Business Plan Final SF
Business Plan Final SF
Business Plan Final SF
BUSINESS PLAN
SHANG-FRIES
PANGASINAN (REGION 1)
NOVEMBER, 2019
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TABLE OF CONTENTS
` TITLE PAGE
2.0 INTRODUCTION 5
2.1 VISION 6
2.2 MISSION 6
2.3 OBJECTIVES 6
2.4.1 PRODUCT 7
2.6 HIGHLIGHTS 11
3.0 OPPORTUNITY 17
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4.2 TARGET MARKET SEGMENT STRATEGY 21
5.0 EXECUTION 28
5.4 TECHNOLOGY 40
5.6.1 OPERATIONS 48
5.6.2 PRODUCTION 49
62
APPENDICES 73
SAFETY PERMIT 74
MAYOR’S PERMIT 75
SANITARY PERMIT 76
BIR PERMIT 77
DTI PERMIT 78
CURRICULUM VITAE 79
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EXECUTIVE SUMMARY
Our Mission
customers. The business owner and the proponents think some ideas to enhance
and to make the product known in other places. The business location is one of
the company’s advantage because of a large people that can see the Shang-Fries
foodstall.
Our Services
because the business location is near from the schools, offices, and working
places. As a supplier of the Shang-Fries of the direct sellers and retailers, the
company will do their best to ensure the satisfaction of the customers in buying
INTRODUCTION
Arellano Street, Dagupan City. The business is not yet known by many but we
assure you that this business will provide well customer service and will satisfy
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2.1 VISION
pre-packed food.
2.2 MISSION
We are committed in delivering our product that suit the taste of our
customers and their satisfaction they want from our product at affordable price.
2.3 OBJECTIVES
industry. Most of the foods are economical but Shang-Fries business made it or
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2.4 BUSINESS CONCEPT
and a product that suit for the taste of everyone and it is also an economical
price. Filipino cuisine foods are composed of the cuisines more than of a
hundred distinct. Philippines have produced a cuisine with so much flavor and
texture.
eat as a snack. However, some customers prefer the appearance of the product.
Most of them prefer the affordability of the product and satisfying taste of our
Filipinos love cooking, but we love eating more. We look for any excuse to get
together and enjoy a good meal with friends and family. Shang-Fries unlike the
characteristics that the other products don’t have. Our product contains
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nutrition’s that help our customers to be ready to their daily
living. We provide consumers with Shang-Fries filled with tuna, ham and cheese,
wrapped and dip. Shang-Fries is best served fresh and preserve. Our company
gives customers the option of ordering packs of our business product with dips
that can easily prepared at home. Taste this tasty wrapped food that you could
never forget. This particular roll is unique to others and it would be loved by the
customers.
The Logo of the Shang-Fries shows the identity of the business. This
logo sends a message to the customers about our company with value’s and
respect. To encourage and satisfaction for our customers we made a tagline for
them to inform that it is our main quote for our business which is “Have a Shang-
Fries Day! “.
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Dunkin Jollibee
Donut Fast
Arellano Food
Arellano Street
BPI Arellano
BPI
Arellano Branch
AB- Branch ATM
Fernandez
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es
Retailers
Sellers
KEY CHANNELS
RESOURCES Social
Media
Product Business
Brand Direct
Team Seller
Product Ingredients
Product Sales
Staff Salaries
2.6 HIGHLIGHTS
The company set strategy, tactics, responsibilities, and profits. In this case, the
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best business plan is one that led to the best management, the
highest growth and for great running of our business. The importance of having
record in a simple transaction may affect the business to operate efficiently and
Shang-Fries unlike the other products of the cuisine foods, our Shang-
Fries contain unique characteristics that the other products don’t have. Our
product contains nutrition that help our customers to be ready in their daily
tuna, ham and cheese, wrapped and with different dip. Shang-Fries is best served
fresh and new-cooked. The company gives customers the option of ordering
packs of our business product with dips that can easily be prepared at home.
and effectively. In order to develop the schedule, the company define the
activities, sequence them in the right order, estimate the resources needed, and
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Figure 2 Projected Time Table
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2.6.3 INVESTMENT COST
The company opens as a start-up business. The food stall will be placed in
our preference space at the Arellano Street, Dagupan City for the main reason of
The capital will be funded by the following owners/proponents who are the
following: John Marvie Morante, Meryl Ann Gasilan, Noryda Pangandian, and
Jimrose Ragma. Each member will be having a share in its liability in case of
incur losses.
