FAKULTI EKONOMI DAN PENGURUSAN

PROGRAM IJAZAH SARJANAMUDA PENTADBIRAN PERNIAGAAN DENGAN

KEPUJIAN
EPPM2014 – BUSINESS COMMUNICATION SEMESTER 2 SESSION 2019/2020

Pre-requisites:
None
Lecturers:

SET 1 Monday DK2 DR. SHIFA MOHD NOR

8.00-11.00 Room No: 7.469
Email: shifa@ukm.edu.my

SET 2 Wednesday BS2 EN. ABDULLAH SANUSI OTHMAN

11.00-2.00 Room: 7.502.12
Email: asza@ukm.edu.my

SET 3 Monday DK4 DR. SYAJARUL IMNA MOHD AMIN

8.00-11.00 Room No: 3.106
Email: imna@ukm.edu.my

SET 4 Monday BS9 DR. ZALEHA YAZID

8.00-11.00 Room No:7.502.7
Email: leyha@ukm.edu.my

SET 5 Monday BS2 EN. HAFIZI AB MAJID

11.00-2.00 Room: 7.461
Email: hafizi_m@ukm.edu.my

SET 6 Friday BS10 PN. RATANA JABIR

8.00-11.00 Room:
Email: rj2526@gmail.com

SET 7 Friday BS14 PN. NIK EZZSATY NAJIAN

8.00-11.00 Room No:
Email: izzatyiskandar@ukm.edu.my

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(1) Course Code : EPPM2014

(2) Course Name : BUSINESS COMMUNICATION

KOMUNIKASI PERNIAGAAN

(3) Credit : 4 HOURS

(4) Course Level : FACULTY CORE/TERAS FAKULTI

(5) Synopsis :
Business Communication teaches the students to improve their communication skills as the
main basis of their career success. This course enables students to understand the factors
that influence the effectiveness of business communication. They are taught various elements
of communication skills such as intercultural communication as well as verbal and non-verbal
messages. Students will become knowledgeable to communicate in various job situations,
work in teams, think critically and use technology to communicate effectively and productively.
They will be given the platform and guidance in the form of industrial collaboration, in building
resume and video resume, hence being ready to participate in mock interview.

(6) Pre-requisite : NONE

(7) References :

Guffey, M.E., Du-Babcock, B. & Loewy D. (2016) Essentials of Business

Communication: An Asia Edition, 3rd Edition. Cengage.

Bovee, C. & Thill, J. (2015), Business Communication Today, 13th Edition. Singapore:
Pearson
Locker, K.O. & Kaczmarek, S. K. (2013) Business Communication: Building Critical Skills.
6th Edition. Singapore: McGraw Hill.

Oliu, W.E, Brusaw, C.T & Alred, G.J. (2012), Writing That Works: Communicating Effectively
on the Job, 11th Edition. Boston: Bedford-St. Martins.

Williams, K., Krizan, A., Merrier, P., & Logan, J. & (2011), Communicating in Business. 8 th
Edition. Singapore: South-Western.

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(8) Learning Outcome Matric / Matriks Hasil Pembelajaran:

Taxonomi
Teaching Method /

HPP 2

HPP 3

HPP 4

HPP 5

HPP 6

HPP 7

HPP 8
HPP1
Course Learning Outcome / Evaluation /
No. Kaedah
Hasil Pembelajaran Kursus Penilaian
Pengajaran

1 Explain the definition and basic principles of business C2 X Lecture and Quiz and Tests
communication discussion

2 Design effective business communication messages X Lecture, PBL and Project report and
P3 discussion presentation

3 Integrate knowledge of ethics and technology in A4 X Lecture, PBL and Assignments

managing communication in organizations discussion (Resume, Video
Resume, Mock
Interview,
Persuasive
Presentation)

Program Learning Outcome/ Hasil Pembelajaran Program:

HPP1 Menunjukkan pengetahuan dan kefahaman dalam ilmu pengurusan dan persekitaran perniagaan.
HPP2 Mempamerkan kemahiran praktikal yang relevan dalam mengurus organisasi.
HPP3 Menunjukkan kemahiran sosial dan tanggungjawab yang konsisten dengan etika pengurusan
HPP4 Melaksanakan dan menyempurnakan tugas berdasarkan nilai dan sikap yang profesional
HPP5 Mengaplikasikan kemahiran berkomunikasi dan kepimpinan yang berkesan untuk menyempurnakan tugasan secara berkumpulan.
HPP6 Menggunakan konsep pengurusan organisasi dalam proses pembuatan keputusan dan penyelesaian masalah organisasi.
HPP7 Mengaitkan ilmu dan amal bidang pengurusan dalam pembelajaran sepanjang hayat.
HPP8 Mempamerkan kemahiran keusahawanan yang kreatif dan inovatif.

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 (9) Learning Plan / Rancangan Pembelajaran:

Group Self-
Lectur Tutoria La PB Presentatio Total
Week Topic Discussio Quiz, Test learnin
e l b L n Learning
n g
1 Business Communication in Global Contexts 2 1 6 9
(Chapter 1)
2 Employment Communication 1 1 1 6 10
- The Job Search, Resumes and Cover Letters
(Chapter 14)
3 - Interviewing and Following Up 1 1 1 2 5 11
(Chapter 15)
4 - Positive Messages (Chapter 6) 1 2 2 5 10
- Negative Messages (Chapter 7)
- Persuasive Messages (Chapter 8)
5 - Professionalism, Teamwork, Meetings and 2 1 2 1 5 11
Speaking Skills (Chapter 12 )
6 - Planning Business Messages (Chapter 2) 1 2 2 1 1 3 10
- Composing Business Messages (Chapter 3)
7 - Revising Business Messages (Chapter 4)3 2 2 2 1 3 10
- Ethics in Business Communication
(Chapter 16)
8 Communicating at work 2 1 1 1 6 11
- Electronic Messages and Digital Media
(Chapter 5)
9 Written Report Application 2 2 4 1 2 11
-Informal Reports (Chapter 10)
- Formal Reports (Chapter 11)
10 - Business Proposals (Chapter 9) 1 1 2 2 1 4 10
11 Business Presentations (Chapter 13) 1 1 2 2 1 1 4 11
12 Persuasive Speech – Individual Presentation 6 4 5 15
13 Persuasive Speech – Individual Presentation 6 4 5 15
14 Group Presentation of Project 1 6 4 5 16
Total Learning Hour per Semester 16 4 16 39 7 14 64 160
Total Notional Hour Required 160
Total Credit 4

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(10) Course Evaluation Plan / Pelan Pentaksiran Kursus

Evaluation component

Assignments
Course Learning Outcome (CLO) HPP/
(Resume:10, Video
At the end of the semester, the Taxonomy Indicator
Item Resume;15, Mock Report and project
student will be able to : Tests
Interview:15, presentation
Persuasive
Presentation:10)
1. Explain the definition and basic 2C2
principles of business 30
communication

2. Design effective business 2P3 20

communication messages

3. Integrate knowledge of ethics and 2A4

technology in managing
50
communication in organizations

TOTAL 50 30 20

1. Written resume and cover letter (10%) – Week 3 (24 – 28 February 2020)
2. Video resume (15%) – Week 6 (16 – 20 March 2020)
3. Mock interview (15%) – Week 7 (23 – 27 March 2020)
4. Persuasive presentation (10%) – Week 12-13
5. 3 online tests (30%) – Test 1 Chapters 6, 7, 8 (Week 5) (9 – 13 March 2020)
Test 2 Chapters 12, 2, 3 (Week 7) (23 – 27 March 2020)
Test 3 Chapters 3 – 4, 16, 5 (Week 9) (13 - 17 April 2020)
6. Report and presentation for group assignment (20%) – Week 14 (18 – 22 May 2020)