INTERNSHIP REPORT

Internship Report submitted to the Department of Business Administration,

in partialfulfillment of the requirements for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by

GANESAN M
Reg.No:21UBU514

Under the guidance of

Mr. Rinaldo De David MSc., MBA., M.Phil., SET., (Ph.D)

DEPARTMENT OF BUSINESS ADMINISTRATION

ST. JOSEPH’S COLLEGE(AUTONOMOUS)

Accredited at A++ Grade (4th Cycle) by NAAC
Special Heritage Status Awarded by UGC
College with Potential for Excellence by UGC
DBT-STAR & DST-FIST Sponsored College

TIRUCHIRAPPALLI –620002

August 2023
 DEPARTMENT OF BUSINESS ADMINISTRAION
St.JOSEPH’S COLLEGE(AUTONOMOUS)
Special Heritage Status Awarded by UGC
Accredited at ‘A++’ Grade (4th Cycle) by NAAC
College with Potential from Excellence by UGC
DBT-STAR&DST-FIST Sponsored College
Tiruchirappalli-620 002

Date:

CERTIFICATE

This is to certify that the Internship report submitted partial fulfilment of the
requirements for the award of the Degree of Bachelor of Arts in Business Administraion,
is Bona-fide record of the work done by GANESAN M, D.No:21UBU514 under my
guidance during the year 2023-2024.

GUIDE

Prof. Mr. Rinaldo De David

The viva voce examination of this internship report was held on……………………
at St.Joseph’s College(Autonomous),Tiruchirappalli-02.

Internal Examiner External Examiner

 Declaration

I, hereby, declare that the Report on the internship training programme is an

Independent work done by me, GANESAN M (D. No 21UBU514) under the guidance
of Mr. Rinaldo De David MBA., M.Phil., SET., (Ph.D) Head of the Department of Business
Administration St.Joseph’s college (Autonomous) Tiruchirapalli-620 002 in partial
fulfillment for the award of the degree of BACHELOR OF ARTS in Business
Administration, during the academic year 2023-2024, and that has not formed the basis
for the recoginition of any other Degree at any other or University.

Place: Tiruchirapalli Signature of the Student

Date: GANESAN M
(D. No. 21UBU514)
 ACKNOWLEDGEMENT

First and foremost, I am graceful to the GOD Almighty, who has showered his blessing
on me throughout this internship programme.

I profoundly thank Rev. Dr. M. Arockiasamy Xavier SJ M.A., M.Phil., Ph.D.,

SLET., Principal, St. Joseph’s College (Autonomous), Tiruchirappalli-2, for providing me
the opportunity to be a part of the institution.

I express my gratitude to Dr. P. Rajendran, M.Sc., M.Phil., Ph.D., Deputy

Prinicipal, St. Joseph’s College (Autonomous), Tiruchirapalli-2, for having enduring his
blessings on all of us.

I express my sincere thanks to our beloved Prof. Mrs. C.F. Octovia Antony
Sessammal, MBA, MPhil., NET Head, Department of Business Administraion
St.Joseph’s College (Autonomous),Tiruchirappalli-2, for innovative suggestions and
encouragements.

I expressed my personal indebtedness and great indebtedness and great fullness to

Prof. Mr. Rinaldo De David MBA., M.Phil., SET. NET. (Ph.D) who guided me with
his scholarly valuable guidance.

I own a deep debt of gratidude to my Parents and Friends for their love and kindness
which sustained my effort throughout my ideas.

GANESAN M
21UBU514
 CONTENT

S.No Topic Page No

1. Introduction 1

2. Company Profile 2

3. Day Report 4

4. Learning objectives 8

5. Conclusion 10

ANNEXURE

6. Daily Report

7. Certificate
 INTRODUCTION

The retail industry is an ever-evolving and dynamic sector, driven by consumer

preferences and technological advancements. In recent years, the demand for air
conditioning systems has witnessed a significant surge, owing to factors such as rising
temperatures, increased urbanization, and a growing awareness of the importance of
indoor comfort. As a result, the air conditioner retail showroom segment has emerged as
a crucial player in the HVAC (Heating, Ventilation, and Air Conditioning) industry.

