Pay1 - Proposal For Merchant Lending

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A PLATFORM TO EMPOWER MICRO-MERCHANTS

"Pay1 is a technology company that empowers neighborhood retail


businesses & micro-entrepreneurs by adding revenues streams and providing
them access to new products, credit and technology. With a network of
300k+ merchants spread across 350+ cities in India, Pay1 is at the forefront
of combining retail, finance, travel and consumer technology to create an
integrated business ecosystem unique to the Indian markets.
The diverse selections of services provide our merchant network with
immense growth opportunities that have been previously unexplored in the
Indian retail scenario."
OUR VALUE PROPOSITION

• In the credit space, we look at the NBFC business as a combination of 4


things:
• Lead Generation and KYC Collection
• Data providing for underwriting with merchant's consent - transactional
and alternate data
• Disbursal into Pay1 balance - this helps in keeping track of daily
transactions and the loan usage.
• Repayment & Collections from Pay1 balance - PAY1 acts as a collection
agent for the NBFC and deducts daily EMIs from the retailers’ wallets and
transfers it to them on their preference. (Daily, weekly, monthly) Pay1 has a
support team that takes care of recollection until T+10 default days, and
then the NBFC is informed about the same. Beyond this, we can invoke our
field sales and distributors and neighborhood stores to help.
We strongly believe that the last two are critical when we talk about profitability
and sustainability of the lending business and hence, we focus not only on on-
boarding and data providing for underwriting but also on continuously reducing
in-genuine defaults. And thus, this module has helped us to maintain less than
1% of default rates in the lending portfolio.
Currently, the pre-approval rate looks like 10-12% of the merchant base, out of
which only 1-2% avail the loan services and the average ticket size of the loan is
Rs. 50,000.
We look forward to increase the pre-approval rate to 50% and average loan ticket
size to Rs. 2,00,000
OUR EXPECTATIONS

What we expect from our partners is a solid process at their end to


ensure our merchant experience remains top notch and that disbursals
happen real-time. We also expect insights from them to continuously
improve and strengthen the segment from our end.
Thank you!
www.pay1.in

Hitarthi Majithiya hitarthi.majithiya@pay1.in 8160682418


Alakh Gargiya alakh.gargiya@pay1.in 8769195939

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