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    Q1. Are You Smartphone User?

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    Add K
    The document appears to be a survey about smartphone usage and brand preferences. It contains 21 multiple choice questions regarding the respondent's smartphone brand and usage habits, their awareness and perceptions of the Samsung Galaxy S smartphone, and some demographic questions. The questions cover topics such as the respondent's main purposes for using a smartphone, how dependent they are on their device, what factors are important in purchasing decisions, whether they would switch brands, and what images come to mind when thinking of the Galaxy S.

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    Q1. Are You Smartphone User?

    Uploaded by

    Add K
    43 views5 pages
    The document appears to be a survey about smartphone usage and brand preferences. It contains 21 multiple choice questions regarding the respondent's smartphone brand and usage habits, their awareness and perceptions of the Samsung Galaxy S smartphone, and some demographic questions. The questions cover topics such as the respondent's main purposes for using a smartphone, how dependent they are on their device, what factors are important in purchasing decisions, whether they would switch brands, and what images come to mind when thinking of the Galaxy S.

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    The document appears to be a survey about smartphone usage and brand preferences. It contains 21 multiple choice questions regarding the respondent's smartphone brand and usage habits, their awareness and perceptions of the Samsung Galaxy S smartphone, and some demographic questions. The questions cover topics such as the respondent's main purposes for using a smartphone, how dependent they are on their device, what factors are important in purchasing decisions, whether they would switch brands, and what images come to mind when thinking of the Galaxy S.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    43 views5 pages

    Q1. Are You Smartphone User?

    Uploaded by

    Add K
    The document appears to be a survey about smartphone usage and brand preferences. It contains 21 multiple choice questions regarding the respondent's smartphone brand and usage habits, their awareness and perceptions of the Samsung Galaxy S smartphone, and some demographic questions. The questions cover topics such as the respondent's main purposes for using a smartphone, how dependent they are on their device, what factors are important in purchasing decisions, whether they would switch brands, and what images come to mind when thinking of the Galaxy S.

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    © All Rights Reserved
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    You are on page 1of 5

    1. Q1. Are you smartphone user?

    Yes -> Go to Q2
    No -> Go to Q10

    2. Which brand are you using?


    Apple iPhone
    Samsung Galaxy S
    HTC-One
    RIM-Blackberry
    Nokia-Lumia
    Others

    3. What is your main purpose of using smartphone?


    Keep touching with friend & family
    Browsing Internet
    Taking photos
    Scheduling/Calendar/Watch
    Movie/Music
    Playing Games
    Social Media
    Calling/Texting

    4. How dependant on smartphone are you in your daily life?

    0 (Not at all) 1 2 3 4

    0 (Not at all) 1 2 3 4
    5. What considerations are important to you when you buy smartphone?
    Brand
    Design
    Price
    Reputation
    Opinion of friends/family
    Advertising
    Specification of product (width of screen, OS, camera...)
    Special Offer (Sales, free items...)
    6. Which brand do you prefer?
    Apple-iPhone
    Samsung-Galaxy S
    HTC-One
    RIM-Blackberry
    Nokia-Lumia
    Others

    7. Will you buy your current brand of smartphone for next purchasing?
    Yes ->Go to Q8
    No ->Go to Q9

    8. Why do you want to use same brand again?


    Get used to using this brand
    This brand is popular
    Connection with other devices I have
    Expectations for upgrading
    No need to change brand
    Quality
    Services
    Others

    9. Why do you want to change smartphone brand next time?


    Lack of applications
    Limited fuctions
    Less popularity of the brand
    Poor Service
    Expectation for new technology of other brands
    Poor Design
    Poor Quality
    Others

    10. Do you know Samsung Galaxy S?


    Yes -> Go to Q11
    No -> Go to Q14
    11. Where did you see Samsung Galaxy S advertising?
    TV
    Street
    Airport/Stations
    Internet
    In Stores
    Social Network (FaceBook, Twitter, LinkedIn...)
    Others

    12. When you recall Samsung galaxy S, how these words strongly relevant to this brand?

      0 (Weak) 1 2 3 4

    Innovative Innovative 0 (Weak) Innovative 1 Innovative 2 Innovative 3 Innovative

    Strong/Less Strong/Less Strong/Less Strong/Less Strong/Less Strong/Le


    breakdown breakdown 0 (Weak) breakdown 1 breakdown 2 breakdown 3 breakdown 4

    Easy to Use Easy to Use 0


    Easy to Use 1 Easy to Use 2 Easy to Use 3 Easy to U
    (Weak)

    Technological Technological 0
    Technological 1 Technological 2 Technological 3 Technolog
    (Weak)
    13. Can you recall advertising of Galaxy S easily?

    0 (Not at all) 1 2 3 4

    0 (Not at all) 1 2 3 4
    14. Can you recall Samsung logo easily?

    0 (Not at all) 1 2 3 4

    0 (Not at all) 1 2 3 4
    15. Which brand feels more technological?
    Apple
    Samsung
    HTC
    Nokia
    BlackBerry
    Others
    16. Which brand feels trendy?
    Apple
    Samsung
    HTC
    Nokia
    BlackBerry
    Others

    17. Which brand has variety of applications?


    Apple
    Samsung
    HTC
    Nokia
    BlackBerry
    Others

    18. Please select images when you recall Samsung Galaxy S


    Technological
    Innovative
    Young
    Professional
    Imitative
    Cheap
    Popular
    Second-in-common
    Active/Dynamic
    Old/Boring
    Unique
    Future

    19. Do you own any devices below?


    MacBook
    iPad
    Galaxy Tab/Galaxy Note
    Kindle Fire
    Samsung laptop
    HTC products
    Sony laptop
    BlackBerry phone
    Tablet PC from other brands

    20. What is your gender?


    Male
    Female

    21. In which age group are you?


    16 to 24
    25 to 34
    35 or over

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