This internship report delves into my experience and insights gained during my
internship at MANI AIRCON, a prominent air conditioner retail showroom, specializing
in providing high-quality cooling solutions to both residential and commercial customers.
During my time at MANI AIRCON, I had the opportunity to immerse myself in the world
of retail operations, marketing strategies, customer engagement, and the intricacies of the
air conditioning business.

This report aims to provide a comprehensive overview of my internship journey,

highlighting the key aspects of the air conditioner retail showroom industry, the
challenges faced by the organization, and the strategies employed to address these
challenges. It also reflects upon my personal growth, learning outcomes, and the valuable
contributions I made to the company during the internship period.

Through this report, I intend to shed light on the significance of air conditioner retail
showrooms in the broader HVAC market, emphasizing their role in meeting the ever-
growing demands of consumers for energy-efficient and technologically advanced
cooling solutions. Furthermore, I will share my observations and recommendations to
help MANI AIRCON continue its pursuit of excellence in the retail segment of the air
conditioning industry.

In the following sections, I will provide an overview of the company, a description of

my internship role and responsibilities, a review of the industry landscape, and an analysis
of my contributions and learning outcomes. This report serves as a testament to the
valuable experiences and knowledge gained during my internship at MANI AIRCON and
underscores the importance of air conditioner retail showrooms in shaping the future of
indoor comfort and environmental sustainability.

1
 COMPANY PROFILE

A/C MANI AIRCON is a well-known air conditioning and refrigeration sales and
service center located in the Hemalakshmi complex on Gandhi Road, Srirangam,
Trichy. The company is managed by M. Raja, who oversees the day-to-day operations
and ensures the smooth functioning of the business.

Leadership:

Mr. M. Raja: As the managing director of A/C MANI AIRCON, Mr. Raja plays a
pivotal role in the company's success. With his extensive expertise in the field of air
conditioning and refrigeration, he leads the team in delivering exceptional service and
ensuring the business's seamless operation.
Core Services:

A/C MANI AIRCON offers a comprehensive range of services to cater to the diverse
needs of its customers:

Air Conditioning Sales:

The company provides a wide selection of air conditioning units, from split systems
to central air conditioning, sourced from trusted manufacturers. They help customers
choose the most suitable option for their requirements.

Air Conditioning Installation:

A/C MANI AIRCON's skilled technicians ensure precise and efficient installation of
air conditioning systems, guaranteeing optimal performance.

Repair and Maintenance:

The organization offers prompt and reliable repair services to address any issues
with existing cooling systems. They also provide routine maintenance to extend the
lifespan of equipment.

Refrigeration Services:

In addition to air conditioning, the company specializes in refrigeration solutions,

catering to businesses in the food industry, healthcare, and more.

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Customer Focus:

A/C MANI AIRCON places a strong emphasis on customer satisfaction. They are
committed to delivering exceptional service, offering expert advice, and maintaining
transparency in all transactions. Their customer-centric approach has earned them a
loyal clientele over the years.

A/C MANI AIRCON, led by Mr. M. Raja, is a well-established and reputable air
conditioning and refrigeration sales and service center in Srirangam, Trichy. Their
commitment to quality, a wide range of services, and a customer-centric approach make
them a notable player in the local cooling industry. This organization offers an excellent
opportunity for an internship to gain valuable insights and hands-on experience in the
air conditioning and refrigeration sector.

Kaviya is the receptionist at A/C MANI AIRCON. She plays a crucial role in
welcoming customers, handling inquiries, scheduling appointments, and maintaining a
pleasant and organized reception area. Kaviya is responsible for providing excellent
customer service and ensuring that all customer queries and requests are addressed
promptly and professionally.

Nithesh is the salesperson at A/C MANI AIRCON. He possesses in-depth

knowledge of various air conditioning and refrigeration products and helps customers in
selecting the most suitable options based on their requirements. Nithesh is responsible
for providing product information, negotiating prices, and ensuring customer
satisfaction throughout the sales process.

