Guidelines For Khatabook - Set 2

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Guidelines For Khatabook - Set 2

Note: Please go through the entirety of the document carefully before you start
writing. The guidelines are extremely specific and require your complete
understanding and focus.

Things to Remember
Khatabook is an India based company that allows you to maintain your personal as well
as business ledgers. They have an app that helps in building utility solutions. You can
find more details on their website.

However, for specific information to your topics do proper research. You can try
downloading the app to understand how it works.

You can mention Khatabook in the article but not from a sales perspective.

Important Guidelines
● The content needs to be at least 700-750 words. Try to keep it comfortably
higher than 700 to leave room for edits.
● Do not provide an alternate title for the blog in the article that you write.
● The content needs to be written in the second person.
● The language needs to be crisp and to the point. Keep it in simple English
which is suitable for the Indian Audience.

● You will be given 2 anchors (keywords). Each one of them is to be used


ONCE in the article. There will be a link given along with each of them and you
need to hyperlink them: Khatabook - Batch 2 - Keyword Links and Anchor Text
● The anchors (keywords) need to be EXACTLY like they have been given and
no change can be there in capitalization. The two anchors have been mentioned
below with their respective links. Do not use the links interchangeably.

● H2 And H3 need to be used properly. If you are making a sub-section it will be


H2 and if you have further sub-sections within that it will be H3.
● Each paragraph should not have more than 3 lines.
● Do not mention any competitors. Do proper research before linking any
information.
● If you are providing statistical data or dates then the sources need to be
hyperlinked.
● No images are to be used.
● The article strictly needs to be in UK English. Check link for more info on the
differences.
● Use standard fonts throughout the article. Do not use any colours apart from
#000000.

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