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Question 1
The SWOT could be as follows:
 Strengths
a) Their faculty and their emphasis on the performance of their students
b) A broad variety of educational services and multiple institutional accreditation
c) A broad and active culture of students and campuses
d) A worldwide recognition and close strategic relations and collaborations
e) Strong and developed community relationships
 Weaknesses
a) Decreased participation due to shifting trends, intensified demand and other services
lacking strong job alignment
b) The student progress outcomes for comprehension, retention and completion are lower
than anticipated.
c) Brand neglect and plan for publicity and communications
d) Silos that respond slowly to internal needs and external opportunities
e) Disagreeable engagement within academics, colleges and the society both within and
outside
 Opportunities
a) Increasing market awareness and open pricing
b) Non-traditional market expansion, including completion of baccalaureate
c) expansion of our cultures through collaborations and engagement
d) Located on 10 Barrack Street and the town
 Threats
a) Regional and online student competitions
b) State inadequate higher education budget
c) Reduced family purchasing power and high unmet financial demand rates
d) The current role of higher education in society is less appreciated as expectations
increase.
In essence, there are only two ways to establish a strategy of growth; by adjusting what is sold
(product growth) and to whom (market growth). In accordance with the above-mentioned
Ansoff Matrix, four strategic alternatives are presented with a different degree of risk.
The university that offers its new features to current students as it knows its students, develops
platforms and so on is the lowest risk approach. The Ansoff policy is called 'Penetration of the
market.' Only if markets continue to grow or organizations want to use other elements of the
marketing mix to penetrate the market at the expense of competitors are they willing.
A "Brand Creation" approach is the second business alternative to produce new features for
current (customers) students. There the marketing combination components "Good" and
"Promotion" (as a minimum) must change, so that the probability is higher than the penetration
of demand. The effectiveness of this approach depends on how the university can successfully
perform analysis and insight into its students and their demands, as well as its own internal
capability and creativity driving skills.
The third business approach is the market growth plan that involves the introduction of existing
goods into emerging markets. It is often considered riskier than penetration of the market,
because the dynamics of emerging technologies can be difficult to grasp. Main improvements in
the campaign formula are likely to be 'Location' by targeting new customer audiences with
respect to new platforms and paths, as well as 'Promotion.'
The Ansoff Matrix's last approach is "Diversification," which introduces new goods for existing
markets. This is seen as the most dangerous tactic of all four, as the business ventures into an
unfamiliar market. This vulnerability can however be mitigated by "linked" diversification, which
will produce the best returns.
Answer 2.
If Kent Institute Australia is to launch a new product, the steps it requires to develop the
marketing plan for the new product are:
Step 1: Document Your Business Goals
The marketing department will encourage the management committee to identify their
corporate priorities for the next few years before going into strategy and implementation. The
targets may be based externally, internally or maybe a combination of them. Write them in
SMART format, ensuring accountability, if you develop business objectives or otherwise.
Step 2: Set Your Budget
Throughout the conclusion, you want to see marketing that provides reliable high quality flows
to drive new selling opportunities and improve production. You would like to make it fun to
learn and not be scared of the professional target markets and customers. Your budget is limited
and you have tight bandwidth. All of this is done with a smart marketing approach which
develops a marketing strategy and execution plan in line with your company objectives.
Step 3: Define Your Target Personals
It is important to learn the profile of the most desirable buyers and the distribution mechanism
used by the business to turn them into rewards for consumers. Yet as the business expands, you
do not realize the particular case of any prospect and not all of us do receive a single post. In
building customer customers, you need to tailor your marketing strategy. The consumer is the
dream customer's fictitious portrayals focused on demographic statistics, online activity and
informed personal background imagination.
Step 4: Develop Your Marketing Goals
Armed with your business strategy, areas of greatest opportunity, and defined people, you are
now ready to set your marketing goals. Targets help to complement your communications
department, restrict your emphasis and set your ultimate campaign agenda Documenting your
targets means your team aligns themselves with your top strategic goals and milestones. You
should work on the goals publicly, implicitly or probably in a combination of both.
Step 5: Build your plans and build your marketing strategy
So that you have established your strategic targets and a budget, you are ready to build a sales
plan. In creating a communication framework, you are able to implement a marketing strategy
in the most successful manner. You may think about initiatives as buckets about events that
concentrate on a specific theme or target. For little resources and money, a marketing strategy
offers you a clear vision before you get into the details on the new video you are going to make,
the white paper you are going to create and encourage, etc.

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Question 1

The SWOT could be as follows:

Step 1: Document Your Business Goals

Step 2: Set Your Budget

Step 4: Develop Your Marketing Goals

Step 5: Build your plans and build your marketing strategy

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