A STUDY ON JOB SATISFACTION AT KAIRALI TV,

THIRUVANANTHAPURAM
Main Project Report submitted to

MANONMANIUM SUNDHARANAR UNIVERSITY,

THIRUNELVELI
In partial fulfillment of the requirement for the award of degree of

Bachelor of Arts in Business Administration

Submitted by,

Mani Raj.M – 20173081201228

Renjith.S.Raj – 20173081201235

Vishnu.V.S – 20173081201255

Under the guidance of

Dr.S.Kathikeyan MBA, M.com, MA, MA, BGL, M.Phil, PhD

(HOD, Department of Business Administration)

DEPARTMENT OF BUISINESS ADMINISTRATION

MALANKARA CATHOLIC COLLEGE

(Affiliated ManonmaniamSundharanar University, Thirunelveli)

NAAC ACCREDITED WITH B+ ISO 9001- 2000 CERTIFIED INSTITUTION

MARIAGIRI, KALIAKKAVILAI-629158

1
 BONAFIDE CERTIFICATE

Certified that the project report “JOB SATISFACTION AT KAIRALI TV,

THIRUVANANTHAPURAM” is the bonafide work of ManiRaj.M
(20173081201228), Renjith.S.Raj (20173081201235), Vishnu.V.S(20173081201255)
they carried out the research under my supervision certified that to the best of the
knowledge the work reported here is does not form part of any other project of
dissertation on the basis of which a degree or award was conferred on earlier
acquisition on this or any other candidates.

Signature of the Guide

Place:

Date:

Forwarded by HOD

InternalExaminer ExternalExaminer
 DECLARATION

We hereby Mani Raj, Renjith.S.Raj, Vishnu.V.S, declare that the work entitled
“Job Satisfaction of Kairali TV” submitted to ManonmaniumSundaranar University,
Thirunelveli. In partial fulfillment of the requirement for the award of degree of
Bachelor of Business Administration, is a original work done by us during the period
of study at Malankara Catholic College, Mariagiri under the guidance of
Dr.S.Kathikeyan MBA,M.com, MA, MA, BGL, M.Phil, PhD.

Signature

Place:

Date:
 ACKNOWLEDGEMENT

We express our thanks to and bow down before the god almighty, for all
experiences we conceived during industrial training at Kairali TV.

We would like to thank our ManonmaniumSundaranar University, Thirunelveli

for granding as the opportunity to perform an organizational study.

We would like to thank our principal Dr.ThambiThankaKumaran, M.Sc, PhD

for his unwavering support towards the fulfillment of this project. We would like to
thank our Head of the Department Dr. S. Karthikeyan, MBA, M.Com, M.A, M.A,
B.G.L, M.Phil, PhD.

We would like to thank our guide Dr. S. Karthikeyan, MBA, M.Com, M.A,
M.A, B.G.L, M.Phil, PhD and all other staffs OF Business Administration
Department for supporting as and giving suggestion throughout theproject.

We would like to thank all the employees of Kairali TV for granting us

permission to do our project and also for supporting, guiding and helping us to
complete the project.

We would finally like to thank our beloved parents and dedicate this major
project to them for all their kind and inspirational support
 CONTENT

SI. NO. DESCRIPTION PAGE NO.

I. INTRODUCTION 1-6

II. RESEARCH METHODOLOGY 7-13

III. COMPANY PROFILE 14-26

IV. DATA ANALYSIS AND 27-47

INTERPRETATION

V. FINDINGS,SUGGESTION AND 48-56

CONCLUSION
 CHAPTER -1
INTRODUCTION
1. INTRODUCTION

1.1. INTRODUCTION ABOUT THETOPIC

Human resource management is a function in organization designed to maximize employee