Category Amount
Ingredients for 1 month 9,508.8
Salaries for 1 month 30,480.00
Pop-up store 2,000.00
License 2,500.00
Tools and Equipment 12,975.00
Total 57,463.8
Breakdown:
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Category Amount
Pop-up Store 2,000.00
License:
Permit Amount
Barangay Permit 500.00
Mayor’s Permit 760.00
Sanitary Permit 90.00
Fire Inspect Permit 650.00
BIR 500.00
Total 2,500.00
3.0 OPPORTUNITY
opportunity analysis of our business plan is to determine the probability that our
business concept will be successful in the market place. They prefer different
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kinds of food that they can see on social media. There are
many people near our location. The purpose of it is to encourage them to buy our
product.
significantly higher volume of failure than a large business yet many small
businesses survive and grow. It’s never easy to run the business especially when
you are starting to handle it. Every business owner has one overriding and often
irrational fear. All business no matter it is larger or small industries have serious
In Dagupan City, there are many businesses that offer cuisine and wrapped
the best Filipino food in own version that suit for the taste of the customers.
that we might to face globally. Many entrepreneurs take time to find better ways
to solve many challenges that they will assure that their business would not fail.
Operational Challenges
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All great products start with a well-defined need. But a
lot of products miss the mark because they start and end with a business
company. These prevent our business from executing strategy and achieving
goals. In our operational challenges it includes raw materials like the shortage of
supply we need for our product. Pricing which may affect because of the
inflations and it is one way also in determining the value a producer will get in the
exchange of goods and services. In our business, the packaging is also our
problem because of not equally distribution of the content inside of our product.
Market Challenge
really difficult for business organization to make fast and sound decisions, and
consumer or business user who needs it. This can be done directly by the
market penetration, it is how our customers accept our product against in some
Transportation is also a problem for us. The delivery of the products and the how
could it preserve.
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3.2 SOLUTION / STRATEGIC PLAN
How will we solve the problems that our company will face?
Every day brings new challenges that urgently need resolving and
customer that we can be relied on. We should have all optimism or positive
mindsets about on how were things are going to work. We need to motivate
that can may replace the ingredients of its. Due to the shortage of supply limited
orders we may face so we will implement the ‘first come, first serve” so we
ensure that no bias will happen. In our pricing we will made our product
economical for everyone. We will equally ensure the content inside of our product
plan like how we negotiate to others and enhance our business product. Sale
stalk is the one, it could help us to make our customers believe on us. In
the delivery according to the distance of place of the customers and location of
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our business. The money serves as for transportation
improvement and for fuel and also for the condition of the delivery vehicle used.
-To gain the loyalty of the customers in our business product and they can
-Remind our customers what kind of company we are and what we can
implemented marketing program that will surely able them to maximize their
marketing strategy and for this reason, The Shang-Fries Company will produce
produce brand awareness in the food industry when it comes to easily to cook
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A market segmentation is the practice of dividing up
one company’s audience into different groups with varying needs and interest.
conduct a questionnaire that has been asked to its respondents. With their
response, Shang-Fries able to know what are the things needed to enhance and
keeping the satisfaction and preference of the customers with the product.
person who are willing to buy the product of the company. Shang-Fries who is
the supplier and seller of the products have a target customer. Hence, the
business location is near from the schools and offices mostly its customers are
students, teachers, and families. Direct sellers and retailers are part of it. The
company were focused in innovation of the products and try it best to give
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The survey results that follows would show the types of
In table 1 it is shown that 44 (22%) of the respondent said they already tried our
Table 2: Are you willing to try our product which is known Shang-Fries?
All of the respondents said yes (100%), they are willing to buy our product this
purchasing the product. We must understand how our customers make buying
decisions.
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Answer Respondents Percentage
Daily 37 18.5%
Once a week 118 59%
2-3 times a 45 22.5%
month
Among the respondent 37 (18. 5%) said they will buy Shang-Fries daily, 118
(59%) said they will buy once a week and 45 (22.5%) said 2-3 times a month they
Shang-Fries primary sells wrapper food fries be like and our unique
dipping sauce. Our innovative packaging will be more entertaining than our
competitors.
