SI No

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2

3
4
5
6
7

8
9
10
11

12
13
14
 Questionnaire

Basic Risk questions - Total BCEB, Active Base, Roles of BCEB, Attrition%, Average Salary, Avg Age, Major presence, kind of
employees - permanent / contractual, competitor presence, Income fluctuation, Mode of payment/Spilt, Payout
Frequency, Kind of workers (Non|Semi|High), Salary differnce as per the skills
Do they have app presence? If yes, How frequent employees use it?

Whats the frequency of employee visit to security firm? (Put standees if the footfall frequency is high)
What are the major client locations for the firm?
Do they have web portal? If yes, how frequent employees access portal?
Are there any whatsapp groups or communication group for employees?
Any supervisor driver group? If yes, whats the strength handled by each supervisor?
What are the communication mode used by the firm? Whatsapp, SMS, emailer, in person announcements, phone calls
etc?
How frequent firms interacts with their employees?
Do employers send frequent sms to employees?
Do employees give notice before leaving jobs? What’s the absconding percentage?

Impact of Covid
Business model/Understanding
Understanding of Incentive schemes if any
 SMSCorp Dusters ISS Orion Secure

15000; Average salary 9000-

11000; 24-35years; Metro
cities; Permanent
employees;
No Yes
Once in a month maximum
after deployement Once in a month
Metro cities Metro cities with higher concentration in Ma
No Yes; Very few employees access it
Yes Yes
Yes Yes. 250-300

SMS Whatsapp, SMS, emailer

Weekly twice
Yes
Yes, NA
Reduced workforce;
decrease in revenues Reduced business volume

No NA
 OPDSS Pay1 FinanceKaart Housejoy

No Yes Yes Yes

Once in 2 monthsNever Never During enrollment

AP&TG, Mumbai,Metro
O cities Tier 2 cities Bangalore
No Yes Yes No
Yes No No No
Yes, NA No No No

SMS, Supervisor lSMS, Email, Phone

SMS, Email SMS, Phonecalls
Weekly Daily Yes Need basis
Yes Yes Weekly Yes
Yes, NA NA NA NA

Significant perce - Increased business Reduced business during April and May
Usual Affiliate model f Affiliate model for mercOn Demand same as UC
No NA NA -
 Market Size :Annual
Sno Segments Allocated Market Size
Revenue
1 Facility Management $15 billion 8 million
2 Private Security $15 billion 12 million
3 On demand $3billion 2.5-3million
4 Retail Network -
5 IT Support $14.3 billion
6 Hospitality $22 billion
7 Financial Services $80-90billion
8 Background verification/Doc collection $2billion
9 Social Commerce $2-3billion

P.S : This is basis the Annual Revenue India 2019 - IBEF, Grant Thorton, PWC,
Economic Times, Redseer consulting reports
Gig / Non - Gig Top Players & Mark
Non - Gig Facility Mgmt BCEB % Market Share
Non - Gig SIS Group 215000 2.70%
Gig kapston facilities management 100000 1.50%
BVG group 75000 0.90%
ISS Facility services 54000 0.50%
Tenon 50000 0.50%
Dusters 27000 0.25%
Total 521000

PS: Market share is ca

Top Players & Market Analysis, Share & Size
Security BCEB % Market Share On Demand BCEB % Market Share
Securitas 250000 2.1% UrbanClap 50000 1.60%
SIS Securities 220000 2.0% Homejiny 23000 0.80%
No Broker Hood 200000 2.0% Helpr4U 34000 1.00%
G4S Security 140000 1.3% Turtlemint 70000 2.33%
TOPS 140000 1.3% Truelance 100000 3.33%

950000 277000

PS: Market share is calculated wrt organized players in industry

 Market Size 8 million Annual Revenue -

S.no Market Details Subsegment Details Kind of Employees

Mechanical, Electrical and HVAC Maintenance

The Indian facility management

market accounts for 3.2% of the Hard FM Servies (Building Plumbing Services
GDP of the country and is at Operations & Maintenance) Semi Skilled - Fully
1 present an INR 5 lakh crore contributes 35-40% of facility Skilled
market and is expected to grow management market in India
at a rate of 20-25% annually. At
present, the organized FM Information Technology & Support
services industry in India is
valued at INR 50 thousand
crore constituting 10% of the
Short-term Repairs & Preventive Maintenance
total market. This is expected to
Services
grow to INR 1.25 lakh crore by
2022. A total of more than Energy Management | consulting
8million employees are working
in Facility industry (Organized) Cleaning, Janitorial & Housekeeping Services
in India Pest Control Services
Soft FM
Services (Support Services) Guest Relations | Heldesk Semi Skilled - High
2
contributes 60-65% of total Business Support Services (Office & Help Desk Skilled
facility management industry Support etc.)
Gardening & Landscaping
Guest House & Service Apartment Management

During Covid Times

Higher chances of PL DAS
Have made arrangements
arrangement for their foodwill
as companies and accommodation, apart from incentivising them with additional daily allowance for this period.
be more open to these
These companies are expecting increased use of technology to manage residential and commercial complexes once the Covid-19 crisis is over.
discussions (post covid The FM industry suffers from
scenario) as part of severe fragmentation and is
Pros
incentivising Cons
Increase in SEZs,them,
megafor Collections largely
food dominated can be by
a lilthe
tricky for
retention of manpower attrited employees
parks, smart cities and housing unorganised sector, primarily
projects through local service providers.
 Cost of the marketing
We can leverage supervisor campaign like on ground
driven training
Increase model for max
in outsourcing of supervisor led training can be a
reach
infacility
India, 75%toofemployees
managementthis work still lil Due
services highas SMS isdemand
to Covid the onlyfrom
mode
remains in-house in offices
by Government corporate offices will reduce
comparison
Growtha in to 49% at the
organized sector
Already
global level.tested market
So there so we
is more
opportunity to outsourceplace
have some learnings in this
work.
ize 8 million Annual Revenue - 15 Billion USD