performance in service of their employer's strategic objectives. IIR is primarily concerned with
how people are people are managed within organizations, focusing on policies systems. HR
departments n units in organizations are typically responsible for a number of activities, including
employee recruitment, training and development, performance appraisal and rewarding.
HR is also concerned with industrial relations, that is the balancing of organizational
practices with regulation arising from collective bargaining and governmental law. Human assets
are the most important assets of any organizations. To improve the quality of human efforts and
thereby to increase the organizations productivity it is necessary to attract, retain an motivate the
best and most productive people which would give an edge over competitors. It is in this regard
the satisfactionsurveys.
The concept of job satisfaction or employee satisfaction has been developed in many ways
by many different researchers and practitioners. One of the most widely used definitions in
organizational research is that of Locke (1976), who defines job satisfaction as "a pleasurable or
positive emotional state resulting from the appraisal of one's job or job experiences" A more recent
definitions of the concept of job satisfaction is from Hulin and Judge(2003), who have noted that
job satisfaction includes multidimensional psychological responses to an individual's job, and that
these personal response have cognitive (evaluative), affective (or emotional), and behavioral
components.
Basic functions that all managers perform: planning, organizing, staffing, leading and
controlling. HR management involves the policies and practices needs to carry out the staffing
(or people) function of management. HRM department regardless of the organization's size must
perform following human resource management functions:

 Staffing (HR planning, recruitment andselection)

 Human ResourceDevelopment
 Compensation and benefits Safety andhealth
  Recordmaintaining
 HR research (providing a HR information base, designing and
implementing employee communicationsystems)
 Inter relations of HRfunctions

Satisfaction of employees is one of the important factor determining organizational

efficiency. This is because an employee as a human being plays an important role in his
organization. Job satisfaction is an integral component of organizational health and an important
element in management worker relationship and is also the sum total of the various attitudes
possessed by the employees about the job. Job satisfaction and occupational success are major
factors in personal satisfaction, self-respect. self— esteem and self—development. To the worker,
job satisfaction brings a pleasurable emotional state that often lead to a positive work attitude. A
satisfied worker is more likely to be creative, flexible, innovative and loyal.
For the organization, job satisfaction is its workers mean a work force that is motivated and
committed to high quality performance. The quality and quantity of output per hour work deems to
be a byproduct of improved quality of working life. Unhappy employees, who are motivated by
fear of job loss, will not give hundred percent of their effort for very long. Though fear is a
powerful motivator, it is also a temporary one, and as soon as the threat is lifted performance will
decline. Tangible ways in which job satisfaction benefits the organization include reduction in
complaints and grievance, absenteeism, turnover and termination: as well as improved productivity
and worker morale, job satisfaction is also linked to a health their work force and has been found to
be a good indicator oflongevity.

1.2. OBJECTIVE OF THESTUDY

This study is conducted to judge the level of satisfaction of employees who are working in
Kairali TV Thiruvananthapuram. The main objectives are:
1. To measures the level of satisfaction of employees with respect to thecompany.
2. To assess the general attitude of the employees towards KairaliTV.
3. To judge level of satisfaction of employees on variousparameters.
 i. Workingconditions.
ii. Training and developmentprograms.
iii. Benefit packages /other
perquisites.
iv. Relationship with employees
ofcompany.

1.2.1. PRIMARYOBJECTIVE
To help the management of the company to know about the action to be taken to increase
level of satisfaction of the employees. The study conducted to judge the level of satisfaction of
employees who are working in Kairali TV, Thiruvananthapuram. The title "A Study on Job
satisfaction of employees" survey is mainly done among the staffs.

1.2.2. SECONDARY OBJECTIVES

 To measure the level of satisfaction of employees with respect to thecompany.

 To assess the general attitude of the employees towards KairaliTV.
 To judge the level of satisfaction of employees on variousparameters
a) Workingconditions
b) Training and developmentprograms
c) Benefits packages/ otherperquisites
d) Relationship with employees of thecompany
 To help the management of the company to know about the actions to be taken to
increase the level of satisfaction of theemployees.

1.3. SCOPE OF TIIESTUDY

Employee satisfaction affects job performance, employee turnover and absenteeism. High
job satisfaction results into high work performance less employee turnover and less absenteeism.
 To study about the employee satisfaction level, its essential to know about the level of satisfaction
of mainly lower level workers because they play major in productivity.

