Innovation and New Product Development

Creativity
“Creativity is the process of bringing something new into being. Creativity requires
passion and commitment. It brings to our awareness what was previously hidden
and points to new life. The experience is one of heightened consciousness:
ecstasy.” – Rollo May, The Courage to Create
Creativity is defined as the tendency to generate or recognize ideas, alternatives, or

possibilities that may be useful in solving problems
In order to be creative, you need to be able to view things in new ways or from a
different perspective. Among other things, you need to be able to generate new
possibilities or new alternatives. Tests of creativity measure not only the number of
alternatives that people can generate but the uniqueness of those alternatives. the
ability to generate alternatives or to see things uniquely does not occur by change.
Innovation
Innovation can be defined as the process of implementing new ideas to create value
for an organization. This may mean creating a new service, system, or process, or
enhancing existing ones. Innovation can also take the form of discontinuing an
inefficient or out-of-date service, system, or process.
However, innovation is often also viewed as the application of better solutions that
meet new requirements, unarticulated needs, or existing market needs.[2] This is
accomplished through more-effective products, processes, services, technologies,
or business models that are readily available to markets, governments and society.
The term "innovation" can be defined as something original and more effective
and, as a consequence, new, that "breaks into" the market or society.
Invention
something that has never been made before, or the process ofcreating something
that has never been made before.
INVENTION VS. INNOVATION: THE DIFFERENCE
In its purest sense, “invention“ can be defined as the creation of a product or
introduction of a process for the first time. “Innovation,” on the other hand, occurs
if someone improves on or makes a significant contribution to an existing product,
process or service.
Integrated Product Development
Integrated Product Development (IPD) is based on the integrated design of

products and manufacturing and support processes. It is not a matter of assessing
the producibility, testability, supportability and quality of the product after it has
been designed nor of focusing on related data item deliverables nor of extensive
testing to improve quality or reliability. These approaches extend design cycle
time, increase product development cost, and may not result in the most optimum
way to produce and support the product. Instead, all of the competitive factors or
“ilities” must be considered from the very start of product development and
designed into the product. The design of the product and the process must be
integrated to assure a more optimum approach to manufacture and support the
product.
The essential principles of integrated product development can be summarized as
follows.
 Understand your customer and their requirements
 Integrate R&D, product development, and process investments with an
overall business strategy;
 Use Product Development Teams to facilitate early involvement and parallel
design
 Design products and manufacturing and support processes in parallel
 Involve suppliers early in the development process
 Use digital product models to capture and maintain a more complete and
consistent representation of the design
 Integrate CAE, CAD and CAM tools to improve effectiveness and reduce
design cycle time
 Simulate product performance and manufacturing processes electronically to
reduce costly design/build/test iterations
 Use quality engineering and reliability techniques to develop a more robust
product and process design
 Create an efficient and streamlined development approach to reduce cost and
design cycle time
 Improve the design process continuously
Objective of any organization is to provide customer satisfaction by building

product and services, which not only satisfy needs and want but also create
value for them.
This requires product design based on the customer feedback and production
process which not only minimizes cost but also provides a competitive
advantage. However, most organizations tend to follow conventional
production method and process.
Concept Generation
Concept generation, which is when a product development team comes
up with the ideas, is the most critical step in the engineering design
process – without it, there is no design. A concept can be defined as both
an “approximate description of the technology, working principles, and
form of the product” as well as a “concise description of how the product
will satisfy customer needs” (Ulrich & Eppinger, 2012). Concept
generation is a procedure that begins with a set of customer needs and
target specifications and results in an array of product concept design
alternatives from which a final design will be selected.
"Concept Selection" is picking the idea(s) which best satisfy the Product Design
Specification (PDS)
Stage in design process: After (1) understanding customer needs, (2) developing

