So Depending On Your View and Your Research About The Company, You Can Use Historical Data As A Starting Point and Adjust It Accordingly
So Depending On Your View and Your Research About The Company, You Can Use Historical Data As A Starting Point and Adjust It Accordingly
So Depending On Your View and Your Research About The Company, You Can Use Historical Data As A Starting Point and Adjust It Accordingly
(P Mil)
Revenues
Net Sales
Royalty and franchise fees
Revenues
Trend - Horizontal Analysis
Cost of Sales
As a % of Revenue - Vertical Analysis
So depending on your view and your research about the company, you can use historical data as a starting point
and adjust it accordingly
2. Do a vertical analysis to see trend. Vertical analysis is used because cost of sales is a function of Revenue.
Hence to study the trend you can study how Cost of sales as % of revenue changes during the year.
If you don’t have a view you can just use averages (rounded)
Or if you can see, it seems like there has been an improvement in cost of sales % for 2016 and 2017 compared
to 2013-2015. If based on your research you have deemed that the improvements are permanent, (perhaps it
is brought about by new technology) then you can opt to use average cost of sales % for 2016 and 2017 only.
(rounded)
Revenue
2013A 2014A 2015A 2016A 2017A 2018 Forecast
Using CAGR
Formula/Actual Rounded
11.01% 11%
17.80% 18%
77%
73%
Revenue Cost of Sales
2018 Forecast 2018 Forecast 2018 Forecast
Using Prior Year Average of 5 years Average of recent 2 years
7,966.12
298.38 Assumed Revenue: Assumed Revenue:
8,264.50 7,774.23 7,774.23
18.00%
5,986.16 5,675.19
77.00% 73.00%