Market share in terms

Top Players Key Presence of presence % Hierarchy Partner Journey

South India 17

Updater Services, BVG

India Ltd, ISS Facility,
Compass Group,
Service Max Facility North India 24
Mgmt, Dusters, Tenon For any requirement
Group - These companies have client will contact the
a three layered supervisor assigned to
employee heiarchy that zone; Supervisors
Central India 11 staff led by supervisors will assign one of their
and then regional employees or group of
heads. their employees for the
East India 22
said work
West India 26

Cushman & Wakefield,

Colliers International,
Knight Frank India Pvt
Ltd, Pest Control India
Pvt Ltd

During Covid Times

Challenges Suggested Solutions Competitor Presence Priority

PL Das from employer

Retention of manpower as the unskilled
side would help them P2
staff is highly prone to switching jobs.
to retain their
employees
We can introduce IC to
They are always in need of cash and these employees and
companies do not provide salary later bring them to PL P2
advances Das through ladder up
approach

Considering the living conditions of Betterplaces & NIRA

employees and demographics they are Provide insurance (Facilities management P1
highly prone to diseases especially in services association has
red zones. rejected BetterPlaces
proposal citing data
privacy issues) P1
P2
P1
P1
P3
P1
P3
P3
 Industry Segment SubSegment Strength
Mechanical, Electrical
and HVAC Affect of covid on these employees is
Maintenance less compared to soft FM services as
maintainance of electrical, heavy
Plumbing Services equipmet has to be done
Short-term Repairs & irrespective of occupancy of
Preventive companies, therefore less drop in
Maintenance Services number of laid off employees,
attrition% is low - means stable jobs;
Energy Management | Ignored by banks
consulting
Hard FM Servies
(Building Operations &
Maintenance) - 30 - 35% More ogranized compared to other
segments - as majority of these
employees are highly skilled and less
vulnerable than employees in other
Information Technology subsegments. Average salary is high
& Support compared to any other sub
segments hence collection
mechanism will be seamless with
higher chance of PL Das
arrangement

Facility Management
Cleaning, Janitorial &
Housekeeping Services
Number of employees under this
Pest Control Services sub-segment are high; Business
Gardening & volume is also high; Operates
Landscaping through supervisor led model which
can be leveraged for online and
offline marketing for better
Guest House & Service conversions
Apartment
Soft FM Management
Services (Support Servic
es) - 60-65%
Business Support
Services (Office & Help
Desk Support etc.)
Employees in this subsegment are
highly skilled and more organized
compared other subsegments. Tech
savvy employees
Guest Relations |
Heldesk

Affect of covid on these employees is

less as security has to be provided
irrespective of occupancy of
Manned Guarding companies/commercial complexes;
Firing % is very low; As salary is 100%
fixed sp fluctuation of salary is low;
Not affected by change in demand

Security Security
 Affect of covid on these employees is
less as security has to be provided
irrespective of occupancy of
Manned Guarding companies/commercial complexes;
Firing % is very low; As salary is 100%
fixed sp fluctuation of salary is low;
Not affected by change in demand

Organized segment (clients are

Security Security
mainly banks, used for atm
replenishments etc) out of all three
Cash Services segments in Security; Stability is also
high compared to other segments;
Employees under this segment are
highly skilled (tech savvy)

Electronic Security Skilled employee percentage is high

Services in this segment

Household Services
Beauticians More than half of the partners are
Plumbers, Electricians back in business and operations are
in full force; Presence is in major
On Demand On Demand metro cities and tier 1 cities which
Other gig based works are under green and oranges zones.
(Like spa, tailoring, Their partners are tech savvy and gig
laundry etc) in nature
 Weakness Opportunity Threats

Most of the employees

under these segments are
contractual or hired
Majority of the employees are
temporarily based on
contractual this can impact our
requirement; hence
collection mechanism
fluctuation in salary is
higher; chances of salary
delays are also high

Lay offs are high since most Majority of the employees are
of the companies are letting High requirement of short contractual this can impact our
go of the contractual staff term/bullet sized loans due collection mechanism ; App
(client's side) to on going pandemic Unavailability
situation; hence IC can be
extended to these
employees; Perfect TG,
Growing presence, payouts
below 35k; Underserved by
banks; Companies are keen
on partnering with firms like
Payout have been reduced us to retain migrated Due to COVID most of the
by the employers as most of employees due covid companies are reducing their
the employees have been situation; Companies are office space for cost cutting
asked to take unpaid leaves; looking for salary advance measures this may indirectly
Major business is in metro arrangement for employees affect FM business and also
cities where number of since the payouts are raising cases may reduce footfall
covid cases are high; delayed from clients end of few commercial spaces
employees are not tech affecting salaries of FM
savvy employees temporarily