PDS, (3) generating many concepts. Before detailed design.
You are selecting among choices constantly in design process. If you don’t have
many choices to choose from at every stage of the design process, your process is
bad.
It is a qualitative technique used to rank the multi-dimensional options of an

option set. It is frequently used in engineering for making design decisions
Product Design
Product design is concerned primarily with the relationship between products,
systems and those who use them.
The design process follows a guideline involving three main sections:
 Analysis
 Concept
 Synthesis
Analysis
 Accept Situation: Here, the designers decide on committing to the project

and finding a solution to the problem. They pool their resources into figuring
out how to solve the task most efficiently.
 Analyze: In this stage, everyone in the team begins research. They gather
general and specific materials which will help to figure out how their problem
might be solved. This can range from statistics, questionnaires, and articles,
among many other sources.
Concept
 Define: This is where the key issue of the matter is defined. The conditions
of the problem become objectives, and restraints on the situation become the
parameters within which the new design must be constructed.
Synthesis
 Ideate: The designers here brainstorm different ideas, solutions for their

design problem. The ideal brainstorming session does not involve any bias or
judgment, but instead builds on original ideas.
 Select: By now, the designers have narrowed down their ideas to a select
few, which can be guaranteed successes and from there they can outline their
plan to make the product.
 Implement: This is where the prototypes are built, the plan outlined in the
previous step is realized and the product starts to become an actual object.
 Evaluate: In the last stage, the product is tested, and from there,
improvements are made. Although this is the last stage, it does not mean that
the process is over. The finished prototype may not work as well as hoped so
new ideas need to be brainstormed.
Product Design v/s Industry Design
Product design means different things to different people, and the entire process
can be different from product to product. Essentially, product design is all the work
that comes between the initial idea of a product to the point where the customers
have the product in their hands (or sometimes even further than that.)
Industrial design can be a part of product design. In fact, it can be product design
all on its own. But industrial design generally applies only to industrial products.
So, while a fashion designer or software developer uses product design to develop
their concepts, an industrial designer only when the final product is meant to build
or produce something of its own.
A Look at Industrial Design

Industry is the reason why people in the developed world have the standard of
living they do today. Before industry, everything was a uniquely handmade object.
Then came the creation of mass production, which allowed a group of people,
often aided by machinery, to create large quantities of identical objects, from
clothing to cars.
Of course, none of this could have happened without engineers to streamline and
optimize the mass production process — industrial designers were the force behind
the Industrial Revolution. More than just engineers, these designers were also
artists, who found ways not only to make a great many items cheaply, but to make
these items aesthetically pleasing so people would want to buy them.
Industrial designers take a useful product that serves a need, and makes it even
more useful or more beautiful. They are the ones who make new models of a car,
or improve the ergonomics of a chair or computer keyboard. They keep all our
modern conveniences fresh and new, making them even more convenient as time
goes on.
A Look at Product Design

Product design encompasses everything that is a product, including those things
covered by industrial design. While it helps for an industrial designer to be an
engineer in their field, there’s no such requirement for, say, a clothing designer or
someone who develops food products or flatware. Today, product designers are
also involved in the creation of products that have no tangible output, namely
digital products like software.
The confusion between product design and industrial design tends to come in the
places they overlap. Someone working to build or modify an airplane is engaging
in product design, and probably in industrial design, as well. Often, there really
isn’t a distinction between the two.
Product designers generally work to produce many of the daily products we use

every day, but those specialized items like cars, computers, and many of the
appliances we enjoy, often had the hand of an industrial designer in there, at least
for part of the process.

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Creativity

Creativity is defined as the tendency to generate or recognize ideas, alternatives, or

Integrated Product Development

Integrated Product Development (IPD) is based on the integrated design of

Objective of any organization is to provide customer satisfaction by building

Stage in design process: After (1) understanding customer needs, (2) developing

It is a qualitative technique used to rank the multi-dimensional options of an

The design process follows a guideline involving three main sections:

 Accept Situation: Here, the designers decide on committing to the project

 Ideate: The designers here brainstorm different ideas, solutions for their

A Look at Industrial Design

A Look at Product Design

Product designers generally work to produce many of the daily products we use

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