Economics Mark Scheme
Economics Mark Scheme
Economics Mark Scheme
Summer 2019
In Economics (4EC1)
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Summer 2019
Publications Code 4EC1_01_1906_MS
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© Pearson Education Ltd 2019
General Marking Guidance
A Land (1)
(3)
• Inca Kola was a major competitor of Coca-Cola and the market leader
• Coca-Cola had a slightly lower share of the market than Inca Kola, with
32.0% compared to 32.9%
• Inca Kola was well established in Peru (since 1935)
• Buying a share of the company was a way to benefit from the success
rather than struggle to compete
• The purchase meant Coca-Cola no longer needed to compete with Inca
Kola for market share
• Coca-Cola’s purchase means they have much more control over the
Peruvian fizzy soft drinks market
• Coca-Cola also gets a share of Inca Kola’s profits
Mark Descriptor
Level
0 No rewardable material.
C Y (1)
AO4
• The increase in the number of vehicles may be faster than the increase
in the supply of car parking spaces meaning there is still a shortage
• There is already such a large excess in demand that the introduction of
APS will not make much difference
• It is likely to take time from the initial decision to having the APS in
place, meaning the supply curve may not shift straight away
• Some motorists do not like change or worry the technology will fail and
may be averse to the idea of automated parking, therefore not use the
APS
Level Mark Descriptor
0 No rewardable material.
(3)
Question Indicative content
number
3(d) AO2 (3 marks)/AO3 (3 marks)
0 No rewardable material.
AO4
0 No rewardable material.
50 – 20 (1) = 30 (1)
0 No rewardable material.
AO4
0 No rewardable material.