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    Rural Marketing FMCG Product Hindustan Unilever Limited: Master of Business Administration (MBA) Session 2019-20

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    Amit Singh
    This document is a project report on rural marketing of FMCG products by Hindustan Unilever Limited. It includes an introduction covering the objectives and importance of rural marketing in India. It then discusses the evolution and classification of rural markets. The report will analyze the rural market and consumption of FMCG products. It will also cover advertising, pricing strategies and challenges of rural marketing. Research methodology, findings, conclusions and recommendations are provided based on a study of HUL's rural marketing practices.

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    Rural Marketing FMCG Product Hindustan Unilever Limited: Master of Business Administration (MBA) Session 2019-20

    Uploaded by

    Amit Singh
    43 views6 pages
    This document is a project report on rural marketing of FMCG products by Hindustan Unilever Limited. It includes an introduction covering the objectives and importance of rural marketing in India. It then discusses the evolution and classification of rural markets. The report will analyze the rural market and consumption of FMCG products. It will also cover advertising, pricing strategies and challenges of rural marketing. Research methodology, findings, conclusions and recommendations are provided based on a study of HUL's rural marketing practices.

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    This document is a project report on rural marketing of FMCG products by Hindustan Unilever Limited. It includes an introduction covering the objectives and importance of rural marketing in India. It then discusses the evolution and classification of rural markets. The report will analyze the rural market and consumption of FMCG products. It will also cover advertising, pricing strategies and challenges of rural marketing. Research methodology, findings, conclusions and recommendations are provided based on a study of HUL's rural marketing practices.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views6 pages

    Rural Marketing FMCG Product Hindustan Unilever Limited: Master of Business Administration (MBA) Session 2019-20

    Uploaded by

    Amit Singh
    This document is a project report on rural marketing of FMCG products by Hindustan Unilever Limited. It includes an introduction covering the objectives and importance of rural marketing in India. It then discusses the evolution and classification of rural markets. The report will analyze the rural market and consumption of FMCG products. It will also cover advertising, pricing strategies and challenges of rural marketing. Research methodology, findings, conclusions and recommendations are provided based on a study of HUL's rural marketing practices.

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    You are on page 1of 6

    PROJECT REPORT

    ON

    RURAL MARKETING FMCG PRODUCT


    HINDUSTAN UNILEVER LIMITED

    Master of Business Administration (MBA)

    Session 2019-20

    Submitted to : Submitted by :
    Dr. Alok Kumar Saxena Sanjeev Kaushal
    Head (MBA) Roll No. 1709215171002
    Enrol No. A-9215594
    (MBA Part Time)
    VIth Sem

    S.P.C.J. INSTITUTE OF COMMERCE BUSINESS


    MANAGEMENT AND ECONOMICS KHANDARI,
    AGRA
    DECLARATION

    I, Sanjeev Kaushal, Roll No. 1709215171002 student of MBA (Part


    Time) IV Semester, Seth Padam chand Jain Institute of Commerce, Business
    Management and Economics Session 2019-2020, hereby declare that the
    Project Report title as “RURAL MARKETING FMCG PRODUCT
    HINDUSTAN UNILEVER LIMITED.” is the outcome of my own work
    and the same has not been submitted to any University/Institute for the award of
    any degree /professional diploma.

    Date:

    Place: Agra Sanjeev Kaushal

    Roll No. 1709215171002


    Enrol No. A-9215594
    (MBA Part Time)
    VIth Sem
    S.P.C.J. INSTITUTE OF COMMERCE BUSINESS
    MANAGEMENT AND ECONOMICS
    KHANDARI, AGRA

    CERTIFICATE

    This is to certify that the report entitled “RURAL MARKETING

    FMCG PRODUCT HINDUSTAN UNILEVER LIMITED.”

    submitted by Sanjeev Kaushal Roll No. 1709215171002, MBA (Part Time) VIth

    semester 2019-2020 has worked under my supervision.

    It is original work of the material involved in the project report as

    collected by his own efforts.

    Dr. ALOK KUMAR SAXENA


    ACKNOWLEDGEMENT

    First of all, I would like to renders my sincere gratitude to Dr. ATUL

    MATHUR (Dean Student Welfare, SPCJI) and my supervisor for his precious

    guidance & Patience all from beginning to their end of my project work. Dr.

    MATHUR Guide me in designing of Questionnaire & give me many important

    tips about this project. I have gained a lot from their insightful discussions &

    valuable suggestions which has formed my thanking about how to put this work.

    I would like to render my sincere gratitude to Dr. NIRAJ GUPTA for

    accepting my synopsis on project.

    This project has provided me valuable time to learn has skills in the area

    of car sales & management. I am also thankful for his giving some important &

    valuable tips on this project.

    I would like to acknowledge my thanks to the faculty Dr. Atul Mathur,

    Dr. Y.K. Sharma, Dr. Swari Mathur, Dr. Ruchita Prasad, Dr.Seema Singh,

    Dr. Sweta Chaudhary of Seth Padam Chand Jain Institute of commerce,

    Business Management & Economics, Khandari Agra per he is help extended

    to me in collective relevant materials, I especially express heartful gratitude &


    and thanks to Mrs. SWATI MATHUR for giving me important tips on

    consumers behaviors & Mrs. NAZIA on how to conduct project.

    I am grateful to Mustkeem Qureshi (Spectrum Photostate) for Typing

    my Manu Script. He carried out neat & accurate typing.

    I am grateful to all of them for the moral support they provided to me.

    SANJEEV KAUSHAL
    Roll No. 1709215171002
    Enrol No. A-9215594
    (MBA Part Time)
    VIth Sem

    Seth Padam Chand Jain Institute of Commerce,


    Business Management & Economics
    TABLE OF CONTENT

     OBJECTIVE OF THE STUDY

     ABOUT RURAL MARKET

     EVOLUTION OF INDIAN RURAL MARKETING

     RURAL CLASSIFICATION

     ANALYSIS OF THE RURAL MARKET IN INDIA

     PROBLEMS OF RURAL MARKETING

     ADVERTISING IN RURAL INDIA

     PRICING BY FMCG COMPANIES

     FMCG CONSUMPTION IN RURAL INDIA

     HUL PROFILE

     RESEARCH METHODOLOGY

     FINDING & ANALYSIS

     CONCLUSION

     RECOMMENDATION & SUGGESTION

     LIMITATION

     APPENDIX

     QUESTIONNAIRE

     BIBLIOGRAPHY

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