THE COMPLETE

GUIDE TO
CHATBOTS

botscrew.com
Table of contents

Introduction_________________________________________________________________________________4
What Are Chatbots?___________________________________________________________________________9
Types of chatbots ____________________________________________________________________________11
Chatbot platforms ____________________________________________________________________________15
Top 10 chatbot advantages _____________________________________________________________________18
Chatbot Benefits For Industries __________________________________________________________________41
Law Industry ________________________________________________________________________________42
Healthcare Industry___________________________________________________________________________49
Real Estate Industry___________________________________________________________________________54
Customer Service Industry______________________________________________________________________61
Travel Industry_______________________________________________________________________________66
E-commerce Industry__________________________________________________________________________71
How To Start Developing a Chatbot_______________________________________________________________76
Summary___________________________________________________________________________________82

2
“55% of consumers are interested
in interacting with a business
using messaging apps to solve a
problem”

3
Introduction
Today, the world is moving to the place where people
appreciate the most speed and quality of products and
services. Modern society demands from brands to constantly
implement innovations and upgrade their work process to
suit their constantly growing needs. Businesses have to
adapt and find ways to improve their workflow.

4
 According to the State of
Chatbot research conducted 34% Websites are difficult
to navigate

by Drift, the biggest

31%
` Users can’t find answers
challenges that customers to simple questions

are facing when engaging

with a brand online are: 23% The services aren’t accessible
on a mobile device

5
These statistics show that the most important thing for modern
customers is simplicity. Chatbots offer an effortless and
intuitively understandable interface, instant responses, 24/7
availability, personalization and they are easy to navigate and
use. Moreover, equally important is that bots use social media
and messengers which most people already use to
communicate with their close ones and friends.

6
There are over 300,000
chatbots on Facebook 2 billion
messages are sent between
people and businesses monthly

Messenger. Facebook
recently released a host of 56% of people would rather message
than call customer service

data proving the value of

bots for business: 53% of people are more likely to shop with
businesses they can message

7
This gives brands the ultimate
possibility to interact with customers on
a platform that they already use on a
daily basis. Social media enable
business owners to reach out an
audience of a billion to offer their
services and products.

8
What Are Chatbots?
A сhatbot is a service, powered by rules and sometimes
artificial intelligence, that you interact with via chat interface.

Or simply put - a computer program that simulates human

conversation through voice command or by text chat. These
programs are usually created to simulate how a person would
behave as a conversational partner. Chatbots are typically used
in dialog systems for different practical purposes including
customer service or information acquisition.

9
According to an upcoming
HubSpot research report, of
the 71% of people willing to
use messaging apps to get
customer assistance, many do
it because they want their
problem solved, fast.

10
Types of chatbots
Rule-based
Intellectually independent bots
AI-powered chatbots

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Rule-based chatbots are the most basic type of chatbots on
the market today. In most cases, these chatbots are glorified
decision tree hierarchies presented to the user in the form
of buttons. Similar to the automated phone menus we all
interact with on nearly a daily basis, these chatbots require
the user to make several selections to dig deeper towards
the ultimate answer.

12
Intellectually independent chatbots are based on
machine learning. This relies on training a neural
network to ‘think’ for itself by providing it with
thousands or millions of examples for what it is
needed to be able to do. Intellectually independent
chatbots self-improve over time and they are mostly
used for entertainment and science.

13
AI-powered chatbots are rule-based chatbots mixed with AI. This type of
bot has predefined possible scenarios that can be interrupted at any
moment by free text. Using Natural Language Processing (NLP), a
chatbot can understand the intent of a message, ask for additional
information needed for an answer and can be trained to remember the
context of the conversation. For example, when speaking to an
AI-powered chatbot over a matter such as law, this chatbot would be
able to create and save your legal documents. Additionally, you may ask
any law question and it will be able to provide answers immediately.

14
Chatbot platforms
The Chatbot ecosystem runs deep and they can be
launched in almost every messaging platform from Facebook
Messenger, Twilio, Slack, Skype, Telegram, Viber, Kik,
Website widget and more.

15
Also, there are voice chatbots or voice assistant skills which are
developed for Amazon Alexa and Google Home voice assistants.

