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    Name: Section: Formative Assessment in Learning Plan 1

    Uploaded by

    Eric De Luna
    This formative assessment aims to help the student apply what they have learned from a module by testing their understanding of key terms and concepts. It contains two activities - the first requires matching terms to their definitions, while the second requires completing statements about marketing concepts. Completing these formative assessments will help prepare the student for a subsequent summative assessment on the module content.

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    Name: Section: Formative Assessment in Learning Plan 1

    Uploaded by

    Eric De Luna
    667 views1 page
    This formative assessment aims to help the student apply what they have learned from a module by testing their understanding of key terms and concepts. It contains two activities - the first requires matching terms to their definitions, while the second requires completing statements about marketing concepts. Completing these formative assessments will help prepare the student for a subsequent summative assessment on the module content.

    Original Title

    FORMATIVE ASSESSMENT 1

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    This formative assessment aims to help the student apply what they have learned from a module by testing their understanding of key terms and concepts. It contains two activities - the first requires matching terms to their definitions, while the second requires completing statements about marketing concepts. Completing these formative assessments will help prepare the student for a subsequent summative assessment on the module content.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    667 views1 page

    Name: Section: Formative Assessment in Learning Plan 1

    Uploaded by

    Eric De Luna
    This formative assessment aims to help the student apply what they have learned from a module by testing their understanding of key terms and concepts. It contains two activities - the first requires matching terms to their definitions, while the second requires completing statements about marketing concepts. Completing these formative assessments will help prepare the student for a subsequent summative assessment on the module content.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    NAME:

    SECTION:

    FORMATIVE ASSESSMENT IN LEARNING PLAN 1

    Now, it is your turn to try these out! These formative assessment aims to help you
    to apply what you have learned from the module. It will further help you to assess your
    ability in understanding the terms and concepts. Therefore, prepares you for the
    summative assessment.

    Activity 1: Match Column A with Column B. Place the best answer of your choice in
    CAPITAL letter on the space provided before each number.

    Column A Column B
    ____1. State of felt deprivation. a. need
    ____2. Human wants that are backed by b. demand
    buying power.
    ____3. People with authority, time and c. market
    money.
    ____4. Focuses on the internal potentials of d. production concept
    the company.
    ____5. People will buy more goods and e. sales concept
    services through personal selling and
    advertising
    ____6. Find out and satisfy the needs and f. marketing concept
    wants of consumers
    ____7. Maintaining and improving value- g. relationship marketing
    added long-term relationships
    ____8. Human need takes as shaped by h. wants
    culture
    ____9. Satisfy the needs of consumers in a i. societal marketing concept
    manner that gives for society’s benefit
    ____10. The job of everyone in the j. marketing
    organization
    k. traditional marketing

    Activity 2: On the space provided before each number, write the word or words that will
    make the statement correct.

    1. _____ are statements of what results the company wants to achieve with its marketing
    efforts.
    2. _____ are the SMART targets for marketing which can be used to track performance against
    target.
    3. _____ are used to check that the marketing activities of a company are on track.
    4. _____ is demotivational, because it reflects that management is irrational.
    5. _____ is the segment of the market most likely to purchase the firm’s products or services.
    6. _____ means consumers recognize a brand name when someone mentions it.
    7. _____ is when consumers think of a particular brand when they need a product.
    8. It is a vital to consider all _____ in setting the goals of the organization.
    9. _____ is the percentage of unit and peso sales a company handles in their industry.
    10. ____ are the methods used to get the company’s products into the hands of consumers, such
    as selling them through rerail outlets or making them available online.

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