Maxim - India 2015-03 PDF

S T Y L E S P E C I A L G RO O M I N G D E S I G N E R SU IT S ACCE SSO R I E S
125 MARCH 2015
S OF
PA G E
US
FABULO N
FASHIO
In Bed With SIREN
AMY
SONG!
THE ITEM GIRL
UNCOVERED
SMART
JACKSON MONEY!
INDIA’S HOTTEST HOW TO
IMPORT WILL RUFFLE TRANSFORM
YOUR SHEETS! YOUR RUPEES
INTO RICHES
UNDER
THE HOOD PLUS!
with the sizzling Great Sex
MCLAREN 650 Decoded
SUPERCAR Art of the beard
Lana Del Ray
Ashish N Soni
INDIA VOLUME 10 ISSUE 3

The Honda
VT1300CX is a true
original – a chopper
that’s visually daring
and great fun to ride;
yet with the same
functionality, quality
and reliability you
would expect from
any Honda.
UNLEASH
THE FURY
To make the Fury (model
ID VT 1300CX), the idea
was simple: creating a bike
that never blends in and
one that works as good as
it looks. The Fury boasts
clean, crisp lines that will
draw all glances to it.
Photography MUNEESH TARSEM Styling SHELTUN BENJAMEN ANAL Make-up POOJA AND MISHA Hair ARCHANA RAUTELA Model NIKOLINA (6TH AVENUE)
Photography assistant GIREESH Location courtesy of HYATT REGENCY, GURGAON
MARCH 2015
Features
Featu
tu
ures
e
70
Amy
A my
Jac kss o n
Jackson
There’s something
special about this
Brit-born, Indian-at-
heart beauty.
78
YOUR 2015 MONEY PLAN
Exactly what you need to do
with all that saved up cash.
84
THE FACE OF FUNNY
Could Louis CK be the
funniest man on the planet?
90
LANA DEL REY
The enigmatic rock diva
achieved stardom her own
way, and she’s not about to
start apologising now.
96
FASHION HANDBOOK
Industry experts weigh in
on your frequently asked
style questions.
100
“ITEM” GIRLS AND
INDIAN CINEMA
Maxim goes on an
exploratory journey to
understand the evolution of
this phenomenon.
106
THE SUIT GAMES
Classic suit styles by eight
right-now designers.
120
PURAB KOHLI THIS PAGE
The charming actor
Sheer cover-up by
is laughing his way to
Nishka Lulla (p.o.r.);
the afterlife.
Nostalgic push-up
brassiere `3,435 and
Nostalgic string
knickers `1,300, both
by Jolidon; bracelets
by Cartier (p.o.r.)
4 MAXIM March 2015 photograph by A B H AY S I N G H

Arena Agenda
10 50
FABULOUS RACING STALLION CANDICE PATTON
FASHION The McLaren 650S Le The sizzling star of The
Mans takes us back to Flash rips on Romo.
the speedy ’90s.
52
NEW SEASON 14 THE SEX GURU
The cuts, contrasts and GREAT GRILLING Madhuri Banerjee tells
colours to covet. A dude-friendly, ICC you how long good sex
pg. 106 Cricket World Cup- really takes.
worthy recipe.
54
15 FESTIVAL INC.
BOTTOMS UP A look at the most
Learn how to make the talked-about films
perfect Whisky Sour. from the Sundance
Film Festival.
16
MICHAEL JORDAN 56
How No. 23 became LIVES AND TIMES
the first pro athlete to 2014-15’s must-read
earn a billion dollars. A-list autobiographies.
18 58
NATASHA SURI DOMINATE THE
We caught up with the COURT
gorgeous TV star over Three superior tennis
a glass of sauvignon shots courtesy of
blanc (they ran out legendary coach
of beer). Nick Bollettieri.
20 60
STASH NINDY KAUR
Maxim’s vintage stuff The singing sensation
gets a makeover. behind musical group
RDB that found instant
success in Indian films
Modus talks to Maxim.
22
THE SPRING Emporium
STYLE EDIT
Sharp pieces 64
handpicked for an OBJECTS OF DESIRE
instant wardrobe The very best watches
upgrade. from the Salon
HAPPY HOUR International de la
Natasha Suri’s 36 Haute Horlogerie.
brand new look ASHISH N SONI
has us floored. The pioneer style guru 66
shares his secrets, tips HEART OF FIRE
pg. 18
and influences. The Harley Softail Slim
as modified by Rough
40 Crafts—a grimy gold
SMOOTH version like no other
OPERATORS
Quality skin plumpers 68
to keep you flake-free HEADGAMES
all season. A freakishly smart
motorcycle helmet
42 engineered to keep
BEARD DIARIES your eyes on the road.
Six cool guys and six
lust-worthy beards.
ROAD MONSTER 48
BACK TO BASICS
The buzzword in A visual shoe
cruiser rides. dictionary, if
pg. 66 you please.
6 MAXIM March 2015

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Copyright © 2015 Exposure Media Marketing Pvt. Ltd., 323 Udyog Vihar, Phase IV, Gurgaon – 122016, Haryana. All rights reserved throughout the world. Reproduction in any manner is prohibited. Published by Xavier Collaco from
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8 MAXIM March 2015

A MAN’S WORLD
THE GRAND
DADDY OF
VINTAGE RACING
Dressing like your dad is cool if your dad won Le Mans.
by BEN KEESHIN
VINTAGE SWAG
The 2015 McLaren
650S Le Mans in the
F1-winning Sarthe
Grey colour
10 MAXIM March 2015

INSIDE
WHISKING UP A WHISKY SOUR

INSIDE THE WORLD OF MICHAEL JORDAN
A DRINK WITH NATASHA SURI
March 2015 MAXIM 11

car
In 1995, McLaren sold one car, the F1, a

320-kmph, million-dollar juggernaut.
That year, the team founded by legendary
racer Bruce McLaren brought five
specially prepared F1 GTRs to Le Mans and
swept the race, finishing 1st, 3rd, 4th, 5th,
and, uncharacteristically, 13th.
To commemorate that awesome victory, and
to show some appreciation for the brand die-
hards who can pick out every special detail of
those GTRs, tip to tail, McLaren is now
releasing the 650S Le Mans, a version of their
mid-level sports car dressed up like its famous
grandfather. The roof-mounted “snorkel” air-
intake and gunmetal grey lightweight wheels
are pulled right off the racecars, and help the
already fast (0-60 in 3 seconds, flat) 650S
This is no retro hack-job. The 650S become just a little sharper. Modified wings
and louvers add downforce (and racetrack
Le Mans is a wicked blend of some style) and the Sarthe Grey exterior colour is an
approximation of the shade of the winning F1
awesome F1-racer elements and GTR. Orange carbon ceramic callipers
brighten things up and slow them way, way
McLaren’s latest technology. down. The design of the 650S Le Mans was
aided by no less than Peter Stevens, who
penned the F1, so you can be sure that this is
no retro hack-job. Rather, the 650S Le Mans is
a wicked blend of some awesome F1-racer
elements and McLaren’s latest technology. If
you want one, act GTR-fast: only 50 will be
made. [`1.5 crore, at your probably-not-local
McLaren showroom.]
12 MAXIM March 2015

food
CHICKEN SKEWERS
... Or in English, a spicy Spanish appetiser usually served with a
shoot of orujo, pomace brandy. Sign us up!
by VINAY SEHGAL
BARBEQUE SEASON IS UPON

us and there’s no better way to
kick it off than whipping up a
delicious Asian-style chicken
skewer meal, followed by a
couple of cool beers.
GATHER YOUR INGREDIENTS:

Marinade: 20 gm basil,
10 gm fresh coriander, 5 gm
parsley, 2 gm elephant garlic, 5
gm lemongrass, 2 ml lemon juice,
3 gm salt, and 2 gm black pepper.
Chicken: 200 gm boneless
chicken thighs cut into
cubes, olive oil for basting,
4 satay sticks and micro herbs
to garnish.
PREPARE THE MARINADE:

Combine basil, coriander, parsley,
garlic, and lemongrass in a food
processor to make a paste. Now
add lemon juice, salt and black
pepper to taste. Lastly, add the
chicken and coat it generously
with the marinade. Let it rest in
the refrigerator for two hours.
COOK THE CHICKEN:

Remove the excess marinade
from the chicken and thread onto
the satay stick. Cook the skewers
on a heavy bottom pan, turning
frequently until nicely browned
on all sides and the chicken is no
longer pink in the centre.
Check with a fork. Garnish with
fresh greens.
Sehgal is the chef at Dramz,

New Delhi
14 MAXIM March 2015

cocktails
BE A
SOUR PUSS
...Of the bourbon kind.
It’s time to get your whisky on.
A warm Sunday afternoon

calls for a couple of rounds
of the classic cocktail—
Whisky Sour. In our
defence, there’s fresh fruit
in there too!
The mixologists at The
Bar Stock Exchange in
Mumbai like their drinks as
close to the original recipe
and as strong as possible with
a slight citrusy twist. We
follow suit because they just
taste so damn good.
HOW TO WHIP UP A
CLASSIC WHISKY SOUR
In a cocktail shaker:
• Add 45 ml bourbon, 20 ml fresh
lime, 1 egg white, 15 ml sugar
syrup. ice and shake.
In an ice-filled old fashioned glass:
• Strain ingredients of shaker.
• Garnish with sliced lime or freshly
sliced orange.
photograph by J E E T U K A PA D I A & K I N N A R I S A N G H AV I March 2015 MAXIM 15

sports
BILLION-AIRE JORDAN
Number 23 is the only pro athlete to achieve a net worth followed by
1
nine zeros. Here’s a look at some of M. J.’s other notable numbers.
39
NUMBER OF GAMES FIFTY-PLUS-POINTS GAMES NUMBER OF SCORING HOLES THE GOLFING
IN WHICH JORDAN DID NOT IN JORDAN’S CAREER. TITLES WON BY JORDAN. 10 M . JO
JORDAN
NUT SUPPOSEDLY
SCORE IN DOUBLE DIGITS, KOBE BRYANT, DWYANE AVERAGES IN ONE DAY.
OF 1,251 GAMES HE PLAYED. WADE, LEBRON JAMES, C . ANTHONY
CARMELO ANTHONY, AND
KEVIN DURANT COMBINED L . JAM ES
54
HAVE WON ONLY NINE.
NBA SCORING TITLES

D. WADE
10
K . BRYANT
POINTS SC
SCORED IN A
PLAYOFF GAME
G DURING
THE BULLS’
BULLS 1986 SERIES
AGAINST TTHE BOSTON K . DUR
D ANT
CELTICS. (THE
(T RECORD IS
63
STILL UNBR
UNBROKEN.)
41
$1 BILLION
NET WORTH AS CALCULATED BY FORBES.
SONGS THAT REFERENCED JORDAN
LAST YEAR.
DAN
$90 MILLION
ESTIMATED AMOUNT M. J. MADE IN 2013—A DECADE
AFTER HIS (FINAL) RETIREMENT. (ONLY FLOYD
MAYWEATHER JR. MADE MORE, WITH $105 MILLION.)
FINE FOR WEARING AIR JORDANS DURING HIS ROOKIE YEAR. JORDAN’S
5K
THE SHOES VIOLATED LEAGUE PROTOCOL BECAUSE THE RETAIL SALES
RED-AND-BLACK DESIGN DIDN’T FEATURE ANY WHITE. LAST YEAR,
$
COMPARED
WITH LEBRON
NUMBER OF JAMES’ AND
ALL-DEFENSIVE KEVIN DURANT’S.
FIRST TEAMS
JORDAN APPEARED D
PER GAME
ON. (LEBRON HAS
FIVE SO FAR.)
$2.25B
12
$300M
FIRST-DAY SALES FOR 2014’S AIR JORDAN 10 “POWDER BLUE” NUMBER M. J. WORE FOR ONE GAME
AME
RETRO SNEAKS. PERSPECTIVE ALERT: ADIDAS MADE $40 MILLION IN 1990, WHEN SOMEONE STOLE HIS
S UNIFORM.
$2
$175M
FROM DERRICK ROSE’S SIGNATURE SHOES FOR ALL OF 2012.
ROSE
JORDAN
$35M $40M
40M
EARN ED IN ONE DAY EARN ED IN ON E YEAR
89.5%
CURRENT ATHLETES AMOUNT JORDAN’S HIGHLAND PARK, ILLINOIS, MANSION PERCENTAGE OF THE CHARLOTTE HORNETS
ON THE JORDAN WENT ON THE MARKET FOR IN 2012. M. J. OWNS—CURRENTLY HIS LARGEST ASSET.
BRAND-ENDORSEMENT
ROSTER, INCLUDING
MELO
THE NBA’S CARMELO
ANTHONY, MLB’S S
42
$29M
ND
C.C. SABATHIA, AND
YANT.
THE NFL’S DEZ BRYANT.
16 MAXIM March 2015

happy hour
STYLING : MANEK A HARISINGHANI; HAIR & MAKE-UP: TAR RYN ( TOAB H MANAGEMENT); P OWDER PINK CUT-OUT DRESS BY HEMA K AUL; CHAIR WEAVE CRYSTAL
EAR RINGS BY MRINALINI CHANDR A FOR MINER ALI; BEATEN GOLD CUF F BY R ENU OBEROI FOR MAHESH NOTANDASS; LEATHER CUFFS BY R AR A AVIS; YODEEP
BRONZED GODDESS NATASHA
Suri usually likes to kick back
and chill with a zingy mojito,
extra lime. And if she had to
design her own drink, it
would be something with
rocksalt, mint leaves, kokum
juice, and heavy on the ice.
We shook things up and got
her to try a glass of tangy
sauvignon blanc because,
A DRINK
GOLD PEEP-TOES BY TR ÉSMODE; SHOT ON LOCATION AT THE BAR STOCK EXCHANGE, MUMBAI
well, we're suckers for
experiments. Update: It was a
dynamite success.
WITH
When she's not hosting live
events or walking the ramp,
NATASHA
the former Miss India World
can be found chilling with her
friends at haunts popular for
SURI
great music in Mumbai, but
not before having dinner with
the family first. The
30-something TV addict and
This dusky beauty has held our self-confessed lazy girl likes a
undivided attention for almost man who pays attention to
a decade as a model, master of her preferences and moods,
ceremonies, and TV host. Right and takes her out for "great
now she's busy walking runways conversation over a
scrumptious meal, followed
across the country.
by a laughter-filled drive." Of
by MEHER BAJWA course, her seven-year-old
pug, Don, must pre-approve
all dates.
18 MAXIM March 2015 photograph by J E E T U K A PA D I A & K I N N A R I S A N G H AV I

AUTHORIZED DISTRIBUTOR IN INDIA
SKENAN INTERNATIONAL
A-11, FOCAL POINT, PHASE V, LUDHIANA-141010
PH# +91 161 645 2910, 645 2911
FAX# +91 161 267 0752
E-mail: sales@skenaninternational.com
www.skenaninternational.com
stash
AUTOPORN
An Aristocrat’s Wrangler
THE ALL-NEW MERCEDES When Mercedes released the four-wheeled version of a
GELANDEWAGEN—THE G500 G63 AMG 6x6 enthusiasts six-wheeled G-wagon is just a
4X42 PACKS MUCH OF ITS were aghast and delighted. The G-wagon, but wait: the 4x4²
PREDECESSOR, THE 6X6’S G63 6x6 sold out its entire (the 64?) keeps the sixer’s
HARDWARE WITHOUT THOSE run. One might be tempted increased ride height, black
EXTRA WHEELS. to think the company’s new fender flares, knobby tyres
and long-travel portal axles,
though, strangely, not its twin-
turbocharged V8. By the looks
of things, the 4x4² is meant
to retain the 6x6’s insane
off-road abilities while being a
mite more maneuverable, and
wearing a much, much brighter
suit. (Note to Mercedes: keep
that colour!)
—Ben Keeshin
THE FUNNYMAN BEAT THIS CAPTION
ABHIJIT GANGULY “Does my butt look big in this? How

You know you’re getting old if while drinking, about when I’m running away?”
staying hydrated is one of the first things on
your mind
It’s ironic how “Let’s not panic!” is one of the

most panic-inducing statements.
Every corporate guy who has ever put

down performance goals should really not
make fun of election manifestos or false
campaign promises.
Here’s a brilliant idea—a couple disallowed by

the khap panchayat should have been allowed
to roam around together on V-Day. Then the
Hindu Mahasabha would try to forcibly get
them married while the khap wouldn’t let
them, resulting in a fight between the two
noble organisations. Basically ensuring both
parties kill each other and India becomes a
better place! #mindblown
The biggest contribution of mobile phones to What? Players during a game of the Lingerie FEBRUARY
our lives is giving us something to play with Football League (LFL) with 10 teams competing 2015 WINNER
during awkward situations when surrounded in full-contact American football, with players “I say double or
by strangers. #friendswedding dressed in sports bras and short shorts. neighh-thing
on 21.”
Overheard in South Delhi a day before the PIT YOUR WITS Send your caption to
elections. “Driver, gaadi nikalo. Manicure maxim@emmindia.com with Beat This Caption KULDIP R.
karwana hai. Kal ungli ki selfie jo Facebook pe {Month} in the subject line. The first reader to beat Ludhiana
daalni hai.” us gets a one-year subscription to Maxim.
20 MAXIM March 2015

ASK MAXIM
What are the strangest tradition/superstitions followed by

famous cricketers on match day?
WITH THE ICC CRICKET WORLD CUP UPON US, THERE’S A
LOT OF SPOOKY MASCOT STUFF BEING DONE COURTESY
OF PLAYERS AND FANS AROUND THE WORLD. HERE’S A
LIST OF INTERESTING THINGS FORMER AND CURRENT
PLAYERS IN THE INDIAN CONTINGENT INDULGE IN.
SACHIN TENDULKAR
Tendulkar would always put on his left leg pad
before his right one as he believed it would bring
him luck—looks like it worked!
VIRAT KOHLI
The young star once believed in this stuff: He would
wear the same pair of gloves that he had worn when
he had first started scoring well. Apparently, he’s
changed gloves now as comfort became a more R. ASHWIN YUVRAJ SINGH &
important factor for him. The bowler carried a bag with him throughout all the MAHENDRA SINGH DHONI
matches of the 2011 World Cup. He believed it was These two are very superstitious when it comes to
VIRENDER SEHWAG not just lucky for him but for the entire team. India their lucky numbers. Singh wears a number 12 jersey
Starting off with number 44 on his jersey and not did end up winning that trophy even though Ashwin because he was born on the 12th of December, and
performing too well, Sehwag consulted only played two matches. Dhoni wears a number 7 jersey because he was
numerologists and decided to wear a numberless born on the 7th of July.
jersey from then on. He played his best thereafter! ANIL KUMBLE
This one is for the books! Anil Kumble equalled the RAHUL DRAVID
ZAHEER KHAN world record of taking all 10 wickets in an innnings The super technical batsman, dubbed The Wall also
The left-handed paceman always carried a yellow against Pakistan. Here’s the kicker: Every time he had his logic. Before a match, he always wore his
handkerchief during crucial matches as he handed over his cap and sweater to Sachin right thigh pad first and would refuse to try out a new
considered it lucky. Guess his successful career is Tendulkar and then went to bowl, he picked up a bat right before a series.
courtesy of that ’kerchief. wicket. That can’t just be chance, eh?
FORM IV
(See Rule 8)
Statement of ownership and other details of the Magazine:
1. Place of Publication : Delhi 6. Names and addresses of individuals who own the magazine and partners or
2. Periodicity : Monthly shareholders holding more than one per cent of the total capital:
3. Printer : Xavier Colaco
Nationality : Portuguese Shareholders M/s Hubert Burda Media India Private
Address : 803, Angels Paradise, J.B. Mata Road, Limited
Amboli, Andheri West, Mumbai-400 058 B1 LGF Geetanjali Enclave,
4. Publisher’s name : Xavier Colaco New Delhi-110017
Nationality : Portuguese
Address : 803, Angels Paradise, J.B. Mata Road, I, Xavier Colaco, hereby declare that the particulars given above are true to the
Amboli, Andheri West, Mumbai-400 058 best of my knowledge and belief.
5. Editor’s Name : Vivek Pareek
Nationality : Indian Date Signature of publisher
Address : 323, Phase IV, Udyog Vihar, Gurgaon, 01 March 2015 Sd/Xavier Colaco 01 March 2015
Haryana-122016
March 2015 MAXIM 21