Due to COVID most of the

companies are reducing their
office space for cost cutting
They have income
measures this may indirectly
fluctuations since april as
affect FM business and also
most of the companies are
raising cases may reduce footfall
working from home
of few commercial spaces
affecting salaries of FM
employees temporarily

As salary fluctuation is
minimal with higher
As most of the employees
stability in jobs hence PL Collection process can be a little
are migrated population
Das arrangement can be challeging since most of the
increase in cases may result extended; Companies are employees in this subsegments
employees shifting to their
keen on partnering with come from army/police
native places; hence attrition
firms like us to retain background
% might go little higher
migrated employees due
covid situation
 As salary fluctuation is
As most of the employees minimal with higher
stability in jobs hence PL Collection process can be a little
are migrated population
increase in cases may result Das arrangement can be challeging since most of the
extended; Companies are employees in this subsegments
employees shifting to their
keen on partnering with come from army/police
native places; hence attrition
firms like us to retain background
% might go little higher
migrated employees due
covid situation

The average salary and Banking industry's focus on

Few banks are thinking to
average tenure is higher cashless economy resulted in
employee people inhouse
compared to other reduction in ATM's in India. It may
which might result into
subsegments hence EMI further increase which would
higher firing from these
collection mechanism will directly impact cash services
securities companies
be seamless business;

The average salary and

average tenure is higher
Number of employees are Business volume will be low
compared to other
less compared to other compared to any other
subsegments hence EMI
segments subsegment
collection mechanism will
be seamless