For example, Sephora is a great example of how a brand can benefit from a FB
Messenger chatbot. Sephora wanted to inspire more clients to visit its stores by creating
an easy and engaging way to book makeovers. The bot has been launched on
November 2, 2016, and has resulted in:

11% higher booking rate through Sephora Assistant bot

compared to other booking channels.

5 fewer steps required to book a makeover.

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Another great example is Polly, a survey bot on
Slack. Polly was created to make it easy for
teams to measure their work. Polly is mostly
used to collect employee data like employee
satisfaction seamlessly on collaboration
platforms. Boasting quite a few Fortune 500
references, Polly seems to be gaining traction.

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Top 10 chatbot advantages
Nowadays many companies use chatbots to give customers
some info, to notify about updates, to promote the product
or to accept payment and for many other purposes. Here are
the top 10 business chatbot advantages:

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1. Growing popularity of
messengers

The GlobalWebIndex Statistics

says that 75% of Internet users
are adopters of one or a few
messengers.

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An estimated 67% of consumers
now use social media networks
like Twitter and Facebook for
seeking resolution for issues

People have been using messengers to chat with friends

and family, and now they are including brands they like
into their circle. When chatting with brands, people can
search for products and find content conveniently.

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Recent studies show that
messengers are more favorable and
have higher rates than apps. This
goes by noting that most users are of
a younger age group which actually
is a key demographic for advertisers,
publishers, and brands to address.

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2. Better customer
engagement

A study conducted by Harvard Business

Review indicates that many companies are
too slow to follow up on their leads.

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In today’s fast-paced world, people both love and need
when everything is done in an instant. This means
companies have to figure out how to accelerate their
businesses to not fall behind others. There is no denying
the faster you can respond to a potential client the more
likely the odds will be for closing a deal. 🤸

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“Firms that tried to contact potential customers within an hour of receiving a
query were nearly 7 times as likely to qualify the lead (which we defined as
having a meaningful conversation with a key decision maker) as those that
tried to contact the customer even an hour later—and more than 60 times as
likely as companies that waited 24 hours or longer.”

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A study conducted by Sprout
indicates that most consumers
expect to receive a response
from a company within the first
4 hours. In reality, the average
brand response time is around
10 hours.

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41% of Millennials say that they would be “truly satisfied” if
they could use messaging or SMS to connect with
companies and organizations where they do business.

People nowadays are not willing to wait on the hours to go

by to only receive a response from their email. Customers
will naturally choose the vendor that requires less effort to
get in touch with and which provides faster support.

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3. Higher open rates

Chatbots have higher open rates than email due to

having an interactive and immediate response. The
average chat messenger open rate is 80-90% compared
to 20% for email. The average CTR or (Click Through
Rate) on Messenger is 30% while email’s CTR is only
ranking in 3.3%. Chatbots ask questions in real time and
are able to solve problems with ease. In this day and
age, people shouldn’t have to wait to receive answers.

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4. Interface

The right interface is essential for a great customer experience which

will keep customers engaged with a company. Chatbots are built in chat
messengers which is why a bot interface will be natural for users since
they use messengers every day to communicate and connect with
friends and family. This gives a business the opportunity to reach out to
customers on a platform they trust and create a personalized
conversation that makes users feel at ease and confident when using
your services or buying your product.

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5. 24/7 Availability

Chatbots are your dependable employees. They don’t

require sleep nor breaks and are always willing to
consult and provide clients with instant answers 24/7.
Bots create an ultimate customer experience by
providing users with relevant information at any time of
the day or week. At the same time, they are giving
businesses the opportunity to save on costs on
customer service and to relieve employees from
routinely answering questions.

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According to Twilio’s survey, 66% of consumers
prefer communicating with brand representatives via
messaging applications.

HubSpot Research found that 57% of consumers are interested in getting

real-time answers from chatbots on a company website. This is the
highest level of interest exhibited by our respondents for all of our bot
scenarios across e-commerce and service.

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In the recent studies, 64% of
Americans said 24-hour
service is the best feature of
chatbots and 55% said that
another great benefit is
getting an instant response.

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6. Making adjustments based on client data

Conducting client satisfaction surveys and collecting comments about your

services can play a major role in the development of your company. Chatbots
can gather and provide feedback collected during conversations to help
understand the targeted market better. If allowed by a user, a business may even
analyze conversations to better understand customer behavior and methods to
provide services or products in a better or different way. Hence to this, you can
make adjustments for your business improvement based on your customers’
real-time opinions and data and not on hypothetical assumptions.