FABULOUS
FASHION
THE STYLISH MAN
THE
SPRING
1
STYLE
SPECIAL
2
Your warm weather

wardrobe deserves
a little re-hashing
while retaining 4 3
some classic pieces
from the cooler
months. Here’s
a checklist you
should follow when
prepping your
brand new spring-
summer look.
S T Y L I N G A S S I S TA N T: H U M A K H A N & S U D I K S H A PA N D E Y
5
1. Emporio Armani `8,990

STYLING: COOKIE SINGH
2. Ray Ban `7,990

3. Burberry `10,500
4. Saint Laurent `19,900
5. Versace `13,000
6. Alexandar McQueen `21,900
7. Prada Linea Rossa `16,500
22 MAXIM March 2015 photographs by A N W I TA + A R U N

The Dubai Metro.
My Travel Style
Girish Shah, Executive Vice President, Marketing,
Godrej Properties, spends a quarter of his time between
Delhi and Dubai. He shares with us his travel code.
WHEN YOU ARE AWAY FOR BUSINESS, WHAT DO YOU DO WHAT DO YOU EXPECT FROM A GOOD AIRLINE?
AFTER WORK? It has to be good on connectivity. I look for multiple flight timings
I spend my free time in the gym at the hotel. I have relatives in Delhi and a robust rewards programme.
and Dubai, so sometimes I visit them or, I plan team dinners.
WHAT ARE YOUR TRAVEL ESSENTIALS?
IF YOU’RE HEADING TO A MEETING STRAIGHT AFTER A CK fragrance, my Gillette power razor, liquid shave oil, and
LONG FLIGHT, WHAT DO YOU DO TO LOOK FRESH? Biotherm moisturiser.
I generally try and sleep on long-haul flights. I keep a spare set of
clothes and drink a lot of water. My noise cancellation headsets WHAT ARE YOUR SUGGESTIONS TO VEGETARIAN
ensure that I catch a good night’s sleep on board. TRAVELLERS?
Go for sandwiches or look for Italian restaurants that always offer
YOUR FAVOURITE DESTINATION FOR A GOURMET vegetarian pastas, lasagna, and woodfired pizzas. There is more to
EXPERIENCE vegetarian food than just options from Indian cuisine.
Turkish village in Jumeirah, Dubai, Takshin Square in Istanbul, and
Greenwich Village in New York are my go-to places for a great meal. YOUR FAVOURITE TRAVEL APP
Places Near Me.
WHAT COMFORTS ARE A MARK OF A GOOD HOTEL?
It should have free wi-fi, a good gym, and should be located close to YOUR FAVOURITE TRAVEL GADGETS
the metro. I generally prefer downtown or city centre locations. My noise cancellation headphones and my iPad.
style special
1
T-SHIRTS
Classic collared
T-shirts will
serve you well
for both semi-
formal
and casual
outings. TIP:
Steer clear of
big, bold prints.
1. Brooks
Brothers `7,990
2 2. Ted Baker at
The Collective
`8,000
3. Jack & Jones
`1,695
4. Paul & Shark
`14,990
5. Armani Jeans
`13,000
6. Gant `4,999
JEANS
The most
3 important element
of your casual wear
wardrobe.
TIP: Avoid jeans
5 with harsh
acid washes.
Remember,
we’re not in
6 2003 anymore.
From top:
1. True Religion at
The Collective
`28,500
2. Armani Jeans
`20,500
3. Gas `5,990
4. Diesel `22,990
5. DSquared2 at
The Collective
`38,000
6. French
Connection `5,999
7. Paul & Shark
`17,990
24 MAXIM March 2015

1
March 2015 MAXIM 25

3
26 MAXIM March 2015

style special
SHIRTS
You can’t go
wrong with the
right pink dress
shirt. There’s
no better way
to say you’re
comfortable in
your skin and
fashion-savvy.
TIP: Navy
pants always
make a good
combination.
From top:
1. Thomas Pink
`10,990
2. Hackett London
`12,500
3. Paul Smith (p.o.r.)
4. Kenneth Cole
`3,490
5. John Francomb
for T.M. Lewin
`3,699
SHORTS
Experiment with
colour. Upgrade
your style game
with a pair of
pastel Bermuda
or cargo shorts.
TIP: Skip the
Hawaiian
shirt and opt
for a T-shirt
or crisp white
shirt instead.
From top:
1. Nautica `3,599
2. Arrow at
Lifestyle `1,899
3. Paul & Shark
(p.o.r.)
4. Hackett London
`9,000
5. Canali (p.o.r.)
March 2015 MAXIM 27

style special
T-SHIRTS
The rule is to
add colour
without looking
like a tie and
dye dude from
the ’70s.
TIP: Sombre
shades of
red, rust and
crimson are apt
for day time.
From top:
1. Gucci (p.o.r.)
2. Corneliani
`19,000
3. Hackett
London `12,000
4. Superdry
`5,490
5. Brooks
Brothers `8,490
6. Tommy Hilfiger
`4,499
DENIM SHIRT
You need at
least two—one in
a light blue and
one in a
dark hue.
TIP: Wear your
textured denim
shirt with a pair
of dark wash
jeans to excel
at the double-
denim trend.
From top:
1. Diesel `20,990
2. Scotch & Soda
`10,500
3. Canali (p.o.r.)
4. Gas `10,990
5. Thomas Pink
`13,990
6. Superdry
`6,990
7. Robert Grahmn
at The Collective
`12,500
8. Brooks
Brothers `7,990
28 MAXIM March 2015

March 2015 MAXIM 29
style special
ACCESSORIES ARE AS IMPORTANT AS THE CLOTHES TO COMPLETE THE

PERFECT LOOK. WALLETS WITH MULTIPLE SECTIONS (FOR CONVENIENCE)
IN BASIC COLOURS, AND BELTS WITH UNDERSTATED BUCKLES, INTERESTING
WEAVES AND CONTRASTING TEXTURES ARE ESSENTIAL.
2
WALLETS
1. Hidesign `2,200
3 2. Armani Jeans
`12,000
3. French
1 Connection
`2,499
4. Tumi `12,500
5. Gucci (p.o.r.)
4 7. Paul & Shark
`14,990
5 8. Gant `2,999
9. Diesel `7,590
10. Brooks Brothers
7 `12,990
BELTS
2. Armani Jeans
`11,000
3. Salvatore
Ferragamo (p.o.r.)
4. Diesel Black
Gold ` 13,595
5. Corneliani
`15,000
6. Paul & Shark
`15,990
10 7. Jack & Jones
9
`1,695
8. Canali (p.o.r.)
8 9. Tumi `37,000
30 MAXIM March 2015

6
3 4
March 2015 MAXIM 31

3
1
7
32 MAXIM March 2015

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style special
TIES & TIE PINS

Classic tie staples:
Stripes and polka
dots are the safest
bet. Quirky tie pins
will add extra edge. 1
TIP: Balance the
width of your tie
with your shirt collar
and lapels.
1. Cufflinks by T. M.
Lewin `2,499 7
2. Cufflinks by Tie 6
Rack London `1,499
3. Thomas Pink
`7,990
4. Gucci (p.o.r.)
5. John Francomb for
T. M. Lewin `2,499 9
6. Salvatore
Ferragamo (p.o.r.)
7. Corneliani `11,000
8. Cufflinks by Thomas
Pink `10,990
9. Cufflinks by Satya
Paul `1,495 8
10. T. M. Lewin `1,999
11. Cufflinks by Paul
Smith (p.o.r.)
10
SHOES (Previous Page)

First, get rid of
all the square
shaped shoes 4
you’ve collected
over time. Shop
for streamlined,
slimmer options with 5
a round toe.
TIP: You need two
pairs—one brown/
tan and one black.
1. Clarks `7,499
2. Kenneth Cole
`12,990
3. Hush Puppies at 2 11
Lifestyle `4,499
4. Salvatore
Ferragamo (p.o.r.)
5. Churches English
at Heel & Buckle 3
`43,500
6. Alessandro at Heel
& Buckle `28,840
7. Louis Philippe at
Lifestyle `5,999
34 MAXIM March 2015

personal style
FABULOUS
FASHION
STYLE
PIONEER
Designer maven Ashish N Soni
discusses his personal style,
imparts important fashion advice
and explains why you need to
read Maxim every month.
by MEHER BAJWA
Launching his namesake label in the early ’90s, Ashish N Soni cemented his position as
one of the pioneers of contemporary fashion in India. Growing from strength to strength,
Soni was the first Indian designer to show at New York Fashion Week a decade ago and
he hasn’t looked back since with multiple collaborations and projects across the globe.
More important, his first menswear collection was seen in ’99, and till date his brand has
stayed true to the sharp aesthetic and streamlined designs that boast universal appeal.
Remember the bold black and white polka dot tuxedos from his S/S ’14 finalé show at
India Fashion Week? Basically, we’d be okay wearing his clothes every day of the week.
36 MAXIM March 2015

Left: Linen shorts and bold pinstripes
from Soni’s collection; Above: Gabriel
Macht and Saif Ali Khan; Right: Linen
suit and bold pinstriped suit from
Soni’s collection
Let’s start with the basics. What’s your white shirts and several pairs of jeans which want to be taken seriously either at work or
personal style like? are borderline excessive. in their social lives. It’s pleasing for oneself
I don’t really have one defined personal and for the others around you to be well-
style. I tend to be very flexible with fashion. What’s the simplest style advice for every groomed and well-dressed. I think we should
But if I really had to define it: During the Maxim guy out there? start taking cues from all the fantastically
day at work I’m always in smart casuals. I You should really understand your body type dressed women around us.
avoid formal wear. However, in the evening and what looks good on you. You should
you’ll find me in chic formal wear. I pay never let fashion dictate everything. Whatever How long should a guy usually take to
special attention to the accessories I wear, you buy has to work for your body and your decide on an outfit?
especially my shoes. I like to experiment personality. And always remember that a Well, I typically make the effort of giving it
with them the most! well-fitted suit can make you look sizes at least five minutes every day. The extra
smaller instantly. Bottom line: You need to thought always shows up in a better
What is brand Ashish N Soni’s aesthetic in know what you require to seek the right matched tie or interesting cufflinks. But it
six words? fashion for you. shouldn’t feel like a chore—it has to be
Put simply, it’s sharp, clean, non-fussy, edgy something you genuinely enjoy doing.
and comfortable. What do you wear when you’re relaxing
and feeling comfy? What, according to you, is the biggest
Whose style do you admire the most? It’s so hot in Delhi! You will find me in a menswear trend for the current spring/
I like Saif Ali Khan and Gabriel Macht for the pair of well-tailored shorts and a linen shirt summer season?
sheer elegance and confidence with which pretty much all through summer, even when There are quite a few major trends right
they wear their clothes! Ranveer Singh I’m not exactly relaxing or taking it easy. It’s now but my personal favourite is the ample
deserves a special mention for being bold definitely my summer uniform. use of graphic and bold pinstripes in men’s
with his fashion choices. He’s young and is suits and overcoats. I’m so glad to see the
definitely not scared of making a statement. What was your first fashion purchase? check being overshadowed by the stripe in
I like that in a person. I can’t remember clearly, but I think it menswear after a long time. Good thing!
was a red Michael Jackson jacket like the
Sneak peek: Your wardrobe always has one from his “Thriller” video that I bought as Is there a fashion-centric book you think
an excess of... a teenager. every stylish guy should read?
I don’t really believe in excess and so I don’t know if I’d recommend a book in
I try to remove one thing from the How important do you think style and particular, but it’s always a great idea to be
wardrobe if I’m adding something new. fashion are for men? abreast with lifestyle magazines like Maxim.
That keeps my wardrobe looking fresh all As much as it is for women! There is no
the time. But, I guess I do have plenty of reason why it should be any different if men
March 2015 MAXIM 37

Grooming
Gu ide
PART 6 – GETTING IDEAL SUMMER SKIN

Switching up your skin care regimen because the weather is changing is always a good idea.
FACE CLEANSING AT LEAST GOOD EXFOLIATION NEVER LIGHT-WEIGHT PROTECT YOURSELF

TWICE A DAY HURT ANYONE MOISTURISER We cannot stress this
Your skin is oilier than average Nix those dead cells with a A light-weight moisturiser like enough—you must wear
just because you’re a dude. good scrub. If you’re prone to the Pond’s Men Energy Charge sunscreen every day. It’s the
Cleansing your face twice a blackheads and blocked pores Brightening Gel Moisturiser only thing between getting a
day with a good cleanser or you should aim to go for a or any other with SPF 15 or skin disease and getting a
face wash is a very important deep exfoliation once in three- higher is the ideal summertime good tan. Use it at least 30
step. Try using a clarifying four days or get a professional companion. It will keep your skin minutes before going out. You
cleanser because it reaches job done once a week. The feeling tight, hydrated, wrinkle- should top up your sunscreen
deep into the pores and young skin cells will only get to free and will also help it heal every two-three hours, and
prepares your skin for a shave breathe once the older, dead faster if you’ve been in the sun apply it generously!
or exfoliation. Cleansers also ones are removed. for too long.
prevent ingrown hairs and make
your skin look healthy.
skin care
SMOOTH OPERATORS
Don’t let spring’s harsh wind suck you dry. These skin-plumping
moisturisers will help you stay flake-free all season.
FIAMA DI WILLS MEN GARNIER MEN POWER KIEHL’S OIL TRUEFITT & HILL PALMERS COCOA
POST SHAVE SKIN LIGHT SWEAT + OIL ELIMINATOR 24-HOUR NO. 10 OPTIMUM BUTTER FORMULA
RESTORE RAZOR BURN CONTROL FAIRNESS ANTI-SHINE MOISTURISER
SOOTHING MOISTURISER MOISTURISER Palmer’s Cocoa Butter
MOISTURISER This pro-active moisturiser Original Solid Formula is
Formulated with lemon Utilising cutting-edge, contains an anti-ageing especially effective for drier,
This moisturiser, fortified extract, this is the first space-age technology, this peptide which helps to rougher areas of the body
with natural ingredients, will fairness cream for men that product is able to absorb minimise the appearance of such as elbows, knees and
help in repairing skin fights sweat. A light, four times its own weight in wrinkles, also smoothening cracked heels. Containing
damage caused by daily non–sticky formula that oil, providing efficient the skin surface, increasing pure cocoa butter enriched
shaving, reduces absorbs the sweat and sebum absorption skin elasticity and aiding in with Vitamin E, this cult
post-shave skin redness excess oil from your skin capabilities. It disperses and boosting collagen. classic is an excellent
and strengthens the skin and gives you an intensive, vapourises sweat away `1,400 all-over-body moisturiser.
barrier. With regular use, visible fairness. from the skin. The material’s `699
skin feels re-balanced and `170 irregular surface scatters
the appearance of shine light, which creates a
and visibility of enlarged matte, optimal skin
pores are reduced. appearance and results in
`499 reduced visibility of pores
and skin imperfections.
`2,650
40 MAXIM March 2015

PASSWORD PROTECTED
THE BEARD
CLUB
This crew of the capital’s
coolest fashion designers
takes pride in their envy-
worthy facial hair, making
them experts in our book.
by MEHER BAJWA
THE STONEWALL JACKSON/

ZZ TOP BEARD
As seen on SUKET DHIR
You are a Beard Man because:

I grew up in Punjab surrounded by
all styles of beards. I once saw a
Jatt guy riding a bike with his beard
split because of the wind—all glory.
I knew then that I wanted a
moment like that for myself and it
finally happened at the end of
2013. Also, it really suits me: It
makes my round face look longer
and it hides any signs of a double
chin!
How long have you had it?

I’ve had it for about six years now.
I shaved it off in the middle and
when I came home, my wife
insisted I grow it back. So here it is
again—as curly and unruly as ever.
It really suits my organic and
unorganised lifestyle.
How do you maintain it?

Mine really is a lazy man’s beard.
I just let it grow. I don’t use any
special products, just the same
shampoo and conditioner my wife
has lying around.
What’s your secret for growing a

kickass beard?
Just forget about it! Let it do
its thing.
42 MAXIM March 2015

THE EXTENDED STUBBLE
As seen on NIKHIL MEHRA
of Shantanu & Nikhil

My first beard was eight years ago
when I contracted chicken pox and also created a style line across my
couldn’t shave for a month! I feel like cheeks which I keep consistent.
my work changed once I grew a I apply a toner after a shower so that
beard—it took me to a more mature the skin around the beard
space. I think changing my beard looks good.
changes my perspective on things as
well. People even spoke to me What’s your secret for growing a
differently. I look forward to more kickass beard?
flecks of grey and white. The trick is in knowing the length
that works for your face, how much
How long have you had it? to trim and where to trim from.
I’ve had this one for about two-and- Some guys look good with a blunt,
a-half years and it took me about heavy side trim. Also, not everyone
three weeks to grow it out. can carry off a beard—if you’ve got
fuller cheeks avoid too much facial
How do you maintain it? hair. Your beard should be an
I actually have a whole routine. I use extension of your personality, not
a special trimmer to keep it your entire personality. A beard I
short—length is very important. admire is Rahul Dev’s new look—he
I know what works for me. I have looks fantastic!
photographs by A S H I S H S H A H March 2015 MAXIM 43

THE SHORT BOXED BEARD
As seen on ABHISHEK PAATNI
of The Thread Factory
You are a Beard Man because: It took me about a month-and-a-half
What make-up is to women, the to grow it to the present length. I ‘ve
beard is to men. It all started with my had a beard for the past four years.
hatred for shaving. My beard adds
value to my face and I can alter it, How do you maintain it?
depending on my mood, and get a I shampoo my beard twice a week
fresh look every time. In the and then use Johnson’s baby oil
beginning I faced a number of before sleeping—it works!
problems with my parents and
societal pressure in general. Then What’s your secret for growing a
there were some intimacy issues kickass beard?
with my girlfriend because of my All you have to do is be patient,
beard. But I think it’s just so drink a lot of beer, have sex
awesome that everyone else just has (testosterone is known to trigger
to adjust! beard growth) and enjoy life!
44 MAXIM March 2015

THE GARIBALDI
A s seen on UJJAWAL RAWAT
of AntarAgni

I believe it’s the only accessory a
man can carry off without a second
thought! Also, I think the ladies love
it so that doesn’t hurt.

I’ve been growing and maintaining it
for the past year-and-a-half.

It’s got to be soft and shining so a
daily wash and condition is
necessary. Tame it once a month
using an electric trimmer along your
cheek bones.

kickass beard?
You need to learn to tame it. The
length of your beard is an important
aspect—it has to be just perfect,
depending on the shape of your
face. Go for a shorter one if you
have a long/oval face and a longer
one if you have a round/square mug.
The intermediate stage will probably
annoy you the most, when it’s
“arriving” but not yet there. You’ve
got to push through that period of a
few weeks.
THE BALBO
As seen on ARMAAN RANDHAWA
of Armaan Aiman

I’ve had facial hair ever since I can
remember. I think it suits me and I
really wouldn’t be caught dead with
a baby face i.e. clean-shaven! A
beard adds character.

