Name of Top Streaming Platforms Used in India

NAME OF TOP STREAMING PLATFORMS USED IN INDIA :
 MX Player
 ZeeTamil
 ColorsTamil
 ALTBalaji
 JioTV
 StarVijay
 YuppTV
 Hungama
 TamadaMediaTamil
 ChuchuTV
 Parithabangal
 BehindWoodsTV
LINKS
https://www.desiblitz.com/content/16-top-web-streaming-platforms-in-india
https://www.grabon.in/indulge/featured/most-popular-ott-platforms-in-india/
https://www.mobigyaan.com/amp/top-media-streaming-services-india
https://www.noxinfluencer.com/youtube/channel/UCCKjHsAIxvjtWG8KOcLuG8Q
https://www.livemint.com/
https://www.themediaant.com/digital/
 ZEE5
 150 million users worldwide

 15 days of free trials
 charged a monthly pack priced at Rs 99 per month and a yearly plan
priced at Rs 999 per year
 wishing to watch regional content in Tamil, Telugu and Kannada can
spend Rs 499 for one year or Rs 49 for a monthly Pack.
 Offer only video content in Tamil language and no advertising
 In India, young audiences (18-35 years) have been the early adopters of
digital platforms
 ZEE TAMIL
(https://www.themediaant.com/television/zee-tamizh-
advertising#WhyadvertiseinZeeTamil?1 )
https://socialblade.com/youtube/user/zeetamil
 viewership share of 21% among the top 5 Tamil-Entertainment Channels

 part of Zee5
 ALTBALAJI
 20.1 million paid subscribers

 Watch free on various apps – ALTBalaji app , Vodafone app , Airtel Tv
app etc.
 Cost around around $18,750 to develop app
 charged Rs. 100 (monthly) and the other one is Rs. 300 (yearly)
 targeted to the 20-40 age group
 No advertisement in Tamil language but video content in Tamil
 Can be mentioned in popular Tamil shows like Maya thirrai etc.
https://www.altbalaji.com/show/127(bodyLayer:player/media/2227
 JioTV
 306.7 million subscribers

 access all the Star TV channels, other exclusive American TV Shows, and
movies for free
 charged a monthly pack priced at Rs 349 per month and a yearly plan
priced at Rs 2199 per year
 wishing to watch regional content in Tamil, Telugu and Kannada can
spend Rs 499 for one year or Rs 49 for a monthly Pack
 Only video content in Tamil , no ads in Tamil
 Target Audience – 18 – 38
 MX Player
 750 million users worldwide, 275 million monthly active users

 free trials
 18-35 years – target audience
 Designed to run on high end devices
 Has tamil original shows like queen – but only tamil video content , no
tamil advertisement content noticed
 Colors Tamil
 Has collaboration with Voot

 monthly subscription charge of ₹ 3.54
 Video content is only in Tamil
 ChuchuTV
 38 million subscribers
 ChuChuTV Surprise was launched to cater to kids who are 4-6 years old
 free trials
 $450,000 (Rs 2.4 crore) and $720,000 (Rs 4.5 crore) in earnings a month,
while its annual earnings are believed to be between $5.4 million (Rs 34
crore) and $8.6 million (Rs 57 crore)
 Designed to run on high end devices
 Tamada Media
 One of the popular YouTube channels in South
 More than 900K subscribers
 Caters to regular needs of audience like Filtercopy , TVF etc.
 Star Vijay TV
 Part of Disney+Hotstar app

 Advertisements in all languages – including tamil as well
 Yupp TV
 100 thousand subscribers

 200 Live TV channels and 2000+ movies in 13 languages from India.
 connect up to 4 devices and stream up to 4 at the same time, as long as their operating
systems are supported by YuppTV
 Hindi packs are priced at $10 and $15 monthly.
 The YuppTV India site offers daily, weekly and monthly passes for Rs 5, Rs 30 and
Rs 100 respectively
 Existing user gets charged with 3.99 USD per month, where as new user gets charged
with 6.99 USD per month
 target audiences across different genres
Hungama
 110 Mn Page Views per Month

 136 Mn Music Streams per Month
 60% users are from the age group of 24 to 40 years
 More than 5 Million unique users are using premium handsets for streaming
audio/video
 Male - 60% , Female-40%
Parithabangal
 Founded by famous youtubers – Gopi and Sudhakar

 Funny videos around daily life situations just like Ashish Chanchalani does.
BehindWoodsTV
 Covers Tamil Nadu & Chennai - News, Politics, Current Affairs, City Life, Tamil
Movies, Personality Interviews, Movie Reviews, Events, Lifestyle, Social
Responsibility & Social Awareness.
 Behind woods is the most popular online media organisation in Tamil Nadu, trusted
for its highest standards of ethics and quality for the past fourteen years.
REPOSE -
Repose is a revolutionary new way of thinking about sleep. This idea was born of the
observation that in our times people take even their sleep for granted; so hectic have the
various pursuits gotten that we care less and less for quality sleep.
 Yupp – This is famous in Southern part of India and since repose is

Coimbatore based brand , So it must be advertised on this channel.
So this can be mentioned in Local TV serials as well. Since this is local TV,
budget can be negotiated.
 Hungama - This too is famous in Southern part of India and since repose is
Coimbatore based brand , So it must be advertised on this channel as well.This
can be advertised in Local TV serials and movies as well.
Since this is local TV, budget can be negotiated.
 Zee5 – Repose can be mentioned in top Tamil shows on Zee5 as advertising in

Tamil is not allowed, only video content in Tamil is allowed.
 ZeeTamil – can be advertised on Zee Tamil as Tamil ads are shown on this
 Chuchu Tv - Since this channel is catered specially for kids, Repose must be
mentioned here as it has the concept of comfortable and pocket friendly
mattress.We can consider this option as its originated in Chennai.
 ColorsTamil – it can also be used for advertising in Tv shows that is being

mentioned in TV shows as the content is purely in Tamil but the advertisement
is not in Tamil. It generally has ads of English and Hindi languages
 TamadaMediaTamil – Repose can be mentioned in the video – When reached

office late due to bad backache, then colleague suggesting about repose and
how pocket friendly it is , when friends visit home for house party and every
one wants a comfortable sleep after tiring party, how comfortable the mattress
can be after long working hours or after long college hours , and the girls can
let each other know about the same in video etc. It also enhances beauty sleep
concept.
 Parithabangal – can be mentioned as most comfortable mattress for sleep and

its life-worth experience.
 BehindWoodsTv – Repose can act as one of the sponsors for this, as all the
sponsors are being mentioned in the advertisement including the local ones.
This can be great opportunity for Repose to showcase itself to larger audience.

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NAME OF TOP STREAMING PLATFORMS USED IN INDIA :

 150 million users worldwide

 viewership share of 21% among the top 5 Tamil-Entertainment Channels

 20.1 million paid subscribers

 306.7 million subscribers

 750 million users worldwide, 275 million monthly active users

 Has collaboration with Voot

 Part of Disney+Hotstar app

 100 thousand subscribers

 110 Mn Page Views per Month

 Founded by famous youtubers – Gopi and Sudhakar

 Yupp – This is famous in Southern part of India and since repose is

 Zee5 – Repose can be mentioned in top Tamil shows on Zee5 as advertising in

 ColorsTamil – it can also be used for advertising in Tv shows that is being

 TamadaMediaTamil – Repose can be mentioned in the video – When reached

 Parithabangal – can be mentioned as most comfortable mattress for sleep and

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