Table 4: What sauce/dip will you prefer to go with our product Shang-Fries?
and Ketchup
(22.5%) for ketchup and 120 (60%) said they want both mayonnaise and ketchup.
Indeed, our product provide our business with the most important and
viable contact with our buyers, our product for our customers represent
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Table 5: What do you consider in choosing your snacks (you
Answer Rank
Taste 1
Visual Appearance 3
Price 2
Accessibility of Store 4
Taste being number 1 means that the company shall focus on producing
product that are good quality and consistent to the palate of the customers.
In our market analysis it includes forecast our company profiles, share and
size. Each report consists of key statistics and analysis on our market and
foretells a future, impacts the present and forgives our fruitless past.
this situation we will know the influence of our product regardless to the behavior
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and habits of our customers. We have a giveaway souvenir
purchase our product. An inspirational quotes sticker behind of our product can
motivate the buyers to buy our business product. We can use our social media
page to encourage some customer and to inform them about to our product's
innovation.
Providing good customer service and having strategy in place will help the
company generate sales. One of the reasons why do start-up businesses fail is
the lack of skills needed for our business. Untrained employees cannot produce
high-quality products. If they also lack adequate knowledge and skills to provide
competitors who can provide quality product and appropriate service. So the
keep doing what is necessary to be successful day in and day out. This will
create long-term positive habits that will help to earn more money for the
business.
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5.0 EXECUTION
Nowadays in this line of a business, many customers are expecting for the
what the Shang-Fries Company prioritizing that will allow for a measurable
frequency repeat of the customers. Executing the marketing plan will the
company be successful and execute the plan well. The Importance of Execution.
skills than “by doing". In this line of business, the customers are expecting many
things with the service and quality of the product. It is the management
and so on. Having a product is what the Shang-Fries will prioritizing that will
customers. Executing the marketing plan will be a big factor in the business that
Situational Analysis
SWOT analysis is a vital strategic planning tool that can be used by Shang-
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weaknesses, opportunities, and threats of Shang-Fries is
Shang-Fries opened its door that anyone can appreciate it. Business has
been successful despite of the trends of the other products. Customers have
been impressed and satisfied with that business product. Shang-Fries improve
with tuna and ham inside. Its benefits are to make us healthy and it help us be
Product
Shang-Fries are made of wrapper with tuna inside. It is affordable and offers may
benefits to the customers. The business assure that it will meet the satisfaction of
Price
Shang-fries come not with a hefty price but with the customer budget in
industry. With a price of 20 pesos per order that consist of 4 delectable pieces of
Shang-Fries with a cheesy sauce guarantees satisfaction for our every customer.
The business wants the target costumers be wise in selecting foods to eat.
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Shang-Fries also have a package pack of the product that is
Place
overlooked as brands option for the economical or easiest option rather than
business that sells Shang-Fries in that area. Shang-Fries accept online orders
and deliver. This business is concerned with this function because it directly
relates to how the customers is serviced and how costumer service was attained.
Company Analysis
orders. This business also accepts delivery orders. It is a good opportunity for
individuals are there. This is the only business that can sell this kind of product.
Through posting the product in their page in Facebook it can gain more
customers and also more profit for the business. The company shall have a
the business’s profile products and its service as well as the revenue of the
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obtain strategic insight. Being a thorough evaluation of an
Competitive Analysis
There many convenient foods available. And also there is a lot of business
that offers some new product. Some of those are already common to buy or to
eat. But this product “Shang-Fries” are different from others. It has a combination
of healthy foods that is good for your health. This business itself assuredly that
implemented marketing program that will surely able them to maximize their
marketing strategy and for this reason, The Shang-Fries Company will produce
produce brand awareness in the food industry when it comes to easily to cook
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Fries to the
to buy our
products.
We will We are
expecting
introduce that through
this promo,
Shang-Fries in we can be
able to
the online world establish
brand
through awareness
throughout
Facebook page. the
school/city.
We will create
account in this
its popularity.
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Everyone
This only
applicable once
said
nontransferable.