* The study is conducted at Kairali TV to assess the satisfaction level of employers with
respect to thecompany
* To study the general attitude of employees towards KairaliTV.

1.4. LIMITATIONS OF THE STUDY

 The survey is done with respect to the permanent employees of KairaliTV.
 Through this study. the satisfaction or the dissatisfaction level of employees
is known but analysis could not be made as to which aspect directly leads to
satisfaction or dissatisfaction. This actually differs from person toperson.
 Only the middle level management and lower level management could be
contacted for the survey because the top level management was busy in
their workschedule.
 The time provided for the study was limited to 30days.
 CHAPTER -2

RESEARCH
METHODOLOGY
 2. RESEARCHMETHODOLOGY

2.1. METHODOLOGY OF THESTUDY

Methodology is the systematic, theoretical analysis of the methods applied to a field of

study. It comprises the theoretical analysis of the body of methods and principles associated with a
branch of knowledge. Typically, it encompass concepts such as paradigm, theoretical model, phase
and quantitative or qualitative techniques. Methodology can be defined as:
 "Theanalysisoftheprinciplesofmethodsrulesandpostulatesemployedbyadiscipline"
 "The systematic study of methods that are, can be or have been applied within a
discipline"
 "The study or description ofmethods"

Samplesize - 100respondents

Samplingmethod - Random sampling

Samplearea - Kairali TV,TVPM.

Researchinstrument - Structuredquestionnaire

Researchanalysis - Percentageanalysis

2.1.1. SAMPLINGUNIT
It is the single most unit of the population; it may be single person or group of persons,
from whom questionnaire will be filled till target is fulfilled. The sampling unit in this report is
any employee of KairaliTV.

2.1.1. SAMPLESIZE
Sample size refers to the total member of respondents targeted for collecting the data for the
researcher. The sampling size of my study is 100 respondents and this sampling size was selected
on the basis of convenience sampling.

2.1.2. SAMPLINGMETHODS
Random sampling method was used for the study.

2.1.3. SAMPLINGPLAN
In carrying out a survey relating to research, first select the problem and study its
implication in different areas. Selection of the research problem should be in line with the
researcher's interest, chain of thinking and existing research in the same area and should have some
direct utilities. 'Ihe topic should have the practical feasibility and to study feasibility, what is
important is to prepare a preliminary questionnaire on research topic. The first and foremost task in
carrying out a research is to select asample.

2.1.4. POPULATION
The population of the current study is randomly fixed at 100 respondents from amount the
staffs.

2.1.5. SAMPLINGTECHNIQUE
Convenience sampling technique was used to select respondents throughout the
sampling at KairaliTV.

2.2. TITLE OF THEPROJECT

The title of the project is “Job Satisfaction”.

2.3. DATARESOURCES
The data resources are;
 Primarydata
 Secondarydata

2.3.1. PRIMARYDATA
primary data was collected from the respondents by administering a structured
questionnaire and also through observation, interview & discussion with management and
employees. The form of questionnaire is given in the annexure.
2.3.2. SECONDARYDATA
Apart from primary data collected through text books, the records of Kairali TV,
journals from library, academic reports and Internet is used forstudy.
A sample design is a definite plan for obtaining a sample from a given population. It refers
to the technique or the procedure the researcher would adopt in selecting items for the sample. The
selection of employee was done on the basis of convenience sampling.

2.4. PERIOD OF THESTUDY

The study was conducted for a period of 30 days commencing from February I to
February 30
 CHAPTER – 3
COMPANY PROFILE
3. COMPANYPROFILE