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7. Boosting sales and lead qualification

On the other hand, chatting with a chatbot gives more information not only to your
business but for your customers as well. This creates the possibility to offer a user
a much more personalized solution tailored to their needs.

Facebook states that 53% of

consumers are more likely to buy
from you if they can message you.

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Chatbots guide users through the buying process.
Moreover, Messenger supports payments what sets up a
hassle-free purchasing opportunity without customers
ever leaving Facebook. In the long run, this interaction
has a massive positive impact on sales rates.

Chatbots can engage with an extraordinary amount of

potential clients and ensure that leads stay connected
after initial contact. Bots can collect information such as
location, price range, gender, and many more insights.

A chatbot qualifies leads so employees will not spend

time on leads that would turn out to be dead ends. A bot
would simply gather the necessary data and
automatically add new leads or update information on
current clients in your CRM.
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8. No need for apps

Chatbots eliminate the necessity to download an array

of different apps which can overcrowd a phone. Instead,
they connect your business with people where they
already spend their time. You don’t need any special
application to use a chatbot. They already inhabit
platforms such as Facebook Messenger, Telegram,
Slack, Kik, WhatsApp, etc.

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In the USA, chatbots have a
higher retention rate compared
to top-performing apps.
Acuvate

If there is no need to download apps, there is no need to

delete them as well. When a user stops chatting with a
chatbot, it will just hang in old messages waiting for the
user to come back.

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9. Decrease Bounce Rate

A great aspect about chatbots is that they keep users on the same platform. As an outcome, it
reduces the bounce rate. Website visitors find it annoying and inconvenient to fill out excessively
long and inefficient forms. As a result, a big portion of site users quit halfway through before
completing out these forms.

Conversing with a chatbot to collect information about a user is much more convenient than
redirecting a person to a different website, page or window so they could fill out a registration form
on their own. Messenger enables people to ask questions and get instant answers without leaving
the platform. Chatbot can receive payments, generate documents, fill out forms, order products,
schedule meetings and many other tasks without leaving messaging apps.

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People who have successfully employed the services of a chatbot have
seen a 40% increase in the time spent by visitors on a page.

Opportunities Planet

Customers spend 20-40% more with companies that engage and

respond to customers via social media.

Social Media Today

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10. Additional channel for marketing and retargeting

Using chatbots for marketing is great. A business can reach and re-reach thousands of people with
personalized messages and offers. And it is imperative that sending a customized message gives
you a better chance at starting meaningful conversations that will convert in the end.

Bots can naturally reach back to leads with direct and personalized messages with discounts,
special offers or notifications about updates etc. Chatbots have the opportunity to reach people
where they spend most of their time and to create interesting and interactive conversations that
will keep leads engaged with the brand.

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Learn how to get this advantages
for Your business
Book a Free consultation with
our chatbot expert now

Schedule a Call

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 Law Industry Benefits

Healthcare Industry Benefits

Chatbot Benefits Real Estate Industry Benefits

For Industries
Customer Service Benefits

Travel Industry Benefits

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Law Industry Benefits:
The McKinsey Global Institute has found that 23% of a
lawyer’s job can be automated. Bots will do that.

McKinsley&Company

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Cutting-Edge Effectiveness

Often people need primary legal help in understanding about rights and laws. Attorneys
spend much of their work time providing clients with this basic information. Law firms
can save on money as well as time by implementing chatbots to provide clients with
answers to basic legal questions and to conduct initial consultation.

Chatbots are your dependable employees. They don’t require sleep nor breaks and are
always willing to consult and provide clients with accurate legal information 24/7.

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Precise Document Generation

X60 Faster Lawyer bot get document ready in 3 minutes compared to 3 hours
with a lawyer.

Creating documents is a big part of lawyers’ daily routine. Law firms can increase work productivity by implementing
chatbots into their practice to generate legal documents, reports, and legal briefs. A bot chats with a user to gather
the required information and then generates a document in minutes while an attorney would have to spend hours on
that.

While creating docs, a chatbot can provide legal help and answer legal questions that a client might have during this
process. By using bots, legal companies can free up their workers for more complex tasks.

