School of Business

Department of Marketing & International Business

Course Name International Marketing

Course Code
MKT 382, Sec 3
& Section No.
Semester Spring 2020

Instructor Name Riasat Amir (Rst)

Office NAC 734 (6)
Office Hours RA : 9-9.30 AM, 11.15 AM- 12.45 PM ST : 9 AM-12.45 PM
Office Phone 6097
Email Address riasat.amir@northsouth.edu
Department Marketing & International Business

Links North South University Website: http://www.northsouth.edu

School of Business Website: http://www.northsouth.edu/academic/sob/
Course Website: rmamir.weebly.com

COURSE AND SECTION INFORMATION

Class Time & ST 1-2.30 PM, Room NAC 306

Location
Course MKT. 202 and MGT. 372
Prerequisite(s)
Course Credit 3.0
Hours
Course This course focuses on the policies and techniques adopted by a firm to select
Description and utilize opportunities in the international market and adapt its marketing
strategies to suit the international environment.
Course Objectives 1. Understand the role of marketing within the global context.
2. Acquire practical and theoretical knowledge of international marketing
concepts.
3. Develop the ability to apply marketing concepts to businesses within the
global and international arenas.

Student Learning On successfully completing this course, students will be able to

Outcomes
CO 1. Acquire the basic knowledge, concepts, tools, and international
terminology necessary to understand international marketing problems and
issues
CO 2. Analyze the environmental variables that influence international
marketing
CO 3. Develop skills in researching and analyzing trends in global
markets and in modern marketing practice
CO 4. Adapt the strategies and tactics that can lead to successful international
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 marketing given those environmental constraints
CO 5. Develop a comprehensive international marketing plan

Mapping of Course Outcomes with Program Outcomes, Delivery Methods and

Assessment Strategies

Course Outcomes (CO) Bloom’s Delivery Assessment

taxonomy methods tools
domain/level and activities (faculty
(C: Cognitive (faculty members can use
P: members any number of
Psychomotor can choose tools)
A:Affective) any number
of tools)
CO-1 Acquire the basic knowledge,
concepts, tools, and international A5 Lecture, Midterm 1,
terminology necessary to understand Video Assignment
international marketing problems and Discussion
issues
CO-2 Analyze the environmental variables C4 Case presentation,
that influence international marketing Lecture, Midterm exam,
in-class
group
discussion,
Videos
CO-3 Develop skills in researching and P4 Lecture, Class work,
analyzing trends in global markets Discussion Assignment,
and in modern marketing practice Midterm 2
CO-4 Adapt the strategies and tactics that can P4 Lecture, Concept,
lead to successful international Video, Demonstration,
marketing given those environmental Discussion Final Exam
constraints
CO-5 Develop a comprehensive international C6 Lecture Final project and
marketing plan presentation

Cognitive domain (knowledge-based): C

1: Knowledge, 2: Comprehension, 3 Application, 4 Analysis, 5: Synthesis, 6: Evaluation

The affective domain (emotion-based): A

1: Receiving, .2: Responding, 3: Valuing, 4: Organizing, 5: Characterizing

The psychomotor domain (action-based): P

1: Perception, 2: Set, 3: Guided response, 4: Mechanism, 5: Complex overt response, 6: Adaptation,

7: Origination

RECOMMENDED TEXT(s) – Primary and Supplementary

2
 Text Book(s)

Edition &
Author Publisher ISBN
Title Year
Required Text: International Marketing 10th, 2012 South West
Czinkota/Ronkainen College
Publisher
Warren J. Keegan , Global Marketing
Mark C. Green
Czinkota/Graham International Marketing

TEACHING STRATEGY

The classes will be conducted through various activities including presentation of international
marketing concepts and issues, discussion and exchanges of ideas related to international marketing
environment, student initiative and active involvement, cases abstracting actual business practices,
and written assignment. Students are expected to actively involve and take initiative for their own
learning experience.