Gokul is the service technician at A/C MANI AIRCON. With his expertise in air
conditioning and refrigeration systems, Gokul performs installation, maintenance, and
repair services for customers. He is well-versed in diagnosing issues, troubleshooting
problems, and providing efficient solutions to ensure optimal performance of air
conditioning and refrigeration units.

3
 DAY REPORT

Date: 15/05/2023 to 13/06/2023

During my internship period, I worked from Monday to Saturday, from 9:30 AM to

5:00 PM, except on Sundays. Here is a summary of my daily activities.

Day 01 (15/05/2023):

On my first day, I visited the workplace and interacted with my colleagues and other
employees. I familiarized myself with the work environment and the team.

Day 02 (16/05/2023):

I focused on sales details related to air conditioners. I learned about different models,
features, and pricing options. I also assisted customers in making informed purchase
decisions.

Day 03 (17/05/2023):

This day was dedicated to servicing the air conditioners that were sold. I gained hands-
on experience in maintaining and repairing air conditioning units.

Day 04 (18/05/2023):

The company introduced a special one-day summer sales promotion. They offered a
15% discount on one-ton air conditioners and a 20% discount on 1.5-ton air conditioners.
I assisted in promoting this offer to customers.

Day 05 (19/05/2023):

I worked on entering the previous day's sales data into the register. This
allowed us to track the growth rate of the organization and analyse sales
patterns.

Day 06 (20/05/2023):

A new stock of Hi TACHI brand air conditioner models arrived, and I assisted in
unloading and organizing them in the showroom.

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Day 07 (22/05/2023):

I compared the previous sales data with the current data and analysed the profit rate.
The summer season led to a peak in air conditioner sales, and I observed the market
strategy employed by the company.

Day 08 (23/05/2023):

This day had no sales activities. Customers visited the store to gather information and
receive estimations for their buying plans. Only services were provided on this day.

Day 09 (24/05/2023):

I participated in canvassing customers in public areas by distributing promotional

notes and providing information about the prices of air conditioners and refrigeration
units.

Day 10 (25/05/2023):

The focus of the day was on creating posters. All team members shared their
suggestions and ideas for designing effective promotional posters.

Day 11 (26/05/2023):

The company offered a special promotion of free installation for air conditioners on
this day. Customers were attracted to this sudden offer, which eliminated any concerns
about service-related issues.

Day 12 (27/05/2023):

I accompanied a worker for servicing an air conditioner. This experience

allowed me to gain practical knowledge of troubleshooting and repairing units.

Day 13 (29/05/2023):

I had conversations with sub-dealers to gather details about their orders and
requirements. Understanding their needs helped us ensure efficient order fulfilment.

Day 14 (30/05/2023):

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 Products were delivered to the sub-dealers while maintaining business ethics.This
approach aimed to build strong relationships and generate more profits through repeat
orders.

Day 15 (31/05/2023):

I analysed the monthly sales data and formulated plans to increase profits by
providing attractive offers to customers.

Day 16 (01/06/2023):

I calculated the previous month's profit/loss and identified seasonal selling patterns.
The high demand for air conditioners during the summer season was evident in the data.

Day 17 (02/06/2023):

I assisted in selling products in the showroom, providing product information, and

helping customers make purchase decisions.

Day 18 (03/06/2023):

A half-day special offer was introduced to customers, providing free service for one
year with the purchase of an air conditioner. I assisted in explaining the offer and
facilitating the process.

Day 19 (04/06/2023):

Although Sundays are usually holidays, this Sunday was a special working day due
to the high sales volume during the month. I participated in sales activities and served
customers.

Day 20 (05/06/2023):

I focused on customer service and analysed data related to customer feedback and
satisfaction. This helped in identifying areas for improvement.

Day 21 (06/06/2023):

A promotion was carried out for the new product, the LG 1.5 ton 5-star AI dual
inverter air conditioner. I assisted in promoting its features and benefits to potential
customers.

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Day 22 (07/06/2023):

I called previous month buyers to offer them free service vouchers as a gesture of
appreciation. This aimed to strengthen customer relationships and encourage repeat
business.