This one is about two months old. I
keep cutting it close and then
growing it back again.

It involves a little bit of work but I
think it’s almost zero maintenance.
You have to keep everything
sculpted, but it’s easy if you have
less facial hair growth. The
moustache has to be a handlebar
and it’s okay if it grows downwards
to connect with your beard. The
goatee should grow halfway up the
side of your face before thinning out
towards the sideburns.

kickass beard?
Put some effort into trimming and
maintaining it and you’ll have one
less thing to worry about in your
daily routine.
STYLING: SANTU MISRA; HAIR & MAKE-UP: BISHNU SINHA
46 MAXIM March 2015

THE CLASSIC FULL BEARD
As seen on PRANAV MISHRA
of Huemn by Pranav Mishra
& Shyma Shetty How do you maintain it?
I do nothing to it. I’m lucky to have a
You are a Beard Man because: naturally thick and well-behaved
I was brought up by a family of beard.
bearded men and so I never really
thought about not having a beard. What’s your secret for growing a
kickass beard?
How long have you had it? You need to figure out your facial
I’ve had this one for about eight hair growth pattern. Some guys get
years. You could say it took me a patchy beard that can’t be grown
about 22 years to grow it in the first out too long and some could give
place! (laughs) mountain bears serious competition.
March 2015 MAXIM 47

classics
ANATOMY OF
A DRESS SHOE
Breaking down the basics because knowing a medallion from
an apron, and the vamp from the quarter, is essential. TONGUE
A strip of leather
running under the laces
or buckle, all the way to
the throat and attached
firmly to the quarter.
Put simply, it’s attached
underneath the laces.
COUNTER
The half-moon-shaped
piece of leather
reinforcing the heel.
HEEL
Definition: The rear, padded area on
the bottom of the foot, as well as the
piece at the rear of the shoe that
supports the heel cup. Now, unless
you’re under 5 feet tall, don’t wear
heels higher than 3 cm. Your shoes
need to match your overall look,
which is formal. Higher heels will
make you look stumpy. Also, this
isn’t supposed to be a competition
with your lady friend.
QUARTER
The continuous side
and rear panel that
forms the side of the
shoe, extending from
the vamp in front to the
counter at the back.
48 MAXIM March 2015

AIGLET
EYELET It’s the small piece of plastic
An eyelet provides a or metal that forms a sheath
smooth, rigid surface for around the ends of a shoelace
laces to be fed through, and prevents it from fraying.
and stops the fabric
from fraying where the
hole was made.
TOE BOX
VAMP Simple enough: The
The vamp is the front portion of bottom part of the shoe
the shoe that is visible to the that covers your toes. The
wearer. Depending on whether overriding shape of the
the shoe is an Oxford or shoe will be determined
Derby, this part of the shoe will by whether it is styled as a
consist of the leather pieces wingtip, cap-toe,
connecting the shoe laces. medallion (punched or
stitched design on top) or
apron toe (separate piece
of leather extending
around the shoe, giving
the impression of a
stitching line).
AT THE “SOLE”
OF LUXURY
These bespoke
cobblers do it right.
BERLUTI
Known for: The
classic lace-up Derby
starting at `55,000.
JOHN LOBB
Known for: The
Evening Shoe starting
at `4,73,000.
CHURCH’S
Known for: Loafers
INSOLE OUTSOLE starting at `30,000.
The insole is the inside The outsole is the bottom
part of the shoe that runs part of the shoe. Also BALLY
underneath the sole referred to as the “sole” of SWITZERLAND
(bottom) of the foot. the shoe, this is the part Known for: The
Insoles can usually be that comes in direct Scribe wing-tip shoe
easily removed. contact with the ground. starting at `1,05,000.
March 2015 MAXIM 49

MAN WITH A PLAN
TV
AS THE STAR
OF THE FLASH,
CANDICE PATTON
WINS OVER
THE NAMESAKE
SUPERHERO AND THIS PAGE
VIEWERS ALIKE. Swimsuit, Posh
Pua. Bracelets,
Iwona Ludyga.
by ROB TANNENBAUM Necklace, Kitsch
50 MAXIM March 2015 photographs by DOVE SHORE

E Earlier this year, when Candice Patton
was cast as Iris West in The Flash, the
CW Network’s adaptation of a DC Comics
superhero tale, producers advised
her not to read any blogs. In the comic,
Iris was white, but Patton is black,
and some fans were unhappy with the
change. “I’d be stupid to say race issues
don’t matter,” says the 27-year-old, who’s
best known for her role in BET’s sitcom
The Game. “But the truth is that my race is
really quite irrelevant most of the
time, until people make me aware of it.”
There are so many comic adaptations on

Last Valentine’s Day, you tweeted a quote
from Plato: “Love is a grave mental
disease.” Not very romantic.
Jesus Christ, this is why I need to stop doing
Twitter. At the time I was very much single,
and happy to be single, but I will stand by that
statement. It’s a lovely disease, but it can be
terrible as well.
Last year, you tweeted that the Dallas

Cowboys are “like a shitty boyfriend
that you keep going back to, knowing
deep down he won’t change.”
When I die, I want Tony Romo to be my
pallbearer, so he can let me down one
M A K E U P : C A R O L I N E R A M O S F O R A R T M I X B E A U T Y U S I N G M A C C O S M E T I C S ; M A N I C U R E : E M I K U D O AT O P U S B E A U T Y U S I N G ZOYA
TV now. How is The Flash different? last time. I grew up in Dallas where football
The Flash is a lot more lighthearted than a is just everything.
Batman or Superman show. There’s more
Then why don’t you have a Texas accent?
S T Y L I S T: J A K AT T H E M A G N E T A G E N C Y; H A I R : M A R C I A H A M I LTO N F O R M A R G A R E T M A L D O N A D O.C O M U S I N G P R AVA N A ;
humour to it than Arrow, even though we

spun off from that series. The Flash is a I went to SMU, and my theatre training
brighter, more hopeful kind of guy. included speech and voice class. They beat
the accent out of you. But if you get me drunk,
Iris is a psychology student whose father that accent comes out pretty quickly, and I’m
helped raise Barry Allen, a.k.a. the y’all-ing all over the place.
Flash. If Iris is so smart, why doesn’t she
realise Barry is in love with her? SMU’s a party school, and you graduated
Listen, in real life if a guy doesn’t grab me by summa cum laude. How’d you do that?
the shoulders and say, “I want to date you,” I studied a lot and was kind of a loner.
or “I want to kiss you,” then I really don’t I maybe went to one or two Greek
realise that he’s interested in me. Almost all parties in my entire four years. In high
guys are good at hiding their infatuations school, I’d get plays from the library and
these days. And Iris has grown up with Barry read them in my car during lunch period.
always being there as a kind of brother figure. That’s so embarrassing.
She probably saw him wearing X-Men Your dad was an FBI agent. Did you ever
pyjamas when he was eight years old. rebel against law and order?
For sure. She’s seen his underwear and all I was a rule follower, but I will say this: I did
sorts of other embarrassing encounters. We all not come home on prom night. I was hanging
have that guy or girl in our life who we don’t out with my friends, and we all fell asleep. The
think of romantically. I’ve been that girl. next morning, my boyfriend drove me home
and was like, “I have to go in and talk to your
You were also in The Craigslist Killer, dad.” I said, “You do not want to do that. You
which I admit I didn’t watch. won’t come out of that house alive.”
You know something? I didn’t watch it, either.
But, truth told, that is not one of the roles I’m I thought you were going to say you didn’t
ashamed of. come home because you were sitting in
your car reading plays.
Not to spoil it for readers, but were you Yeah, well, that sounds like a lovely prom
the Craigslist killer? night, actually.
Let’s spoil it: No, I was not.
March 2015 MAXIM 51

relationships
HOW LONG
DOES GOOD
SEX REALLY
TAKE?
An hour? Five minutes?
Here’s a mini guide to
knowing how long to make it
last, to make it good.
by MADHURI BANERJEE
52 MAXIM March 2015

A FIVE-MINUTE QUICKIE CAN ALSO HAPPEN WHEN THERE IS
DANGER INVOLVED. SOMEONE WALKING IN ON YOU IN A PUBLIC
SPACE, OR YOU NEED TO GET TO A PARTY AND ARE ALREADY LATE.
THERE IS NOTHING LIKE “TIME-BOUND a longer version but must be indulged in can always come back to your room if you’re
good sex.” Everything lies in the state of once a week at least to keep the relationship not into outdoor sex. If you’re tired, use a
your and your partner’s minds. A great alive. It starts slowly from cuddling and finger vibrator or a clit simulator to have sex
orgasm can happen in a few minutes or it kissing to more deeper passionate kissing, with your woman. You can even use
could take hours and sometimes great sex necking, feeling, licking, sucking, touching, different toys if you’re alone and planning to
could happen without an orgasm. But to caressing. It can involve scented candles or have sex for a few hours. Always be in the
truly enjoy sex here are the time-frames ice cubes, depending on whether the state of mind and it can last hours with
you can explore. woman likes it hot or cold. You can give multiple orgasms.
each other an oil massage. (Please use a
5 Minutes lavender scented oil and not mustard or Cautionary Measures
If a couple has been sexting to each other coconut—this is a gentle arousing of the Always wear a condom if it’s with someone
the whole day, flirting casually over senses.) Once the longer foreplay is over you new or if you or your partner have a
Whatsapp or sending each other pictures or can do the main act. Please remember that bacterial infection. The infection can go
scenes of what they want to do to each sex is not the actual penetration or back and forth. Don’t have any body odour
other, as soon as one partner or both get pounding away. It’s also the arousal, the or bad breath. Take a shower before you hit
home, it would take five minutes to have foreplay and the afterwards that count as the party. Don’t have an overwhelming
great sex. If you’ve already put your partner the time taken. It’s all in the state of mind. smell about you. Women DO NOT like a man
in the frame of mind, then they’re half From the moment you get your partner who has sprayed too much cologne and
ready. If you haven’t had time to do all this to start thinking it, to moving on to the perfume. They can’t breathe during sex
through the day but want to have a quickie, next activity. then. If you smoke, remember to carry gum
another way is to arouse your partner so you don’t have smoker’s breath that can
through gentle kissing and then use a 2-5 Hours turn women off. If your partner smokes,
vibrator for her. It won’t take her long to Many people think this is an absurd amount then it’s fine. Don’t use the vibrator with
come and then you can as well. A five- of time to have sex but remember this can every encounter. Keep it for every third or
minute orgasm can also happen when there only be done when you take frequent fourth time you have sex with your woman.
is danger involved. Someone walking in on breaks. This also doesn’t mean that you If she starts depending on it, it can get
you in a public space, or you need to get to a need to pound away for 45 minutes. It’s a dangerous for you. Ensure the woman has a
party and are already late. The excitement myth that women like penetration for good time and it’s not only you who has had
that is built up and the urgency of the anything longer than 5-10 minutes! So if a an orgasm. She will curse you and feel
situation if both of you are ready and willing man is boasting about it, he’s definitely not terrible if you’ve only “used” her. So be
will give you the five-minute orgasm. given an orgasm to the woman who might considerate and a True Gentleman. That’s
be just trying to keep him happy. When a what makes for great sex. A mutual
15 Minutes couple has gone on a romantic vacation, admiration of each other.
This is when you’re slightly intoxicated and taken an entire day to just relax in the hotel
already horny. You’ve been eyeing a girl at a room, then you can have this kind of tantric
party. She gives you the come hither looks. sex. But it needs a bit of concentration. No
You have a scintillating conversation. Sparks going off to watch TV or chat with friends on
fly. You take her to a secluded place and you Whatsapp. Start with some oil treatment for
can have 15-minute sex. You will still need each other. Then you can have a bit of sex.
some foreplay of kissing or feeling each Then go off for a hot bath, again have some
other before the act. The whole thing would sex, indulge in some foreplay and again have
probably last only 15 minutes as there’s not some sex, caress her hair and have some
much thinking going in. Do remember to ask conversation or a bit of light food before you
her if she had a good time later. Thank her! again have sex. Stay in robes. Do not wear
Make sure she doesn’t have any STD and you clothes! The purpose is to have a sex
should always wear a condom. If you’re vacation that doesn’t need any other
Maxim’s sex columnist, Madhuri Banerjee, is the author
doing this with a partner at home (and are activity. Most hotels also have honeymoon
of five best-selling novels. Her latest book My Clingy
intoxicated already), it’s faster foreplay packages so you can ask them if there is a Girlfriend is a humorous take from a man’s point of view
before the act. special room with a hidden balcony or a on his relationship and life. She tackles all your love and
special terrace that you can go to. lust head-busters every month. Need a (s)explanation?
30-45 Minutes Experiment there as well. It’s the idea of just Write in at maxim@emmindia.com, with “Dear Madhuri”
Every couple must have this kind of sex. It’s having sex that can be exciting enough. You in the subject line.
March 2015 MAXIM 53

movies
THE MOST SUNDANCE-Y SUNDANCE FILMS AT

THIS YEAR’S SUNDANCE FESTIVAL TO THRILL.
To say that the Sundance
Film Festival has altered the
independent film landscape
would be a crazy
understatement. In fact, its
impact is so broadly felt MISSISSIPPI TRUE STORY MISTRESS AMERICA LAST DAYS IN THE
that filmmakers are now DESERT
specifically tailoring their
work to appeal to the WHAT IS IT? WHAT IS IT? WHAT IS IT? WHAT IS IT?
festival’s sensibilities, which
favour sad clowns, quirky Ostensibly, this is a dramedy Two comic actors tackle the This film is actually by Noah A foreign director with
cousins, and a hell of a lot about a gambler making his true story of a reporter and Baumbach, who could smart-dude spectacles
of wist. The math is pretty way to New Orleans one the murderer who tried to shoot a film on his camera collaborates with
simple: Throw in some indie bad bet at a time, but it’s seduce him into some sort of phone while taking a Trainspotting alum Ewan
rock and a kid with some actually about Ryan Oscar-worthy symbiosis. dump and still have it McGregor to imagine
soulful eyes, and you’ve Reynolds trying to pull a Jonah Hill and James Franco accepted by Sundance. Jesus’s 40-day desert
got a bidding war Ryan Gosling and become try to go the length of a cleanse. With a cast of five
between distributors. as respected as he is pretty. feature movie without BAUMBACHS: 10/10 and a setting of dust, this film
Oh yeah, the director also making a dick joke. Basically, give McGregor the chance
The master of the made Half Nelson, the film stunt filmmaking. to play both Jesus and the
Sundance form is the that made Ryan Gosling into Devil, which may be the most
extremely imitable Noah Ryan Gosling. BAUMBACHS: 6/10 awards bait-y thing that has
Baumbach, director of ever happened. Whatever.
Greenberg and The Squid & BAUMBACHS: 8/10 Ewan is great. He deserves
The Whale. In tribute to awards. We bet he’s even a
Baumbach and this year’s good skier.
so-Sundance-we-can’t-
take-it field of entries, BAUMBACHS: 7/10
Maxim offers a look at
some of the festival’s
highlights, replete with
their Baumbach ranking, a
system that would rate Fast
and Furious 19 as a “0/10”
and Wes Anderson DON VERDEAN DIARY OF A THE END OF THE DIGGING FOR FIRE
presents Franny and TEENAGE GIRL TOUR
Zooey as “8/10”—if we’re
being generous. WHAT IS IT? WHAT IS IT? WHAT IS IT? WHAT IS IT?
Sam Rockwell plays a sad A graphic novel adaptation A beloved comic actor A film with a Pixies song for a
academic (an archaeologist, that looks straight out of the (Jason Segel) plays a title, directed by a founder of
if you must know), who tries Ghost World mold, the film beloved writer who killed the mumblecore movement
to fill a void in his psyche by even features an affair with himself (David Foster and featuring indie film
telling a cosmic lie. Jemaine an older man. This is classic Wallace) in a movie all-star Sam Rockwell. And
Clement shows up along Sundance! Plus, it features costarring sentient neurotic the too-cute for descriptions
with Will Forte, who plays Kristen Wiig. Jesse Eisenberg as a Anna Kendrick. And an
against type as a preacher. reporter for a publication all-star cast of young
Everyone has beards. No BAUMBACHS: 8/10 (Rolling Stone) searching for Hollywood people.
one is happy. The ending is cool at any cost. Everyone Perhaps a bit too
sweet, but a little dark in the you hated in college will see mainstream for Sundance
sort of way that makes you this movie. They will have tastes, but the Sundance
want to go out for sushi and strong feelings about it. elements are all there.
really talk the thing through.
BAUMBACHS:10/10 BAUMBACHS: 7/10
BAUMBACHS: 5/10
54 MAXIM March 2015

books
THIS JUST IN: AYUSHMANN KHURRANA’S AUTOBIOGRAPHY

CRACKING THE CODE IS ALL-REVEALING. WE LOOKED BACK AT
MORE MUST-READ MEMOIRS OVER THE PAST YEAR.
by MEHER BAJWA
were several), serial hook- Readers are guided

ups (he remains tight- through actual events in
lipped about names), and Harris’ life based on
22-year marriage to wife options they pick every
Sheryl Berkoff. couple of pages.
Yes Please Not My Father’s Son

by Amy Poehler by Alan Cumming
The American comedian’s The acclaimed actor’s
scrapbook of experiences memoir is a gripping ode
and anecdotes is a light, to a violent upbringing at
clever and funny read. the hands of a bullying
She punctuates chapters father, his family’s hushed-
of self-confession with up secrets and the
testimonials from her subsequent choices that
parents and incidents led him to where he is
Cracking The Code: from her time on Saturday today. A painfully truthful
How to Survive And Night Live. Sweet and and emotional insight into
Thrive In Bollywood humorous in parts. the world of one of the
by Ayushmann most talented stage
Khurrana and Unruly: The Highs actors today.
Tahira Kashyap And Lows of
Current A-list actors like Becoming a Man Can I Say: Living
Parineeti Chopra and by Ja Rule Large, Cheating
Ranveer Singh have Rapper Ja Rule, born Death, And Drums,
called Khurrana’s book a Jeffrey Atkins, does a Drums, Drums
guide for aspiring young crisp job of reflecting on by Travis Barker
actors. Acting dreams his past struggles while The acclaimed Blink 182
aside, we quite enjoyed growing up in gritty New drummer and eccentric
reading about how the York City and what artist makes an honest
film industry and followed—success, attempt at talking about
Bollywood politics rivalries, and a two-year his art, his marriage to
intermingle to form an prison sentence. You’ll Shanna Moakler that was
inspiring story of this learn more facts like he chronicled on an MTV
charming guy’s journey. once stayed in one of reality show, three kids,
Saddam Hussein’s hunting drug addiction, the
Love Life lodges and that he started horrifying plane crash
by Rob Lowe selling crack at 14. that almost killed him
The Parks & Recreation and the painful road to
star comes off a bit Choose Your Own recovery—a reckoning
narcissistic in his second Autobiography by and comeback of sorts.
memoir as he talks about Neil Patrick Harris
men, women, sex and Trust this talented actor
love. But we don’t mind as and Oscar host to come
he tells all about his up with a clever way to
Playboy party days (there package his memoir.
56 MAXIM March 2015

THIS WORLD CUP SEASON
DON’T JUST WATCH...
COME OUT AND PLAY
INDIA
FORMERLY KNOWN AS ‘MEDIA TRANSASIA LEAGUE CUP’
BIGGER & BETTER GRAND LAUNCH EXCITING PRIZES
COMING SOON...
GRATIFICATION PARTNER LUXURY GIFT PARTNER REPLENISHMENT PARTNER APPAREL PARTNER VENUE PARTNER
TC
THE COBBLEROAD
RAMJAS
SPORTS
COMPLEX
(PATEL NAGAR)
Be different. Live differently.
how to
THE DROP THE