In order to get a
freebie upon
buying they
20 times and
must tag at
least 20 friends
excluding their
classmates.
present their
school I.D in
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order for us
to verify. One of
be in charge in
monitoring the
of our page.
packaging is surely
utensils too. It
is easy to carry
anywhere so it
is convenient
for the
customer.
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5.2 LOCATION & FACILITIES
BUSINESS ADDRESS
The three to five square meter food stall will be located near the Jollibee
Fast food chain and Dunkin Donut Arellano. The food stall is situated near of the
schools and offices, making Shang-Fries product easily accessible to people who
might want to its product. The location of the business company is an advantage
The food stall will be equipped with modern design that will attract
potential customers. The service on delivery will also the owner prioritize as a
supplier to gain loyalty from directs seller and retailers. Additionally, the
company will also play songs while selling and delivering to provide an ambience
of fun to its customers and employees for them to enjoy while buying products
Easy Access
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The business’ manufacturing and production area is
situated at one of the proponent’s house 226 Lasip Chico, Dagupan City where
the company will maintain the aseptic condition of the room and it will use in
STORE LAYOUT
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FLOOR PLANNING
The production area of Shang-Fries Food Stall is one of the member of the
company that also lives in Dagupan City. We will ensure the cleanliness of our
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Figure 5: FLOOR PLAN STOCKROOM AREA
UNIFORM
Our employees must look presentable and good looking for our customers. To
Uniform colors can set the mood of the organization. The uniforms help promote
customer loyalty.
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Figure 6: Crew Uniform
5.2 TECHNOLOGY
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5.2 EQUIPMENT AND TOOLS
INGREDIENTS
. The following table shows the raw materials cost for Shang-
0 ingredients
of Shang-
Fries.
ingredients
of Shang-
Fries.
have flavor
for Shang-
Fries.
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Wrapper 30.00 3
Used for
covering
the
ingredient
and
wrapping
for Shang-
Fries.
Pepper 3.00 3 Use in
making the
dip.
frying the
product
and
cooking
the
ingredients
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Cucumber 15.00 ½ kg
one of the
ingredients
of Shang-
fries and
have a
benefit of
health
Tomatoes 15.00 ½ kg Also one of
the
ingredients
of Shang-
fries.
sauce of
Shang-
fries.
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Mayonnaise 75.20 1
Second
option used
as sauce
for Shang-
fries.
objective. These are the following tools and equipment used in making
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t y
Frying pan 880 2 Used for frying,
ingredients of
Shang-Fries.
where an easily
transportable
means of cooking or
heating is needed.
ingredients
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Plastic 28 1 pack
g) finish product.
ingredients.
vegetable/ingredien
ts.
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Chopping 390 1
chopping, slicing
ingredients/raw
materials.
Can 130 1 Use for opening the
Dispenser Shang-fries.
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Refrigerat 10,00 1
ingredients.
PRODUCT PRODUCTION
Shang-Fries.
Prepare
Mix
Ingredients
Packaging
g Serve &
Deliver
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Shang-Fries
Ingredients
Tuna
Tomatoes
Cheese
Ketchup
Wrapper
Mayonnaise
Pepper
Frying Oil
Ham
Cucumber
PROCEDURE:
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Chop the cucumber,
tomatoes, and carrots for
toppings and put it on the
other side.
This chapter includes the people who manage the business. It shows the
business.
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A. COMPENSATION
package that is competitive in the industry and local labor market in order
highly and responsible valued employees. With this in mind, the compensation
program is built to balance the interest of our employees and our company.
B. COMPANY POLICIES
position. Recruitment and selection process will be conducted on the basis of fair
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I. Preliminary Interview- information about how an applicant's,
-Bio data
–Resume
V. Final Interview- you need to impress in a search committee before they make
•Knowledge
•Skills
•Qualifications
•Experience
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-Interpersonal communication/ written and verbal
communication.
C. Policies
successful start-up or business. Our policies set out clear ground rules for our
Being an employee of our company, every employee will have to follow the below
mentioned Conduct and Discipline rules and no one is allowed abusing the
system while on duty. If management fined any employee against the system,
Dress code is to be followed strictly. The Marketing Assistant should wear formal
attire. For women, it’s either a pair of dress slacks or a skirt with a business suit.
