Running Head: Environmental Scan 1

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Running Head: ENVIRONMENTAL SCAN 1

Environmental Scan

Student’s Name

Institutional Affiliation

Date


ENVIRONMENTAL SCAN 2

Introduction

Environmental scanning is an effective method that helps in the acquisition of

information about outside events. Acquiring knowledge about outside events helps in the

identification of potential trends that may affect organizations. The information acquired using

environmental scanning provides data that may be useful during the interpretation of possible

trends within the organizational environment. The trends identified using environment usually

consists of five sources. These five sources revolve around social, economic, technological,

competitive, and regulatory forces. This essay will provide a comprehensive discussion on the

impact of the current state of the economy on the effective completion of the environmental scan.

Information Consciousness

Information Consciousness refers to the overall approach towards information-related

events. This factor mainly affects the analysis process during environmental scanning. It affects

the analysis process since environmental scanning usually relies on the grouping of events with

related concepts that helps in the description of various categories of events within the

organizational environment. Information consciousness helps in the development of a suitable

communication pattern within groups of individuals. Many individuals are more aware of the

current state of the economy (Oderda et al., 2010). This awareness has resulted in the creation of

a definite communication pattern which cumulatively results in the creation of a fluent

communication flow that cumulatively helps in the improvement of the communication process.

Exposure to information

The 21st century has been described as a technological era. This means that various

technological avenues have been put in place to help in the dissemination and sharing of

information. This category within environmental scanning is based on the analysis of


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information networks that are developed by organizational managers. The technological nature

of the current economy has helped in the reaching of various vital places within the sectorial and

industrial associations that help in the obtaining of information that is key for environmental

scanning. The modern economy also offers more opportunity for contact with information-rich

contexts. Contact with information-rich contexts provides additional information that is

important in the analysis stage of economical scanning.

Outwardness

Outwardness refers to the openness of organizations to the external environment.

Openness to external environments results in the boosting of the permeability of organizations to

external influences and building the capacity of organizations to influence the organizations

around them. The current competitive nature of the economy does not give room for

Outwardness within organizations. Although organizations still have links with regulatory

agencies, they still have a generally low rate of permeability to the external environment.

Organizational culture has an impact on organizational Outwardness. This means that although

the current economic state may affect organizational Outwardness, its impact is reliant of

organizational culture (Oderda et al., 2010). Outwardness results in the collection of more

information that is useful for both analysis and interpretation during environmental scanning.

Conclusion

The current state of the economy has a significant impact on the completion of the

environmental scan. This impact is caused by the fact the current state of the economy creates a

platform that affects the way activities undertaken to identify and select the information that is

useful during problem-solving and decision making. The current state of the economy has also

had an impact on the search for information and exposure to information. From the discussion, it
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is clear that the ongoing nature of the economy has a significant effect on environmental

scanning.


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Reference

Oderda, G. M., Zavod, R. M., Carter, J. T., Early, J. L., Joyner, P. U., Kirschenbaum, H., ... &

Plaza, C. M. (2010). An environmental scan on the status of critical thinking and

problem-solving skills in colleges/schools of pharmacy: report of the 2009–2010

Academic Affairs Standing Committee.

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