SHOT SWINGING
“When you see your VOLLEY
opponent playing six “Back in the ’80s
to eight feet behind people said I couldn’t
the baseline, you teach a volley. So
know this: He doesn’t I said to Andre,
want to come in ‘Fuck it, swing at
to the net. So hit a the goddamn ball.’
drop shot. The key? Make sure the ball is a
Disguise. Use the little above shoulder
same emotion, the height. Swing at the
same expression, the same level of the
same swing you have ball with your hand
for a baseline shot, slightly behind the
and at the very last racquet. Use a big
second just cut a drop follow-through,
shot over the net.” around to your left
shoulder, and finish
at the same height
you started.”
THE SECOND
SERVE
“Most people have a
good first serve. But
any decent player will
attack a shitty second
serve. So change it.
Aggression is the
key. You’re going to
have some double
faults, but it’s worth
SERVE UP
it. Use some force
and employ a more
continental grip. That
strong serve will win
VICTORY you a lot of points.”
Nick Bollettieri,
the legendary tennis coach
whose IMG Academy
has trained everyone from
Andre Agassi to Maria
Sharapova, dishes
up three superior shots.
What a racquet!
Maria Sharapova slams
a second serve.
58 MAXIM March 2015

The month began on an exciting note with the
Maxim premiere of the Jennifer Lopez-starrer, The
Boy Next Door, held at DT Cinemas, DLF Place
Mall in Saket. Ryan Guzman plays the lead opposite
the Latin beauty and both their performances were
praised by the guests. The party carried on at the new
‘it’ place in the Capital city, Dramz Whisky Bar and
Lounge with music, drinks and delicious snacks.
Multiplex partner Club partner Brought to you by Event partner

ASSOCIATE PARTNER
march 2015
music
NINDY KAUR:
MUSICIAN AND MUSE
The singer dishes on the growing strength of the Bhangra
movement, her role in fusion band RDB (Rhythm, Dhol,
Bass), making it in Bollywood and turning designer on her
latest trip to the country.
by MEHER BAJWA
SO, WHAT HAVE YOU BEEN UP TO SINCE was Kuly paaji’s [Kulpreet Ral, co-founder of encouragement from the experiences of
RDB started making music for Bollywood? RDB] dream and Manj and me are taking that co-stars, friends and family. I learn from the
I’ve been helping Manj [Manjeet Ral a.k.a. legacy ahead with Manj Musik. We have some mistakes of others. I can’t possibly give you
Manj Musik, Kaur’s husband and former lead associations in the pipeline with the guys from one specific person who is my muse as muses
singer of RDB] with lyrics and ideas on styling LMFAO, 50 Cent, Snoop Lion and TPain. don’t remain permanent fixtures with the
and video conceptualisation. I’ve learned to passage of time.
balance my professional and personal And when did you first start singing?
responsibilities very well and always maintain My introduction really happened with Aloo How would you describe your
that equilibrium even while I travel 48 hours Chaat—my first Bollywood movie. The song personal style?
straight to do shows in India about four-five came out great and then more opportunities My mantra has always been: Don’t be a
times a month. It’s exhausting but worth it. opened up with a “Boliyan” from the same follower, be a leader! Of course I love designer
movie, and “Om Mangalam” for Kambakht Ishq pieces, I won’t lie about that. I fancy Gucci,
Have you also started producing your where I featured in the video with Akshay Chanel, and Chopard watches...the list of
own music? [Kumar] and Kareena [Kapoor]. I had to skip names is endless. But I’ve learned over time
Not yet! But while Manj produces my music, on shooting the video for “Tamanche Pe Disco” that everyone is fashionable. Even though it
I’m always in the studio to give my creative because I took the backseat to be with my son. might not be something that I would wear, if I
inputs. I definitely have a vision when it comes see something that’s fab and amazing on
to the Nindy Kaur sound. Did you ever have any formal training in another person, I will walk up to them and
music or vocals? compliment them. I believe that every
What was working with RDB—and your The only kind of training I have ever done is individual has their own creative style and
husband—like? Are you planning some in the gym! Vocal training is mostly in the fashion sense.
more collaborations even though he’s left shower. I was a complete bathroom singer.
the group? But Manj and I practise a lot in the studio in That’s pretty cool of you. Tell us more about
My husband is my biggest motivation. I used to New Delhi and Canada and now that our son your fashion collaboration, DesiWear.
do administrative work in an office when we Anoop has taken to singing we do a lot of It’s all about being a proud Indian and giving
got married. I was always a big fan of music family sessions together. Music came naturally desi clothes a standing ovation. Even though I
and I would sing a lot at home. Once I was to me and I never found it important to take was born and raised in Britain, I’ve always
singing along to a song in the car and Manj formal classes. been a lot more desi. I grew up in Birmingham
slowly turned the volume down so he could which is “Punjab Central”. We listened to
hear my voice. That evening he said “Right, Whose music has inspired you since your nothing but Bhangra music. Soho wasn’t too
you need to get into the vocal booth and sing own journey started? far from where I lived so suit shopping wasn’t
some female vocals for an RDB track.” My life My biggest inspiration has to be Pakistani a problem. I think desi attire is gorgeous
just changed then, and now it’s come to singer Shazia Mansoor. I absolutely love because Indian colours and embroidery is out
singing for big banner Bollywood films! RDB her voice! On a larger scale, I draw of this world and makes a statement.
60 MAXIM March 2015

The Bhangra music scene seems to be
stronger in the UK and Canada than in India.
Why is that so?
It’s a mix really. Things have changed a lot and
there is so much new music coming out in the
UK. More singers and more producers, but I
feel the quality has taken a beating. Either it’s
the homegrown Diljit Dosanj kind of stuff
which I’m a great fan of or London rapping or
mixed underground music. With the growth
of the Internet, it’s amazing to see that our
music is heard in some parts of the world we could ever incorporate elements of that in industry and people took to a brand new
had never dreamed Punjabi music would your music? pop-electro sound.
reach. I want to change the game for female I think RDB laid down the red carpet for a
Punjabi artistes. whole new gamut of music. We brought in the Is mainstream Bollywood on the cards? Do
whole concept of desi-global collaborations, you see yourself as an actor next?
What sets Bhangra music apart from thanks to Akshay [Kumar]. These days artistes I think I’m a lot better at singing. I’m more
the rest? are just not getting innovative and there’s a likely to stick with what I am good at and
Bollywood is very open to Punjabi music. whole bunch of artistes claiming to be originals giving it 100 percent. Also, right now I’m just
These days every Bollywood film needs to have but their compositions are just rip-offs. Songs trying to juggle a multi-faceted lifestyle of
a Punjabi promotional title track. RDB as a shouldn’t sound similar after a point of time being a singer, a mother, a wife, a daughter
group was the first to revolutionise the scene in and there shouldn’t be too much of replication and everything in between—it gets difficult. I’d
Bollywood—we opened up doors for the rest. from the West. While hip-hop and EDM are be open to doing a brief appearance,
Bhangra has a lot more energy. It’s like a good and it’s always advisable to incorporate something like Bend It Like Beckham or Dr.
vitamin booster. Being brought up around the an element that is trendy, it’s also important to Cabbie is more up my alley.
music industry at home, I have always enjoyed stick to an indigenous sound. The music
listening to Bhangra and Indian rhythms from industry is always changing and especially in On a day off, you…
a young age. Further to that, Manj is in the this day and age, there’s so much more variety. Spend quality time with family and rejuvenate
music industry and so he has heavily EDM will blend perfectly with Punjabi music as most of the time I’m travelling and for me
influenced my love for Bhangra as I got and cater to a whole new audience. Maybe one living our lives as regular family people is very
into adulthood. day SHM or Hardwell or Tiesto will consider crucial. Basically, Manj and I want to do
collaborations with Punjabi artistes as both whatever it is that Anoop wants—this time off is
EDM [Electronic Dance Music] is such a huge the sounds are very new-age. It’s like David always about him and his happiness!
movement right now. Do you think you Guetta brought about a revolution in the pop
March 2015 MAXIM 61

W H AT M E N WA N T
THE BADASS HARLEY SOFTAIL SLIM

INSIDE THE FUTURE OF HELMETS IS HERE
THE VERY BEST WATCHES FROM SIHH 2015
62 MAXIM March 2015

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THE WORLD’S NO. 1 SPORTS MAGAZINE IS NOW IN INDIA!

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watches
JUST IN TIME
This year’s Salon International de la Haute Horlogerie—the Cannes of
international watch shows—witnessed the debut of several timepieces
that are horological wonders. Here, an edit of the most memorable.
1. The king of all tourbillons

is housed in a black DLC-
coated titanium case and
features a hallmark bottom-
half display and full
skeletonisation of the
mechanism, bridge
and markers.
Excalibur Spider Double
Flying Tourbillon by Roger
Dubuis; rogerdubuis.com
2. Considered one of the

coolest watches in the
world, the Zeitwerk now lets
you hear and see time
simultaneously with a 1 2
decimal repeater that
chimes hours, 10 minutes
and every minute as well.
Zeitwerk Minute Repeater
by A. Lange & Söhne;
alange-soehne.com
3. Engineered with a 476-

part in-house movement
and 45-hour power
reserve, this hardcore
beauty has a moon phase
accurate to 3,887 years—
that’s some serious science.
Duomètre Sphérotourbillon
Moon by Jaeger-LeCoultre;
jaeger-lecoultre.com
4. Only 175 samples of this

hand-wound, eight days-
lasting vintage celebratory
edition of the iconic
“Portuguese” will be
re-produced. Luxury watch
aficionados listen up. 3
4
Portugieser by IWC;
iwc.com
64 MAXIM March 2015

5. The rotating bezel with
graduated scale on this
stunning watch is functional
and aesthetically pleasing,
along with its P.9000
calibre three-day automatic
movement and three-day
power reserve.
Luminor Submersible 1950
Carbotech by Panerai;
panerai.com
6. It displays three time

zones: local, home and
world. And it does so by
connecting the northern
and southern hemispheres
in the lower half on its dial.
It’s named after the famed
6 Portuguese explorer.
5 Villeret Tourbillon
Cylindrique Geosphères
Vasco da Gama by
Montblanc; montblanc.com
7. This imposing
design is cased in platinum
with leaf-style hands and the
watch uses a 45-minute
counter. It’s limited to 26
pieces, celebrating 260
years of the oldest
continuously operating
watch brand in the world.
Harmony Tourbillon
Chronograph by Vacheron
Constantin; vacheron-
constantin.com
8. The Clé is distinguished

by its gorgeous new crown
and beautiful size at 40 mm,
a perfect example of
Cartier’s nostalgic designs.
Clé de Cartier by Cartier;
8 cartier.com
7
March 2015 MAXIM 65

bike
HEART
OF
FIRE
A modified bike worthy of
chain-smoking and roughing
up a hotel room.
by MICHAEL CRENSHAW
66 MAXIM March 2015

IF THERE WAS EVER A BIKE
we’d ride on the back of with
another man, it would 100
percent be this Harley Softail
Slim modified by Rough Crafts
(and the guy would be Jack
Nicholson). Normally, we would
only condone two grown-ass
men riding a motorcycle
together if they were back to
back and the passenger was
carrying a submachine gun.
However, in this case, we’d
make an exception—because
even with the 76-year-old
Nicholson at the helm, picking
up chicks or seeming badass
wouldn’t be an issue. Hell, it
might even help.
What makes the Taiwanese
Crowned Stallion so worthy is
the ingenuity to assimilate
American iron with modern
Taiwan swagger. The gearheads
over at Rough Crafts built the
Softail to a buyer’s exacting
specs—gothic flair with vintage
finishing. Sometimes gold can
be tacky, but here it’s perfectly
executed. Now, if only we could
find those smokes (and Jack)
and go for a ride.
March 2015 MAXIM 67

helmet action
VIEW FROM THE

REAR
An ultra wide angle

rearview camera helps
gain full situational
awareness for the rider.
GPS MAPPING
The built-in GPS

navigation and
heads-up display VISOR POWER
system help the rider
focus on the important Buttons to activate
stuff on the road. anti-fog, anti-scratch and
anti-glare—all in one.
HEADS UP
The Skully AR-1 is one of the most patented HUD solution allows you to
talked about helmets in years keep your focus on the road ahead
because it is engineered to keep while maximising 360-degree
you aware and keep you safe. situational awareness of what's going
The Skully AR-1 motorcycle helmet It features a Google Glass-style built-in on all around you on the top right
takes augmented reality to a new level heads-up display (HUD), a built-in corner of the visor. This means you
by letting you view directions and the rear-view camera, Bluetooth can see more and react quicker,
highway behind you without taking connectivity and a trick visor that potentially avoiding danger before an
your eyes off the road. tints electronically—all of which vastly accident occurs. The future never
improve the safety and situational looked so safe or so cool. `93,000;
awareness of riders when skullysystems.com
implemented properly. Skully's
68 MAXIM March 2015

70 MAXIM March 2015
LEADING LADY IN THE
SOUTH, AMY JACKSON
RETURNS TO MAXIM
AND REVEALS WHY SHE
LOVES TRAVELLING
SOLO, CRISTIANO
RONALDO, YOGA PANTS
AND SOCIAL MEDIA.
b y M E H E R B A J WA
AMAZING
AMY
p h o t o g r a p h s b y A B H AY S I N G H March 2015 MAXIM 71

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White Shirt by Zara
`2,290; Allure lace
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Prelude at Intimate
Street `5,160; French
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Street `1,200; bracelet
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(p.o.r.); vintage earrings
by Viange `5,000
72 MAXIM March 2015

S
STRAIGHT OFF THE BAT WE’RE CONVINCED to the overwhelming pressure. “Mr Shankar is
that British actress and mega model Amy a genius! I play the role of a Tamilian girl
Jackson has her dating game down pat. “I like called Diya and I loved how he moulded me
a guy who’s sure of himself. He’s got to ask into the character. I had to learn to speak
me out face-to-face, I’m quite traditional in Tamil because he’s a perfectionist a.k.a. no
that sense. I like handsome, bearded, brunette prompting allowed! Yes, every movie has
men who can crack a good joke or two. The pressure surrounding it to deliver and
first thing I’ll notice about a guy is his eyes perform. I hate the thought of letting people
and then his shoes.” down so I ensure that I’m always mentally
And she isn’t into dating fellow models or and physically prepared for shooting—from my
actors, “Learning from past experiences I feel dialogues to my appearance.”
that it’s better to keep your personal life One thing you won’t find the former Miss
separate from your professional life.” She’s Teen World doing is sticking to one place for
also convinced she’s meant to be with Real long. “I was 16 when I started modelling and
Madrid footballer Cristiano Ronaldo. “From it was a dream come true to travel all over the
day one, it’s always been him. I like guys who world for shoots. I was in a different city
are athletic as well as tall, dark and every week and I loved it! I have a problem
handsome—he fits the bill!” Sounds like a with staying in one place for too long. My
match made in good-looking heaven. So while mum jokes that I have a gypsy soul, so
she waits for the famous footballer to get back constantly being ‘on the go’ suited me.” But if
into the dating game (following his split with she were to be “tied down” for a little while, a
Maxim hottie Irina Shayk), Amy is busy filming solo stay in Cape Town, South Africa, would
multiple Tamil and Telugu films in India, do the trick. She confesses, “I am fascinated
jetsetting on modelling assignments and with the history of the country and I’m also a
spending time with her two dogs, a cat and big animal-lover. A safari trip is at the top of
horses at home in Liverpool, England. She’ll my bucket list. Also, I enjoy my own company
soon be seen in big-budget, Tamil romantic because it lets me reconnect with myself and I
thriller Shankar’s I which is set for release get a time-out from everything else. I couldn’t
later this year. Despite being the biggest movie think of anything better than to experience a
she’s ever been a part of, Amy isn’t giving in new culture and to discover something new
March 2015 MAXIM 73

Knit bodysuit by Zara
`2,890; ‘Mise en Dior”
gold earrings `1,500 and
bracelets `1,500 (each)
all by Minerali
74 MAXIM March 2015

“I ENJOY MY OWN
COMPANY BECAUSE
IT LETS ME
RECONNECT WITH
MYSELF AND I GET A
TIME-OUT FROM
EVERYTHING ELSE.”
March 2015 MAXIM 75

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76 MAXIM March 2015

about my own self at the same time.”
With 2,97,000+ followers on
Twitter and rapidly-increasing
1,23,000+ fans on Instagram, it’s safe
to say Amy Jackson has a handle on
social media. She even goes so far as
to call herself a social media addict:
“I must admit, I can get carried away.
It’s sad because most of us are
addicted to our phones and we don’t
spend enough time living in the real
world. On the plus side, I ban my
phone from set until I finish shooting
at the end of the day because it can
be distracting.” At this point she
giggles infectiously and reveals:
“When I first started googling myself
I used to feel guilty but I don’t bother
anymore. Now, a majority of the
time, I read things that are
completely unrelated to me anyway.
#GossipQueens!”
Sundays are designated pyjama
days for the spunky star. She
explains, “You’d usually catch me in
yoga pants when I’m relaxing at
home. But I love to dress up too!
Life’s too short to wear boring
clothes, you know?”
PS: Amy Jackson still sleeps with
the light on because she’s afraid of
the dark. Knights in shining armour,
armed with flashlights, may apply.
STYLING
MANEKA
HARISINGHANI
HAIR AND MAKE-UP
MEHAK OBEROI
PRODUCTION
I M R A N K H AT R I
PRODUCTIONS
S H OT O N
LO C AT I O N AT
WAT E R S T O N E S
H OT E L , M U M B A I
March 2015 MAXIM 77

YOUR 2015-16
BIG M
I
GUIDE
IF YOU’VE BEEN
STASHING AWAY
SOME EXTRA CASH,
NOW IS THE BEST
TIME TO INVEST.
CHECK OUT THESE
CASH-RICH OPTIONS.
by NARAYAN IYER
78 MAXIM March 2015