Break
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Shang-Fries Company provide break for our employees
from work several times throughout the work day. Typically, they will receive two
refreshment breaks, one before and one after the meal break.
D. Sanctions
work or coming back late from lunch breaks by requiring them to either work for
free during their regular shift or to work for free before or after their regular shift.
the number of minutes that the employee should require for free.
reason to leave, the employees must punish and receive a warning letter for
d.) If our employee does not let employer know if they will not be at work,
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e.) If employee is more than 10 minutes late on his/her assign
Reprimand Letter:
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6.1 ORGANIZATIONAL STRUCTURE
Shang-Fries.
Prepare
Mix
Ingredients
Packaging
g Serve &
Deliver
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John Marvie Morante
(Owner)
(Marketing) (Marketing)
(Advertisement) (Accounting)
Supervisor Crews
(Management) (Service)
(Service) (Service)
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Shang-Fries Company recognize that it was struggling in the
supply of the products due to the inflation. The owner and the proponents will conduct a
seminar or meeting to have an action regardless of this problem. Managing of the
stocks supplies of the product.
The company will do an urgent action on how it manage the supply of the
product. One of the solution is to increase the supply stocks per month while the cost of
these items are in low price. So it could not affect the pricing of the product so
customers will avail it.
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ment t composing market
co-ordinator and page
research to salary of -Phil health
making
newspaper determine Php 7,200
advertisemen
advertisemen per month
t and lenders
from English t campaign
to Urdu and
strategies.
vice versa.
•Fluent in Communicate
usage of MS
with client
office &in
page etc. companies
•Minimum
marketing
intermediate
teams to
in
establish ad
qualification
graphic and
with 3-5
contents
years’
experience
Cashier Service 2-5 years’ To ensure Average SSS
work -Phil health
that each and salary of
experience in
marketing or every Php 4,080
sales
customers is per month
position.
•High school served in a
diploma or
friendly,
equivalent.
•Ability to professional,
handle and timely
transactions manner
accurately
and
responsibly.
Crew Service •High school Work Average SSS
diploma/GED -Phil health
primarily salary of
preferred.
•Excellent in involves Pho 4,320
time
customers per month
management
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skill. service and
•Capable of
or physical
lifting.
labor on a
seasonal or
year-round
basis
Delivery Service •Active driver Concerned Average SSS
license. with customer salary of -Phil health
man
•Knowledge satisfaction Php 5,280
of region and per month
&and ability transporting
to travel. items in a
•Clean driving safe, timely
record manner.
Lumpiang Shanghai is a type of Filipino egg roll. The basic filling is composed of
ground pork along with minced onions, carrots, and seasonings such as salt and
alongside pancit guisado, spaghetti, and other party fares, it’s also commonly
served with steamed or fried rice for breakfast, lunch, or dinner as well as a
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Shang-Fries Company measures its profitability and
longevity. To achieve this, the company must plan, budget, monitor and make
forecast that can help the company evaluate its performance over a period of time
1. Identify and predict possible financial ratios and trends across liabilities
and assets.
2019-2021
operation.
level
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Marketing expense are paid periodically. These
funds are usually put into a general account and used promotions.
Expenses for the last month of the fiscal year are accumulated for
line method.
