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    Samsung: Prepared by The 4-th Year Student Group 6.04.51.14.02. Konstantine Barbashov

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    Александр Шарый
    Samsung is a South Korean multinational electronics company founded in 1938. It is the largest information technology company measured by 2011 revenues, with assembly plants and sales networks in 61 countries. Samsung became the world's largest mobile phone maker by unit sales in 2012, overtaking Nokia. The company produces a wide range of products including smartphones, tablets, televisions, PCs, and cameras. In India, Samsung is a market leader in smartphones, LED and LCD TVs, and tablets.

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    Samsung: Prepared by The 4-th Year Student Group 6.04.51.14.02. Konstantine Barbashov

    Uploaded by

    Александр Шарый
    45 views21 pages
    Samsung is a South Korean multinational electronics company founded in 1938. It is the largest information technology company measured by 2011 revenues, with assembly plants and sales networks in 61 countries. Samsung became the world's largest mobile phone maker by unit sales in 2012, overtaking Nokia. The company produces a wide range of products including smartphones, tablets, televisions, PCs, and cameras. In India, Samsung is a market leader in smartphones, LED and LCD TVs, and tablets.

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    SAMSUNG

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    Samsung is a South Korean multinational electronics company founded in 1938. It is the largest information technology company measured by 2011 revenues, with assembly plants and sales networks in 61 countries. Samsung became the world's largest mobile phone maker by unit sales in 2012, overtaking Nokia. The company produces a wide range of products including smartphones, tablets, televisions, PCs, and cameras. In India, Samsung is a market leader in smartphones, LED and LCD TVs, and tablets.

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    45 views21 pages

    Samsung: Prepared by The 4-th Year Student Group 6.04.51.14.02. Konstantine Barbashov

    Uploaded by

    Александр Шарый
    Samsung is a South Korean multinational electronics company founded in 1938. It is the largest information technology company measured by 2011 revenues, with assembly plants and sales networks in 61 countries. Samsung became the world's largest mobile phone maker by unit sales in 2012, overtaking Nokia. The company produces a wide range of products including smartphones, tablets, televisions, PCs, and cameras. In India, Samsung is a market leader in smartphones, LED and LCD TVs, and tablets.

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    SAMSUNG

    Prepared by
    The 4-th year student
    Group 6.04.51.14.02.
    Konstantine Barbashov
    INTRODUCTI
    ON
    • Samsung was founded by Lee Byung- Chull in 1938 as a trading company
    • South Korean company
    • Largest Information Technology company measured by 2011
    revenues
    • Assembly plants and sales networks in 61 countries
    • In first quarter of 2012, Samsung became world’s largest mobile phone
    maker by unit sales, overtaking Nokia, which had been the market
    leader since 1998
    • In third quarter of 2012, it sold 98 million phones, of which 55
    million were smartphones
    SAMSUNG LOGO

    First logo was


    developed in
    the year 1958
    2ND LOGO
    FROM THE
    YEAR 1979-
    1993
    It is the present
    logo of Samsung
    from the year
    1993

    Tagline:
    “Inspire
    the
    World, Create
    the Future”
    LEE KUN-HEE (CHAIRMAN &
    CEO)
    SAMSUNG IN
    INDIA
    • Samsung Electronics commenced its
    operations in India in December
    1995
    • Two R&D centers in India- Delhi &
    Bangalore
    • In 2010 achieved a sales turnover of
    $3.5 billion
    • Market leader in LED TVs, LCD TVs, Slim
    TVs
    • India’s largest mobile handset brand
    PRODUCTS
    SMARTPHONES
    • Samsung developed its first lightest mobile in the year 1993 and the
    model is SCH-R800
    • It was available in CDMA (Code Division Multiple Access)
    netwoks
    • Developed smart phones with mp3 player towards the end of the
    20th century
    • Now they have 41.6% of smart phone market share in India
    • Samsung wave S8500 & SI9000 Galaxy S was launched in June 2010.
    • Planning to clinch 60% of smart phone market share in India by
    mid 2013
    • Plan to launch Samsung Galaxy S4 by March 2013
    • In India main competitor is Nokia
    • The firm was recently named the worldwide handset market leader
    with a market share of 29%
    TOP 5 SMARTPHONE
    VENDORS

    Q4-
    2012
    Samsun
    31. g
    3 Apple
    45.
    5 ZTE

    HT
    C
    Other
    1
    s
    4 4. 5
    2
    TABLET

    • Samsung Galaxy Tab is an Android- based tablet


    computer
    • It was introduced on 2nd September 2010

    • Samsung launched the Galaxy Tab in India on 10th November 2010

    • The competitor for Samsung tablet are Apple, Amazon, Google


    and Lenovo
    • In India during 3rd Q, 2012, 47.4% of tablet sales were from new
    entrants
    • In India their competitor is Micromax
    • Average price of tablets sold in India dropped to Rs 13,000 compared to
    previous year quarter
    UNITS SOLD IN
    MILLION
    60
    5
    5
    50

    40
    3
    5
    30

    20
    Q4-
    2012
    10

    0
    Samsung Apple
    TABLET MARKET SHARE IN
    INDIA

    Q4-
    24.00% 2012
    41.00% Microma
    x
    Samsung

    35.00% Apple
    TELEVISION
    • Samsung Electronics was established in 1969
    • Competitor for Samsung television is LG,
    Sony and Toshiba
    • They have three models in television such
    as LCD, LED and Plasma
    • Samsung introduced a new model of
    Ultra HD TV(85 inch) in 2013
    • Price for this new TV not announced, but it
    is expected to be around $25,000
    MARKET SHARE OF TV IN Q4-2012

    30
    27%
    %
    25
    %
    20 19%
    %
    15 13%
    %
    10 9%
    %
    5
    %

    0 L Samsun Son Toshiba


    % G g y
    CAMER
    A
    • Major digital camera players are
    Canon, Nikon, Sony, Samsung and
    Panasonic
    • In India the main player is Nikon
    • Two new NX models will use the Android
    OS
    • Now Polaroid and Nikon are the two
    companies have Android based point
    and shoot cameras
    • New NX series model will launch
    PC

    • Samsung is producing PC, but they are


    not successful in Indian market
    • India has grown 22% in PC segment of
    4th quarter 2012
    • In India Lenovo is the market leader in
    PC with 16.6%
    MARKET SHARE IN
    PC
    45
    % 38.40%
    40
    %
    35
    %
    30 16.60%
    % 13.40 13.10% 12.90
    % %
    25
    5.60
    %
    %
    20
    %
    Lenov Ace H Dell HC Other
    15 o r P L s
    %
    10
    OTHER
    INFORMATIONS
    • Samsung Electronics sold its hard
    disk drive (HDD) business to Seagate
    • The latest model of Samsung tablet
    is Galaxy S3
    • Samsung expects to export 510 million phones
    in 2013 of these 390 million were smartphones
    • Samsung planning to release a lineup of
    devices powered by Microsoft’s Windows 8
    mobile operating system, that support TIZEN
    software
    • Galaxy Tab 3 is expected to launch by June
    2013
    • Samsung is planning to launch the 7-inch
    Galaxy Tab 3 and its price is expected to be
    $149
    • Cyber media says 2013 market will see three
    price ranges Rs. 5000-10000, Rs. 15000-
    20000 and over Rs.35000
    • In Q4, 2012 Samsung is top in US market
    taking 31.8%, Apple 26.2% and LG 12.3%
    THANK
    YOU

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