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Documents Review Automation

The Law Society claims that it found a 40-50% increase in the firm’s
efficiency due to machine learning in chatbots.

Lawyers spend a big part of their work hours analyzing and reviewing documents, contracts, wills
and agreements that need to be signed. Chatbots will analyze legal documents and rapidly give
results and reports to attorneys, giving them time for things that require their attention the most.
Chatbots quickly go through legal papers and analyze whether there are no mistakes or unclear
parts in a document and if it’s ready to sign.

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Performing Due Diligence

One of the most time consuming and monotonous tasks that lawyers perform is conducting due diligence. Chatbots
automate and speed up this process, leaving lawyers time to do more meaningful tasks. Chatbots carry out a broad
investigation that includes reviewing tons of documents and asking plenty of questions to uncover background
information and create a full report for an attorney.

Fast Access to Information

Daily lawyers and paralegals go through mountains of information. Chatbots can rapidly scan enormous volumes of
data to find an accurate and useful answer. They can quickly go over tons of information to provide relevant laws,
specific regulations or a similar legal case. Combining chatbot and CRM, attorneys can search through their database
to find a related lawsuit in seconds.

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Increase Lead Generation and Qualification

Chatbots create a conversation that leads to conversion. Using natural real-time

communication chatbots can solve simple legal violations that people run into
every day. By helping users find solutions to very common but concrete cases,
chatbots reach and engage with tons of people. Moreover, while interacting with
the potential client, a chatbot qualifies the lead by gathering the required for
attorneys information.

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 Ailira

Ailira is an AI Chatbot which

powers the first in the World Law
Law Industry Firm Without Lawyers (ABC
Use Case: News Coverage). It generates
legal documents fast and
precise and much cheaper than
a lawyer would. Chatbot uses
natural language processing,
and can easily understand even
technical and obscure legal
questions and respond in plain
English with relevant answers.

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Healthcare Industry Benefits:
The annual cost savings derived from the adoption of
chatbots in healthcare will reach $3.6 billion globally
by 2022

Juniper Research

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Administrative Tasks Automation

During patients’ visits, doctors have to perform a lot of administrative tasks. To eliminate this problem, medical stuff
can use voice-assistants to create and fill out documents or reports such as drug prescriptions, summaries of visits or
referral letters. In a daily medical practice, voice-assistants enable GPs to make notes, comments and fill out medical
forms without causing a distraction during patients' examinations.

Excellent Information Exchange

Chatbots offer quick access to information about patients. Healthcare bots enable medical staff to find patients’
medical cards, prescription history, and previous visit reports in a matter of seconds. And it is not only about finding
the bunch of text but asking exact questions like “What was the blood pressure of the patient two weeks ago?”

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Managing supplies

Chatbots can keep track of your current supplies and re-order new ones when needed. They can act as your ordering
assistants that automatically update necessary drugs or medical tools.

Caring Remote Treatment

Chatbots can act as a personal nurse for patients and send them medical reminders about pills, medical procedures
they need to complete, track patients’ moods, diet, training, symptoms and send organized notes to doctors keeping
them updated about the statuses of their patients.

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Precise Remote Diagnosis

It often happens that people might not have the time nor the possibility to visit a GP. Instead of getting inaccurate
information on the internet, a chatbot will provide trustworthy recommendations and suggestions for the next steps to
take.

Scheduling Healthcare Appointments

Healthcare chatbots and voice-assistants can help organize schedules for medical staff and help patients set up
appointments with doctors. They can book meetings with doctors, set reminders about them, and keep everyone
updated to allow medical employees to focus on more complex patient requests.

75% – 90% The success rates of bot interactions in healthcare and banking
Acuvate

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 Dr. Dean Chatbot

Maggie is your personal doctor.

A chatbot and an IoT device that
Healthcare
provides information about
Industry Use
symptoms, remedies, and
Case: supplements. She gives users
information about their health
condition and ways of treating it.
Also, Maggie checks on the
patient within a couple of days
and provides additional
remedies if needed.

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Real Estate Industry Benefits:
The National Association of Realtors, in a 2017
report, discovered that 56% of buyers 36 years old
and younger found their homes on the Internet,
while 50% of buyers 37 to 51 years old found their
homes online.