ONEY
March 2015 MAXIM 79

OKAY, SO WHO DOESN’T WANT TO
BE RICH. BUT AS ANYONE WHO HAS
MONEY KNOWS, INVESTING CAN BE
AS RISKY AS IT CAN BE REWARDING.
SO, IF YOU’RE A NEWCOMER, PLAIN
KNOWLEDGE OR CAUTION CAN BE
YOUR BEST FRIENDS. JUST LIKE US.
WHERE TO INVEST NOW? your money. But first, you need to understand
If you have some extra money, and you want the difference between “savings” and
to invest it wisely, here are some ground rules “investments.” According to the dictionary,
and some great investment options for you, money that is not spent is savings. It’s a simple
whatever the amount you wish to invest. concept, but by itself, it doesn’t get you very
Basic rule: You need money to make far. The basic reason? Money doesn’t retain
more money. This is the consensus of most
discussions involving investing. But how
its value. Prices rise and what was worth a
hundred rupees last year is probably worth
FIRST STEP
much money do you actually need to start forty to fifty rupees this year. Options for `1,00,000
investing? Not much, a few thousand rupees
is all you need to get started. However, BEAT INFLATION A first step would be to maximise
most of us assume that the rich are wealthy It eats away at your savings, bit by bit. That’s your tax saving to ensure that your
because they inherited money or were born why—apart from basic savings—you also need money is deployed in the most
affluent. Actually, many of them started to invest your savings. Investment means tax-efficient manner. The option
near the inglorious bottom and there are putting your money into some form whereby of instruments into which you
many examples around—late business tycoon it will yield some gains. Most of us are familiar can put your money to save taxes
Dhirubhai Ambani, film star Shah Rukh with the “types of things” that we can invest ranges from:
Khan, cricketer Sachin Tendulkar and many, in. These could be property, gold, bank
many more. deposits, shares and bonds. Anything that Bank fixed deposits of five years
The reality is this: The entry barrier to allows us to put money and see it grow can be EPF (Employee Provident Fund)
investing is the same whether you earn `2 called an “investment.” Investing over long PPF (Public Provident Fund)
lakh a month or `2 lakh a year—you need a periods of time will not just save you from Premiums towards life
PAN card, a bank account and be KYC (know inflation—it can also make you rich. insurance
NPS (National Pension System)
your customer) compliant to put your money
NSC (National Savings
into investments. It helps to be a believer in RISE ABOVE THE RISK
Scheme)
the statement, “Give a man a fish and you Investing can be as risky as it can be
ELSS (equity-linked savings
feed him for a day; teach a man to fish and rewarding. Newcomers who start investing
scheme) which is a type of mutual
you feed him for a lifetime.” Keeping that in with over-optimistic expectations and
fund with a three-year lock-in.
mind, we’ll tell you how to invest your money, without enough knowledge or caution always
be it `1 lakh, `10 lakh or `1 crore, in a way face the biggest problems. After all, every If you have ` 1,00,000 after
that you don’t have to be a financial expert to investment comes with its share of risks— having utilised the tax-saving
understand the rules to making money. the risk of losing value, which in investing option, the next best option is to
parlance is better known as returns. start investing in balanced funds,
ACE THE GROUND RULES For instance, investment in real estate is which are a type of mutual funds
There is no easy route to wealth creation, perceived to be safe because it does not go that are less volatile, yet promising
but as long as you keep it simple there is no down in value. However, what one forgets when it comes to the returns you
reason why you should not be able to grow is the fact that real estate comes with its earn from them.
80 MAXIM March 2015

BIG STEP
Options for `10,00,000
You should put your money in a

mix of mutual funds and stocks.
The mutual funds will ensure
professional management and
predictive returns on investment.
In contrast, investments in
equity are risky, but give you the
opportunity to earn a higher
return to grow your money.
Depending on your comfort
regarding risk, fix the amount of
money you put in mutual funds.
For instance, if you are not very
comfortable taking risks, put
more money in mutual funds.
Our recommended investment

basket includes the following
funds and stocks:
Franklin India Prima Plus Fund

Birla Sun Life Frontline Equity
Fund
ICICI Prudential Focused
Bluechip Equity Fund
HDFC Mid-Cap Opportunities
Fund
DSP BlackRock Micro Cap
Fund
D-Link India
V-Guard Industries
Cummins India
Redington India
Century Plyboards
For the sake of convenience, you

can proportionately spread your
money across these 10 options.
March 2015 MAXIM 81

share of risks. Real estate investments are a doctor comes in to give you advice on diet
not liquid enough, by which we mean you or medication to cure a specific illness, your
cannot sell it as and when you please, unlike financial instruments need you to introduce
say, an investment in shares or mutual funds, changes and corrections to ensure that your
which are up for trade every day and are money is growing with low to moderate risk.
“liquid” in that sense. The impact of risk We have put in a lot of thought into these
with investments needs to be taken into recommendations of financial instruments,
consideration when investing. and consulted with experts who are renowned
for their investing know-how. At the base of `1
BIG LEAD SET YOUR TIME-FRAME
Another factor worth considering when
lakh are the rudimentary tax-saving options
available to every taxpayer who is looking to
Options for `100,00,000 investing is the investment time-frame. One increase his tax savings, with the opportunity
may have an investment goal that targets two to earn some returns on this sum. In a way, the
Given the amount of money at years ahead, or have retirement as a goal that first `1 lakh you have can be utilised in all the
stake, you have a lot of options is many years ahead. Each of these goals has instruments that we have suggested. Choose
to consider, including a fun different time-frames and dynamics, which in anything more depending on how much more
allocation like funding a start-up turn will help you decide the type of financial you want to invest.
venture or buying a few lottery
instruments you could invest in. In the case of Once you cross this barrier, you can
tickets on a whim. The mix of
retirement, it is best to deploy as much money consider deploying your money in marginally
financial assets that you can
as possible into equities by way of investing in riskier instruments, with a three-to-five
deploy includes stocks, select
shares and mutual funds. The long time-frame year’s investment time-frame to even out
mutual funds, real
estate and alternatives like art not only offers the benefit of rising above the adverse effect of risk. You need not put
and collectibles. inflation—which beats the traits of equity your money in each of the five funds and five
investments—it also offers the benefit of the stocks, because you can use a proportional
For early-stage real investment power of compounding over the long term. mix of the two—with at least four or five of
projects for 18–24 months, them in all—so that your money can be put to
our recommended investment DECIDE HOW MUCH YOU WANT TO INVEST work best for you.
basket includes the following This is tricky, because how much money you If you have `1 crore to invest, you have
funds and stocks: have to invest will influence your comfort a wider choice of investing instruments to
in taking risks and, in some way, the choice consider, ranging from investing in a start-up
SmartOwner of investments. Just like what you can buy to putting money in mutual funds. While you
100floors depends on the money you have, investments can incrementally choose from investments
99acres depend on how much you can set aside. in the other two categories, the suggested lists
MagicBricks for ongoing deals include investments in real estate, stocks and
Motilal Oswal MOSt Shares ALWAYS TRACK & REVIEW international mutual funds. This spreads your
Nasdaq —100 ETF
It is not enough to put your money into money across a wide and diverse range, and
ICICI Prudential US Bluechip
investments and forget about them. To ensure allows you to stay invested for up to five years
Equity Fund
they work towards building wealth, you and earn handsome returns.
TATA Growing Economies
should track your investment performance Forget that some wealthy people are born
Infrastructure Fund
regularly and review the case for re-investing affluent or had connections—plenty of them
Sharda Cropchem
them at least once a year. This way, you will started right where you may be now. So if
KPR Mills
Abbott India be on top of your investments, knowing when you’ve finally saved up some extra money, it’s
Gateway Distriparks to exit which investment and when to enter a the perfect time to try your hand at investing.
Wabco India better option to meet your goals and needs. Who knows? It could be just the right
trigger to building wealth for all the other
Select your spread of investments CHART YOUR OWN COURSE temptations in your life.
based on your preference, as Yes, every investor has his own bias and
a mix of these will achieve your preferences, just the way you may like spice
objective of building wealth. depending on your palate. It’s similar to how Iyer is the Editor of Outlook Money.
82 MAXIM March 2015

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84 MAXIM March 2015
IS THIS THE
FUNNIEST MAN
IN THE WORLD?
CHRIS ROCK CALLS LOUIS CK THE FUNNIEST

STAND-UP ALIVE. RICKY GERVAIS CALLS HIM
BRILLIANT (HE ALSO CALLS HIM “A BIG, LUMPY,
BALD SPOT,” BUT NOBODY’S PERFECT).
HE HAS A CRITICALLY-ACCLAIMED SHOW,
DIEHARD FANS, AND MAKES A FORTUNE EVERY
TIME HE TAKES THE STAGE. SO WHAT’S THERE
TO COMPLAIN ABOUT? EVERYTHING.
by J O S H E E L L S
photographs by M AT T H E W S A L AC U S E March 2015 MAXIM 85

THIS PAGE
Louis in his natural
habitat; having a blast
with Ricky Gervais in
The Invention of Lying;
and breaking bread
with Amy Poehler in
Parks and Recreation.
T
THE FUNNY MAN IS BACKSTAGE AT A about their favourite comic, Louis would
comedy club, talking shit about his local PTA. overwhelmingly be the answer. Even the
It’s 9:15 on a Friday night, and Louis CK is great Chris Rock, one of Louis’ oldest friends,
in the green room at famed New York City admits he’s been surpassed. “I gotta get on
laugh spot Carolines on the second night of Louis’ level,” he says. “Louis hasn’t thrown his
a sold-out nine-show run. Two of the shows arm out yet, so he’s throwing really hard. He’s
are benefits, with the proceeds going to his got the belt.”
daughters’ public school. It’s a fund-raiser For most people, being the man would
he does often, but lately it’s kind of been probably be enough. But Louis also has a
bumming him out. hit show, Louie, less a sitcom than a series
“The first two years I did it, a lot of parents of short films about his life—by turns funny,
were there,” says the 43-year-old Louis, cringe-inducing, and unflinchingly real—is
attacking a plate of chicken quesadillas. “But critically-acclaimed, and he’s almost single-
then the fund-raising people got a little shitty handedly responsible. He writes every script,
about it. They have a bunch of events, and directs every episode, even edits the show on
this is the most popular, so they didn’t really his MacBook Pro.
promote it. In the end it didn’t matter—it sold And now here he is backstage between
out because I have enough fans. But it’s nice gigs, wiping sour cream from his goatee as he
to have some parents there, you know? They checks the baseball score on his laptop. He’s
tell me, ‘We don’t want them to go to your dressed a little schlubby, in faded dad jeans
thing and feel like they spent their fund- and a blue polo that stretches a bit around
raising dollars, and then they don’t come the belly, with seedlings of red hair sprouting
to the auction.’ But it still feels a little shitty! about his balding crown. Yet being unchic is
Like, why don’t I just write you a cheque for part of what makes him lovable. As Gervais
$20,000? That’s how much I raise—otherwise puts it, “The fact that he’s a brilliant thinker
I’d just take it home. So really I’m just giving and clearly a cool guy is nicely tempered by
them money. But it’s fine, I guess. Whatever.” the fact that he’s a big, lumpy, bald, ginger
And that, basically, is Louis in a nutshell: slob.” (Louis doesn’t shy away from his
Blunt, loquacious, a little cocky, a little physical imperfections, either. In his act, he
grouchy, and effortlessly, indignantly says his torso looks like “the stomach of a
T Y P E I L L U S T R AT I O N : S A R A H K I N G
hilarious. And he’s killing it. The Office mother dog” and his flaccid penis is like “that
cocreator Ricky Gervais calls him “the most horse that nobody brushes anymore.”)
honest and exciting stand-up in the US” Louis has been a respected stand-up for
and compares him to “an angry, blue-collar two decades, but only recently has his star
Seinfeld.” Marc Maron, a stand-up comic risen so stratospherically. He’s also joined
who as host of the popular WTF podcast Rock, Gervais, and Seinfeld for Talking Funny,
has interviewed hundreds of comedians, forming a veritable Justice League of modern
says Louis is one of the best. If you were to stand-ups. Partly it was a matter of hanging
poll a group of professionally funny people around long enough. As he jokes, “I’ve been
86 MAXIM March 2015

not-20 for 23 years. I’m mathematically off for decades, says he has that ability in FUNNY PEOPLE
guaranteed to be interesting. One time a the rest of his life, too. “Louis was always
woman blew me and two days later she hung the guy who could make me feel better by THE GEN NEXT
herself. You gotta stick around to get a story putting things into perspective,” he says. “I OF STAND-UP
like that.” But it’s also because he’s gotten remember one morning—it must have been
BRILLIANCE.
fearless at what he does. the late ’80s—I was in New York, freaking out.
If you’ve heard of Louis CK, it’s probably I called Louis up, and I was like, ‘Louis, I’m
due to one of two things. The first: When he fucking losing it, man. I drank a pot and a half
went on maybe the greatest drunken Twitter of coffee. I smoked half a pack of cigarettes. I
rant in history. It started harmlessly enough, jerked off twice, and I ate an entire pie. And
at 6:18 on a random Wednesday: I’m on a it’s not even noon yet.” And Louis said, ‘What
plane to L.A. where I’m doing the Tonight kind of pie?’ ”
Show Friday. I’m kind of hammered on rum n You might not guess it from his name or HANNIBAL BURESS
cokes. bad idea. But then he went on: skin tone, but Louis is part-Mexican. He was “We got interns at the job. You just
6:25 pm: I want to rub my father’s cock all raised in Mexico City, the son of an American tell ’em to do stuff. You gotta be
nice, though. I had this cat fax
over Sarah Palin’s fat tits. named Mary Davis and a Hungarian-Mexican
something. I handed him a few
6:35 pm: People think that Sarah Palin is really Jew named Luis Szekely. (Pronounced “see- pages, and I handed him another
mean, but she has a family of Chinese poor kay”—get it? That’s what CK is for.) He still has page. I said, ‘Hey, man, fax
people living in her cunt hole. Sorry. his Mexican citizenship and passport, and he something for yourself, too.’ ”
6:45 pm: I am now drinking red wine. the shift visits his abuelita as much as he can. Does he
button can suck my balls. i nevve get drunk. also habla español?
Jews. iiiiii like em. “Sí,” he says. “Es mi primera lengua. Pero
7:06 pm: @SarahPalinUSA kudos to your dirty no recuerdo mucho. Tengo las palabras de un
hole, you fucking jackoff cunt-face niño.” (“Yes. It’s my first language. But I don’t
jazzy wondergirl. remember much. I have the words of a child.”)
REGGIE WATTS
8:28 pm: gnight tweetsies. Sorry for it all. When Louis was five, his parents moved
“New York is not a town for
The rant got a lot of attention, because who to Massachusetts, where they’d met years pussyfooters. It’s not a town for
doesn’t love imagining a then-potential earlier as students at Harvard. (His mom people with pussies for feet. That’d
presidential candidate with a family of was a computer programmer, his dad an be really gross… and exhilarating.”
impoverished Fujianese residing in her economist.) But they divorced within a couple
vagina? But lost amid the hilarity was how of years, and Louis and his three sisters
eloquent the thing was. “Jackoff cunt-face stayed with their mom. Louis doesn’t keep in
jazzy wondergirl”? Shakespeare couldn’t touch with his father, nor does he have much
write a put-down that good. (Says Louis: “I interest in him. “We just had an awkward
remember thinking that it was poetry.”) relationship,” he says. “There was no default
The second? It was also on an aeroplane. reason to be around him, so we would have CHELSEA PERETTI
Louis was taking advantage of some in-flight
“I don’t really care for three-legged
to make time to be together, and it would be
dog owners. I don’t understand why
wi-fi, surfing YouTube at 30,000 feet, when weird. I never cared for him much.” are there so many three-legged
the connection went down. His reaction— With a working mother trying to raise four dogs now? Is there an alligator pit
aggrieved outrage that morphed into disbelief kids, his family was pretty poor. “There wasn’t beside a dog run somewhere that
at his own sense of entitlement—provided always food, I remember that,” he says. “A lot needs to be taken care of?”
the seed for a routine in which he marvelled of hot dogs. Crackers. Hamburger Helper.”
at our collective ability to bitch about things When he was 14 he forged his birth certificate
our grandparents would have considered to get a job at KFC. “I stole from my friends’
miracles. He then performed the bit on an houses a couple of times,” he says. “I was a
episode of Late Night With Conan O’Brien, weird kid.”
and the resulting clip—titled “Everything Is After graduating from high school, Louis
TODD BARRY
Amazing and Nobody’s Happy”—went viral. got a job in Boston as an auto mechanic. He
“I never understood the concept of
Suddenly Louis was a modern-day answer to also began hanging around comedy clubs. He summer school. The teacher’s
Howard Beale, only instead of being mad as started doing a few minutes here and there, going to go up there and go, ‘OK,
hell himself, he was basically wondering why and pretty soon he was pretty good. He ran class, you know that subject you
everyone else was. with the famous Boston alt-comedy crew of couldn’t grasp in nine months?
It’s often said that a great comedian is the late ’80s, people such as Maron, Sarah We’re going to whip it in six weeks.’ ”
one who speaks his mind about the subjects Silverman, and David Cross, and eventually he
everyone else is afraid to touch. Louis is a made the jump to New York, where he played
comic philosopher who can change people’s clubs like the Comedy Cellar and lived with
minds as well. “He’s what observational other comics in filthy apartments downtown.
comedy is all about,” says Gervais—“not just After auditioning unsuccessfully for
saying what the audience is thinking, but Saturday Night Live, Louis started to
TED ALEXANDRO
saying something they’d never have thought concentrate on writing. He’d been one of “I belong to a gym now. Well, let me
but will now live by.” the original writers on Late Night With Conan rephrase that: I don’t belong there
Maron, who’s been close to Louis on and O’Brien (he invented the Staring Contest) and at all, but I go.”
March 2015 MAXIM 87

personality. He’s always had issues with
impulse control: Shopping, ice-cream, jerking
off. One time he used a credit card to buy a
BMW; after that he had trouble getting credit
cards. But he also puts his appetites to work.
“He can just finish shit,” Maron says, “whether
it’s the ice-cream in the freezer or the 13
episodes of the show he’s directing. He’ll get
himself into a completely overwhelming,
impossible situation, and he will persevere.”
This partly explains his explosion of
productivity. “Most comedians get an act and
latch on to it,” says Rock. “They might add a
joke or two here and there, but most guys—
and I’m talking some of the most famous guys
in the world—are doing the same acts for the
last 15, 20 years.” But a few years ago Louis
decided he didn’t want to do that. Now every
year, he goes on tour with new material,
perfects it—and then throws it out and starts
from scratch. Such full-scale reboots in
comedy are rare; five in six years is pretty
much unprecedented.
He has also evolved in more substantive
ways. When Louis started out, he was an
observational comic with a penchant for
the absurd. Maron calls his old approach
“surrealistic—almost Dada-like.” He’d do
things like shriek into the microphone and
say he was telling dolphin jokes, or do an
impression of JFK as a hooker in Saigon (“Me
so haaawny”). But in the mid-’90s he married
a painter named Alix Bailey and had two
daughters, and he began incorporating more
of his home life into his stand-up. He talked
about how frustrating marriage was. He told
stories about his wife giving him sad hand
jobs. (They’re no longer married.) He called
his kids assholes and said he loved them but
wished they’d never been born.
In a later set, he spoke about giving his
younger daughter the finger behind her back
(“Try it. It makes you a better parent.”) and
telling her that if he wanted to kill her, “I
could just go like this [mimes pinching her
nose] for three minutes. You should thank me
also wrote for David Letterman and SNL. He and ending up selling the fucking movie,” every day you wake up alive.”
went on to be the head writer for The Dana Rock says. “His mind just works that way.” As a result, his shows have the kind of
Carvey Show (where he led a dream-team In 2001, a sketch from The Chris Rock Show intimacy that only comes from exposing your
staff that included Steve Carell, Stephen led to Louis’ writing and directing his first big darkest thoughts. It means you’re real—and
Colbert, Charlie Kaufman and Robert Smigel) studio movie in which Rock co-starred, the that the audience can trust you. “I think if
and, when that show was cancelled after six cult classic Pootie Tang. But the studio took there was ever a moment that defines his
episodes, also wrote for The Chris Rock Show. the final edit away from him, and the movie shift as a comedian, it was being honest about
“Every year they wanted me to fire him,” kind of bombed. (Although he and Rock note having to surrender the stage to these other
Rock recalls. “His office looked like a fucking that it did make its money back.) After that, beings,” Maron says. “Not that he acts that
pigsty—if that’s not an insult to pigs. He’d write his movie opportunities kind of dried up. stuff out or that he’s a bad father. But those
his ideas on dirty napkins covered in snot—or “I guess he was upset a little,” says Rock. are real, selfish thoughts.”
in jizz, for all I fucking know.” “But it’s never like, Oh, you gotta go cheer Louis’ style is now more conversation
But when it counted Louis always came Louis up. After Pootie Tang he was shooting than setup/punch line. He gets onstage and
through. “I know stories of Louis having a a short, he was writing shit… Louis’s always starts riffing, reeling off hilarious stories
pitch meeting, having no ideas, having to doing something.” seemingly off the cuff. But as Gervais says,
figure out a movie on the way to the meeting, The fact is, Louis has a bit of an addictive “The amount of work and craft that go into
88 MAXIM March 2015

