Dialogue: An Interview With Marjorie Scardino, Chief Executive of The Media Group Pearson Place

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Unit 05 Leadership

Dialogue Class Work

An interview with Marjorie Scardino, Chief Executive


of the media group Pearson Place.

Interviewer: Marjorie Scardino, you are leading one of


the top companies in the UK, and you've been voted
businesswoman of the year. What qualities do you
need to run a large company effectively?

Marjorie: Well, I think different companies probably


require different qualities, but for me there are only a few simple
qualities that cut across all requirements, and those are courage and imagination and empathy. By
empathy, I mean, having the ability to put yourself in other people's positions and understand how they
feel about situations and ideas.

Interviewer: Which business leaders do you admire and why?

Marjorie: I think the best business leaders are probably ones we don't know about…not the stars
we read about in the newspapers. I think they're probably the ones who have great business ideas and have
see them through to fruition. So the business leaders I most admire right now are those managers in Pearson
who are achieving our goals of double-digit earnings growth.

Interviewer: What do business leaders actually do?

Marjorie: My staff would probably say this was a really excellent question they ask themselves
every day! I think what they do is just what I've said the business leaders I admire do. They create a business
idea, and they see it through.

Interviewer: As a leader, how do you motivate your employees?

Marjorie: I'd like to think we motivate each other. I think my job is to make sure the company has
a purpose, because I think people like to work for a company that has a reason for being, that they can
identify with and feel good about. I think that I have to communicate well with them everything that's
going on—and everything I'm trying to do—in a clear way. And then in return I think they inspire me to
think more adventurously and to think more carefully about how to stimulate them and how to build a
better business. So it's a sort of a circular operation.

Interviewer: Do you think leaders are born or made?

Marjorie: I think it's probably a bit of both. All human beings obviously are born with certain
qualities, and certain genetic traits. But I've seen so many people in my life who have, using those basic
qualities, re-invented themselves several times as they've gone into new situations. You know, you're a
certain kind of person when you're in school, and your friends know who you are, and you get slotted in.
And then as you grow up, you go into new situations and become somebody else.

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