Britannia Industries is India's leading food company established in 1892. It manufactures popular brands like Good Day, Tiger, and Marie Gold biscuits. Britannia has 13 factories in India and supplies products to over 5 million retail outlets, reaching 50% of Indian homes. The document discusses Britannia's logistics and supply chain management, highlighting its distribution networks for bakery and dairy products. It also covers Britannia's corporate social responsibility initiatives and how they help increase customer engagement and reduce production costs.
Britannia Industries is India's leading food company established in 1892. It manufactures popular brands like Good Day, Tiger, and Marie Gold biscuits. Britannia has 13 factories in India and supplies products to over 5 million retail outlets, reaching 50% of Indian homes. The document discusses Britannia's logistics and supply chain management, highlighting its distribution networks for bakery and dairy products. It also covers Britannia's corporate social responsibility initiatives and how they help increase customer engagement and reduce production costs.
Britannia Industries is India's leading food company established in 1892. It manufactures popular brands like Good Day, Tiger, and Marie Gold biscuits. Britannia has 13 factories in India and supplies products to over 5 million retail outlets, reaching 50% of Indian homes. The document discusses Britannia's logistics and supply chain management, highlighting its distribution networks for bakery and dairy products. It also covers Britannia's corporate social responsibility initiatives and how they help increase customer engagement and reduce production costs.
Britannia Industries is India's leading food company established in 1892. It manufactures popular brands like Good Day, Tiger, and Marie Gold biscuits. Britannia has 13 factories in India and supplies products to over 5 million retail outlets, reaching 50% of Indian homes. The document discusses Britannia's logistics and supply chain management, highlighting its distribution networks for bakery and dairy products. It also covers Britannia's corporate social responsibility initiatives and how they help increase customer engagement and reduce production costs.
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Logistics and Supply Chain Management of Britannia
Introduction
globalization has widely spread
out all over the world and brought many benefits for international business. Although global expansion offers a huge number of opportunities, it is undeniable that there are also several disadvantages. Among those challenges, fierce competition is of most concern for all business owners. Consequently, the effective logistics and supply chain management that provides the best customer services, high quality of products and cost-effectiveness has become the key factor that directly affects the survival of an organization globalization has widely spread out all over the world and brought many benefits for international business. Although global expansion offers a huge number of opportunities, it is undeniable that there are also several disadvantages. Among those challenges, fierce competition is of most concern for all business owners. Consequently, the effective logistics and supply chain management that provides the best customer services, high quality of products and cost-effectiveness has become the key factor that directly affects the survival of an organization In this 21st century, global economy has been the core theme to focus on where logistics and supply chain management has become a critical element for any organizations. The main aim of this report is to construct the ideas and extend critical understanding of factors that drive logistics and supply chain management excellence. Furthermore, this study will facilitate in enlightening the competitive importance of proper logistics and supply chain management of Britannia.
Logistics and Supply Chain Management
Logistics management is a supply chain management component that is used to meet
customer demands through the planning, control and implementation of the effective movement and storage of related information, goods and services from origin to destination. The logistics management process begins with raw material accumulation to the final stage of delivering goods to the destination. Supply chain management is the management of the flow of goods and services and includes all processes that transform raw materials into final products. It involves the active streamlining of a business's supply-side activities to maximize customer value and gain a competitive advantage in the marketplace.
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is when a company operates in an ethical and
sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates. CSR is closely connected to LSCM as is helps gain benefit for company as simple changes in favour of sustainability, such as using less packaging, will help to decrease your production costs. Likewise, it helps in increased customer engagement as if you’re using sustainable systems, you should shout it from the rooftops. Post it on your social media channels and create a story out of your efforts. Furthermore, you should show your efforts to local media outlets in the hope they’ll give it some coverage. Customers will follow this and engage with your brand and operations.
Company Profile
Britannia Industries Limited is the oldest and leading Indian food-products corporation,
established 1892. It started in an ordinary house in Kolkata with an initial investment of Rs 295. Today, Britannia Industries is one of India’s leading food companies with a 100 year legacy and annual revenues in excess of Rs. 9000 Cr along with estimated market share of 38%. Britannia is among the most trusted food brands, and manufactures India’s favorite brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. The business operates with 13 factories and 4 franchisees selling close to 1mn loaves daily across more than 100 cities and towns of India. Britannia products are available across the country in close to 5 million retail outlets and reach over 50% of Indian homes. They have a presence in more than 60 countries across the globe including North America, Europe, Africa and South East Asia and so on. They are the market leaders in Nepal and are in the process of investing a manufacturing facility in the country. Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think Better’.
Britannia LSCM
Britannia has 4 production or manufacturing outlets which are in Delhi, Calcutta,
Chennai, Rudrapur in Uttaranchal Gwalior, which are owned by themselves and further employees more than 4400 people. Besides its self owned units, Britannia also uses the facility of more than 60 contract points for biscuits, breads, cakes etc where the labor used for manufacturing is not owned by them but the technology and raw materials are provided by Britannia itself. Britannia follows intensive distribution as biscuits and cakes need to reach the consumer at their nearest locations so this type of distribution channel is issued. This type of distribution helps customer looks for location convenience. Britannia two different kinds of distribution networks one is for dairy products and other one is Bakery products. Here distribution network of bakery products has been discussed. In Bakery products Britannia applies two kind of distribution system. a. Mass Distribution Britannia use to produce general FMCG products which are in form of packaged food and which need not to have very special kind of distribution strategy. Like other FMCG companies Britannia also use mass distribution system. Since all almost all the products of Britannia are of low price, repeat purchase items, and does not require much of effort from customer side. So ultimately these products are sold on mass distribution basis. b. Selective Distribution Selective distribution is done for premium products of Britannia. There are eight SKUs, for which Britannia uses selective distribution.