3.1. INDUSTRYPROFILE
Television industry in India is a huge industry which has thousands of programmes in many
languages. The small screen has produced numerous celebrities .some even attaining national
fame .More than half of all Indian households own a television .The media and entertainment
industryinIndiaconsistofmanydifferentsegmentsunderitsfoldsuchtelevision.printandfilms
.1t also includes smaller segments like radio, music, OOH, animation gaming and visual effects
[VFX]and internet advertising. Entertainment industry in India has registered an explosive growth
in last two decades making it one of the fastest growing industries in India. From a single state
owned channel ,Doordarshan in the 1990s there are more than 400 active channels in the country.
Worldwide, 2010 saw the global economy begin to recover from a steep decline in2009. Improved
economic conditions in 2010 played a major role in a rebound in customer spend .Since the world
economy begin to recover from the global financial crisis of 2008,improved economic conditions
played a major role in rebound in customer spend .While India was not critically impacted by the
downturn in 2008 and 20()9,it demonstrated one of the highest growth rates this year and
continued to at a healthy pace .The rising rate of investments by the private sector and foreign
media and entertainment (M&E) majors have improved India's entertainment infrastructure to a
great extent.
Among the technical developments that have come to dominate our lives, television is surely
one of the top ten. In the United States, more than 98% of households own at least one television
set and 61% receive cable television. The average household watches television for seven hours
per day, which helps to explain why news, spons and educational entities, as well as advertisers,
value the device for communication. Television is certainly one of the most influential forces of
our time. Television often abbreviated to TV, TV sometimes colled the tube, in the UK is widely
used telecommunication system for broadcasting and receiving, moving pictures and sound over a
distance. The term may also be used to refer specifically to a television set, programming or
television transmission. The word is derived from mixed Latin and Greek roots, meaning "far
sight"
3.2. COMPANY PROFILE
Malayalam Communications Limited is a public limited channel to be started with money
collected from common people. It has more than 2.5 lakh shareholders. The headquarters and
studio of the channel is at Palayam. Trivandrum. It has a transmission center at Ernakulam too.
Malayalam film actor Mammooty is its chairman. The three channels together employ 308people.
The corporate office and the main studio of kairaliis located near University, Palayam,
Thiruvananthapuram. The studio is one among the largest of South India with state of art decon and
equipment comparable to the best in the world. Critical equipments have been produced from
technology leaders like Sony Corporation. The company also has office at Dubai, New Delhi,
Mumbai, Chennai, and Bangalore and at all districts of Kerala.
Kairali TV has gained considerable viewership and popularity in a short span of time.
People TV is another channel owned by Malayalam Communications limited, that caters news and
current affairs round the clock. WE TV, a channel of the youth has started transmission on April
14, 2007. Kairali channel, a fantastic Malayalam language channel, has a balanced mix of
creativity, information and entertainment. It is the only channel that has news updates by the hour
to keep Malayalees living in the US up-to-date one events that occur inKerala.
At the beginning itself Kairali has made the presence among the viewers by variety of
programs like Ahwamedham, pravasalokam, E4 Elephant, verittaKazhchakal, OllathuParanjal, JB
Junction, NjanMalayali, Loud speaker etc. Aswamedham by the grandmaster G.S Pradeep — the
reverse quiz program is a golden feather to the channel that helps to make the channel more
popular among the viewers all over the world. It was included in the 2003 's"Limca Book of World
Records". At the beginning of the channel, the company faced high financial crisis, but they
managed it by reducing the cost and excess number of employees in each department. Currently the
company is running on profit but not yet paid dividend to theirshareholders.
Malayalam communications limited, promoters of the premier Malayalam television
channel Kairali TV, is and has been for over a decade, a pioneer in Kerala television scene. It is
first and only media company in the country own by the general public. Our flagship channel
KairaliTV
 CHAPTER – 4
DATA ANALYSIS AND
INTERPRITATION
4. DATA ANALYSIS ANDINTERPRETATION

4.1. DISTRIBUTION OF EMPLOYEES ON THE BASIS OFAGE

Table no. 4.1

Age Number of respondents Percentage

Below-30 18 18

30-40 60 60

40-50 16 16

Above 50 6 6

Total 100 100

ANALYSIS
From the above table it is clear that 18% of the employees age in Kairali TV are
below 30.60% of them are between 30-40. 16% of them are 40-50 and 6% of them are
above 50 years of age

INTERPRETATION
From the above analysis, it is evident that most of the employees working in
Kairali TV between the age group of 30-40. The organization encourages.
 Chart no. 4.1

60
60
PERCENTAGE

50

40

30
18
16
20

10 6

0
Below-30
30-40
40-50
Above 50
AGE
4.2. DISTRIBUTION OF EMPLOYEES ON THE BASIS OFGENDER

Table no 4.2

Category Number of respondents Percentage

Male 70 70

Female 30 30

Total 100 100

ANALYSIS
From the above table it is clear that 70% of the respondents are male and 30% are
female.

