

    o Business territory:
    Orient is a symbol of innovation in Pakistan. Set
    up in Lahore in1957, today the Orient Group
    of Companies is one of the biggest purchaser merchandise organizations of Pakistan.
    Orients items have substantiated themselves in practical execution parameters set by
    universal industry specialists
    Orient Group of Companies has been on the forefront of design and development, by
    coming up with new products and increasing its presence in all its featured market
     Orient Group of Companies is one of the largest consumer goods company of
    Pakistan.Today, Orient Group of Companies is the sole wholesaler of the world's most
    famous brands like Mitsubishi Air Conditioners, Samsung Home Appliances and
    Samsung Consumer Electronics. Arrange additionally offers Mitsubishi Electric Mr. Slim
    climate air conditioners, which is the main 100% Japanese imported brand in Pakistan.

    PRODUCTS:
    Orient company is a company that provide electronic products .the products that the
    company offers includes:
     Air conditioners
     Led TVs
     Refrigerators
     Water dispensers
     Microwave ovens
     Washing machines

    KEY FEATURES OF ORIENT PRODUCTS


     Orient products are energy efficient.
     The products are equipped with the latest technology available
     The products gives u the same sense of experience like other big international
    brands however at a lower purchase cost than them.
     New products can also be operated with solar energy.

    TOTAL REVENUE OF ORIENT COMPANY

     ENVOIRMENTAL SCANNING
    Envoirmental scanning include three things:
     Swot analysis
     Pest analysis
     5 poster forces

    SWOT ANALYSIS:

    A study undertaken by an organization to identify its internal strengths and


    weaknesses, as well as its external opportunities and threats.

    STRENGHTS
     Brand name
     A huge variety of products
     Having production set ups in more than 7 countries
     Multinational company
     Wider range of products
     Technological advantage
     World renowned in electronics manufacturer
     Focuses on safety, health, security and envoirment as a cooperate social
    responsibility
     Business volume is higher than competitors.
     All parts are imported from japan.
     Wider dealer network as compared to competitors.

    WEAKNESS
     Very low discount for business partners
     Complex supply chain configuration
     Meeting demand becomes a challenge in demand season
     Comparatively less convenient delivery of products as business partners
    are in 1000s

    OPPORTUNITIES
     Higher standards of living and awareness developing in Pakistan.
     Pakistan is a developing country and there is a lot of business growth
    in the country. So seeking new market in this area is a new
    opportunity.

    THREATS
     Political in stability in Pakistan.
     Economic stability.
     Threats from the competitors as they are also providing products
    with new technologies.
     Law and order situations.
     Threats from the new entrants in the market.

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