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Lead Generation and Qualification

By answering common questions about buying or selling a house, chatbots

engage with customers using conversation that leads to conversion. While
interacting with clients, bots collect contact information and data about house
preferences and needs and then add the necessary data to your CRM. This
enables Real Estate agents to be always prepared for personal meetings with
clients as realtors can access all the details and insights that chatbot has
collected about lead organized in one place.

Moreover, chatbots qualify leads by asking questions about income, expenses,

credit history and ratings, budget for buying a house, etc.

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Automate Follow-Ups and Notifications

Chatbots store all conversations that they have with users and keep information about their preferences and wishes. This
enables bots to reach back to clients with a personalized approach and content to offer.
Chatbots can send customized follow-up messages, listing alerts, notifications about house updates and real estate news
to remind customers about your company. Notify users when there’s a new house available that matches their preferences
or a dwelling that they wished for has dropped in price.

Estimated Home Value

Knowing how much a property is worth is the first step towards making a good sale. Also, a big part of a real estate agent
work is estimating home value. Using a natural and engaging conversation, chatbots can quickly calculate property price
by analyzing house, latest house sales in the neighborhood, trends on the real estate market. A bot will ask a user the
most essential questions for evaluation to collect necessary property details such as house type, square footage, number
of bedrooms and bathrooms and information about the neighborhood.

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Mortgage Pre-Approvals

Mortgage pre-approvals can estimate a person’s creditworthiness and what their home budget can be.
Chatbots can communicate with users to help them indicate if they are financially ready and meet
requirements for buying and owning a certain property.

To find out if a person is qualified for mortgage pre-approval, a chatbot collects and then analyzes
users information such as a credit profile, annual income, predicted loan period, monthly debt
payments and possible house expenses. After that, the bot determines if a person is eligible for a
home loan and calculates estimated loan amount.

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Schedule Meetings With Ready-To-Buy Clients

The Real Estate industry is centered around communication and personal approach to every client.
Chatbots imitate human interaction and take on the first stages of a sales funnel that can be easily
automated: awareness, interest, conversion, qualification and when it comes to closing, chatbots can
transfer a ready-to-buy client to a real estate agent to close the deal.

Bots provide users with basic information, learn their preferences and needs, calculate and estimate
house values, predict loan amounts, and when it comes to making a sell, they can transfer information
that was collected about a certain lead to a broker so he could personally approach a client.

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Sales
process
funnel

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 AgentReva

Real Estate Virtual Assistant

simplifies the interaction
Real Estate between buyers, realtors, and
Use Case: brokers. Reva helps buyers to
find their dream home based on
their needs, answers questions,
and sets appointments with
agents. Buyers can choose a
preferred property right in the
chatbot with expanded options.
Potential lead generation
increases by 10-15%.

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Customer Service Industry
Benefits:
67% of consumers worldwide used a chatbot for
customer support in the past year

BI

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Brilliant service 24/7

Chatbots bring customer services to a whole new level. They are your most reliable workers that are always on time, ready to work and don’t rest
nor take breaks. Bots don’t require nor sleep nor vacation, they are ready to provide instant help no matter what time of the day or night it is.

Less outgoings

Chatbots help businesses save on customer service costs by speeding up response times, freeing up agents for more challenging work, and
answering up to 80% of routine questions. Chatbots let you save your money on customer service representatives while offering an ultimate
experience to your customers 24/7.

Gather Useful Insights

By having meaningful and engaging conversations with customers, chatbots can gather useful feedback and insight. A business can find the best
moment in the conversation to ask users for feedback when it’s appropriate. Through chatbots, companies can gather useful analytics that can help
them level up their business and know customer behavior better.

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Instant Replies

This is where bots come into effect. Chatbots reply

instantly making sure you won’t lose prospects ever
again. It is obvious that customers will choose a
vendor that requires less effort to get in touch with
and provides faster support.

61% of “Baby Boomers” says a potential

chatbot benefit is “getting an instant
response”
C&C

63
Better Engagement

Conversational marketing or customer service

provided by chatbots is an effective way for brands
to have a one-on-one conversation with their
customers, learn what they care about and build
long-term relationships to better serve them. While
interacting with users, bots collect customer insights,
remembering all their preferences and needs. That
way the next time when communicating with the
same customer chatbot will be able to provide much
more personalized support. Bots help businesses
increase engagement with their brand that
eventually leads to a boost in sales rates.