INTERPRETATION
We can understand that majority of the employees of the company are male.
 Chart no. 4.2

70
PERCENTAgeGE

70
60
50
40

30

30
20
10
0

Male
Female

GENDEEeeEER
 4.3. DISTRIBUTION OF EMPLOYEES ON THE BASIS OF EDUCATIONAL
QUALIFICATION

Table no. 4.3

Educational Number of Percentage

Qualification respondents
UG 62 62

PG 38 38

Total 100 100

ANALYSIS
From the above table it is clear that 62% of the employees educational qualification in
Kairali TV is UG and 38% of them are PG qualified employees.

INTERPRETATION
From this analysis we can interpret the most of the employee's educational qualification
is UG.
 Chart no 4.3

62
70
60
50
PERCENTAGE

38
40
30
20
10
0

PG
UG

QUALIFICATION
4.4. OPINION TO HOW LONG HAVE BEEN WORKING IN THECOMPANY

Table no 4.4

Years Number of Percentage

respondence

Less than 3 20 20

3–5 20 20

More than 5 60 60

Total 100 100

ANALYSIS
From the above table 60% of employees have more than 5 years experience in Kairali, 20%
of employees have 3 to 5 years experience and 20% have less than three years experience.

INTERPRETATION

From the above table it is clear that majority of employees working in Kairali have more
than 5 years experience.
 Chart no 4.4

60
60
PERCENTAGE

50

40

30 20
20
20

10

0
Less than 3
3–5
More than 5
YEAR
4.5 OPINION TO FEEL THE WORKINGENVIRONMENT

Table no: 4.5

Opinion Number of respondence Percentage

Excellent 30 30

Good 50 50

Satisfactory 15 15

Not satisfactory 5 5

Total 100 100

ANALYSIS
From the above table 30% feel the working environment in Kairali is excellent, 50% feels
good, 15% feels satisfactory and 5% are not satisfied.

INTERPRETATION

Most of the respondents feels good working environment in Kairali TV.

 Chart no 4.5

50
PERCENTAGE

50
45
40
35
30 30
25
20
15
10
5 15
0

Excellent
Good
Satisfactory
Not
satisfactory
OPINION
4.6 OPINION TO FEEL JOBSECURITY

Table no:4.6

Opinion Number of Percentage

respondents
High secure 45 45

Secure 50 50

Insecure 5 5

Total 100 100

ANALYSIS
From the above table 45% of the respondents feel high secure in their job. 50% feels
secure and 5% feels insecure in their jobs.

INTERPRETATION
From the above analysis most of the respondents of Kairali TV feels secure in their jobs.
 Chart no 4.6

50
PERCENTAGE

50 45
45
40
35
30
25
20
15
10
5
0
5

High secure
Secure
Insecure
OPINION
4.7. SATISFACTION WITH THE TRAINING AND DEVELOPMENT
PROGRAMS

Table no: 4.7

Opinion Number of Percentage

respondents
Yes 92 92

No 8 8

Total 100 100

ANALYSIS
From the above table it is clear that 92% of employees are satisfied with the training
and development programs.

INTERPRETATION

From the above analysis it is very clear that the training and development programs
given in Kairali TV are satisfactory.
 Chart no: 4.7

92
100
PERCENTAGE

80

60

40

20
8

Yes
No

OPINION
4.8OPINION ABOUT THE PERFORMANCE APPRAISALSYSTEM

Table no: 4.8

Opinion Number of Percentage

respondents
Strongly agree 30 30

Agree 52 52

Neutral 15 15

Disagree 3 3

Total 100 100

ANALYSIS
From the above table 30% of the respondents strongly agree the performance appraisal
system of Kairali. 52% agree, 15% stands in neutral opinion and 3% disagree with the
performance appraisal system.