100% variable pay with no Market is highly concentrated in

minimum pay gaurantee is metro cities and metro cities will
there for partners hence be affected if the lockdown is
Since salaries are 100%
High salary fluctuation; extended; People mostly prefer it
variable scope of IC alliance
100% gig in nature; These as a secondary source of income;
is higher than PL Das
people are not working Payouts can be settled in 5-7 days
arrangement
exclusively with one partner or in 20-22 days; Payouts are
so stability might get made in both cash and digital
affected modes
S.no Client Name App | No App Gig/Non Gig Total BCEB Status Average Age group
1 Dusters No Non Gig 27000 Launched 23-35
2 Sodexo Yes Gig 44000 Launched 24-35
3 ApolloPower No Non Gig 3000 Launched 23-29
4 Tusker Yes Gig 800 Launched
5 SMSCORP No Non Gig 11000 Launched 23-35
6 PSIPL No Non Gig 12000 Launched 23-35
7 Bygbrewsky No
8 Service Max Yes Non Gig 850 Launched
9 Break Thru HR No Non Gig 9000 Not launched 23-30
10 Sentinal No Non Gig 7000 Not launched 22-32
11 Action Group No Non Gig 21000 Not launched 22-32
12 SIS Group No Non Gig 215000 Pipeline 24-38
JLL Group No NOn Gig 91000 Pipeline 23-30
BVG group No NOn Gig 75000 Pipeline 22-32
13 kapston facilities management No Non Gig 100000 Pipeline 23-35
14 ISS Facility services Yes Gig 54000 Pipeline 24-35
15 Eagle Haunters Solution Ltd. No Non Gig 50000 Pipeline 24-35
16 Walsons Group Facility Management No Non Gig 45000 Pipeline
17 GDX Facility & Management Services Pvt. Ltd. No Non Gig 40000 Pipeline 25-34
18 Dusters Total Solutions No Non Gig 37500 Pipeline 23-35
19 OPDSS No Non Gig 34000 Pipeline 23-38
20 Proton Facility Services Pvt. Ltd. (AP Securitas) No Non Gig 22000 Pipeline 24-36
21 AMPS Facility management No Non Gig 20000 Pipeline 23-38
22 Service Master Clean Facility Management No Non Gig 20000 Pipeline
23 Hicare Yes Gig 20000 Pipeline
24 WaterMelon Facility Mgmt. No Non Gig 18000 Pipeline 22-32
25 DK Hospitality No Non Gig 17000 Pipeline
26 Sumeet Group(Sumeet Facilities) Yes Non Gig 15000 Pipeline
27 Pro-Interactive Services India(Pvt.) Ltd. No Non Gig 12000 Pipeline
28 GSH Facility Management No Non Gig 10000 Pipeline
29 JanPro No Non Gig 10000 Pipeline
30 Modern (Security, Facilities, Informatics ) group No Non Gig 10000 Pipeline
31 Sila Group No Non Gig 10000 Pipeline
32 KSFM No Non Gig 10000 Pipeline
33 Pest Control India
Average Salary Average Tenure Roles of BCEB Payout Frequency Income Fluctuation Payout in Cash/ Bank
14k-18k Soft services,
14-20months
pest control, Business support solutions, Cleaning
Monthlyservices etc No Bank Transfer
Benefits 14-20months
and rewards, Facility services, Catering services,Monthly
Healthcare services No Bank Transfer
16k-19k 14-20months
Electrical support, facility management services
Monthly No Bank Transfer
14-20months Monthly No Bank Transfer
12k-17k 14-20monthsHard and soft services, Security services Monthly No Bank Transfer
12k-17k 14-20months
Hygiene and soft services, Electrical servicesMonthly No Bank Transfer
14-20months Catering services
Catering services,
14-20months
front office management, Electro mechanical Monthly
services, security services
No Bank Transfer
16k-17k 14-20months
Facility management, front office management Monthly No Bank Transfer
14k-18k 14-20months
Facility management, front office management Monthly No Bank Transfer
16k-19k 14-20months
Security, facility soft services, business solutionMonthly
services No Bank Transfer
Soft services,
14-20months
pest control, Business support solutions, Cleaning
Monthlyservices etc No Bank Transfer
- Soft services,
14-20months
pest control, Business support solutions, Cleaning services etc
- Soft services,
14-20months
pest control, Business support solutions, Cleaning services etc
18k-20k 14-20months Security and soft services Monthly No Bank Transfer
13-19k Soft services,
14-20months
pest control, Business support solutions, Cleaning
Monthlyservices etc No Bank Transfer
Soft services,
14-20months
pest control, Business support solutions, Cleaning
Monthlyservices etc No Bank Transfer
Soft services,
14-20months
pest control, Business support solutions, Cleaning
Monthlyservices etc No Bank Transfer
13k-16k Pest control,14-20months
Security services, electro mechanical services,Monthly
Cleaning services etc No Bank Transfer
14k-18k 14-20months Monthly No Bank Transfer
18-22k 14-20months Hard and soft services Monthly No Bank Transfer
14k-17k 14-20months Hard and soft services Monthly No Bank Transfer
12-15k 14-20months Hard and soft services Monthly No Bank Transfer
14-20months Hard and soft services Monthly No Bank Transfer
14-20months Hard and soft services Monthly No Bank Transfer
15k-17k 14-20months Hard and soft services Monthly No Bank Transfer
14-20months Hard and soft services Monthly No Bank Transfer
14-20months Hard and soft services Monthly No Bank Transfer
14-20months Hard and soft services Monthly No Bank Transfer
14-20months Hard and soft services Monthly No Bank Transfer
14-20months Hard and soft services Monthly No Bank Transfer
14-20months Hard and soft services Monthly No Bank Transfer
Monthly No Bank Transfer
Monthly No Bank Transfer
If mixed, % cash earning Attrition % Monthly Presence in Major IC Cities Drop in earnings
NA 1-1.5% Yes 5-10%
NA 1-1.5% Yes -
NA 1-1.5% No 15%
NA No -
NA 1-1.5% Yes 10%
NA 1-1.5% Yes Yet to confirm
100%
NA 1-1.5% Yes
NA 2% No 10-15%
NA 2% No 0%
NA 2% Yes 20%
NA 1-1.5% Yes -
1-1.5%
1-1.5%
NA 1-1.5% Yes 10%
NA 1-1.5% Yes 0%