LOUIS ON LIFE ON MALE–FEMALE ON AGEING ON RAISING KIDS ON RACE RELATIONS
RELATIONS “I’m always living in a 48-hour “I gave my daughter some “It’s not like slavery ended and
HE SHOOTS “If you’re a woman and a guy’s window of diarrhoea. bubblegum-flavoured everything’s been amazing for
ever said anything romantic to Meaning I’ve either had, or medicine, and she said, black people. Like the day
STRAIGHT you, he left off the part that will be having, diarrhoea ‘Ewww.’ Fuck you, ‘ewww’! slavery ended it just became
would’ve made you feel raped somewhere within 48 hours. You’re a little white girl in parades and blow-jobs. If you
AND, WELL, just by hearing it. That’s just There are two diarrhoeas, and America. You wear clothes meet a black person with gray
DOESN’T MISS. the way we think: She is an I’m just sliding between them.” made by children your age, hair, they remember when
angel, and I want her to drown professionally. You don’t get they were legally prohibited
in my come.” to say ‘ewww’ about your from drinking certain fucking
bubblegum medicine.” water. And, by the way, white
people suffered things that
we’re still coping with, too.
Like when they took our
slaves away.”
looking that impromptu is immense.” This Thus, Louie was born. plays his younger daughter (thus violating in a
night at Carolines, for instance, he tells a long, One chilly morning, Louis is standing on single day both halves of W. C. Fields’ famous
meandering tale about reading The Adventures a sidewalk on Manhattan’s Upper West Side, maxim about not working with children
of Huckleberry Finn to his daughters and blocking out a scene for the upcoming season. or animals), a little blonde moppet named
having to teach them about the word “nigger,” The bit was called “Dog Man,” and true to Ursula. Louis is good with her—directing her
a real thing that actually happened just two the show’s fast-and-loose nature, he’s not without being patronising, amused by her
nights before. quite sure what he’s going to do with it yet. antics but not overly so. She likes him a lot,
“The stuff about nigger is making these (“Sometimes I just write moments,” he says.) too. At one point between takes, she sneaks
weekend audiences really testy,” he says later. He positions a camera, gives an actor some up and taps him on the arm. “Do you want to
“But I know those bits are gonna be crazy last-minute advice. The camera starts to roll. see something?”
killer when they’re finished. Weapons-grade.” A kindly-looking old man is sitting on a “Sure,” Louis says.
The trick, he says, is not being afraid to go bench, reading the paper and petting his She does a high kick and holds her leg way
where the material takes you. “You just sort dog. Louis, munching on a slice of pizza, up in the air. She’s wearing ballet shoes.
of hit a tipping point,” Louis says. “It never approaches and sits down. The dog comes “That’s good!” he says. On the next take,
would occur to me to think, Is that OK to say? over and wags his tail. “Hey, pal,” says Louis, he adds it to the scene. With such a small
If it’s compelling, and it’s got some juice to it, petting him. He turns to the guy. “What’s budget, Louis isn’t getting rich off Louie.
get it onstage right the fuck away.” his name?” “Doesn’t have one,” the guy But that’s not to say he won’t. According to
Louie wasn’t Louis’ first time on TV. In says, setting down his newspaper. “See, my Landgraf, because he’s a “significant profit
2006, he had a show called Lucky Louie, an wife died last year. I got this dog at a shelter. participant,” he stands to reap a small fortune
honest, funny look at a middle-class American Sometimes at night I project my thoughts from things like syndication deals. That’s in
family, sort of like an R-rated Honeymooners. about my wife into him. So it’s simpler if he addition to his stand-up income, which Louis
The show was great, but it had trouble finding doesn’t have a name.” happily admits has gotten “out of control...
an audience for itself, and it was cancelled Louis stares at him blankly. “Sometimes,” the amount I get paid by these promoters is
after one season. the guy goes on, “I put her—in my mind—into crazy,” he says. “I could make about $100,000
After Lucky Louie ended, he pitched his body. And then I masturbate. Sometimes.” in a night.”
another pilot to HBO that was basically a Louis stops petting the dog. He looks at the He hopes the show will stay on the air for
series made of vignettes and short films. guy, shaking his head with a mix of “what the years, but he also knows himself well enough
Louis has been writing and shooting shorts fuck?” and “well, of course.” Then he gets up to have an eye on what comes next. “I’ve
for 20 years, mostly the kind of abstract, and walks away. accrued enough skills that I can move laterally
black-and-white, weird-arty stuff that plays “Cut!” Louis says, laughing. “That was out of this business,” he says. “I know how
at indie houses and film festivals. (Check pretty good!” to run a camera. I could teach production. I
YouTube for some of the best.) Meanwhile, The way the show works is, FX gives Louis could teach writing. I’ve got a bunch of Boy
he was also pitching the broadcast networks a a budget of about $300,000 per episode, Scout badges.”
more traditional sitcom, based on his life as a maybe a fifth of what a traditional sitcom After a while it’s time to wrap for the
divorced dad. costs. In return, he gets near-total creative day. The show shoots Mondays through
According to John Landgraf, the president freedom, with no one from the network Wednesdays, so Louis can have time with his
of FX, some of the networks offered Louis far seeing the episodes until they’re finished. girls. He also got a new apartment, so he says
more money to write his sitcom than FX did (When I tell Landgraf I visited the set, he says, he would take them shopping to decorate
for the entire budget. But ultimately, he says, “So you have seen more of the new season their new rooms. He’ll also take them to
Louis wouldn’t have been happy in a standard than I have.”) Central Park and to see a puppet show. Then
four-camera format. “I told him, ‘Listen. I Soon the production moves into an they’ll all three go back home, where the
don’t think the best use of you is to be Jim apartment building across the street. This is funniest man in the world—a lot of people say
Belushi.’ The lovable guy standing on a set where Louie (the character) lives. There are so—will read his kids a bedtime story (possibly
in front of an audience in your living room— children’s paintings on the fridge, and a pink with the word “nigger” in it) and tuck them
that’s not what he does.” Instead he proposed backpack that says “lily” hanging on the wall. in and say good night. And then, as they’re
doing the two shows in one: Letting Louis While the crew sets up, Louis sits by himself in falling asleep, with the lights off and their little
shoot his shorts, but basing them around the a corner, plinking idly at a piano. eyes closing, maybe—if he really loves them—
particulars of his life. He’s shooting this scene with the girl who he’ll give them the finger.
March 2015 MAXIM 89

LANA DEL REY
IS AMERICA’S
SULTRIEST AND
EDGIEST POP
MUSIC SENSATION.
BUT WHO IS
SHE REALLY?
by I A N DA LY
photographs by NEIL KRUG

SEX, LIES, AND
VIDEO GAMES
March 2015 MAXIM 91
92 MAXIM March 2015
“WHEN I WENT DARKER WITH MY HAIR, impressionistic (some would say too
impressionistic) backstory with wild chapters
I DON’T KNOW WHY, BUT PEOPLE TOOK MY MUSIC on alcoholism, a stint in a New Jersey trailer
park, and a litany of destructive relationships
MORE SERIOUSLY. THERE’S A LOT TO BE with older and at times awful men.
Then came the backlash. It started with her
SAID FOR PRETENDING. YOU KNOW?” admittedly strange Saturday Night Live
performance in 2012, in which she seemed to
be channelling a heavily medicated Marlene
Dietrich. Music bloggers went on the attack,
calling her “talent-starved,” an “unconvincing
work of fiction,” and an “annoyingly faux
minx.” But here’s the thing: People became
entranced. Her debut album sold seven
million copies worldwide, and Ultraviolence
debuted on iTunes at number one in 80
countries around the world. Her concerts
became frenzied pop-culture events.
These days Del Rey tends to shrug off
criticism about her altered appearance or the
veracity of her persona. She concedes that
“when I went darker with my hair, I don’t
know why, but people took my music more
seriously.” The same thing happened when
LANA DEL REY,

she changed her name from plain Lizzy Grant
to Lana Del Rey. It opened things up for her,
freed her.
“There’s a lot to be said for pretending,” she
says. “You know?”
AMERICA’S MOST ENIGMATIC, anew. For someone like that, California seems LANA DEL REY ONCE DESCRIBED HERSELF
controversial, and seductive rock star, spent an inevitable landing point. as a “gangsta Nancy Sinatra,” and it’s a fairly
the morning in Los Angeles traffic, anxious, “I had such a love affair with New York,” she apt description of her music. Her songs,
wearing one of her favourite minidresses—the says of her days as a struggling chanteuse. “I steeped in ’90s trip-hop and rounded out with
navy blue cotton one—on the prowl for some loved all the history that came with it, the lush ’60s strings, are like dioramas: tiny,
fake palm trees she wanted as onstage props early ’60s, Bob Dylan, and the Beat poetry insular worlds where the atmosphere is more
for tomorrow night’s show in the Hollywood era. I was always kind of looking for this big important than the facts. Much like her life.
Forever Cemetery. It’s the famed resting artiste revival, but I never really tapped into Del Rey’s parents dropped out of the
place of Rudolph Valentino and Fay Wray, and anything.” She feels closer to that in Los New York City advertising game when she was
S T Y L I N G : J O H N N Y B L U E E Y E S , A S S I S T E D BY C A R I N E L S O N ; H A I R : A N N A C O F O N E U S I N G
O R I B E A N D B A BY L I S S ; M A K E U P : PA M E L A C O C H R A N E AT B R I D G E F O R M A C C O S M E T I C S
she felt certain some faux tropical flora would Angeles, where she’s found a few kindred a baby and raised her and her two younger
add the perfect finishing touch for these spirits who share her fascination with “that siblings in rural Lake Placid. She was
surreal final shows of her long 2014 tour. But early Laurel Canyon scene. Joni Mitchell, Neil purportedly a wildly rebellious kid who
she is home now and calm, at ease on the little Young…I tuned in to something here and partied hard as a teen until her parents sent
deck just off her bedroom, hidden behind the never really wanted to leave.” her away to boarding school to straighten up.
tall hedges encircling her 1920s Tudor, freshly She didn’t start writing songs until she was 18.
painted but stylishly in need of repair— HER TWO SHOWS AT HOLLYWOOD FOREVER “I was in college in the Bronx [at Fordham],
Hollywood golden-age glamour gone slightly mark the end of a year of nonstop touring in and I didn’t know what to do with myself,” she
to seed—like a scene from Sunset Boulevard or, support of Ultraviolence, a follow-up to 2012’s says. “Everyone was going out drinking, so I
perhaps intentionally, one of her videos. Born to Die. Ultraviolence, recorded in had to try to find something else.” She started
“I never saw myself in California,” she tells Nashville with a seven-piece backing band, is hitting the open-mike nights in Brooklyn, and
me. Del Rey is as much provocateur as pop rock-tinged and guitar-heavy but still replete her mostly traditional girl-pop was compelling
star, known for moody and lush songs about with Del Rey’s trademark hope-she’s-joking enough that in 2007, while still a senior, she
the intersection of sex and violence and songs like “Fucked My Way Up to the Top.” signed a record deal with an indie label. Then,
money. The videos with which she made her Most weirdly: Critics raved about the thing. a complete reboot: She bought herself out of
name traffic in the faded imagery of American It’s a stunning turnaround for an artiste who that contract, trashed the album she had cut,
nostalgia and decline. She combines a classic, spent the nascent portion of her career destroyed all traces of the woman she had
sultry beauty with a heavy dose of all- inspiring more confusion—and sometimes pure been, and tried again.
American alienation—the head cheerleader vitriol—than adoration. She emerged from the So she wasn’t exactly an overnight
gone desperately wrong. A few years ago, she American pop-cultural slipstream, goes the sensation, not really, and Del Rey doesn’t like
changed her name, changed her hair, story, fully formed, with the gorgeous Super the idea of it much anyway. “For me, there
discarded an entire album, left behind a 8–inflected video for “Video Games” and a really wasn’t reinvention. That is more of
world-beating partying habit, and started two-song EP. Accompanying these was an other people’s reinterpretation. I feel so much
March 2015 MAXIM 93

continuity between all my music and all the
videos.” She describes her frustration at her
first label and the need to break out. “I really
wanted to keep making music, but my label
had shelved my records for two years. And
I…I knew what I wanted to do. I wanted to
incorporate cinematic strings with a heavier,
nastier sound and lyrics.”
That nastiness pervaded her new identity as
well. Lizzy Grant was all about blond
sweetness, but Lana Del Rey flaunted her
obsessions with fatalism, death, seediness,
and danger. In her 2013 short film Tropico—a
swirling dreamscape suffused with Latino
gangsters and strippers—Del Rey cast herself
as an erotic dancer with a double-teardrop
tattoo. Some criticised her for reinforcing
stereotypes of Latinos as thugs and criminals.
But Del Rey sees it as a version of herself.
“I live in East L.A., and I speak Spanish,” she
says. “The girls who work in the club in the
video are my friends, people I knew before I
became a little more well known. Like, I’ve
always spoken Spanish in all my songs the past
few years. So for me, personally, it’s not a
far-out-there reference.”
That’s all fine, except that, well, she doesn’t
live in East Los Angeles or anywhere near
it. Not all of her songs have Spanish in them.
And saying that some of your best friends
are Latino…Let’s just leave that one alone.
Del Rey isn’t about to apologise for
anything, but it’s clear that she feels
misunderstood. “I’m missing the mark in
terms of having comrades and being aligned
with a musical movement,” she says. “But
I definitely feel like what I come up with
musically is on the pulse of what is relevant.”
And that, after all the speculation about her
nature, background, and intentions, is what
matters. It’s beyond the point if she really
meant it when she said, “I wish I was dead
already” or “Feminism is just not an
interesting concept” or, if one of her most
notorious songs is to be believed, her
reproductive organs taste like a certain
well-known soda (look it up). Everything has
been asked and answered, by the critics and
the online trolls and the endless writers of
endless knee-jerk think pieces. The music and
the images are too good to get trapped by such
considerations. And if her trajectory as an
anti-pop pop star proves anything, it is that
her art, sincere or otherwise, is hers and
hers alone.
94 MAXIM March 2015

HER SONGS ARE LIKE DIORAMAS:
TINY, INSULAR WORLDS WHERE THE
ATMOSPHERE IS MORE IMPORTANT
THAN THE FACTS. MUCH LIKE HER LIFE.
March 2015 MAXIM 95

FABULOUS
FASHION
THE REAL
MAN’S STYLE
GUIDE
THIS MONTH MAXIM
GOES BACK TO THE
BASICS. WE ROUNDED
UP A PANEL OF A-LIST STEP 1—IDENTIFY YOUR OWN BRAND STEP 2—GATHER THESE WARDROBE
FASHION EXPERTS FOR A OF STYLE STAPLES
STEP-BY-STEP RULEBOOK Miss Malini: Personal style constantly evolves A) Casual outings
THAT THROWS LIGHT ON and is a product of your experiences, comfort Miss Malini: A crisp pastel linen shirt,
THE GAMUT OF STYLE and depends entirely on how one chooses to pop-printed socks, vintage wayfarers, a soft
FAQs THAT MATTER THE express it. At Team Miss Malini we believe knit scarf and comfy suede loafers will have
that the easiest way to nail your signature you good to go.
MOST TO YOU. style is to find the middle ground between PS Bhavana: An off-white linen shirt, indigo
by MEHER BAJWA trends and a range of looks that feel like the jeans, a kurta-shirt, a pair of chinos or khaki
best version of you. pants, and a bright collared tee.
PS Bhavana: Style is about working on a Maneka Harisinghani: You need a basic
proportionate mix of identity (what you really white T-shirt, blue jeans, urban sneakers, a
are), persona (what you think you are) and chambray shirt and a pair of shorts.
image (what others perceive you to be), and Manou: Every guy needs dark blue jeans,
then letting parts of this trio manifest in tailored cotton pants, round-neck tees and
tangibles like clothing and accessories. plaid shirts.
So, personal style can only be determined Samant Chauhan: A basic white shirt with
when it matches your personality, profession blue jeans and moccasins or a polo-neck
and lifestyle. T-shirt with jeans should do the trick.
Maneka Harisinghani: Be yourself. Discover
your preferences and where your comfort B) Working the nine-to-five
zone lies. Dress according to the occasion. Miss Malini: Your wardrobe needs a slim,
More important, do not imitate anyone navy blue or chocolate toned blazer, a crisp
else—you’ve got to be stylish in your own way. dress shirt, a pin-striped tie, vintage cufflinks,
Manou: I think taking a close look at the a printed pocket square and brogues.
clothes in your wardrobe or looking at what PS Bhavana: Invest in a charcoal black, slate
you are wearing in old photos of yourself will grey or midnight blue suit, French-cuffed
give you a good idea of what you like and white shirts, flat-fronted camel, ecru or beige
dislike. If all else fails just ask a close girl trousers, micro-print silk ties or ethnic-
friend who has great taste! printed cravats.
Samant Chauhan: Understanding your body Maneka Harisinghani: Stock up on dress
type is the most important aspect of shirts, fitted blazers, dress pants, matching
developing a personal brand of style. Don’t tie and belts.
wear things that don’t fit—loose or tight! Manou: Go all white or all black or all linen.
96 MAXIM March 2015

THE MAXIM STYLE COUNCIL
TEAM MISS MALINI

Malini Agarwal, founder of celebrity,
entertainment and fashion website
MissMalini.com, Marvin D’Souza
and Anushka Mulchandani.
PS BHAVANA
She’s an ex-magazine editor,
freelance fashion journalist and
founder of her own design label.
CLOCKWISE FROM THE

TOP: Paul Newman; stretch
cotton shirt by Burberry;
beige pants by Thomas Pink; MANOU
dress shoes by Corneliani; Photographer and street style
sneakers by DC blogger at WearAbout.com, Manou
believes in the power of pictures
and fashion.
It depends on the time of day. your skin breathe.

