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    Pengantar Pemasaran

    Uploaded by

    Mohd Kharul Anuar
    - The Manhattan Fish Market is introducing a new product called "Laksamee" which is a noodle dish popular in Pantai Remis, Perak containing homemade noodles, crab soup, and vegetables. - Laksamee is estimated to cost RM12.50 per person based on calculations of raw material costs of RM500 per month and projections of selling 100 servings per day for a net monthly profit of RM22,500. - The key ingredients of Laksamee include homemade noodles made from flour, salt, and water, a spicy sauce made from dried chilies, shrimp paste, garlic, and tamarind, and a crab soup made by sauteing onions and garlic then adding water

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    Pengantar Pemasaran

    Uploaded by

    Mohd Kharul Anuar
    106 views14 pages
    - The Manhattan Fish Market is introducing a new product called "Laksamee" which is a noodle dish popular in Pantai Remis, Perak containing homemade noodles, crab soup, and vegetables. - Laksamee is estimated to cost RM12.50 per person based on calculations of raw material costs of RM500 per month and projections of selling 100 servings per day for a net monthly profit of RM22,500. - The key ingredients of Laksamee include homemade noodles made from flour, salt, and water, a spicy sauce made from dried chilies, shrimp paste, garlic, and tamarind, and a crab soup made by sauteing onions and garlic then adding water

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    Pemasaran

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    - The Manhattan Fish Market is introducing a new product called "Laksamee" which is a noodle dish popular in Pantai Remis, Perak containing homemade noodles, crab soup, and vegetables. - Laksamee is estimated to cost RM12.50 per person based on calculations of raw material costs of RM500 per month and projections of selling 100 servings per day for a net monthly profit of RM22,500. - The key ingredients of Laksamee include homemade noodles made from flour, salt, and water, a spicy sauce made from dried chilies, shrimp paste, garlic, and tamarind, and a crab soup made by sauteing onions and garlic then adding water

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    106 views14 pages

    Pengantar Pemasaran

    Uploaded by

    Mohd Kharul Anuar
    - The Manhattan Fish Market is introducing a new product called "Laksamee" which is a noodle dish popular in Pantai Remis, Perak containing homemade noodles, crab soup, and vegetables. - Laksamee is estimated to cost RM12.50 per person based on calculations of raw material costs of RM500 per month and projections of selling 100 servings per day for a net monthly profit of RM22,500. - The key ingredients of Laksamee include homemade noodles made from flour, salt, and water, a spicy sauce made from dried chilies, shrimp paste, garlic, and tamarind, and a crab soup made by sauteing onions and garlic then adding water

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    THE MANHANTTAN

    FISH MARKET
    FARAH NABILA BINTI THAMRIN GA 02960
    SAIFUL SHAHROLRIZAL BIN IBRAHIM GA 03001
    NORIZZATI BINTI ABDUL MUTALIB GA 02988
    ZULKEPLY BIN OTHMAN GA 03013
    MUHAMMAD ADAM BIN MOHD SAHIME GA 03057
    MARKETING
    STRATEGY
    STP Analysis
    ◦ SEGMENTATION : at Manhattan Fish we will classify the segment that has been
    identified which is demographics,
    geographics,phychographics and behavioral.

