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    Bibliography: 3) Kotler Philip, Marketing Management, Pearson Education Inc. 11th Edition

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    Shagun Verma
    The document includes a bibliography listing 5 sources used for research on insurance law, marketing, and services marketing. It also lists 3 websites relevant to life insurance and the insurance regulatory authority in India. Finally, it includes an annexure which is a questionnaire to understand consumer perception of life insurance policies. The questionnaire contains 16 multiple choice and open-ended questions on topics such as insurance ownership, company selection factors, policy value, and satisfaction with providers.

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    Bibliography: 3) Kotler Philip, Marketing Management, Pearson Education Inc. 11th Edition

    Uploaded by

    Shagun Verma
    495 views4 pages
    The document includes a bibliography listing 5 sources used for research on insurance law, marketing, and services marketing. It also lists 3 websites relevant to life insurance and the insurance regulatory authority in India. Finally, it includes an annexure which is a questionnaire to understand consumer perception of life insurance policies. The questionnaire contains 16 multiple choice and open-ended questions on topics such as insurance ownership, company selection factors, policy value, and satisfaction with providers.

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    BIBLIOGRAPHY.docx

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    The document includes a bibliography listing 5 sources used for research on insurance law, marketing, and services marketing. It also lists 3 websites relevant to life insurance and the insurance regulatory authority in India. Finally, it includes an annexure which is a questionnaire to understand consumer perception of life insurance policies. The questionnaire contains 16 multiple choice and open-ended questions on topics such as insurance ownership, company selection factors, policy value, and satisfaction with providers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    495 views4 pages

    Bibliography: 3) Kotler Philip, Marketing Management, Pearson Education Inc. 11th Edition

    Uploaded by

    Shagun Verma
    The document includes a bibliography listing 5 sources used for research on insurance law, marketing, and services marketing. It also lists 3 websites relevant to life insurance and the insurance regulatory authority in India. Finally, it includes an annexure which is a questionnaire to understand consumer perception of life insurance policies. The questionnaire contains 16 multiple choice and open-ended questions on topics such as insurance ownership, company selection factors, policy value, and satisfaction with providers.

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    BIBLIOGRAPHY

    1) Dr. Singh, Avtar, Principles of Insurance Law, S Chand & Sons, Delhi,2003.

    2) Leon G. Schiffman, Lestie Lazar Kanwk, Consumer Behaviour,

    Himalaya Publishers, Delhi,2004

    3) Kotler Philip, Marketing Management, Pearson Education Inc.

    11th Edition.

    4) Stanton William J, Etzel Michael J, Walker Bruce J, Fundamentals of

    Marketing, McGraw-Hill international, Singapore, 2002

    5) Ravi Shankar, Services Marketing, Prentice Hall, 2000.

    WEBSITES:

     www.lic.com

     www.irda.org

     www.wikipedia.com
    ANNEXURES:
    QUESTIONNAIRE

    A STUDY CONDUCTED TO UNDERSTAND THE CONSUMER’S


    PERCEPTION ABOUT LIFE INSURANCE POLICIES

    1.Name :

    2.Age:

    3.Address:

    4.Occupation:

    5.Monthly income:
     10000-20000
     20000-30000
     30000-40000
     Above 50000

    6. Do you own?
     House
     Two wheeler
     Car

    7. Do you have a life insurance with any company?


     Yes
     No
    If yes name that company-
    Name the policy which you own-
    8. What factors do you consider while selecting a life insurance company?

    Premium Outflow Company Reputation


    Service Quality Product Quality
    Return on Investment

    9. What factors influenced to select a Life Insurance company?

    Personal interest Friends Family


    Agents Advertisements others

    10. What is the value of your life insurance?

    >10,000 10,000-25,000 25,000-50,000


    50,000-1,00,000 >1,00,000

    11. Do you prefer to invest your money in a Insurance company or in a Bank?

    Insurance Company Bank

    12. Are you satisfied with your current Life Insurance Company?

    Yes No

    If Yes Why?___________________________________________

    If No Why?___________________________________________

    13. How do you rate the service offered by your Life Insurance Company?

    Excellent Very Good Good


    Average Poor
    14Would you like to communicate the service offered by your Life Insurance Company
    to others?

    Yes No

    15. How many Life insurance Companies do you know?

    <5 5-7 8-10 >10


    16Would You like to continue with the same Life Insurance Company?

    Yes No

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