And Focusing On The Appropriate Competition Strategy (ABM - BES12-Id-j-5)
And Focusing On The Appropriate Competition Strategy (ABM - BES12-Id-j-5)
And Focusing On The Appropriate Competition Strategy (ABM - BES12-Id-j-5)
Third Quarter
II. Learning Competency: prepare a strategic plan outlining the competitive environment
and focusing on the appropriate competition strategy (ABM_BES12-Id-j-5)
III. Discussions
Recent statistics from the Philippine Statistical Authority shoe favorable growth
rates for the service sectors. It is apparent that most ‘start-ups’ decide to invest
in these sectors because of their economic contribution and growth rates.
Strategic Planning
The term vision is often explained to answer the question, “Where do we want
to go?” A vision statement is, therefore, an affirmation of what the enterprise
wants to become.
Objectives are specific targets set by entrepreneurs to direct them into achieving
their goals.
One goal may have more than one objective designed to achieve it.
It is helpful for the enterprise groups to be SMART: make the vision, mission,
and goal statements specific, measurable, attainable, realistic, and time-bound.
Goals or objectives may be limited to
1. Marketing objectives, such as sales volume and value targets for the period covered;
2. Financial objectives, such as gross or net profit percentages, as drawn from the
projected financial statements;
3. Management objectives, such as enterprise type choice and completion of business
registration requirements;
4. Internal Objectives, such as expected learning from the business simulation; and
5. Customer objectives, with surveys from clients for product or service improvement,
or other pertinent customer satisfaction comments.
IV. Activities
Instructions: Based on the business idea you have identified make a SWOT analysis in
order to assess the strength, weaknesses, opportunities and threats of your product.
STRENGTH WEAKNESSES
OPPORTUNITIES THREATS
V. Closures
At the end of the chapter, write two or three sentences to complete the following:
I realized that:
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I resolved that:
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VI. References
Prepared by:
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Subject Teacher