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    Consumer Trust On Organic Food

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    arjun singha
    Consumer trust is a key factor influencing the purchase of organic foods. Trust must be built by organic food companies and is impacted by consumers' knowledge about organic products and certification. Higher knowledge can boost trust and positively impact attitudes toward organic foods. Quality perception and willingness to pay premium prices also depend on the level of consumer trust in organic labels and certification. Health consciousness is another major motivator for buying organic foods, as consumers increasingly seek healthy lifestyles and nutrition. Environmental concerns additionally influence organic food purchases, as some consumers look to reduce their impact through diet choices.

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    Consumer Trust On Organic Food

    Uploaded by

    arjun singha
    20 views2 pages
    Consumer trust is a key factor influencing the purchase of organic foods. Trust must be built by organic food companies and is impacted by consumers' knowledge about organic products and certification. Higher knowledge can boost trust and positively impact attitudes toward organic foods. Quality perception and willingness to pay premium prices also depend on the level of consumer trust in organic labels and certification. Health consciousness is another major motivator for buying organic foods, as consumers increasingly seek healthy lifestyles and nutrition. Environmental concerns additionally influence organic food purchases, as some consumers look to reduce their impact through diet choices.

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    CONSUMER TRUST ON ORGANIC FOOD

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    Consumer trust is a key factor influencing the purchase of organic foods. Trust must be built by organic food companies and is impacted by consumers' knowledge about organic products and certification. Higher knowledge can boost trust and positively impact attitudes toward organic foods. Quality perception and willingness to pay premium prices also depend on the level of consumer trust in organic labels and certification. Health consciousness is another major motivator for buying organic foods, as consumers increasingly seek healthy lifestyles and nutrition. Environmental concerns additionally influence organic food purchases, as some consumers look to reduce their impact through diet choices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views2 pages

    Consumer Trust On Organic Food

    Uploaded by

    arjun singha
    Consumer trust is a key factor influencing the purchase of organic foods. Trust must be built by organic food companies and is impacted by consumers' knowledge about organic products and certification. Higher knowledge can boost trust and positively impact attitudes toward organic foods. Quality perception and willingness to pay premium prices also depend on the level of consumer trust in organic labels and certification. Health consciousness is another major motivator for buying organic foods, as consumers increasingly seek healthy lifestyles and nutrition. Environmental concerns additionally influence organic food purchases, as some consumers look to reduce their impact through diet choices.

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    CONSUMER TRUST ON ORGANIC FOOD

    Consumer generally have more trust for organic foods like green products which are grown
    organically, some of the consumers have more trust on organic foods which are having premium
    price. The most important factor is the trust which the company which produce organic food
    need to build. The decision to buy a organic food have the influence of the trust that the quality
    of the food will be better. The relation between trust and knowledge of the products is also
    determine before buying decision (Krittinee Nuttavuthisit, 2015). Attitude towards organic food
    also influence the consumer to buy organic food, where trust plays a vital role for the attitude.
    Knowledge for organic food has the similar impact increase in knowledge can have the right
    attitude of the consumers. The main focus is that how the knowledge of the consumer will boost
    the trust for organic food (Chih-Ching Teng, 2015). The quality of organic food is the subjective
    view of the consumer on which the trust is the build by the consumers. Organic food products
    which comes with a organic certificate has the better influence in the trust factor. Trust plays a
    key role in buying decision of organic food products (Lukas Zagata, 2012).

    Nuttavuthisit, K., & Thøgersen, J. (2017). The importance of consumer trust for the emergence of a
    market for green products: The case of organic food. Journal of Business Ethics, 140(2), 323-337.

    Teng, C. C., & Wang, Y. M. (2015). Decisional factors driving organic food consumption: Generation of
    consumer purchase intentions. British Food Journal, 117(3), 1066-1081.

    Zagata, L., & Lostak, M. (2012). In goodness we trust. The role of trust and institutions underpinning trust
    in the organic food market. Sociologia Ruralis, 52(4), 470-487.

    CONSUMER HEALTH CONSCIOUS FORORGANIC FOOD

    Consumer health consciousness also influences the buying decision for organic food which also
    motivates the consumer. In today’s world every consumer want to have a healthy life style for
    which they prefer having healthy food for a healthy lifestyle, health consciousness and
    environment attitude relation plays a vital role towards consumption of organic food. Educating
    the consumers about organic food is also important so that they prefer organic food over
    conventional food (Mei‐Fang Chen , 2009). Purchase intention of the consumer for organic foods
    is determined by the knowledge and health consciousness for the consumers. Food safety is the
    most preferred indicator as per some researches which have been done, attitude and purchase
    intention of organic food highlights that the consumer is willing to buy organic food, health life
    is also the main factor which is consider by some consumers for that they in take more of organic
    foods (Nina Michaelidou, 2009 ). Consumption of organic food products is considered as an
    investment towards their own health which is done by having healthy food, so consumer who
    intake organic food as their main food are more of health conscious as compared to other
    consumers. Consumers who are willing to pay the premium price for the organic food shows the
    influence they are with their health (Kriwy, 2012).
    Chen, M. F. (2009). Attitude toward organic foods among Taiwanese as related to health consciousness,
    environmental attitudes, and the mediating effects of a healthy lifestyle. British food journal, 111(2), 165-
    178.

    Michaelidou, N., & Hassan, L. M. (2008). The role of health consciousness, food safety concern and
    ethical identity on attitudes and intentions towards organic food. International journal of consumer
    studies, 32(2), 163-170.

    Kriwy, P., & Mecking, R. A. (2012). Health and environmental consciousness, costs of behaviour and the
    purchase of organic food. International Journal of Consumer Studies, 36(1), 30-37.

    ENVIORNMENT CONCERN OF CONSUMERS ON ORGANIC FOOD

    Consumers along with health concern also has concerns towards the environment like they want
    to protect the environment for this they prefer having organic food. As compared to the general
    consumer, the members of welfare society for environment have more concerns and hence they
    prefer having organic food which has less impact on the environment. Consumer positive attitude
    towards cooking and shopping was also a factor for decision making ( wilkins, 2008). Purchase
    decision were made based on the production of the products which were causing less harm to the
    environment, consumers are willing to pay for the premium products only if they are
    environment friendly as well as healthy to maintain the healthy life style. Green products are the
    most preferred products by the consumers. (Davies, 1995).

    Wilkins, J. L., & Hillers, V. N. (2008). Influences of pesticide residue and environmental concerns on
    organic food preference among food cooperative members and non-members in Washington
    State. Journal of Nutrition Education, 26(1), 26-33.

    Davies, A., Titterington, A. J., & Cochrane, C. (1995). Who buys organic food? A profile of the purchasers
    of organic food in Northern Ireland. British Food Journal, 97(10), 17-23.

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