Day 23 (08/06/2023):

I worked on entering data related to orders, sales, and service activities into the
system, ensuring accurate records for future reference.

Day 24 (09/06/2023):

A meeting was conducted to discuss the monthly sales target. Strategies and plans
were formulated to achieve the set goals.

Day 25 (10/06/2023):

I engaged in customer service work, addressing inquiries, and assisting customers

with their needs.

Day 26 (12/06/2023):

I continued to assist in selling products in the showroom, providing information, and

facilitating the purchasing process.

Day 27 (13/06/2023):

On the last day of my internship, I completed the necessary formalities, collected and
verified relevant documents for my report, and expressed gratitude to the team for the
opportunity.

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 LEARNING OBJECTIVES

Product Knowledge:

Acquired in-depth knowledge about air conditioners, including different models,

features, and pricing options. This product knowledge is essential in sales and customer
interactions.

Customer Service Skills:

Assisted customers in making informed purchase decisions, addressed inquires, and

analysed customer feedback. These experiences honed your customers service skills, a
critical aspect of any business.

Sales and Marketing:

Involvement in sales promotions, creating posters, and analysing sales data provided
insights into sales and marketing strategies. You how to promote products effectively and
use data for decisions-making.

Hands-on Experience:

Gained practical experience in servicing and maintaining air conditioning units,

troubleshooting, and assisting with installation. These hands-on experience are valuable
for a career in maintenance or technical roles.

Data Analysis:

Learned how to analyse sales data, track growth rates, and identify seasonal selling
patterns. Data analysis skills are crucial for understanding business performance and
making, informed decisions.

Teamwork and collection:

Worked with colleagues to create promotional materials, assisted in servicing air

conditioners, and participated in meetings to discuss sales targets.

These experiences enhanced your teamwork and collaboration skills.

Business Ethics:

Participated in delivering products to sub-dealers while maintaining business ethics.

Understanding the importance of ethical business practices is essential in any industry.

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Customers Relationship Building:

Calling previous buyers and offering them service vouchers demonstrated your
commitment to building strong customers relationships and encouraging repeat business.

Record keeping:

Entered data related to orders, sales, and service activities into the system, ensuring
accurate records for future references. This skills sis crucial for maintaining organized
business operations.

Strategic Thinking:

Formulated plans to increase profits by providing attractive offers to customers and

participated in meetings to discuss sales strategies. These experience developed your
strategic thinking abilities.

Adaptability:

Working during a special working day on a Sunday and handling various tasks
demonstrates your adaptability and willingness to go the extra mile when necessary.

Communication Skills:

Interacted with customers, sub-dealers, and team members, improving your

communication skills in different contexts.

Gratitude and Professionalism:

On last day, expressed gratitude to the team and completed necessary formalities. This
demonstrates professionalism and appreciation for the opportunity.

9
 CONCLUSION

In conclusion, my internship experience at the air conditioner retail showroom has

been invaluable in providing me with a comprehensive understanding of the HVAC
industry, retail operations, and customer service. Throughout the course of my
internship, I had the opportunity to work alongside a dedicated and knowledgeable
team, allowing me to gain practical insights into various aspects of the business.

I learned about the different types of air conditioning systems, their features, and
their applications, which has enhanced my technical knowledge in this field.
Additionally, I developed essential skills in customer engagement, problem-solving, and
effective communication, all of which are crucial in the retail industry.

Furthermore, I had the privilege of witnessing how the showroom successfully adapts
to market trends, promoting energy-efficient and eco-friendly air conditioning
solutions. This experience has not only broadened my horizons but has also inspired me
to explore innovative and sustainable practices in the HVAC industry.

Overall, this internship has been a remarkable learning journey, and I am grateful for
the support and mentorship I received from the showroom staff. It has equipped me
with practical skills, industry knowledge, and a deeper appreciation for the importance
of air conditioning systems in our daily lives. I look forward to applying the lessons
learned during this internship to my future endeavours and contributing positively to
the HVAC industry.

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