INTERPRETATION

From the above analysis majority of the respondents agree with the performance appraisal
system of Kairali TV.
 Chart no: 4.8

60
52
PERCENTAGE

50

40 30

30

20 15

10
3
0
Strongly agree
Agree
Neutral
Strongly agree

OPINION
4.9OPINION ABOUT THE RECOGNITION AND REWARDSYSTEM

Table no: 6.9

Options Number of respondents Percentage

Very high 65 65
High 30 30
Average 5 5
Moderatelow 0 0
Low 0 0
Total 100 100

ANALYSIS
65% of the respondents says that the recognition and reward system of Kairali TV is very
high, 30% says high, 5% says average.

INTERPRETATION

From the above analysis it is clear that most of the respondents are highly satisfied with
their reward system.
 Chart no: 4.9

65
70
PERCENTAGE

60

50

40 30
30

20
10
5
0
0 0
Very high High
Average
Moderate
low
low

OPINION
4.10 OPINION ABOUT THE CONFIDENCE IN THE LEADERSHIPOF
KAIRALI TV'S TOPMANAGEMENT

Table no: 4.10

Options Number of Percentage

respondents
Yes 92 92

No 8 8

Total 100 100

ANALYSIS
From the above table 92% of respondents have confidence in Kairali TV's top management,
S% of respondents have no confidence in top management.

INTERPRETATION

From the above analysis 92% of respondents have confidence in the Kairali TV's
top management.
 Chart no: 4.10

92
100
PERCENTAGE

80

60

40
8
20

0
Yes
No

OPINION
4.11 OPINION ABOUT THE ROLE OF DECISION - MAKING IN THE
ORGANIZATION

Table no: 4.11

Options Number of Percentage

respondents
Yes 52 52

No 48 48

Total 100 100

ANALYSIS
From the above table 52% of respondents have role in decision making and 48% of
respondents have no role in decision making and 48% of respondents have no role in decision
making in their organization.

INTERPRETATION

From the above analysis 52% of employees have role in decision making in the
organization.
 Chart no: 4.11

52

52

51
PERCENTAGE

50

49
48

48

47

46

Yes
No

OPINION
4.12 SATISFACTION WITH THE BENEFITS PACKAGES ANDOTHER
PERQUISITES

Table no: 4.12

Options Number of Percentage

respondents
Yes 73 73

No 27 27

Total 100 100

ANALYSIS
From the above table, 73% of respondents are satisfied with the benefits packages and
other perquisites and 27% of respondents are not satisfied.

INTERPRETATION

From the above analysis 73% of the respondents are satisfied with the benefits packages of
Kairali TV.
 Chart no: 4.12

73
80
70
PERCENTAGE

60
50
40
30
20 27
10
0

Yes
No

OPINION
4.13 SATISFACTION WITH TIIE OVERALL COMPENSATIONPACKAGES

Table no: 4.13

Options Number of Percentage

respondents
Highly Satisfied 64 64

Satisfied 25 25

Need improvement 11 11

Total 100 100

ANALYSIS
From the above table 64% of respondents are highly satisfied with the compensation
packages, 25 % are satisfied, 11% says needs improvement.

INTERPRETATION

From the above analysis 64% of employees in Kairali TV are highly satisfied with the
compensation packages provided.
 Chart no: 4.13

70 64

60
PERCENTAGE

50

40

30
25

20

10 11

Highly Satisfied
Satisfied
Need
improvement
OPINION
4.14 OPINION ABOUT THE WELFARESCHEME

Table no: 4.14

Options Number of Percentage

respondents
Highly satisfied 63 63

Satisfied 32 32

Needs improvement 5 5

Total 100 100

ANALYSIS
From the above table 63% of respondents are highly satisfied with their welfare
measures, 32% satisfied and 5% says needs improvement.

