2 - Introduction
2 - Introduction
2 - Introduction
Cover
Introduction
The Equation
Sample Menu:
Applebee's Neighborhood Grill and
Bar
OK stop me if you’ve been down this road before…
Applebee's Menu Wrap-Up
You eagerly start a new workout program, determined to either recapture the shape you once Restaurant 'Quick Hitters'
had years ago (before life got in the way!) or to improve upon your already improving
physique. You get yourself locked in on the meal plans and responsibly make sure that AthLEAN 'To-Go' Please
everything you’re going to need to get through that first week is in place, in the house, and
ready to be eaten when it’s supposed to be to ensure nothing but success on your new program.
You hit the gym hard and with an intensity that you haven’t known you were capable of…as
you rip through the first week of workouts. THEN….the weekend comes!! The lure of bad
habits cries out louder than ever. Buddies want you to hit the bar to catch the game, the family
wants to head out for a nice dinner at their favorite chain restaurant, or it’s date night and you
know you’ll be eating out somewhere. All of these things actually scare you a little bit! OK, a
lot! And no it’s not because your team is in the playoffs and it’s a do or die game, the fact that
your kids missed their naps and are cranky and acting up, or that the girl you’re meeting is a
blind date!
No, the fact of the matter is that you’re scared of trying to negotiate that meal away from the
home without totally screwing up everything that you worked so diligently to make sure was
done right during this first week of your transformation into your new body! And you should
be! Why? Because as my grandfather used to say “Jeff…it ain’t pretty out there.” How was I
supposed to know that he was talking about the quality of food when dining out…especially as
it relates to keeping on track with your fitness goals and managing a way to still eat out?!?
What makes this situation even worse is that sadly, in many the lives of an on- the-go
businessman or executive…dinners out are not just relegated to the weekends. Dinner meetings
with prospective clients throughout the week are common…and just another challenge to
navigating the potential minefield of mind numbing meal choices.
You might be asking how do I know that this feeling might be lurking in the back of your head
just a little bit? Because I used to have it too. As a matter of fact, I used to be terrified of eating
out…thinking that no matter where I went, or what I chose to eat I was basically undoing a
week’s worth of gut busting workouts (only to produce a belly busting and abs-disappearing
aftermath!).
BUT…that was until I learned HOW to eat out!
It was probably about 8 years ago now that it finally clicked in for me. Lucky for me it did or I
would have been wallowing for too long in social anxiety and missing out on some great
dinners with friends, family and eventual business partners that ultimately would have changed
my life dramatically. Had I never gotten over the “Eating Out Edginess” I would probably be
single, the Black Sheep of the family, and definitely NOT the owner of one of the fastest
growing fitness companies online (Oh yes Beach Body….AthLEAN-X and TEAM ATHLEAN
are coming!).
So what was it that finally flipped the switch and made eating out easy? It was actually a simple
3 step process (with an occasional 4th) that literally made me bulletproof to dining out
destruXion! And because I think this strategy is so powerful…and potentially life changing to
you reading this….and because I know that the great majority of you have the same valid
hesitations about eating out…I wanted to share this with you right away.