NA 1-1.5% Yes
NA 1-1.5% Yes
NA 1-1.5% Yes
NA Yes 100% Temp Closed because of Covid
NA 1-2% Yes 15%
NA 1-2% Yes
NA 1-2% Yes 10%
NA 1-2% Yes
NA 1-2% No
NA 1-2% Yes
NA 1-2% No
NA 1-2% Yes
NA 1-2% Yes
NA 1-2% No
NA 1-2% No
NA 1-2% Yes
NA 1-2% No
NA 1-2% Yes
 Gig/Non Product Collection
Sl. No Partner Segment APP Gig Type Type Launch Status
1 GIGroup Security Yes Non Gig PL DAS Launched
2 PrivateEye Security Yes Non Gig IC Non-DAS Launched
3 Guardwell Security Yes Non Gig IC Non-DAS Launched
4 BCLSecure Security No Non Gig PL DAS Launched
5 Orient Security No Non Gig IC Non-DAS Launched
6 VigoursHospitalities Security No Non Gig IC Non-DAS Launched
7 Vigours Security Security No Non Gig IC Non-DAS Launched
8 Marine Security & Intelligence pvt. ltd. Security No Non Gig IC Non-DAS Not launched
9 Securitas Security Yes Non Gig PL DAS Pipeline
10 No Broker Hood Security Yes Non Gig PL DAS Pipeline
11 G4S Security Security Yes Non Gig PL DAS Pipeline
12 G7Securitas Security Yes Non Gig PL DAS Pipeline
13 A2Z Group Security No Non Gig PL DAS Pipeline
14 G7 Securitas Security No Non Gig PL DAS Pipeline
15 S & IB Services Pvt. Ltd. Security No Non Gig PL DAS Pipeline
16 Eagle Security Security No Non Gig PL DAS Pipeline
17 CIS Bureaus Facility Services Pvt. Ltd Security No Non Gig PL DAS Pipeline
18 Sumeet Delta Security No Non Gig PL DAS Pipeline
19 Trig Group Security No Non Gig PL DAS Pipeline
20 NIS Security Solutions Facility Management Security No Non Gig PL DAS Pipeline
21 Fireball securitas pvt. ltd Security No Non Gig PL DAS Pipeline
22 Securitas India Security Yes Non Gig PL DAS Pipeline
23 Geekay Security Security No Non Gig PL DAS Pipeline
24 Arslan SRS India Security No Non Gig PL DAS Pipeline
25 GlobeGroup Security No Non Gig PL DAS Pipeline
26 GLOBE Security Security No Non Gig PL DAS Pipeline
27 TOPS Security Yes Non Gig PL DAS Pipeline
28 SIS Securities and facilities Yes Non Gig PL DAS Pipeline
29 Peregrine Security Yes Non Gig PL DAS Pipeline
30 Writers safegaurd Security No Non Gig PL DAS Pipeline
31 Honeywell Security No Non Gig PL DAS Pipeline
32 CMS Info System Security Yes Non Gig PL DAS Pipeline
Attrition % Base Average Salary Average Age Average tenture Payout Frequency Payout in Cash/ Bank Income Fluctuation
1.5-2% 30000 14k-18k 23-35 12-18months Monthly Bank Transfer No
1.5-2% 15-20k 24-35 12-18months Monthly Bank Transfer No
1.5-2% 16k-19k 25-29 12-18months Monthly Bank Transfer No
1.5-2% 5500 13-20k 25-35 12-18months Monthly Bank Transfer No
1.5-2% 5000 12k-17k 23-35 12-18months Monthly Bank Transfer No
1.5-2% 2500 12k-17k 23-35 12-18months Monthly Bank Transfer No
1.5-2% 2500 14k-18k 12-18months Monthly Bank Transfer No
1.5-2% 5500 16k-19k 12-18months Monthly Bank Transfer No
1.5-2% 16k-17k 23-30 12-18months Monthly Bank Transfer No
1.5-2% 14k-18k 22-32 12-18months Monthly Bank Transfer No
1.5-2% 140000 16k-19k 22-32 12-18months Monthly Bank Transfer No
1.5-2% 100000 24-38 12-18months Monthly Bank Transfer No
1.5-2% 100000 15-25k 23-30 12-18months Monthly Bank Transfer No
1.5-2% 50000 15-30k 22-32 12-18months Monthly Bank Transfer No
1.5-2% 25000 18k-20k 23-35 12-18months Monthly Bank Transfer No
1.5-2% 25000 13-19k 24-35 12-18months Monthly Bank Transfer No
1.5-2% 25000 15-30k 24-35 12-18months Monthly Bank Transfer No
1.5-2% 25000 18k-20k 12-18months Monthly Bank Transfer No
1.5-2% 23000 13k-16k 25-34 12-18months Monthly Bank Transfer No
1.5-2% 16000 14k-18k 23-35 12-18months Monthly Bank Transfer No
1.5-2% 15000 18-22k 23-38 12-18months Monthly Bank Transfer No
1.5-2% 14999 14k-17k 24-36 12-18months Monthly Bank Transfer No
1.5-2% 14000 12-15k 23-38 12-18months Monthly Bank Transfer No
1.5-2% 10000 - - - Monthly Bank Transfer No
1.5-2% 10000 25-30 12-18months Monthly Bank Transfer No
1.5-2% 10000 15k-17k 22-32 12-18months Monthly Bank Transfer No
1.5-2% 140000 18k-20k 25-34 12-18months Monthly Bank Transfer No
1.5-2% 215000 13k-16k 23-35 12-18months Monthly Bank Transfer No
1.5-2% 55000 14k-18k 23-38 12-18months Monthly Bank Transfer No
1.5-2% 6000 18-22k 24-36 12-18months Monthly Bank Transfer No
1.5-2% 15000 14k-17k 23-38 12-18months Monthly Bank Transfer No
1.5-2% 95000 12-15k 24-36 12-18months Monthly Bank Transfer No
S.no Security - Volume Subsegment Skillment Employees Details
Market Share - 70-75% i.e. 8-8.4 million employees,
600-640billion
User Segments INR
- Manufacturing, Retail, Commercial,
Includes - Transport Security, Event Security, Crowd
IT, Residential
Management, Security Checks, Executive Protection
Manned Guarding No Skilled - Semi Skilled
etc
1 Around 12million Major
MarketPlayers
Share -- 20-25%,
G4S, Peregrine, Securitas,
2-2.3million TOPS,100-
employees, SIS
employees are working 110billion INR
with 17000 security User Activities - ATM Replenishment (54% of
Small
completebut cash
organised subsegment
services subsegment), Cash Pickup &
firms in India Cash Services Highly Skilled
contributing to Delivery,
Major cash -inBRINKS,
Players Transit SIS, Writers Safeguard,
2 970billion rupees SMS
Market , ISS - SDB,
Share CMS1-1.4
- 5-10%, Info System
million services
employees,
Electronic security services include such50-
as
revenue annually. 60billion INR
system integration, operations and maintenance of
Electronic Security electronic
Major Playerssecurity products
- Modern in customer
Informatics, premises
Honeywell
3 Semi Skilled -High Skilled
Services Soteria, Securens, Hikvision
User Activities - CCTV's, Alarm Systems, Access
Control Systems, Command and control centers