Samant Chauhan: All you need is a Maneka Harisinghani: Avoid billowy shirts,
tailor-made suit and Oxford shoes for instead go for a slim-fit shirt with a stiff collar
important business meetings. and cuffs.
Samant Chauhan: The shirt should fit you
C) Evening soirées properly, and if you have a beer gut avoid
Miss Malini: A fine block but subtly printed slim-fit shirts.
shirt. A well-fitted waistcoat, a slim brown MANEKA HARISINGHANI
Maxim contributor (she styled
leather belt, a vintage dial watch and a pair of B) A blazer or suit jacket
Amy Jackson fn the cover story)
well-fitted denim jeans in a dark tone. Maneka Harisinghani: A structured blazer is
and stylist to the stars.
PS Bhavana: Slim-fit denims, subtly-quirky all you need. Choose light-weight fabrics such
but self-printed white or coloured shirt, black, as linen and cotton for summers and corduroy
long Nehru jacket with matching trousers, for winters.
double-breasted suit, and Jodhpur pants. Miss Malini: The shoulder fit. When in doubt
Samant Chauhan: Lapel suits or tuxedos opt for the single-breasted jacket and dress it
with bowties or pencil ties for formal parties. up with a fun pocket square.
STEP 3—THINGS TO KEEP IN MIND C) A classic pair of jeans

WHILE SHOPPING FOR: Samant Chauhan: Fit and comfort level are SAMANT CHAUHAN
the most important while shopping for jeans Acclaimed fashion designer and
A) A dress shirt because it’s something you’re probably going style guru to countless young men
Miss Malini: The fabric has to be one that lets to wear every day. Your jeans should not be and women.
March 2015 MAXIM 97

Z Zegna and
Dsquared2
“I’VE ALWAYS
LOVED OLD
MOVIES AND MY
STYLE HAS BEEN
INFLUENCED BY
THE LEADING
MEN OF THE ’50S
AND ’60S LIKE
CARY GRANT, STEVE
MCQUEEN AND
PAUL NEWMAN.”
—RAHUL KHANNA
a skinny fit. tees and jackets. Scarves and moccasins extension of your personality.
Maneka Harisinghani: Classic straight fit are the best weapons in your arsenal PS Bhavana: Ideally, most men should avoid
jeans will suit any body type, so you can of transitional dressing. top-to-toe neutrals or pops and neons.
blindly pick one for yourself. Maneka Harisinghani: You can spruce Whites, blacks and cousins of beige (in that
Miss Malini: It’s all about that base! While things up by pairing a light cardigan with a order) are a must in any form. Try muted
trying on a pair of jeans, pay attention to the check shirt and bright shorts along with hues without fear, but break them with
fit on the hips and the butt. moccasins. brights. Pink—if you rock it with masculine or
PS Bhavana: Fine-knit crewneck sweaters or minimalistic style lines, it can create magic.
D) Dress pants cardigans can be worn over your shirts or tees Samant Chauhan: Neon colours don’t look
Maneka Harisinghani: When in doubt, opt to beat the artificial chill of air cons in good on most guys. Avoid the usual suspects
for tailored black pants that fit you well. conference rooms. like white, grey and black. Play with colour!
Miss Malini: The length of the legs are Samant Chauhan: Wear cotton pullovers and
important and that’s where most men get it Nehru jackets through spring. STEP 6—KEEP AN EYE ON SPRING/
wrong. The hem has to touch the mouth of SUMMER’S BIGGEST TRENDS
the shoes and not drown it. STEP 5—BE MINDFUL OF YOUR COLOUR
Samant Chauhan: The fabric is the most GAME Maneka Harisinghani: Denim all the way—
important thing while shopping for pants. Opt it’s basic yet versatile and can be styled in
for wool, rayon or polyester blends. Miss Malini: Avoid red pants. They’re not numerous ways. For extra edge triple your
everyone’s cup of tea. Try out mustard yellow denim game with a denim shirt paired with
E) Ties and dark tones of green. These are chic yet jeans and a denim jacket and boots.
Miss Malini: Stay away from pop prints if you masculine. More universal options are Manou: One of my favourite looks is a short,
aren’t sure—you need to have the personality versions of deep blue, indigo and ink. half-sleeved, solid-colour tailored jacket over
to match it. Maneka Harisinghani: Avoid very bright a shirt—I saw that at Poco and Jacky’s
Maneka Harisinghani: A solid-coloured, pink tones. You could start experimenting collection at Lakmé Fashion Week. Wear it
broad silk tie is a versatile piece that can be more with bold colours such as bright orange with tailored pants.
paired with any outfit. and wine red, though. Miss Malini: This summer is all about indigo
Manou: Whatever you pick, it shouldn’t be Manou: Style is very subjective. If pink, as documented by Rajesh Pratap Singh’s Blue
too loud. orange and yellow are your thing, go for it. Blood. We suggest you play the trend strong
I personally like black, grey and white. with a pair of deep indigo trousers balanced
STEP 4—MAKE USE OF YOUR WINTER They’re probably the safest and simplest with a light grey light-knit cotton tee and an
WARDROBE IN SPRING options. Try what you like and go for the oxblood belt. Or play cool with a white slim
Miss Malini: Make use of light-knit fabrics in colours that suit your mood and are an tee and denim shorts with a patent leather
98 MAXIM March 2015

CLOCKWISE FROM LEFT:
Runway look by Rajesh Pratap
Singh; Farhan Akhtar; runway
look by Bottega Veneta,
Ayushmann Khurrana; Steve
McQueen; Rahul Khanna
backpack. If you want to make a statement, that he brings a fresh vibe with every new probably most important. Once you’ve got
find an ink splatter printed shirt and team look he tries. that covered just be confident and keep a
that with a pair of joggers—which are the Manou: I mostly like the styles of characters straight back!
coolest thing on the streets right now! from films. Guys like Gregory Peck, Samant Chauhan: Your shoes should always
PS Bhavana: Ethno-chic is big right now. You Paul Newman, Bob Dylan, David Byrne and be sparkly clean and polished. Stop avoiding
could club a bullet (kurta-style) shirt with a Ben Whishaw are cool and I like them for important accessories like ties, belts, and
linen blazer, easy pants and slip-ons. Another their confidence. cufflinks. Always carry a pair of aviators in
option is a long, solid-coloured kurta with PS Bhavana: Farhan Akhtar has an easy- your travel bag.
slim-cut denims and strappy leather sandals. going style which is true to himself as he opts
Samant Chauhan: There’s this interesting for toned-down and earthy looks suiting his STEP 9—CONGRATULATIONS! YOU ARE
trend I’ve spotted where you match your shoe intellectual personality. NOW READY TO IMPRESS WOMEN.
laces to your tie! Samant Chauhan: I personally like READ ON...
Amitabh Bachchan’s style because he’s been
STEP 7: FIND STYLE INSPIRATION able to carry off all kinds of clothes and Maneka Harisinghani: Any woman would
always look good. fall for a guy in a black tuxedo. It is a classic
Miss Malini: Rahul Khanna has great control outfit that completes a man.
on the classics. He tells us, “I’ve always loved STEP 8: LEARN THE RULES OF Manou: By wearing something simple,
old movies and my style has been influenced GOOD STYLE well-fitted and well-pressed! Extra points if
by the leading men of the ’50s and ’60s like it’s clean.
Cary Grant, Steve McQueen and Paul Miss Malini: Keep your outfits simple but Miss Malini: It’s about not trying too hard:
Newman. I tend to gravitate towards strong, always smell incredibly sexy and pull Show up in a heavily printed shirt and some
understated, classic tailoring and am your socks up! overpowering cologne and she’s not going to
particular about small details like fit and PS Bhavana: Avoid bragging visually through give you a second look. A crisp white slim-fit
proportion.” Ayushmann Khurrana always has your clothes. Invest in a set of structured shirt and dark wash jeans could work
fun with clothes in his films and in real life. He formal, semi-formal and sporty-casual wonders, but don’t forget to splash on a little
tells us, “For me style/fashion is like a mood silhouettes with perfect fits and cuts. sexy, subtle cologne.
swing. I wear my mood. If I’m pensive I stick Let the focus lie on the fabrics in all PS Bhavana: Any silhouette or look, as long
to basics, and if I’m full of energy I may go ensembles rather than surface decorations. as it is worn with steely confidence, will
slightly radical with my outfit.” Maneka Harisinghani: Always know your fit, impress a woman.
Maneka Harisinghani: Ranveer Singh knows keep it classic, but be experimental from time Samant Chauhan: Every woman’s got
how to take educated fashion risks. I love the to time. different taste but what matters more than
fact that he’s experimenting right now and Manou: You’ve got to be well-groomed, that’s anything else is how you present yourself.
March 2015 MAXIM 99

CLASS? MASS?
IS ‘ITEM’ GIRL
A SIMPLE TAG?
OR IS IT A SOLID
STATEMENT?
FROM CABARET DANCERS TO ‘ITEM’ GIRLS,

FROM HELEN TO MADHURI, MALAIKA AND JOHN,
MAXIM EXPLORES THE GENESIS OF A CONCEPT
THAT HAS BECOME A CERTIFIABLE PART OF
HINDI CINEMA'S 100-YEAR LEGACY.
by ANNA M.M. VETTICAD
100 MAXIM March 2015

CLOCKWISE FROM
TOP: Katrina Kaif in
“Chikni Chameli”
from Agneepath;
Aishwarya Rai in
“Kajra Re” from Bunty
Aur Babli; Priyanka
Chopra in “Ram
Chahe Leela” from
Goliyon Ki Raasleela:
Ram-leela.
S SHE MAKES “SHEILA KI JAWANI” AND “MUNNI

Badnaam Hui” seem like tame kindergarten
fare. Madhuri Dixit’s “Ghagra” is purdah-
esque in comparison with her minuscule
costumes. Anarkali created a stir when she left
Salim’s bylanes and went to the disco in
Housefull 2, but this lady has no qualms about
heading anywhere.
As she now carves out a career for herself
in Bollywood, international porn star Sunny
Leone is redefining suggestiveness and sexual
innuendo for Hindi film audiences. Along with
box-office success playing the lead in two
mainstream Hindi films so far—Jism 2 (2012)
and Ragini MMS 2 (2014)—she has also sent
temperatures soaring to equatorial levels with
a couple of hit song-and-dance cameos, or
what are popularly known as ‘item’ numbers.
The choreography for the song “Laila” in
Shootout At Wadala (2013), for instance, was
designed to simulate sexual intercourse, with
Leone rotating her hips and chest directly at
the camera throughout, and the hero John
Abraham at one point pulling her onto
himself, as she wraps her legs around him
and the couple grind their hips back and forth
in unison.
Those are moves that top mainstream
March 2015 MAXIM 101

heroines matching Abraham’s stature would
be unlikely to take on as they do a constant
balancing act between what is raunchy and
what is deemed respectable. This has given
Leone a unique position in Bollywood as the
go-to girl for directors seeking an actress with
less inhibitions than the average Hindi film
heroine but more familiar to viewers than a
regular newcomer—and make no mistake
about this, though few will openly admit it,
many in the Indian audience know her well
from her earlier avatar. The Canadian-Indian
hottie has no intention of returning to
pornography, though, and ‘item’ songs are a
great way of remaining on the radar with a
minimum investment of time. “Everything
is a stepping stone to something else. If I
wasn’t a model in the adult entertainment
industry then I wouldn’t be in Bollywood,” she
says, letting on that she is currently contracted
to do seven Hindi films as the lead. As she
works towards establishing herself as a
mainstream heroine, ‘item’ songs are her
brand ambassadors.
From cabarets of the black-and-white era
to today’s ‘item’ numbers, music and dance
have been an intrinsic part of the Mumbai film
industry from its inception. While Bollywood
has had a fair share of heroes who are talented
dancers (Shammi Kapoor, Jeetendra, Shah
Rukh Khan, Salman Khan, Hrithik Roshan and
many in the present generation), women have
dominated this area of filmdom. Today there FROM TOP: Malaika Arora
are three types of Hindi film dancers: first, Khan in “Fashion Khatam
women who are known only for ‘item’ Mujhpe” from Dolly Ki Doli;
numbers; second, heroes and heroines who Urmila Matondkar in “Chamma
do erotic and other numbers in films which Chamma” from China Gate;
feature them as leads; third, numero uno Shilpa Shetty in “Shut Up And
Bounce” from Dostana.
female stars—and occasionally male stars—who
do song-and-dance guest appearances for
various reasons in films in which they don’t
play the lead. Madhuri Dixit-Nene, for
example, unveiled her Bollywood comeback
after a six-year break dancing to the song
“Ghagra” in 2013’s Yeh Jawaani Hai Deewani,
which she followed up with two leading roles
in 2014. To help publicise his maiden
production Vicky Donor (2012), Abraham
danced with the lead pair in the song “Rum
Whisky” accompanying the end credits.

TODAY, MOST BOLLYWOOD LEADING LADIES—AND SOME
LEADING MEN—HAVE DONE ‘ITEM’ SONGS.
Today that third category is an accepted Bachchan. “Kajra Re” was a triumph that has song “Buddha Mil Gaya” was a rarity for a
slot. Not so in 1999 when actress Shilpa Shetty possibly even overshadowed the film’s gifted heroine of the time, prompting her husband
did a guest appearance with the song “Main heroine, Rani Mukerji, in public memory. in the film (Raj Kapoor) to say: “Chhee chhee
Aayee Hoon UP Bihar Lootne” in Ram Gopal And so, nine years after Shool, when Shetty chhee, mujhe to dekh-ke sharam aa rahi hai
Varma’s production Shool. The leading lady of danced to “Shut Up And Bounce” for friend (Yuck, I’m embarrassed just watching you).”
Main Khiladi Tu Anari (1994), Dhadkan (2000), Karan Johar’s production Dostana (2008), In those days, seduction was portrayed
Phir Milenge (2004) and Life In A Metro (2007) such numbers had become standard practice. through women presented as the anti-thesis of
admits frankly: “I did “UP Bihar” because I Today, most leading ladies—and some leading Indian femininity, usually in Western attire,
was going through a low phase at that point. men—have done ‘item’ songs. Many feminists smoking, drinking, never coy, dancing in
I honestly didn’t have much work. I was doing decry the term. So does Shetty who finds it restaurants, nightclubs, seedy bars and
one film—Dharmesh Darshan’s Dhadkan which “denigrating,” but the concept and expression gangsters’ dens. Many of these performances
was four years in the making before its seem inescapable for now. came from actresses who did just song-and-
release—when Ramu told me about this Before the baptism came the birth. Veteran dance cameos. Not coincidentally, women of
brilliant song. I love dancing and thought it’d film journalist Rauf Ahmed traces the ‘item’ Caucasian or part-Caucasian descent had the
be nice to do a song despite not being part of a number to an earlier generation when such greatest success in such roles, their facial
film. I did it for the mileage. I didn’t want songs didn’t have a specific name or slot on features perhaps reassuring the Indian public
people to forget me. It’s as simple as that.” the Bollywood mindscape. Ahmed recalls that that the nunnish desi woman was safe. It
Darshan, she recalls, was upset because producer-director Feroz Khan had recorded helped to have an Anglicised name (such as
her paan-chewing coquettishness, rustic “Pyar Do Pyar Lo” on a lavish set with actress Cuckoo Moray, the dominant dancing diva of
persona and unabashed hip-swinging for that Rekha for a film that was ultimately shelved. the 1940s and ’50s) and the characters they
song were a contrast to her sophisticated When he made Janbaaz (1986) starring played would rarely be called Savitri, Sita or
image in Dhadkan, which he felt would suffer himself, Anil Kapoor, Dimple Kapadia and Gita; they would almost always be Lily, Rosie,
as a result. However, he turned out to be Sridevi, he inserted that number into this new Mary, Rita and so on.
wrong since Dhadkan was released the project. The song became popular and Rekha The most successful actress of this phase
following year to box-office success, bringing unwittingly became a precursor to today’s was the Burmese-French-Spanish Helen
Shetty critical acclaim, putting her career ‘item’ girls. whose career spanned three decades from
back on track and turning conventional In many ways, the story of the ‘item’ 1951, overlapping with a subsequent era
notions about heroines on their head. song tells the history of music and dance in marked by less virginal heroines. Helen tried
Though no one seems to be sure, it’s Bollywood. The 1930s-’60s were a period of a her hand at leading roles but failed. As a
possibly around this time that the term ‘item clear demarcation between the heroine and dancing star, though, often appearing in a film
song’ entered the Hindi cinema lexicon, as a vamp, the good girl (played by a lead actress) for a single song, her success was unmatched.
reference to a highly glamorous song-and- and bad girl (a supporting actress), the ghar ki While heroines were covering up their bodies
dance number, most often unrelated to the aurat (woman of the house) and the other and going to the temple, Helen was taking off
primary plot of the film and featuring a woman, the girl who danced for her man her clothes and going to bed. She wore
star—usually female, sometimes an unknown, alone and one who danced for herself or thigh-revealing skirts with bustiers, feathers
sometimes a heavyweight—who has no role in anyone who was willing to watch. In those in her hair, flamboyant makeup and
the rest of the story. Most chroniclers of days, the heroine would usually be a sari- or outlandish jewellery.
cinema link the coinage to derogatory Mumbai salwar kameez- or sharara-clad woman, The era of the dancing star and vamp
slang, which describes attractive women as exemplifying what were projected as Indian continued till the end of the 1980s with Bindu,
“items”. A very few take a kinder view, tracing values: demureness, virtual asexuality. If she Jayashree T., Aruna Irani, Padma Khanna and
the genesis to one of the English usages of did wear Western clothes, she favoured others enjoying varying degrees of success. As
“item”, as in “items on a programme”. trousers and sedate dresses. Songs and dances Sati Savitri heroines began to appear alien to a
Be that as it may, in the years following featuring her would be staid and woven into new-generation audience, it became more
“UP Bihar”, many struggling acting aspirants, storylines or introduced on socially acceptable acceptable in the 1970s and ’80s for the
big-ticket models and established actresses plot pretexts such as charity shows or heroine to do things that were once seen fit
boarded this vehicle. In 2005, former Miss college functions. only for women viewed as the other. “It was
World Aishwarya Rai made a guest The legendary Vyjayanthimala’s dance with Parveen Babi and Zeenat Aman that the
appearance in Shaad Ali’s Bunty Aur Babli for performances were mostly derived from crossover happened between what the
the song “Kajra Re” with her future father-in- classical Indian dance. Her flirtatious freestyle heroine would do and what the vamp or
law and husband, Amitabh and Abhishek routine in Sangam (1964) with the naughty dancer would,” says Jerry Pinto, author of

Helen: The Life And Times Of An H-Bomb. “In idea of creating a separate slot for a dancing your prominence, with that figure running
Qurbani (1980), the hero Feroz Khan walks guest star,” explains Ahmed. “And so into a few crores for major stars. However, if
into a bar where his lady love (Aman) is filmmakers started convincing young aspiring you don’t have a Plan B, or if you aren’t
dancing for the pleasure of the public, and heroines to do seductive numbers, holding already established in an alternative career,
instead of throwing a fit, he smiles at her and out the promise that in the next film they then you risk fading into oblivion pretty
winks, as if saying, ‘Well, you’ve got it and would get a bigger role.” This then is what has quickly. In addition to being a singer and
you’re flaunting it. That’s lovely.’ This is the led to the emergence of a parade of ‘item’ former MTV veejay, Sophie Choudry has done
sea-change, the moment when patriarchal specialists in the past decade. Next step: the a handful of ‘item’ numbers including “Aala
approval is placed behind a woman dancing.” ‘item’-isation of heroines. And then: the ‘item’ Re Aala” from Shootout At Wadala (2013). “If
The glamour of Babi, Aman and their boys. Vicky Donor’s director, Shoojit Sircar, an item song becomes popular, you gain a
contemporaries seems understated now in explains this last trend: “Earlier, women had higher profile, popularity and you get more
comparison with the rambunctious dances of reservations about expressing themselves, but stage work,” she says. “Some girls have made
1980s-’90s leading ladies Sridevi and Madhuri now they openly talk about a man’s sexiness, a career out of item numbers and made a
Dixit. Gyrating hips, heaving bosoms and which has made male actors realise they too fortune doing so. But that does not work for
orgasmic gasps earlier allowed only for vamps can be sex objects.” everyone. With more and more leading
were now being delivered by the central As analysts dissect the sociology of heroines doing the big item numbers, it’s hard
female character herself. Bollywood dancing—from the objectification of for other girls. You can’t depend solely on
Soon, though, directors and writers faced a women to the acknowledgement of the female item songs to further your career.”
different challenge. If every seductive dance gaze—scores of women travel to Mumbai every The recent Sonam Kapoor-starrer Dolly Ki
had to be performed by the heroine—since the year hoping to catch the arc lights, often Doli featured the song “Fashion Khatam
industry’s Helens had gone extinct—they were seeing ‘item’ numbers as their path to acting Mujhpe” with Malaika Arora Khan whose
compelled to incorporate an excuse for at nirvana. Till date, though, no one has filmography includes superhit ‘item’ numbers
least one such number in each screenplay established herself as a heroine of import “Chhaiyya Chhaiyya”, “Maahi Ve”, “Munni
while attempting to retain the character’s from the starting block of ‘item’-hood. Badnaam Hui” and “Anarkali Disco Chali.” A
respectability as a heroine because many Iranian-Swedish beauty Maryam Zakaria, for successful TV presenter and model before she
hypocritical taboos remained. example, danced with Kareena to “Dil Mera entered films, Khan is that rare ‘item’ dancer
Dixit’s hottest, most iconic numbers Muft Ka” in Agent Vinod (2012) and was one of who is a major star in her own right and who,
illustrate this point. For instance, her six heroines in 2013’s hit sex comedy Grand going by her press interviews, was never
Saraswati in Beta (1992) does not actually Masti. She is a trained Kathak and Kuchipudi interested in acting. For those who are, these
dance to “Dhak Dhak”; that number is a dancer who used to run a Bollywood dance lines of “Yeh Mera Dil”—one of Helen’s most
fantasy playing in the mind of Raju (Anil school in Stockholm. Five years since she memorable numbers—would be apt: “Pal pal
Kapoor). And Ganga in Khalnayak (1993) does moved to Mumbai, after a dozen Hindi, Telugu ek hulchul / Dil mein ek toofan hai / Aane ko hai
“Choli Ke Peechhe” as an undercover police and Tamil film special appearances and a voh manzil jiska mujhe armaan hai (Every
officer fighting for her “Ram ki maryaada” (the couple of acting roles, Zakaria is still not a moment
honour of Ram, the man who’d expressed his recognisable name. She is now taking a break there is turmoil, a storm stirring in my heart /
intention of marrying her moments earlier), a as she looks out for worthwhile film offers. I am about to achieve that goal I desired).”
future wife’s duty thus trumping all concerns On the bright side, a single successful After all, just as dance is the cornerstone of
about a virtuous woman flashing flesh. ‘item’ dance could translate into numerous Bollywood, hope is the cornerstone that the
How many such contrivances could writers private shows paying anywhere from `1 lakh world rests on.
possibly think up? “That’s when they got the to `10 lakh per gig depending on the extent of

THE GLAMOUR OF BABI, AMAN AND THEIR
CONTEMPORARIES SEEMS UNDERSTATED NOW
IN COMPARISON WITH THE RAMBUNCTIOUS
DANCES OF 1980S-’90S LEADING LADIES
SRIDEVI AND MADHURI DIXIT.
CLOCKWISE FROM RIGHT: Hrithik
Roshan in Krazzy 4; John Abraham
in “Rum Whisky” from Vicky Donor;
Kareena Kapoor Khan in “Fevicol
Se” from Dabangg 2; Ranbir Kapoor
in “Tai Tai Phis” from Chillar Party;
Sunny Leone in “Laila” from Shootout
At Wadala; Maryam Zakaria and
Kareena Kapoor Khan in “Dil Mera
Muft Ka” from Agent Vinod.
OPPOSITE PAGE: Malaika
Arora Khan in “Munni Badnaam
Hui” from Dabangg.

