SYNOPSIS

“SURVEY OF CORPORATE CUTOMERS FOR

VARIOUS TELECOM PRODUCTS & SERVICES”

FOR

RELIANCE COMMUNICATION LTD.

SUBMITTED BY :
PIYUSH ARVIND VAITAGE

V.M.V COLLEGE,
WARDHAMAN NAGAR, NAGPUR.
 CONTENTS

A) INTRODUCTION

B) COMPANY PROFILE

C) SWOT ANALYSIS

D) QUESTIONNAIRE

E) RESEARCH METHODOLOGY

F) HYPOTHESIS

G) CONCLUSION
 INTRODUCTION

Nowadays IT & Communication is become leading business. To grow this

business most of the leading company making their efforts in order to attract

more sophisticated, valuable customers. Reliance is one of the leading

companies in these competitions.

This project was carried out at Reliance Communication Ltd, Nagpur .

The Project title is “SURVEY OF CORPORATE CUSTOMERS FOR

VARIOUS TELECOM PRODUCTS & SERVICES”. The duration of the

project was two months.

The basic objectives of the project were to find out Reliance penetration

as well as analyze & evaluate customer satisfaction level in corporate sector

from Nagpur city only. The project was especially for wireless products only

which include Postpaid Mobile, FWP, FWT, and Data Card & USB Modem.

The scope of the project was restricted to Nagpur city only.

The analysis of the project was carried out with respect to its competitors
i.e. Airtel, Tata Indicom, Idea, Hutch & Bsnl. Through this survey Reliance has
collected important information about companies which are ahead of the
Reliance.
 COMPANY PROFILE

Reliance Communication (RIC) is India’s largest mobile service provider with

over 7 million customers. Reliance Communication has established a pan-India,

high capacity, integrated (wireless and wire line) and convergent (voice data

and video) digital network, to offer service spanning the entire communication

value chain-infrastructure, services for enterprises and individuals, application

and consulting.

Reliance Communication has licenses to offer telecom services in 20

circles under the unified access licenses. In addition, it has received the letter of

intent for the J&K circle. This has enabled RIC to offer services across the

length and breadth of India’s vast geography through its next generation fiber

optic network backbone spanning 60,000 route km. RIC is currently offering its

wireless services in 1,100 towns and cities.

RIC commercially launched its services in May 2003 and within the first

7 month emerged as India’s largest mobile service operator. As of the end of

March 2004, RIC had almost 7 million subscribers. Most of this was in the

postpaid segment as RIC launched its pre-paid services only in February 2004.

Within this period Reliance India mobile brand emerged as the most trusted

telecom brand emerged as the most trusted telecom brand in the country. RIC

also offered for the first time in India high-speed mobile data services though
it’s R-world mobile portal. This portal leverages the high-speed data capability

of the next generation CDMA IX network. It providers 70 applications such as

news, astrology, T.V. guides, movie clips etc. and 35 games and logs more than

1 billion hit a month.

RIC is aggressively expanding the reach of its network in order to reach

more subscribers by extending its services to cover an additional 3,800 towns. It

is estimated that the mobile market in India will grow to 140 million subscribers

by FY 2008. RIC expects to retain market leadership in this segment.

The second phase of the communication project will usher a Broadband

revolution by providing 100 mbps Ethernet links to its corporate customers.

This revolution will empower the enterprise by making transactions efficient,

functions seamless and new economic opportunities abundant. The enterprises

broadband service is in the process of being rolled out in 30 towns and would

then be extended to cover 200 towns in phases. The services planned include

POTS (Plain Old Telephone Lines) ,Leased lines, International Private Leased

Circuits, Virtual Private Network, Video phone, Audio and Video

Conferencing, among others.

RIC will also launch a consumer convergence revolution by providing high

speed Ethernet links to homes. This revolution, called “Net way”, will provide

homes with a range of television channels, high-speed telephony, audio

conferencing, video conferencing, video on demand, Juke box, time shifted TV,

T-Commerce, and surveillance services. All content and interfaces will be

enabled to cater to India’s diverse languages. These services would be accessed

thorough a set top box connected to a TV or a PC. In January 2004, Reliance

Communication (RIC) acquired 100% of the undersea cable company, FLAG

Telecom for US$ 211 million through Reliance Gateway Net Limited, a wholly

owned subsidiary of RIC.This acquisition provider RIC with an international

gateway to global markets. The FLAG acquisition also makes RIC the only

Indian Operator to own an international undersea cable network with a truly

global footprint.

