Competitive Analysis Framework

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JOT

Automation
Ltd. Competitor 2 Competitor 3
No. of employees 300+
Company Specific

founded 1988
Funding
Investors
Acquisations
No. of Customers
Strengths/ weakness
Product
Customer/

Primary Buyer/ Decision


Message

maker
Target

Secondary Buyer
Target Customer
Messaging
Product Feature
Product Specific

Pricing
Price tier
Customer
Product Strength
Product Weakness
Customer Reviews
Positionin

How to win
g

Why Customer Should


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