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    Chapter10-Externaal Environmental Scan

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    Michelle Llanes
    The document discusses environmental scanning, which involves systematically monitoring the external environment to identify opportunities and threats. It defines environmental scanning according to several scholars and outlines its objectives. Several models for environmental scanning are described, including SWOT analysis, PESTLE analysis, and Porter's Five Forces analysis. These models provide frameworks to analyze factors in the political, economic, social, technological, legal and environmental environment. The document concludes that environmental scanning can help educational institutions identify trends, opportunities for growth, and potential threats in the changing education landscape to inform strategic planning.

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    Chapter10-Externaal Environmental Scan

    Uploaded by

    Michelle Llanes
    58 views24 pages
    The document discusses environmental scanning, which involves systematically monitoring the external environment to identify opportunities and threats. It defines environmental scanning according to several scholars and outlines its objectives. Several models for environmental scanning are described, including SWOT analysis, PESTLE analysis, and Porter's Five Forces analysis. These models provide frameworks to analyze factors in the political, economic, social, technological, legal and environmental environment. The document concludes that environmental scanning can help educational institutions identify trends, opportunities for growth, and potential threats in the changing education landscape to inform strategic planning.

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    CHAPTER10-EXTERNAAL ENVIRONMENTAL SCAN

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    The document discusses environmental scanning, which involves systematically monitoring the external environment to identify opportunities and threats. It defines environmental scanning according to several scholars and outlines its objectives. Several models for environmental scanning are described, including SWOT analysis, PESTLE analysis, and Porter's Five Forces analysis. These models provide frameworks to analyze factors in the political, economic, social, technological, legal and environmental environment. The document concludes that environmental scanning can help educational institutions identify trends, opportunities for growth, and potential threats in the changing education landscape to inform strategic planning.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    58 views24 pages

    Chapter10-Externaal Environmental Scan

    Uploaded by

    Michelle Llanes
    The document discusses environmental scanning, which involves systematically monitoring the external environment to identify opportunities and threats. It defines environmental scanning according to several scholars and outlines its objectives. Several models for environmental scanning are described, including SWOT analysis, PESTLE analysis, and Porter's Five Forces analysis. These models provide frameworks to analyze factors in the political, economic, social, technological, legal and environmental environment. The document concludes that environmental scanning can help educational institutions identify trends, opportunities for growth, and potential threats in the changing education landscape to inform strategic planning.

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    You are on page 1of 24

    CHAPTER 10

    EXTERNAL
    ENVIRONMENTAL SCAN
    WHAT IS ENVIRONMENTAL
    SCANNING?
    According to Brown and Weiner (1985)

     environmental scanning is "a kind of


    radar to scan the world systematically
    and signal the new, the unexpected, the
    major and the minor" (p. ix)
    According to Aguilar (1967)

     the systematic collection of external


    information in order to

    (1) lessen the randomness of information


    flowing into the organization and
    (2) provide early warnings for managers of
    changing external conditions
    Coates (1985) OBJECTIVES OF ENVIRONMENTAL
    SCANNING

     detecting scientific, technical, economic,


    social, and political trends and events
    important to the institution,
     defining the potential threats, opportunities,
    or changes for the institution implied by
    those trends and events,
     promoting a future orientation in
    the thinking of management and
    staff, and
     alerting management and staff to
    trends that are converging,
    diverging, speeding up, slowing
    down, or interacting
    Fahey and Navaranan (1986) suggest that:

     an effective environmental scanning


    program should enable decision makers to
    understand current and potential changes
    taking place in their institutions'
    external environments.
    ENVIRONMENTAL SCANNING MODELS
    Environmental scanning models are frameworks
    that provide a structured approach to analyzing
    the external environment of an organization.
    These models help organizations to identify
    trends, opportunities, and threats in the
    external environment and develop strategies that
    are responsive to these factors.
    ENVIRONMENTAL SCANNING MODELS

     SWOT Analysis
     PESTLE Analysis
     Porter's Five Forces
    1.SWOT ANALYSIS

     Is a model used to identify and


    analyze the internal environment of an
    organization.
     It stands for Strengths, Weaknesses,
    Opportunities, and Threats.
     It is used to identify potential
    opportunities and threats in the
    internal environment.
    2. PESTLE ANALYIS
     The PESTLE analysis is a model used to
    identify and analyze the external
    environment of an organization.
     It stands for Political, Economic,
    Social, Technological, Legal, and
    Environmental factors.
    3. PORTER'S FIVE FORCES/FIVE FORCES
    ANALYSIS
     The Five Forces Analysis is a model used to
    identify and analyze the competitive
    environment of an organization.
     It stands for Threat of New Entrants, Threat
    of Substitute Products or Services,
    Bargaining Power of Buyers, Bargaining Power
    of Suppliers, and Intensity of Rivalry.
    IMPACT ON SCHOOLS OF ENVIRONMENTAL
    SCANNING
    1. It can help schools identify emerging trends
    and changes in the education landscape.
    2. Environmental scanning can help schools
    identify potential opportunities for growth
    and expansion.
    3. Environmental scanning can help schools
    identify potential threats and challenges
    that they may face.
    What is the significance of
    environmental scanning in
    making an educational plan?
    Thank you for
    listening! 

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