PERIPHERALS
FRYING PAN 480.00 2 240.00
GAS STOVE 380.00 2 190.00
LADLE 149.00 1 149.00
KNIFE 150.00 1 150.00
CHOPPING 341.00 1 341.00
BOARD
CAN OPENER 100.00 1 100.00
TAPE DISPENSER 150.00 2 75.00
TOTAL 7,970.00 3,465.00
FURNITURE AND
FIXTURES
OTHERS
RENT DEPOSITS 45,000.00
IMPROVEMNETS 30,000.00 4 7500.00
TOTAL LONG 82,970.00 10,965.00
TERM ASSETS
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OPERATING PER YEAR
EXPENSE TOTAL
OPERATING
EXPENSE
SALARIES &
WAGES
(CREW)
8 HRS CASHIER 170.00 DAILY 48,960.00
8 HRS 400.00 DAILY 115,200.00
MARKETING
ASSISTANT
8 HRS 300.00 DAILY 86,400.00
ADVERTISEMENT
COORDINATOR
8 HRS DELIVERY 220.00 DAILY 63,360.00
MAN
TOTAL 365,760.00
OPERATING
EXPENSE
SSS, PHILHEALTH 1500.00 MONTHLY 18,000.00 18,000.00
MARKETING 3,000.00 3,000.00
EXPENSE
MAINTENANCE 5,000.00 5,000.00
DEPRECIATION 10,965.00 10,965.00
RENT 5,000.00 60,000.00 60,000.00
MONTHLY
UTILITIES 3,000.00 36,000.00 36,000.00
MONTHLY
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7.3 Sales Forecast
ensure the further growth of the business. The company see to have an 8%
Sales in Amount
SHANG-FRIES
ARELLANO STREET, DAGUPAN CITY, PANGASINAN
SALES FORECAST
For the Fiscal Years Ended June 30,20_
SALES YEAR 1 YEAR 2 YEAR 3
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SHANG-FRIES 124,800.00 134,784.00
145,566.72
TOTAL SALES 124,800.00 134,784.00 145,566.72
Sales in Quantity
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7.5 Projected Sales in Unit
stall’s performance as its reflects the profitability. It indicates the revenues, expenses,
SHANG-FRIES
ARELLANO STREET, DAGUPAN CITY, PANGASINAN
PROJECTED INCOME STATEMENT
For the Fiscal Years Ended June 30,20_
YEAR 1 YEAR 2 YEAR 3
SALES 832,000.00 898,560.00 970,444.8
LESS: COST OF 124,800.00 134,784.00 145,566.72
SALES
GROSS PROFIT 707,200.00 763,776.00 824,878.08
OPERATING
EXPENSES
SALARIES AND 365,760.00 365,760.00 365,760.00
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WAGES
SSS, PHIL 18,000.00 18,000.00 18,000.00
HEALTH
MARKETING 3,000.00 3,000.00 3,000.00
EXPENSES
SUPPLIES 1,000.00 1,000.00 1,000.00
EXPENSE
DEPRECIATION 10,965.00 10,965.00 10,965.00
RENT 60,000.00 60,000.00 60,000.00
MAINTENANCE 5,000.00 5,000.00 5,000.00
UTILITIES 36,000.00 36,000.00 36,000.00
VALUE ADDED 99,840.00 105,830.4 112,180.224
TAX
TOTAL 599,565.00 605,555.4 611,905.224
OPERATING
EXPENSE
PROFIT BEFORE 229,440.00 235,430.4 241,780.224
INTEREST AND
TAXES
NET PROFIT / 107,635.00 158,220.6 212,972.856
SALES
EXPENSE
NET PROFIT 107,635.00 158,220.6 212,972.856
707,200.00 763,776.00 824,878.08
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Shang-Fries balance sheet is a snapshot of the 3-year
equity.
SHANG-FRIES
LONG-TERM
ASSET
LIABILITIES
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CURRENT 20,000.00 20,000.00 20,000.00
LIABILITIES
OWNER’S EQUITY
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APPENDICES
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Fire Safety Permit
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Mayor’s Business Permit
12/08/20
Shang-Fries
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Shang-Fries
Food Classification
12/08/20
Sanitary Permit
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Shang-Fries
Food Classification
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BIR
Shang-Fries
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DTI Permit
PROFILE
Shang-Fries
Dagupan City
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Curriculum Vitae
PERSONAL DATA
EDUCATIONAL ATTAINMENT
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2018- Present Dagupan City National High School
Bolinao, Pangasinan
Elementary School
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Name: John Marvie S. Morante
PERSONAL DATA
EDUCATIONAL ATTAINMENT
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2018- Present Dagupan City National High School
Elementary School
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Name: Noryda V. Pangindian
PERSONAL DATA
EDUCATIONAL ATTAINMENT
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2018- Present Dagupan City National High School
Elementary School
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Name: Jimrose D. Ragma
PERSONAL DATA
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EDUCATIONAL ATTAINMENT
Elementary School
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Curriculum Vitae
PERSONAL DATA
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Language Spoken: English/ Filipino
EDUCATIONAL ATTAINMENT
Elementary School
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