Major Players Analysis - FY 2018

 Industry Fragmentation - At the
other end of the spectrum, the
private security services industry
is highly unorganized with a
number of small local players.
Pros of PL
Higher chances The industry
Collections Cons
canestimate is that
be a lil tricky for
DAS arrangement there will be around
attrited 15,000
employees
On ground training for the such
Higher App presence smaller players, indicating the
so GTMof
Impact
easy would
for Covid be
is low
marketing employees
Salary fluctuation is extent of fragmentation. Small
on
low this
and segment
campaigns
the as
salaries Cost of theoften
players marketing campaign
focus only on
Attrition%
Security is loware
guards as
are decent
compared to other manned guarding business.
required
Already no a testedthe
matter
building segments
is operational
market so we have
some or not
learnings in
place

GTM elaboration
 As most of these firms pay
PL Das from employer
Perm | Contractual their employees though
Retention of manpower as side would help them
Employees Partner Journey client's
Challengesinvoice money. Its We can pitch in with IC
Suggested
the unskilled
Shortage staffinisfew
highly to retain theirSolutions Competitor Presence Priority
difficult to of
paystaff
everyone as for those who have
prone
areas to switching
as some of jobs.left
them employees
Provide
few companies deferred irregularthem
salaries and
to their hometowns
payment citing lockdown Insurance
provide PLas Dasincentive
for ppl BetterPlaces, Nira, P1
All the employees in issues. with regular payouts Kaarva, Shubh Loans P1
Security segment are For any requirement client (BetterPlaces
permanent employees for will contact the supervisor approached security
the security companies but assigned to that zone; companies association
contractual for the Client Supervisors will assign - CAPSI- to provide
companies. Industry has one of their employees or services for all of its P1
around 1000-1500 group of their employees members, however P1
supervisors per 100k for that particular work things could not
employees materialise)
P2

P2

Key Presence Market share in %

South India 23
North India 27
Central India 9
East India 12
. In 2014, only 35% of industry was organised which is West India 29
expected to reach a level of approximately 50% in
2020. On the other hand, cash and electronic security
which constitute 20-25% of the private security
industry is mainly organised with the top 7-8 industry Key regions from where manpower is
players controlling 75-80% of the market, as has been sourced include Bihar, Uttar Pradesh,
intimated before. Despite a large majority of the Jharkhand, Madhya Pradesh, Rajasthan
business being unorganised there is a shift towards and Assam.
the sector becoming more organised and compliant;
this is because of implementation of GST.
 Partner Active Base
User Base Industry Subsegment Gig / Non Gig
Pay1 200k; Active Retail Network Merchant
- PlumbingBase Gig
Active
Base: Base:
50k
Housejoy On Demand - Beauticians Gig
13kBase:
Active - Repair & Maintainace
SMS CORP Facility Mgmt - Electricians Non Gig
15kBase: - Repair & Maintainace
- Business support
Active
Dusters Facility Mgmt - Business management Non Gig
27kBase:
Active Merchants; B2C lead
FinanceCart Financial Services services Gig
13k generation
 are awareStrengths Weakness
of digital products; 100% variable Opportunity
pay but has untapped/virgin market-
As these merchants have a minimum earning
100% variable pay with no merchant network with
full force;stores
physical Presence
theyiswont
in major
be minimumcapping Number
minimum of people optingis for
risk as there a
pay gaurantee is existing employees; We can
metro cities Payouts
functioning; which are areunder
non- butthere
due to reduced work on demand services increased
for partners; also leverage their supervisor
gig in nature; Activeare
base is days at companies; existing employees; We can
functioning; Payouts non- but due to reducedMajor
work led model for marketing
also leverage their supervisor
100% variable pay but has have every month; Scope of
gig in nature;
balance for emi Active base is
deduction); this days at companies; Major
a minimum earning led model
cross forinsurance
selling marketingis
makes DAS process seamless;
capping possible with merchants;
 Threats
only essential goods are in demand
affected
if Govt plans iffor
any extention
another of
lockdown
lockdown or strict social distancing
footfall of these
is increased; 100% commercials spaces
variable pay with
and some may shut down
footfall of these commercials spaces
only and
essential
somegoods are in
may shut demand
down
if Govt plans for another lockdown
their monthly revenue will take a
S.no Client Name App | No App Gig/Non Gig Total BCEB Status Average Age group Average Salary
Launched/On
1 UrbanClap App Gig 50000 24-35 15-30k
Hold
2 Mr. Right App Gig 23000 Not launched 24-35 12-20k
3 Autobrix
TurtleMint App Gig 2500 Not launched 20-27 8k-14k
4 (TurtleMint & App Gig 70000 Pipeline 23-32 -
5 MintPro)
Home Jiny App Gig 23000 Pipeline 25-34 15k-25k
6 Youth4Work App Gig 10000 Pipeline 23-32 10-15k
7 Cheep App Gig 8000 Pipeline Yes -
8 Carista App Gig 2000 Pipeline Yes 12-19k
9 HouseJoy App Gig 12000 Pipeline 22-34 12k-30k
10 Home Traingle APP Gig 20000 Pipeline
11 Helpr4U App Gig 34000 Pipeline 25-34 15k-25k
12 Truelance App Gig 100000 Pipeline 23-34 12k-40k
Segments Household services, Mechanics, Freelancers, Gig based works, beauticians etc
Household Services
Beauticians
Plumbers, Electricians
Other gig based works
Freelancers
Payout Frequency Income FluctuationPayout in Cash/ Bank If mixed, % cash earning Presence in Major IC Cities Drop in earnings
Weekly Yes Bank/Cash 70-30 Metro cities 100% till May
Weekly Yes Bank NA Metro cities 100% till May
Weekly Yes Cash NA Hyderabad -
Monthly Yes Bank NA Metro cities 100% till May
Weekly Yes Bank/Cash 70-30 Bangalore/Mumbai 100% till May
Monthly Yes Bank NA Delhi 100% till May
Weekly Yes Bank/Cash 80-20 Mumbai 100% till May
Monthly Yes Bank NA Bangalore 100% till May
Monthly Yes Bank NA Bangalore 50% till May

