B2B Key Technologies

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7/27/2020 E-Commerce - B2B Model - Tutorialspoint

E-Commerce - B2B Model

A website following the B2B business model sells its products to an intermediate buyer who
then sells the products to the final customer. As an example, a wholesaler places an order from
a company's website and after receiving the consignment, it sells the endproduct to the final
customer who comes to buy the product at the wholesaler's retail outlet.

B2B identifies both the seller as well as the buyer as business entities. B2B covers a large
number of applications, which enables business to form relationships with their distributors, re-
sellers, suppliers, etc. Following are the leading items in B2B eCommerce.
Electronics
Shipping and Warehousing
Motor Vehicles
Petrochemicals
Paper
Office products
Food
Agriculture

Key Technologies

Following are the key technologies used in B2B e-commerce −

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7/27/2020 E-Commerce - B2B Model - Tutorialspoint

Electronic Data Interchange (EDI) − EDI is an inter-organizational exchange of


business documents in a structured and machine processable format.
Internet − Internet represents the World Wide Web or the network of networks
connecting computers across the world.
Intranet − Intranet represents a dedicated network of computers within a single
organization.

Extranet − Extranet represents a network where the outside business partners,


suppliers, or customers can have a limited access to a portion of enterprise
intranet/network.
Back-End Information System Integration − Back-end information systems are
database management systems used to manage the business data.

Architectural Models

Following are the architectural models in B2B e-commerce −


Supplier Oriented marketplace − In this type of model, a common marketplace
provided by supplier is used by both individual customers as well as business users. A
supplier offers an e-stores for sales promotion.
Buyer Oriented marketplace − In this type of model, buyer has his/her own market
place or e-market. He invites suppliers to bid on product's catalog. A Buyer company
opens a bidding site.
Intermediary Oriented marketplace − In this type of model, an intermediary company
runs a market place where business buyers and sellers can transact with each other.

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