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 TecInStore

Customer A customer support bot for

Service Use people who have problems with
Case: their smartphones. If you have
any issues with your phone, you
can always ask TecInStore bot
what is wrong, how much it will
cost to repair it and where
should you go to do so.

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Travel Industry Benefits:
By 2020, the customer will manage 85% of its
relationship with enterprises without an interaction with
a human.

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Personal Travel Assistant

Chatbots act as personal assistants - they will send reminders about your flight
or check-in time, suggest nearby sights and attractions. Chatbots can learn users
personal preferences and needs. Based on that, the may offer services that suit
clients’ needs the best. Bots are able to send notifications about changes in a
flight schedule, updates and reminders about upcoming trips, tips for different
attractions and locations to visit and recommendations on hotels or restaurants
to visit.

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Cost Savings

A chatbot can answer routine questions,

which travelers might have. Moreover,
chatbots are capable of solving any queries
in a blink of an eye. This means there is no
more need to outsource customer support.
Also, that frees much time for staff to handle
more important and complex tasks.

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Boost In Lead Generation and Qualification

Chatbots create meaningful conversations that lead to conversion. By using communication that feels natural, a
business engages with a vast amount of clients offering them a personalized approach for finding customized
solutions for their needs.
Chatbots use interaction to help customers find the best matching product or service. While assisting users, a bot can
qualify leads by collecting the necessary information and after that automatically adding it to your CRM.

Engaging Interface

The interface is one of the most crucial factors when it comes to keeping customers engaged. Chatbots inhabit
messengers. That’s why bots are a fast and simple way to engage an immense amount of people.
Conversational User Interface (CUI) gives a company the opportunity to reach people on a platform which they trust
and creates a conversation that feels natural and makes users feel at ease and confident when communicating with
business.

69
 Musement

Travel Industry A Travel Assistant for activities,

Use Case: tours, attractions, tickets, city
passes and more. Musement
helps travelers get the best from
destinations by providing a great
choice of local tours and
attractions bookable on multiple
devices.

70
E-commerce Industry Benefits:
Global revenue from artificial intelligence is expected to
grow rapidly from $643.7 million in 2016 to $36.8 billion
by 2025.

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Unmatchable UX

Users are often pushed away by poor retail websites with inadequate search optimization and unwieldy navigation.
Chatbots avoid these problems all together as they are searching for goods instead of users. There is no need for
users to learn how to use a new interface, you are using the platform that they are already familiar with. Using
conversation, bot learns users preferences and wishes which help offer much more tailored solutions.

Convenient Payment

Security, convenience, and speed are key here. Not all websites provide such service; while chatbots do. Integrated
payment systems allow users to buy goods without leaving the messenger. Integrated payments have a positive
impact on bounce rate as with chatbots business keeps users on the same platform. Moreover, chatbots can
remember user’s payment details and use it when the client returns to make another purchase.

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Personalization

People don’t like filling out never-ending forms, what often ends up happening is
their preferences are left blank and shopping carts empty. This dilemma is
eliminated with chatbots. Not only do they collect relevant data from users’
profiles but also help customers with personalized recommendations and
solutions.

Bots use conversation to find about users preferences and tastes and offer a
product that matches clients’ wishes. That way, a chatbot can help customers
quickly find the best matching products tailored to their needs.

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Instant Replies

A study by Sprout Social found that nearly 90% of

messages which require a response are ignored by
brands, with an average wait time of 10 hours for
those who do get a reply – even though consumers
expect a reply within the first four hours. This is
where bots come into effect.

Chatbots reply instantly making sure you won’t lose

prospect never again. It is obvious that customers
will choose a vendor that requires less effort to get in
touch with and provides faster support.

74
 HiSumo
E-commerce
Industry Use HiSumo is a Shopify app with a
Case: SMS chatbot for online store
owners, which allows them to
automate customer support,
manage shipping, and track
customer satisfaction.

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How To Start Developing a
Chatbot

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1. Find the end-user problem that your chatbot is going to solve

The first thing to do before starting a chatbot development process is to

highlight the reason for implementing a chatbot. This could be
understood as the main goal of your chatbot, namely to understand what
problem the chatbot will be tackling.