INTERPRETATION

The facilities provided inside the organization must be such that they will be satisfied of
the job. Majority of the employees are satisfied with the welfare scheme.
 Chart no: 4.14

63
PERCENTAGE

70

60

50
32
40
30
20
10
5

Highly satisfied
Satisfied
Needs
improvement
OPINION
4.15 OPINION ABOUT ANY STRESS INJOB

Table no:4.15

Opinion Number of Percentage

respondents
Yes 35 35

No 65 65

Total 100 100

ANALYSIS
35% of employees responded that they have stress in their job and 65% responded they
have no stress in their jobs.

INTERPRETATION

From the above analysis 65% of the employees feel no stress in their jobs.
 Chart no: 4.15

65
70
PERCENTAGE

60

50 35
40

30

20

10

0
Yes
No

OPINION
4.16 OPINION ABOUT OVERTIMEWORKS

Table no:4.16

Options Number of Percentage

respondents
Yes 33 33

No 67 67

Total 100 100

ANALYSIS
33% of employees responded that they have overtime works and 67% responded that they
have no overtime works.

INTERPRETATION

From the above analysis 33% of employees have ovenime works and 67% of employees don't
have any overtime works.
 Chart no: 4.16

70 67

60
PERCENTAGE

50
33
40

30

20

10

0
Yes
No

OPINION
4.17 OPINION ABOUT THE RELATIONSHIP WITHSUPERIOR,
SUBORDINATE ANDPEERS

Table no: 4.17

Options Number of Percentage

respondents
Very high 28 28

High 35 35

Medium 32 32

Low 5 5

Total 100 100

ANALYSIS
From the above analysis 28% of respondents have very high relationship with superiors,
subordinates and peers. 35% have high relationship, 32% have medium and 5% have low
relationships with their superiors, subordinates and peers.

INTERPRETATION
From the above analysis the employees of KairaliTv have good relationships with their
superiors, subordinates and peers
 Chart no: 4.17

35
35
32
28
30

25
PERCENTAGE

20

15

10

5
5

0
Very high
High
Medium
Low

OPINION
4.18 OPINION TO RECOMMEND EMPLOYMENT AT KAIRALI TV TOA
FRIEND

Table no: 4.18

Options Number of respondents Percentage

Definitely not 7 7

Probably not 5 5

May be 49 49

Probably would 24 24

Definitely would 15 15

Total 100 100

ANALYSIS
From the above table 7% of employees definitely not recommend employment in KairaIi
TC, 5 s% probably not, 49% may recommend, 24% probably would and 15% definitely would
recommend employment in Kairali TV.

INTERPRETATION
From the above analysis 49% of employees may recommend employment to a friend in
Kairali TV
 Chart no: 4.18

50 49
45
40
PERCENTAGE

35
30
25
20
15 24
10
5
0 15
7
5

Definitely
Probably
not May be
not Probably
would Definitely
would

OPINION
 CHAPTER – 5

FINDINGS,
RECOMMENDATIONS AND
CONCLUSION
5.1. FINDINGS

1. Most of the employees of Kairali TV are wellexperienced.

2. Most of the employees feels good working environment in KairaliTV.
3. Majority of respondents of Kairali TV feels secure in theirjobs.
4. The training and development programs given in Kairali TV aresatisfactory.
5. Majority of respondents agree with the performance appraisal system of KairaliTV.
6. Employees are highly satisfied with the recognition and rewardsystem.
7. The company motivatesyoungsters.
8. Employees have high confidence in the topmanagement.
9. 52% of employees have role in decision making in theorganization.
10. Majority of employees are satisfied with the benefit packages offered by KairaliTV.

11. Most of the respondents are satisfied with the compensationpackages.

12. Most of the employees are satisfied with the welfarescheme.

13. 65% of respondents have no stress in theirjob.