Monthly Yes Bank/Cash 70-30 Metro Cities

Monthly Yes Bank Metro Cities -

Competitors Nira, Kaarva, Shubh Loans, SuprMoney approached few players in On Demand segment
12 Partner
Reliable Data Industry Gig/Non Gig Product Arrangement
Financial Stage Base Remarks
1 Services Ltd. Services
Financial Gig PL DAS Not launched 2400
2 Moneytap Services
Financial Gig IC Non-DAS Not launched
3 Finance buddy Services
Financial Gig IC Non-DAS On Hold
4 ChitMonks Services
Financial Gig PL DAS Not launched 1500
5 KyePot Services
Financial Gig PL DAS Not converted 200000
6 Money Club Services
Financial Gig PL DAS Not converted 60000
7 Margadarsi Services
Financial Non Gig PL DAS Not converted 300000
8 Kapil Chits Services
Financial Non Gig PL DAS Not converted 500000
9 ShreeRam Chits Services
Financial Non Gig PL DAS Not converted 300000
10 Chitty Services Non Gig PL DAS Not converted 3300000
11 BharatPe Financial Services Gig PL DAS Not converted 1E+07
 Parameters Facility Management Private Security
Market Share (Annual Revenue) $15billion $15billion
Apollo Power(3000, PL Das) BCLSecure (5500, PL Das)
SMSCorp (14000, PL Das) Vigorous Securities (IC)
Dusters (27000, PL DAs) Gaurdwel (1400, IC)
Tuskers (800, IC) Marine securities (5500, IC)
Closed Accounts
Solution Facility (5500, IC) Private Eye (5000, IC)
Service Max (850, IC) Vigorous Hospitalities (IC)
Sodexo (44000, IC) Orient (IC)
PSPIL (7000, PL Das)
SIS Group (215000, PL Das) S&IB (25000, PL Das)
JLL Group (91000, PL Das) Eagle Security (25000, PL Das)
BVG India (75000, PL Das) Orion Secure - 45000
Tenon Group (60000, PL Das) Sumeet Delta (20000, PL Das)
kapston (60000, PL Das) A La Conceirge (60000, PL Das)
CIS Bureaus Facility Services Pvt. Ltd (25000, PL Das)
ISS Facility (50000, PL Das)
Compass India Group (50000, PL Das) No Brokerhood (100000, PL Das)
New Acquisition Eagle Haunter (50000, PL Das) Trig Group (25000, PL Das)
OPDSS (34000, PL Das)NIS Security Solutions Facility Management (16000, PL Das)
Devyani International (33000, PL Das) Fireball securitas pvt. Ltd (15000, PL Das)
Walsons Group Facility Management (20000, PL Das) G4S Security (140000, PL Das)
Hicare (20000, PL Das) G7Securitas (130000, PL Das)
Action Group (20500, PL Das) NISA (30000, PL DAS)
Service Master Clean Facility Management (20000, ArslanPL Das)SRS India (10000, PL Das)
Trig Guardforce (10000, PL Das)
SMSCorp (14000, PL Das) - Already Closed BCLSecure (5500, PL Das)- Already Closed
Dusters (27000, PL DAs) - Already Closed No Brokerhood (100000, PL Das)-Pipeline
SIS Group (215000, PL Das) A La Conceirge (60000, PL Das) -Pipeline
JLL Group (91000, PL Das) G4S Security (140000, PL Das) - Pipeline
P1
BVG India (75000, PL Das) G7Securitas (130000, PL Das)- Pipeline
Tenon Group (60000, PL Das) NISA (30000, PL DAS)- Pipeline
OPDSS (34000) - - Pipeline Orion Secure - 45000- Pipeline
PSPIL (7000, PL Das)-Already Closed
Solution Facility (5500, IC) - Already Closed
Sumeet Delta (20000, PL Das)- Pipeline
Service Max (850, IC) - Already Closed Eagle Security
ApolloPower(3000, PL Das) Vigorous Securities - Closed
kapston (60000,NISPL Security
Das) Solutions Facility Management (16000, PL Das)- Pip
P2
ISS Facility (50000, PL Das) Eagle Security (25000, PL Das)- Pipeline
Compass India Group (50000, PL Das) Trig Group (20000)- Pipeline
Eagle Haunter (50000, PL Das) S&IB (25000, PL Das)- Pipeline

Tuskers (800, IC) - Already ClosedMarine securities (5500, IC) - Already Closed
Devyani International (33000, PL Das)Private Eye (5000, IC) - Already Closed
Walsons Group Facility Management (20000, Vigorous
PL Das)Hospitalities (IC) - Already Closed
Hicare (20000, PLCIS
Das)Bureaus Facility Services Pvt. Ltd (25000, PL Das)- Pipel
P3
Action Group (20500, PL Das)Fireball securitas pvt. Ltd (15000, PL Das)- Pipeline
ArslanPL
Service Master Clean Facility Management (20000, SRSDas)India (10000, PL Das)- Pipeline
 OnDemand Retail Network
$2-3billion N/A
UrbanClap (60000, , PL Das) Jumbo Tail (500, IC)
Mr Right Kaivalya foods (500, IC)
GetLook

TurtleMint (70000, PL Das) Pay1 (200000, PL Das)

HomeJini (23000, PL Das) Sub-K (14000, PL Das)
HouseJoy (12000, PL Das) PayTrak (50000, PL Das)
Youth4Work (10000, PL Das)
Cheep (8000, PL Das)
Carista (1500, PL Das)
Bro4U (20000, PL Das)
BVG
agement (16000, PL Das)
(15000, PL Das)

UrbanClap (60000, , PL Das) - ALready Closed Sub-K

TurtleMint (70000, PL Das)- Pipeline
HomeJini (23000, PL Das)- Pipeline
HouseJoy (12000, PL Das)- Pipeline
Bro4U (20000, Pl Das)- Pipeline