FABULOUS
FASHION
SHARP
SUIT UP
EIGHT HOT-RIGHT-
NOW MENSWEAR
DESIGNERS
CURATE A CURRENT
SEASON WARDROBE
REMINESCENT OF
BRIT ICONS
SHERLOCK HOLMES
AND DAVID BOWIE.
CHEERS TO AN
ASCENDANT STYLE
GAME THIS SEASON,
LADDIE.
photographs by M U N E E S H TA R S E M March 2015 MAXIM 107
THIS PAGE OPPOSITE PAGE
SPRING WILL INJECT A Leon wears: Suit by Leon wears: Printed blazer by
DOSE OF COLOUR BY Arman Aiman (p.o.r.); shirt by
16Stitches `1,800; pocket
Manish Bansal (p.o.r.); shirt
by 16Stitches `2,000
WAY OF UPBEAT BLUES, square by Koovs `699; frames
VIOLETS AND GREENS. by Versace `15,600
PREVIOUS SPREAD
Quentin wears: Suit by Huemn
YOU’LL ALSO WANT TO by Pranav Mishra and Shyma
Leon wears: Suit by Theorem by
Nitin Chawla (p.o.r.); shirt by
EMBRACE BOLD CLOTH Shetty (p.o.r.); polo T-shirt by
Koovs `1,300; brogues by
Koovs `999
PATCHES AND Koovs `2,999; aviators by Quentin wears: Double
breasted suit by Theorem by
EXPERIMENT WITH RayBan `14,999
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EMBLEMS AND by 16Stitches `1,800; bowtie
by Koovs `999; bag by Josh
SPLATTERED PRINTS. Goraya (p.o.r.)

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pocket square by Shingora
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Armani, `14,500
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IT’S ALL IN THE DETAILS.
OPPOSITE PAGE GEOMETRIC PATTERNS LIKE
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INSPIRED PRINTS WILL ADD PUNCH
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Printed suit by Suket
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16Stitches `1,800;
brogues by
MODE LS: GULCIN, QUENT IN AND LEON (6T H AVENUE); PH OTOGR APH Y ASSISTANT: GIREESH; PRODUCTION: SURESH SHARMA;
Breakbounce
`5,000; frames by
Prada `13,500
Leon wears: Double-
SPE CIAL TH ANKS TO TARUN T HAKR AL (FOUNDER) & SHAMSHE R SAH NI OF T HE HERITAGE TR ANSP ORT MUSEUM
breasted suit by
Suket Dhir (p.o.r.);
shirt by 16Stitches
`1,800; brogues by
Breakbounce
`5,000; frames by
Burberry `15,500
OPPOSITE PAGE
Quentin wears: Suit
by Reboot by Anuj
Bhutani (p.o.r.); linen
shirt by 16Stitches
`1,800; shoes
by Breakbounce
`5,000
STYLING
SANTU MISRA
HAIR & MAKE-UP
ANAND KAIRA
& S A N TAWA N A
V I S H WA K A R M A
P H OTO G R A P H E D
E XC L U S I V E LY
F O R M A X I M AT
T H E H E R I TA G E
TRANSPORT
M U S E U M , TA O R U ,
G U RGAO N

OUR READERS HAVE
VOTED!
Disclaimer: It’s a Readers’ Choice Award, the judgment is purely based on the number of votes cast in favour of each category.
T+L’s editorial board will declare the winner based on votes cast. The winners will be notified via e-mail or telephone and the winner’s
details will be published in the magazine.
Find out
INTERNATIONAL
the winners of
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DOMESTIC
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Best Duty Free Shopping Best Heritage Destination The Leela Ambience Gurgaon Hotel & Residences
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For sponsorship and partner details contact raghavendra@emmindia.com Logon on to http://www.travelandleisureindia.com

FABULOUS
FASHION
pp.10-12 McLaren 650S Getty Images; Kevin Blair/Getty Images Market City, Old Mukund No. F22, Second Floor, The Shutterstock; growing plant
Le Mans courtesy of Durant, Jamie McCarthy/ pp.22, 24-32, 34 Arrow Premises, LBS Marg, Kurla, Palladium, 462, Senapati step with coin money,
McLaren Getty Images; Miley Cyrus, at Lifestyle, Elanté, Mall, Mumbai; Emporio Armani, Bapat Marg, Lower Parel, hin255/Shutterstock
p.16 13th Annual Michael Mark Metcalfe/Getty Industrial & Business Park, Shop No. 126, Ground Mumbai; Ted Baker at The pp.84-89 Louis CK and
Jordan Celebrity Images; Carmelo Anthony, Chandigarh; Burberry at Floor, DLF Emporio, Collective, Shop No. 28, Ricky Gervais, Warner
Invitational Gala, Isaac Alex Goodlett/Getty Sunglass Hut, sunglasshut. Nelson Mandela Marg, Upper Ground & Level I, Bros/Everett Collection
Brekken/Getty Images; Images; Dez Bryant, Jeff com; Boss Orange, Vasant Kunj, New Delhi; Ambience Mall, Vasant Louis CK, Barry
Michael Jordan Bulls, Erik Gross/Getty Images; CC hugoboss.com; Brooks Gucci, The Oberoi, Dr. Kunj, New Delhi; Tommy Bercheisen/WireImage;
Perel/Getty Images; Sabathia, Jared Brothers, Shop No. G-30, Zakir Hussain Marg, Khan Hilfiger, Shop No. 21 & 22, Hannibal Buress, Tasos
Michael Jordan, Andy Wickerham/Getty Images Ground Floor, Ambience Market, New Delhi; GVK Mall, Road No. 1, Katopodis/WireImage;
Lyons/Getty Images; pp.20-21 Mercedes Mall, Gurgaon; Clarks, Hidesign, Shop No. 14 A, Banjara Hills, Hyderabad Reggie Watts, Barry
Hawks vs. Bulls, Jonathan G500 4x4² courtesy of Shop No. F-149, First Floor, Elante Mall, Industrial Area pp. 36-37 Saif Ali Khan, Bercheisen/WireImage;
Daniel/Getty Images; Mercedes; Lingerie Ambience Mall, Gurgaon; I, Chandigarh; Gant, SCO Gareth Cattermole/Getty Chelsea Peretti, Shea
Michael Jordan, Jonathan Football League, Scott Corneliani, The Taj Mahal 104-105, Second Floor, Images; Gabriel Macht, Walsh/AP Image for Axe;
Daniel/Getty Images; Olson/Getty Images; Palace & Tower, Lobby Sector 17 C, Chandigarh; Astrid Stawiarz/Getty Todd Barry, Shawn Brakbill/
Jordan Comedy Court Yuvraj Singh and Level, Apollo Bunder, Gas, Shop No. 25, Sushant Images; Retna; Ted Alexandro;
All-Star Event, Doug Benc/ M.S.Dhoni, Graham Mumbai; DSquared2 at Vyapar Kendra, Sushant p. 52 Illustration, siloto/ Michael Buckner/Getty
Getty Images; LeBron Crouch/Getty Images; The Collective, Shop No. Lok, Phase I, Gurgaon; Shutterstock Images for DTFF
James, Jamie McCarthy/ Sachin Tendulkar, Hamish 28, Upper Ground & level Hush Puppies, Shop No. p.58 Maria Sharapova, pp. 96-99 David Byrne,
1, Ambience Mall, Vasant F-133, Ambience Mall, Clive Brunskill /Getty Jason Merritt/Getty
Kunj, New Delhi; Diesel, Gurgaon; Louis Philippe, Images Images; Steve McQueen,
Shop No. 67, Phoenix Shop No. 6079-A, p.60 Top view of Crowned Bob Aylott/Getty Images;
Mandelia Road, Kamla Stallion courtesy of Bobby Z Zegna, Tullio M. Puglia/
Nagar, New Delhi; Nautica, Ho/Rough Crafts Getty Images; Ayushmann
Shop No. 403, Akruti Star, p.62 Skully AR-1 courtesy Khurrana, Suhaimi
Opposite Akruti Centre of Skully Abdullah/Getty Images;
Point Building, Centre pp.66-67 Crowned Bottega Veneta Menswear,
Road, Andheri East, Stallion courtesy of Bobby Vittorio Zunino Celotto/
Mumbai; Prada Linea Rossa Ho/Rough Crafts Getty Images; Dsquared2
at Sunglass Hut, Shop No. pp. 70-77 Cartier, Shop Menswear, Tullio M. Puglia/
142, Ground Floor, DLF No. 103, DLF Emporio, Getty Images; Farhan
Place, A-4, Saket, Select Vasant Kunj, New Delhi; Akhtar, Andrew H. Walker/
CityWalk, New Delhi; Paul Eina Ahuhwalia, Getty Images; Paul
Smith, Shop No. 212, First einaahluwalia.com; Newman, Hulton Archive/
Floor, DLF Emporio, Fendi Shop No. 143, DLF Getty Images
Nelson Mandela Road, Emporio Mall, Nelson pp. 106-115 Antar Agni at
Vasant Kunj, New Delhi; Mandela Marg, Vasant The Second Floor studio,
Ray Ban at Optique, Store Kunj, New Delhi; Hermés, Shop No. 417, August
No. 21, Ground Floor, City hermes.com; Intimate Kranti Marg, Shahpur Jat,
Centre DLF City, Gurgaon; Street, Shop No. 4, Main New Delhi; Breakbounce at
Salvatore Ferragamo, Shop Market, Lodhi Road, New myntra.com; DRVV, drvv.in;
No. 121 and 221, Ground Delhi; Nishka Lulla Forever 21, Shop No. 33,
Floor, Nelson Mandela available at www.stylista. 34 & 35, Ambience Mall,
Marg, New Delhi; Satya com; Promod, Shop No. Nelson Mandela Marg,
Paul, Shop No. 159, 1st 147, 148, DLF Promenade, Vasant Kunj II, New Delhi;
Floor, Ambience Mall, Nelson Mandela Marg, Huemn by Pranav Mishra
Gurgaon; Scotch & Soda, Vasant Kunj, New Delhi, and Shyma Shetty,
scotch-soda.com; Rohit Gandhi + Rahul facebook.com/HUEMN;
Superdry, Shop No. 24-25, Khanna, Shop No. 407, Josh Goraya, joshgoraya.
Ambience Mall, Nelson DLF Emporio, Nelson com; Manish Bansal,
Mandela Road, Vasant Mandela Marg, Vasant facebook.com/
Kunj, New Delhi; Tie Rack Kunj, New Delhi-70; ManishBansalmenswear;
London, Inorbit Mall, Viange, Industry Manor, Michael Kors, michaelkors.
Shoppers Stop, Shop No. Third Floor, Prabhudevi, com; Reboot by Anuj
1406 A, Link Road, Mumbai-25; Zara Shop Bhutani, facebook.com/
Mumbai; True Religion at No. 280-281, DLF reboot.mw.ww; Shingora,
The Collective, Shop No. Promenade, Nelson shop.shingora.net; Suket
G 24 & 25, Elanté Mall, Mandela Marg, Vasant Dhir, Shop No. F-574/B2,
Industrial & Business Park, Kunj, New Delhi 2nd Floor, Anuvrat Marg,
Chandigarh; Tumi, Shop pp.78-82 Plants on gold Lado Sarai, New Delhi;
No. 222A, DLF Emporio money coins, Creativa Theorem by Nitin Chawla
Mall, Nelson Mandela Images/Shutterstock; facebook.com/
Road, Vasant Kunj, New planting a seedling tree, theorembynitinchawla
Delhi; Thomas Pink, Shop Janelle Lugge/
118 MAXIM March 2015 photograph by A N W I TA + A R U N

a musical collaboration with levi’s
Our favourite denim brand celebrates the iconic 501® jeans and launches the new 501®CT jeans
as worn by musicians across the globe.
The Levi’s® 501® Jean, the world’s original of artists. This Spring, the brand
first-ever blue jean featuring a timeless celebrates original thinkers in music
straight leg, relaxed fit and signature through the 501®CT.
button fly, has earned its status as the Global artists include pop rock sister
most coveted jean in the world, lived trio Haim, vocalist Kilo Kish, Japanese
in and loved by generations. The Levi’s® drummer Kavka Shishido and our
brand continues to offer the much very own rock-influenced electronica
loved Original 501® jean in an extensive musician Dualist Inquiry.
range of sizes, colours and finishes. And
with the launch of 501®CT, it’s all about
giving the fans the ultimate choice in
their 501®s through a customised and
tapered leg. The brand recently unveiled
their new campaign for the 501®CT
which features influential musicians
from all over the globe. The Levi’s®
brand has always been at the centre of
culture and music. And Levi’s® jeans
have legitimately been the uniform of
authentic self-expression for the most
march 2015
PURAB
KOHLI
The Shaadi Ke Side Effects
actor talks about living it up
in the afterlife—it’s just as well
he can’t take “neighbour”
Deepika Padukone with him.
How would you like to go to the

great beyond?
In my sleep, hopefully peacefully. The less the
drama the better.
Now give us the Shekhar Kapur version.

Put on your Mr. India watch and disappear!
You should probably get an approval
from him.
What is your deathbed confession?

Well, some things are better off if they are left
to die with you.
Will that take you to heaven or hell?

And why?
I don’t think heaven or hell exist. You either
come back or you disappear into thin air...
puff! My confession would probably make me
come back.
What’s your last meal?

Rice, yellow dal, gawar ki sabzi, beetroot bhaji
and a piece of fried fish. Some ghee on the
dal-chawal. If you could be anyone else, who would exciting was a bungee jump I did in Nepal. The
you be? gorge below was just something else. I
While on Earth, what did you blow the Bruce Lee. I think I regret not taking up remember thinking while I jumped off that
most money on? martial arts seriously in my childhood. bridge, “If this bungee snapped and I died I
Travel and lots of holidays! would die happy.”
Who would you spy on from the
Name one thing you’re glad you’ll never great beyond? What is your biggest regret?
have to do again once you’re deceased. No one really, I’m sure I’ll be busy living it up. I already confessed—not learning a martial art
Answer questions about me dying! Not very as a child.
comforting... Was there anyone on Earth you wanted to
punch in the face? Any apologies before you’re gone?
What book do you regret not finishing? Oh, when you’re in Bollywood there are lots of Nope, it’s all good. See you on the other side!
Kafka On The Shore by Haruki Murakami. people you’d like to punch. Face, balls, guts...
but we’d rather not say.
How would you spend your last day
on Earth? What’s the wildest thing you ever did
In the sea. I love the water and can be in it all while you were alive?
day long. Jumping out of an aeroplane, or even more

DCP NO. F.2 (M/8) PRESS/2006

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What are some of the topics covered in the magazine?

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What is discussed on page 121?

What is discussed on page 121?

S T Y L E S P E C I A L G RO O M I N G D E S I G N E R SU IT S ACCE SSO R I E S

125 MARCH 2015

In Bed With SIREN

INDIA VOLUME 10 ISSUE 3

4 MAXIM March 2015 photograph by A B H AY S I N G H

6 MAXIM March 2015

Become a fan on Facebook

Assistant Editor MEHER BAJWA

Production MAXIM INC. WORLDWIDE BRAND LICENSING

Marketing Senior Paralegal & Rights Manager

Product Sales & Consumer Services

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BURDA HOLDING INTERNATIONAL GMBH

8 MAXIM March 2015

10 MAXIM March 2015

WHISKING UP A WHISKY SOUR

March 2015 MAXIM 11

In 1995, McLaren sold one car, the F1, a

12 MAXIM March 2015

BARBEQUE SEASON IS UPON

GATHER YOUR INGREDIENTS:

PREPARE THE MARINADE:

COOK THE CHICKEN:

Sehgal is the chef at Dramz,

14 MAXIM March 2015

A warm Sunday afternoon

photograph by J E E T U K A PA D I A & K I N N A R I S A N G H AV I March 2015 MAXIM 15

NBA SCORING TITLES

16 MAXIM March 2015

18 MAXIM March 2015 photograph by J E E T U K A PA D I A & K I N N A R I S A N G H AV I

THE FUNNYMAN BEAT THIS CAPTION

ABHIJIT GANGULY “Does my butt look big in this? How

It’s ironic how “Let’s not panic!” is one of the

Every corporate guy who has ever put

Here’s a brilliant idea—a couple disallowed by

20 MAXIM March 2015

What are the strangest tradition/superstitions followed by

March 2015 MAXIM 21

THE STYLISH MAN

Your warm weather

1. Emporio Armani `8,990

2. Ray Ban `7,990

22 MAXIM March 2015 photographs by A N W I TA + A R U N

24 MAXIM March 2015

March 2015 MAXIM 25

26 MAXIM March 2015

March 2015 MAXIM 27

28 MAXIM March 2015

ACCESSORIES ARE AS IMPORTANT AS THE CLOTHES TO COMPLETE THE

30 MAXIM March 2015

March 2015 MAXIM 31