This is a very important part as for it helps you to define a way of understanding and to move
forward. We’d recommend you to answer a few questions first:

“Why are you developing a chatbot?”

“What will exactly a chatbot be doing?”
“Which problem would it solve?”

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2. Determine the main goal of your chatbot

The second step is to understand that a chatbot must directly solve the
end-user problem or optimize processes inside the company.

Remember, you do not have to overload the chatbot with additional and
unnecessary features, especially if solving such problems already exists
with more efficient solutions.

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3. Identify the target audience for your chatbot

The next step will be identifying a target audience for your bot. Who will have a need for this bot? Only after
that, you may proceed to establish the overall project requirements.

For any type of product, it's important to understand who its end user is. The same applies to chatbots. Take your time and
think:

What is an average age of a person who will be communicating with your chatbot?
What kind of job do they have?
What are their interests?
What problems can occur in their everyday life so chatbot can become the best solution for them?

This is a highly important step because based on how you made the buying persona for your chatbot, it will be incorporated
into the bot's personality.

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4. Develop the MVP

When you complete these three important steps, you will be able to move to the fourth step -
developing the minimum viable product or otherwise known as the “MVP”. This would be the most
simple version of the bot that could be made with having all the functionality to carry out its objective
function.

Many developers fall into the same trap by beginning to develop a chatbot without the proper knowledge of how to
actually start. They do not conduct the preliminary expertise and do not follow these 4 important steps. And as a result,
they do end up with a low-quality working chatbot. They get a chatbot which is able to solve different kinds of tasks but
all the while offer little to no value to its end user.
We would like to emphasize that the development process for chatbots works the same as for the development process
of any other software product. They all require a diligent amount of time and effort to get your chatbot up and running
successfully.

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 Learn how Your business will benefit from using chatbots

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Summary:
In the modern world, most of the people are focused on speed
and quality of services and products that they are getting.
Modern businesses have to adopt innovations and new trends
that are appearing on the market to not fall behind competitors.
The biggest problems that customers are highlighting in today's
online experience of communication with brands are that
websites are difficult to navigate, it’s hard to find an answer to a
simple question or that service isn’t accessible by phone.

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Top 10 business advantages of chatbots

Growing popularity of Making adjustments

messengers based on clients’ data

Boosting sales and lead

Better customer engagement
generation

Better open rates No need for apps

User-friendly interface Decrease bounce rate

Additional channel for

24x7 availability
marketing and retargeting

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How to start developing a chatbot

Identify a target
Define the main goal
audience Develop an MVP
of your chatbot
for your bot

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Useful links

Benefits Of Using Chatbots For Your Business

https://theappsolutions.com/blog/marketing/benefits-of-chatbots-for-business/

Messaging Apps Are Now Bigger Than Social Networks

https://www.businessinsider.com/the-messaging-app-report-2015-11

Chatbots Are Gaining Traction

https://www.businessinsider.com/chatbots-are-gaining-traction-2017-5

Social Media Customer Service Statistics and Trends [Infographic]

https://www.socialmediatoday.com/social-business/social-media-customer-service-statistics-and-trends-infographic

The 6 Critical Chatbot Statistics for 2018

https://www.convinceandconvert.com/digital-marketing/6-critical-chatbot-statistics-for-2018/

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Useful links

Infographic: The Future Of Chatbots Statistics & Trends

https://acuvate.com/blog/infographic-future-chatbots-statistics-trends/

Why Are Chatbots Taking Over The World?

https://botscrew.com/chatbots-taking-world/

Killer Combination: Facebook Ads And Chatbots

https://botscrew.com/facebook-ads-chatbots/

Why Chatbots Are The Future Of M-commerce: Statistics, Benefits, Use Cases & Startups
https://apiumhub.com/tech-blog-barcelona/chatbots/

26 Need to Know Chatbot Statistics

https://www.digitalmarketingfunnels.co/26-need-to-know-chatbot-statistics/

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Useful links

The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences
https://www.drift.com/blog/chatbots-report/

Messenger
Have ongoing conversations that get results.
https://www.facebook.com/business/products/messenger-for-business

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 Still have questions?

Contact us to learn how Your business can

grow with chatbots
Schedule a Call