14. Only 33% of respondents have overtimeworks.

15. Employees of Kairali TV have good relationship with their superiors,

subordinates andpeers.
16. 49% of employees may recommend employment to a friend ihKairaliTV.
5.2. SUGGESSION

1. The employees despite all their issues still have a lot of confidence in the top
management which is always vital for a future. Therefore, the top management should
always ensure that while handling any employees related issues, this benefit and
confidence of employees should be safeguarded andupheld.
2. Even though most of the employees are satisfied at the existing performance appraisal
system, it is suggested to review the existing system. Though the top management
claims appraisal is a reflection of the employees true performance. Hence any such
revision should be undertaken only in consultation and suggestion on the part of
workers andmanagers.
3. Currently only 52% of respondents have role in firms decision making. Hence a
suitable representative model with increased worker or employee participationshould
be devised in consultation with union representativesuggested.
4. Should conduct an awareness program about the promotionprospects.
5. Company can conduct group discussion. This will help more employee co-ordination
and better ideas regarding the companyaffairs.
6. Send your able and sincere employees to observe and identify other reputed Medias
having highly moderntechnologies.
7. Conduct a sample survey and collect information about up to what extend people
aware of Kairali channel'sproducts.
8. A grievance cell should be established so that the employees can put forth their
problems without any hesitation orhindrance.
9. When the employees believe that they have a voice that carries influence, it
deepens their commitment to the organization and encourages a continuous,
positivedialogue.
10. Employee satisfaction, in turn, translates directly into added value in terms of
performance, customer relations andprofitability.
11. It is suggested that by opening up channels for feedback and assessing employee
satisfaction, management can make informed decisions that will allow for increased
productivity, job satisfaction, and loyalty by targeting key areas ofconcern.
5.3. CONCLUSION

The report entitled "A STUDY ON JOB SATISFACTION" of employee in Kairali channel
is a survey conducted among the employees who belong to different designations. Job satisfaction
has important personal and organizational consequence beyond more happiness with the job.
Organization has maintained a competitive advantage by paying attention to employee's
satisfaction.
The study helps to understand the employees satisfaction to their job. The employee's vies
and ideas were collected using questionnaire. The analysis was conducted using statistical tools
and simple percentagemethod.
Form the analysis, it is clear that personal factors like age, experience, reward, job security,
working condition, benefits packages, welfare scheme, relationship between superiors—
subordinates- peers are also revealed some positive factors which are existing in the organization
regarding employee belief in top management, training and development programs, low stress in
job etc. So, better job satisfaction helps to increase the productivity and performance levyl of the
employees in theorganization.
 QUESTIONNAIRE

Sir /Madam

We ManiRaj.M, Renjith.S.Raj, Vishnu.V.S are BBA sixth semester students of

Malankara catholic college Mariagiri, kaliyakkavilai has to submit a project report as a
part of BBA program of the ManonmaniumSundharnaruniversity of Tirunelveli. So we
are request you to be kind enough space few minutes for me. The details will be kept
confidential and only be used for academic purpose.

Personal Information

Name :

Age: Gender:

Educational Qualification :

1. How long you have been working in the company?

Less than3 years 3.5years More than 5years

2. How do you feel the working environment?

Excellent Good Satisfactory Notsatisfactory

3. How secure do you feel in your Job?

Highsecure Secure
Insecure
4. Is the performance appraisal systemfair?
Stronglyagree Agree Neutral Disagree

5. As an employee, do you have confidence in the leadership of KairaliTV’s top

management?
Yes No

61
6. Do you have any role in decision making in yourorganization?
Yes No
7. Are you satisfied with overall compensation packages?Highly
satisfied Satisfied Needs
Improvement
8. Are you satisfied with the training and development programsgiven?
Yes No
9. Do you feel any stress in your Job?
Yes No
10. Do you have any overtime works?
Yes No

11. How do you feel the relationship with your superior, subordinatesand
peers?
Veryhigh High Medium Low

12. Would you recommend employment at Kairali TV afriend?

Definitelynot Probablynot Maybe Probably
would Definitelywould

13. Do you feel that the recognition and reward system is best in
lionwithyouexpansions?
Veryhigh High Average ModeratelyLow Low

14. Do you satisfaction with the benefits packages and theother

perquisites?
Yes No

15. Are you satisfied with the welfarescheme?

Highsatisfied Satisfied Needimprovement
Introspective Report

What are your experience while filling up this questionnaire?

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