Youth4Work (10000, PL Das)- Pipeline Pay1

Cheep (8000, PL Das)- Pipeline

ment (16000, PL Das)- Pipeline

L Das)- Pipeline

- Already Closed PayTrak (50000, PL Das)

Already Closed UrbanDart
- Already Closed
Carista (1500, PL Das)- Pipeline
00, PL Das)- Pipeline
PL Das)- Pipeline
 IT Support Hospitality
$13billion $22billion
Reliable Data (2500) Treebo (2000, IC)
BygBrewsky (800, PL Das)

Concentrix India (35000, PL Das) Oyo

Mahagram (25000, PL Das) Compass India (50000, PL Das)
Connect Broadband Devyani International (30000, PL Das)
Saartha Labs (2000, PL Das)
You Telecom (2000, PL Das)
Act Fibrenet (8000, PL Das)
Joule2Watt (15000, PL Das)
US Tech (7000, PL Das)

Reliable Data (5500)- Already closed Treebo (2000, IC) - - Already Closed
Concentrix India BygBrewsky (800)
Joule2Watt

You Telecom Oyo

Act Fibrenet Devyani International (30000, PL Das)
US Tech

Mahagram (EGram Kendra) Compass India (50000, PL Das)

Connect Broadband
Saartha Labs
 Financial Services Background Verfication Social Commerce
$85billion $2billion $2-3billion
ChitMonks (1200) Anaxee (IC)

Margadarsi (300k) Meesho (30000, Pl Das)

Kapil Chits (500k) Coutloot (30000, PL Das)
Chitty (3M)
ShreeRam Chits (300k)
BharatPe (1M)

BharatPe Anaxee (IC) Coutloot

ChitMonks - Already Closed

Margadarsi (300k)
Kapil Chits (500k)

ShreeRam Chits (300k)

Chitty
Week Date Account Name Industry Arrangement Status Base
SMS Corp Facility Management PL DAS Launched 16000
Dusters Facility Management PL DAS Launched 27000
KyePot Financial services PL DAS Prospect 200000
ApolloPower Facility Management PL DAS Launched 3000
BygBrewsky Hospitality PL DAS Launched 800
MoneyClub Financial services PL DAS Prospect 60000
OPDSS Facility Management PL DAS Prospect 34000
Week 2 8thth June - 15th June PSPIL Facility Management PL DAS Launched 7000
Reliable data services pvt. ltd BPO/IT services PL DAS Launched 2200
Tenon Group Facility Management PL DAS Prospect 50000
A La Concierge Security and Facilities PL DAS Prospect 60000
HouseJoy On Demand PL DAS Prospect 12000
ISS Facility Facility Management PL DAS Prospect 50000
Bharat Pe Financial services PL DAS On Hold 1200
Margadarsi Financial services PL DAS On Hold 300000
Orion Secure Facility Management PL DAS Prospect 33000
BVG India Facility Management PL DAS Prospect 75000
JLL Facility Management PL DAS Prospect 91000
Home Jini On Demand PL DAS Prospect 23000
TrueLance Freelancer PL DAS Prospect 100000
Urban Company On Demand PL DAS Launched 60000
Week 3 15th June-21st June
ServiceMax Facility Management PL DAS Launched 850
Compass Group Facility Management PL DAS Prospect 30000
TurtleMint On Demand PL DAS Prospect 70000
No Broker Hood Security and Facilities PL DAS Prospect 200000
G4S Security Security and Facilities PL DAS Prospect 140000
S&IB Security and Facilities PL DAS Prospect 25000
NISA Security and Facilities PL Das Prospect
Devyani International
Compass India Group
A La Conceirge
G4S Security

July 1st Week

 G7Securitas
ISS
July 1st Week
NISA
HomeJini
HouseJoy
Bro4U
S&IB
BVG India
 Remarks
Employee data received
Expecting data by 5th June
On Hold
SPOC on leave
They are not paying salaries since March
On Hold
Tentative meeting after 15th June
Yet to get revert from their SPOC
nt employee strength; They fired few employees but didn't share the exact number
Asked to contact later
perations are on hold due to Covid; asked to contact June end
e with Sanchit; He asked to contact Tibin but Tibin isn't responding
Asked to in 2nd week
Discussion on launch
nteracted with their regional head for a meeting with their CFO
 Partner Product
Sl. No Partner Type Segment Type Collection Type
1 RajGroup AFF Background Verification IC Non-DAS
2 AuthBlue AFF Background Verification IC Non-DAS
15 BygBrewsky EMP Hospitality PL DAS
16 Treebo EMP Hospitality IC Non-DAS
17 Kaivalya Foods EMP Hospitality IC DAS
22 GoMechanic
Msewa Software EMP Physical Network IC Non-DAS
23 Solutions AFF Physical Network EXE Non-DAS
24 Gromo AFF Physical Network IC Non-DAS
25 Smart Auto AFF Physical Network IC Non-DAS
26 Uvapoint EMP Retail Network IC Non-DAS
27 Financekaart EMP Retail Network IC DAS
28 DeAzzle AFF Retail Network IC Non-DAS
37 TPS AFF Social commerce IC Non-DAS
38 OyeLoans AFF Social commerce IC Non-DAS
Launch Status Remarks
Launched
Launched
Launched
Interaction scheduled at 6PM 1st July
Launched
Not launched
Launched
Not launched
Launched
Launched
Not launched
Launched
Not launched
Launched
Not launched