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    Foundation of Public Relations Quiz-Multiple Choice: Instructions

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    zanderhero30
    According to Scott M. Cutlip, Allen H. Center, and Glen Broom, public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. Public relations should promote open, two-directional communication and mutual understanding on the condition that a company is willing to change its attitudes and behaviors. Public relations uses scientifically discovered, clarified, and systematized communication techniques as its main working tool.

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    Foundation of Public Relations Quiz-Multiple Choice: Instructions

    Uploaded by

    zanderhero30
    37 views2 pages
    According to Scott M. Cutlip, Allen H. Center, and Glen Broom, public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. Public relations should promote open, two-directional communication and mutual understanding on the condition that a company is willing to change its attitudes and behaviors. Public relations uses scientifically discovered, clarified, and systematized communication techniques as its main working tool.

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    FOUNDATION OF PUBLIC RELATIONS

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    According to Scott M. Cutlip, Allen H. Center, and Glen Broom, public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. Public relations should promote open, two-directional communication and mutual understanding on the condition that a company is willing to change its attitudes and behaviors. Public relations uses scientifically discovered, clarified, and systematized communication techniques as its main working tool.

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    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    37 views2 pages

    Foundation of Public Relations Quiz-Multiple Choice: Instructions

    Uploaded by

    zanderhero30
    According to Scott M. Cutlip, Allen H. Center, and Glen Broom, public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. Public relations should promote open, two-directional communication and mutual understanding on the condition that a company is willing to change its attitudes and behaviors. Public relations uses scientifically discovered, clarified, and systematized communication techniques as its main working tool.

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    FOUNDATION OF PUBLIC RELATIONS

    Quiz-Multiple Choice
    Instructions:
    1 Use a black or blue ballpoint pen.
    2 Write as clearly as you can.
    3 Read the questions carefully.
    4 Answer the questions by marking fields on the answer sheet.
    5 Read the questions carefully.
    6 Each item contains 2 points.
    7 Mark only those boxes that correspond to question numbers i n the question item.
    8 Only one answer is correct per numbered item.
    9 Mark one field only per question.
    10 Mark the relevant field like this:
    o ☒ Writing outside the designated field is not permitted
    o Other correction method ( e.g. use of eraser, correcting fluid etc.,are not
    permitted.)

    Questions:
    1. According to__________, “Public relations” is the management function that identifies,
    establishes, and maintains mutually beneficial relationship between an organization and
    the various publics on whom its success or failure depends.
    a. Sandra Veinberga
    b. Professor Glen. T. Cameron
    c. Scott M. Cutlip, Allen H. Center, Glen Broom

    2. According to__________, defines public relations as competitiveness and conflict


    strategy management that works to meet the interests of the enterprise and, when
    possible, the interests of the target audience.
    a. Sandra Veinberga
    b. Professor Glen. T. Cameron
    c. Scott M. Cutlip, Allen H. Center, Glen Broom

    3. According to__________, public relations are a specific management function the aim of
    which is to ensure many-sided communication including understanding, acceptance and
    cooperation between an establishment and public.
    a. Sandra Veinberga
    b. Professor Glen. T. Cameron
    c. Scott M. Cutlip, Allen H. Center, Glen Broom
    4. Public relations is much more than mere persuasion (as it is often viewed). Public
    relations should promote open, two – direction communication and mutual understanding
    on condition that a company/enterprise is ready to change its attitude and behavior. This
    statement explained

    a. Sandra Veinberga
    b. Professor Glen. T. Cameron
    c. Scott M. Cutlip, Allen H. Center, Glen Broom

    5. Public Relations (PR) takes responsibility to provide with management activities,


    synchronizing them with public thought, ensures the prevision of possible reaction. PR
    uses scientifically discovered, clarified and systematized communication technique as its
    main working tool. This statement is explained by:
    a. Sandra Veinberga
    b. Professor Glen. T. Cameron
    c. Scott M. Cutlip, Allen H. Center, Glen Broom

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