     Demographics element : is dividing into smaller group such as age,gender,life


    cycle,income,occupation,relligion,race and nationality.
    at Manhattan we provide a variety of seafood and prices
    offered also are not too expensive and suit for everyone.
    And our new products, namely laksamee can also attract a
    lot of customers because we feel that the food is suitable for
    all ages.
     Geographics element : A good place will affect sales in the market which can attract
    more customers to try new products.
    - Manhattan has operated as many as 35 outlets in Malaysia. Selected strategic
    locations and can pull more customers to come and try the seafood.
    -Our business normally operate in the city near government offices, colleges, hotels,
    and more will try to eat it.
    Psychographics element : Psychograhics segmentation is done based on social class,
    lifestyle or personality characteristics. People in the same demographics class can
    show very different psychographics characteristics, such as at Manhattan we have
    introduced a new product called laksamee, so customers can try the food other than
    seafood. We have been diversifying their food so as to follow the requirements of
    customers who are not affected to seafood only.
    Behavioral element : it is divides the customers into groups according to their
    knowledge, usage rate, response towards the product, and loyalty to a brand or
    product. So consumer loyalty to a product at Manhattan is growing and with
    establishment of this product marketers hope attract more consumers to come.
    ◦ TARGETING :
    Group
    -At manhattan fish market estimate our target group is more of a
    family, group of students, a group of friends because it was a lot of
    food served and suitable for 4-6 people.
    Individuals
    -For new product laksamee, we suggest can be served in
    accordance with the customers choice whether one or more
    people because the food is simple and make customers want it.
    ◦ POSITIONING :
    - At manhattan, we have been trying to attract more customers by providing
    a wide variety of seafood. so the difference in the menu, creativity in cooking
    to give more customers are coming. which are not available in other stores
    because in manhattan only. We have introduced our slogan is "we're close to
    the sea". so to enjoy seafood just come to manhattan fish.
    LAKSAMEE
    PRODUCT
    ◦ At The Manhattan FISH MARKET, our guests are served with lip-smacking American-style
    seafood such as the famous Manhattan Fish n’ Chips, the all-time favourite Garlic Herb
    Mussels and the legendary Manhattan Flaming Seafood Platter.
    ◦ The product that The Manhanttan Fish Market offered are soup and chpwders, salads and
    sides, pasta, fried, poached, baked, grilled, flamed, variety treats, sharing platters, flaming
    platters, beverages.
    ◦ 'Laksamee’ which is only famous in Pantai Remis, Perak.
    ◦ The ingredients of ‘Laksamee’ consist a flour, salt and water
    ◦ Crab is a good source of vitamins A, C and B including B12 and minerals like zinc and
    copper. It can treat dengue and does not contain any harmful fats
    ◦ Our product has the freshest ingredients including homemade noodles, Crap soup and
    organic vegetables.
    ◦ It does also contain nutrient, carbohydrate and protein.
    How to make noodles:
    ‘Laksamee’ boiled until soft chain, then the filter.

    How to make a spicy sauce:


    ‘Cabai kering’ boiled and washed, then blend with shrimp paste, onions 3 cloves
    garlic and 1 review. Stir fry until cooked then insert flavourings, water ‘asam jawa’,
    a little sugar and cook until the right c cook.

    How to make soup:


    Sauté onions and garlic until golden brown and add water, after
    boiling water in seasoning and crab/shrimp accompanied leaf
    soup and onion

    How to make a material side:


    Long beans cut small carrots with salty, sauté a small onion, garlic
    until golden brown then enter long beans with salted radish and a
    little seasoning and only cook half cook only.
    PRICE

    How Price Being Selected? Estimation Cost For ‘Laksamee’

    RM 12.50
    ONLY

    Final Price for ‘Laksamee’


    Selecting a Price Method
    Below are an estimated Cost of Laksamee. We had calculate that our
    Raw Material for Laksamee per day is RM500. From that figure we come
    out with Total Cost to cover the profit permonth. Total cost for raw
    material per month is RM500. Details as below :

    Raw Material Details Total


    Bil Details
    (RM) (RM)
    1 Cooking Oil 18.00 x 2botol 36.00
    2 Cabai Kering 8.00 x 4kg 24.00
    3 Perasa 6.00 x 1packet 6.00
    4 Belacan 4.00 x 4kotak 16.00
    5 Asam Jawa 3.00 x 2packet 6.00
    6 Garlic 14.00 x 1kg 14.00
    7 Onion 9.00 x 1kg 9.00
    8 Laksamee 2.50 x 70 packet 175.00
    9 Long Beans 6.00 x 1kg 6.00
    10 Lobak Masin 10.00 x 1kg 6.00

    11 Crab/Prawns 9.33kg x 21.00 (1kg) 196

    12 Daun Bawang 3.00 x 1kg 3.00

    13 Daun Sup 3.00 x 1kg 3.00

    Total Cost 500.00


    The reason we fix RM 12.50 of ‘Laksamee’ to Customer

    From the total cost of raw material, we finally selected a great price of
    Laksamee including the method from figure had given, we agree to
    sell our new product RM 12.50 per pax. This suitable price we give after
    we taking into price of raw material and substance as well. Target
    customer per day is 100 people and the calculation as below :

    RM12.50 X 100 pax = RM1250 ( Profit Per Day)


    RM1250 X 30 Days = RM37500 ( Profit Per Month )
    RM500 X 30 Days = RM15000 ( Raw Material Per Month )
    Profit (RM37500 – RM15000) = RM22500 per month ( Net Profit )
    Nevertheless, we had choose to sell our New Product Laksamee
    RM12.50 per pax.

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