ASSESSMENT STRATEGY AND GRADING SCHEME

Grading tool
Points
First Exam 20%
Second Exam 20%
Project & Presentation 25%
Class Participation & 5%
Attendance
Final Exam 25%
Individual Presentation/ Quiz 5%

NSU’s grading and performance evaluation policies will be followed in assigning your grade.
Please note that all final grades are subject to departmental review and approval.

CLASSROOM RULES OF CONDUCT

1. The ground rule for our class is respectful, open communication. We have many things to
learn from one another. Every single question is appreciated!

2. When you come to the class, you become part of a learning community. Please be conscious
of your community role, and work toward creating a healthy learning atmosphere in the
class.

3. Don’t chat during the class. If you have to, then feel free not to attend the class at the
expense of your attendance for the day. Inability to refrain from unnecessary, disruptive
chatting may result in a request to leave the classroom.

4. If you have to leave the class when it is in progress, sit near the door and leave silently.

5. While in class, please switch off your cell phone. Inability to do so may result in some
penalty.

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 6. You must seek permission before using any sort of electronic gadget in the class such as a
laptop. Use of such gadgets for purposes other than note-taking during lectures is strictly
prohibited.

7. Limit your eating while the class is in progress. Eat during the breaks.

8. Academic Integrity Policy: The School of Business and Economics does not tolerate
academic dishonesty by its students. At a minimum, you must not be involved in cheating,
copyright infringement, submitting the same work in multiple courses, significant
collaboration with other individuals outside of sanctioned group activities, and fabrications.
You are advised that violations of the Student Integrity Code will be treated seriously, with
special attention given to repeated offences. Please refer to NSU Code of Conduct at
http://www.northsouth.edu/student-code-of-conduct.html

EXAMS AND MAKE UP EXAMS POLICY

Please note:
 You must come prepared for all your exams.
 You must come on time.
 Being late does not necessarily guarantee that you are going to get extra time for writing your
tests and exam.
 You must bring your own pencil, pen, eraser, calculator and any other permitted items that you
may need and you are allowed during the tests and exam.
 All cell phones must be switched off.
 Any deviation from the standard procedures will not be taken lightly.
 Any unfair means adopted in the tests and exam will be seriously dealt with.
 Academic misconduct or failure to comply with NSU Examination Code of Conduct may
result in F.

ATTENDANCE POLICY

Students are required and expected to attend all classes and participate in class discussions. North
South University mandates to fail students who are absent 25% or more from their classes, even if
such absences are excusable. The one who will attend all the classes will earn full credit for the
attendance.

COMMUNICATION POLICY
All communications should take place using the instructor’s email. In addition, students can
communicate during class or during the instructor’s office hours.

TENTATIVE COURSE CONTENTS AND

SCHEDULE
Week Class# Day Date Topic Chapter
#
1 1 Wednesday 25/9/19 Introduction and review of syllabus;
course expectations and grading
policies
2 Monday 30/9/19 Introduction to International Keegan, Czinkota
marketing Chapter 1
2 3 Global Economic Environment Keegan Chapter 2,
Czinkota Chapter 4
4 The Economic Environment

4
 Continues
3 5 The Cultural Environment Czinkota Chapter 3

6 The Cultural Environment Continues

4 7 The Political, Legal, and Regulatory Czinkota Chapter 5
Environments

8 Midterm 1
5 9 Segmentation, Targeting and Keegan Chapter 7
Positioning
10
Segmentation, Targeting and
Positioning Continues
6 11 Analyzing People and Market Czinkota Chapter 8
( Marketing Research)
12 Analyzing People and Market
( Marketing Research)Continues
7 13 Market entry & expansion Czinkota Chapter 9
14 Product adaptation Czinkota Chapter
11
8 15
Product adaptation continues
16
Midterm 2
9 17 Czinkota Chapter
International pricing 14
18 Czinkota Chapter
Global promotional strategy & 13
marketing mix
10 19
Global promotional strategy &
marketing mix continues
20 Czinkota chapter
Global distribution and logistics 15
11 21 Global distribution and logistics
continues
22 Group Presentation
12 23 Group Presentation
24 Group Presentation

***The faculty reserves the right to make changes to the course outline.