Key people

Anil Ambani, Chairman and Managing Director

Satish Seth, Vice-Chairman Reliance-ADA Group

S. P. Shukla, CEO - Personal Business & Director - Reliance Telecom

Headquarter

Navi Mumbai, Maharashtra India

Revenue

US$ 4 Billion

Employees

33,00
 S.W.O.T ANALYSIS

STRENGTH:

 Globally known brand.

 Innovativeness is done by the company by providing new schemes.

 Bringing in the latest technology in the market i.e. C.D.M.A (Coded

Division Multiple Access).

 JAVA enabled set which can be upgraded in future.

 Excellent work force.

 Very strong financial position.

 Strong corporate image.

 Trying to integrate all Telecom services.

WEAKNESS:

 First direct customer integration.

 Primary focus area is maximum coverage through it gives importance to

providing good service but superficially.

 It has grown from a few people to 28000 in the last 12-18 months and

most of them have not worked with each other. Building a cohesive

organization takes time.

OPPORTUNITY:

 Vast untapped market

 60,000 km optic fiber network.

  Out 18Telecom circle in India Reliance has license for operation in 18

circles.

 Better source of revenue, having a well established industry in India.

 Increasing communication needs of individuals especially corporate

sector.

 High advertisement can create a demand for the Reliance.

THREATS:

 The negative publicity by its competitors.

 New competitors coming with more attractive plans.

 Well established competitors.

 Limited availability of handsets.

 Negligence in terms of service will deteriorate its position in market.

 QUESTIONNAIRE

Questionnaires are designed according to project requirement and

company need. So while designing the questionnaire we have to include both

awareness about the company’s product and the competitors. But my main

objective was to create the awareness of the company’s product and to generate

the leads for the company, so that questionnaire was designed according to

gather data and find out the prospective corporate and SMEs.

SAMPLING

Target population

Sampling frame

The corporate & SMEs having more than 10 employees.

Sampling method:

Probability sampling

SAMPLE PLAN:

A proper sampling plan is very important in the research process and it also

makes the research process easy. It includes the sampling element, sample size

and sample area.

a) SAMPLE ELEMENT:

It includes those respondents who are going to fill up and answer the

questionnaire.
 b) SAMPLE SIZE:

I have worked on a sample size of more than 300 numbers including all

the corporate and SMEs.

CONTACT METHOD:

Personal as well as telephonic interview methods were used.

 Personal Interview: A person known as interviewer asks question in face

to face contact to the other person.

 Telephonic Interview: This method of collecting information consists in

contacting respondents on telephone itself.

The chief merits of such a system are

 It is more flexible than other methods.

 It is faster than other methods.

 It is cheaper than personal interview.

 Recall is easy.

 There is higher rate of response.

 RESEARCH METHODOLOGY

MEANING OF RESEARCH:

Research as a scientific and systematic search

for pertinent information on a specific topic. In fact, research is an art of
scientific investigation. It is an academic activity and as such the term should
be used in a technical sense. Research is, thus an original contribution to the
existing stock of knowledge making for its advancement. It is a per suit of truth
with the help of study, observation, comparison and experiment. In short, the
search for knowledge through objective & systematic method of finding
solution to a problem is “research”.

RESEARCH TOPIC: -

ADVERTISEMENT AND THE BRAND IMPRESSION OF THE

VARIOUS PRODUCTS OF “RELIANCE COMMUNICATION-

LIMITED”

PERIOD OF DATA COLLECTION- Two Months.

AREAS OF RESEARCH: The area of research was limited to nearby NAGPUR
CITY.

 The customer takes time to understand the products according their need.
 Customers don’t use equipment properly for that a company is making
such advertisement.
 HYPOTHESIS

 Reliance communication company is a vary successful in the whole

world

 This company product provided by goods & services

 Reliance communication company is a good networking systeam.

CONCLUSION

Although a large number of corporate subscribers are satisfied with the

services provided to them, but it needs to gear up with the procedure of billing,

services and connectivity to provide not only satisfactory but a delighting

service or else the subscribers will not be locked for a long time, due to the

emergence of a large number of competitors in the market.

Though the company is financially strong at the moment but in long

terms to maintain its position, market share and customer loyalty it needs to
remove its shortfalls.