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    Google Inc.: Question 1: Is Google A Winner Take All Market?

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    Google analyzes whether it has a winner-take-all position in different business domains: - In search engines, online videos/books, email, and mobile operating systems, Google faces meaningful competition and is not a winner-take-all. However, in productivity apps, Google has strong network effects but still faces competition. Google has two sides to its business - a subsidy side where it offers free services to users, and a money side where it generates revenue, usually from advertisers. Given its mission and competencies, Google should not expand into portal businesses. It should continue pushing its e-commerce checkout and enhancing search for e-commerce. It should also continue developing office apps to challenge

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    Google Inc.: Question 1: Is Google A Winner Take All Market?

    Uploaded by

    karthikawarrier
    21 views2 pages
    Google analyzes whether it has a winner-take-all position in different business domains: - In search engines, online videos/books, email, and mobile operating systems, Google faces meaningful competition and is not a winner-take-all. However, in productivity apps, Google has strong network effects but still faces competition. Google has two sides to its business - a subsidy side where it offers free services to users, and a money side where it generates revenue, usually from advertisers. Given its mission and competencies, Google should not expand into portal businesses. It should continue pushing its e-commerce checkout and enhancing search for e-commerce. It should also continue developing office apps to challenge

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    Google_SecB_Group4

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    Google analyzes whether it has a winner-take-all position in different business domains: - In search engines, online videos/books, email, and mobile operating systems, Google faces meaningful competition and is not a winner-take-all. However, in productivity apps, Google has strong network effects but still faces competition. Google has two sides to its business - a subsidy side where it offers free services to users, and a money side where it generates revenue, usually from advertisers. Given its mission and competencies, Google should not expand into portal businesses. It should continue pushing its e-commerce checkout and enhancing search for e-commerce. It should also continue developing office apps to challenge

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views2 pages

    Google Inc.: Question 1: Is Google A Winner Take All Market?

    Uploaded by

    karthikawarrier
    Google analyzes whether it has a winner-take-all position in different business domains: - In search engines, online videos/books, email, and mobile operating systems, Google faces meaningful competition and is not a winner-take-all. However, in productivity apps, Google has strong network effects but still faces competition. Google has two sides to its business - a subsidy side where it offers free services to users, and a money side where it generates revenue, usually from advertisers. Given its mission and competencies, Google should not expand into portal businesses. It should continue pushing its e-commerce checkout and enhancing search for e-commerce. It should also continue developing office apps to challenge

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    Google Inc.

    PGP-BL01 | Section B | Group 04


    Name Roll No.
    Aadhar Hasija PGPBL0134
    Charmi Agarwal PGPBL0141
    Kamal Singh PGPBL0146
    Karthika Warrier PGPBL0147
    Rahul Krishnan PGPBL0155

    Question 1: Is Google a Winner Take all Market?


    Following is the analysis of each of the business domain where Google is present and
    whether Google is a winner take-all in each of these market or not -

    Business Domain High Strong Neither side’s users Winner Competitors


    Multi- Network have a strong take-all ?
    homing Effects preference for
    costs special features
    (Either
    side)

    Search Engine (Paid- No Yes Yes No Yahoo, Bing


    listings)
    Hosting: Videos and No Yes Yes No Amazon, Hulu
    Books
    Communication No Yes No No Yahoo mail
    (Gmail)
    Productivity Apps Yes Yes No No Microsoft Office
    Android Yes Yes No No iOS

    Question 2: What are the sides of Google? Which is the pay side and which is the
    revenue side?

    Business Domain Number of Sides Subsidy Side Money Side


    Sides
    Search Engine (Paid- 2 1. Users Users Advertisers
    listings) 2. Advertisers
    Hosting: Videos and 3 1. Content creators Content Advertisers
    Books 2. Users Creators,
    3. Advertisers Users
    Communication 2 1. Users Users Advertisers
    (Gmail) 2. Advertisers
    Productivity Apps 1 1. Users Users
    Android 4 1. Users Users, Phone
    2. Developers Developers Manufacturers,
    3. Phone manufacturers Advertisers
    4. Advertisers
    Question 3: Given the question a, what should google do? in Portal? in Ecommerce? In
    Office apps

    Portal
    Google’s mission is to organize the world’s information and make it universally accessible and
    useful. Moreover, Google’s core competency is “developing superior search solutions and
    monetizing them through advertisements”. Google’s focus on innovation also restricts them
    from using a tired old business model. Considering the vision and the core competency of
    Google, they should NOT expand to portal business.

    Ecommerce
    • Google Checkout –
    Google should continue pushing Google checkout to compete with eBay’s paypal as
    cashless transactions can lead to a successful MSP business model.
    • Google Search – E-commerce
    Google should continue focussing on enhancing their search engine for e-commerce
    since search is the first step in the e-commerce transactions. Customers shopping for a
    product can find the seller via Google and thus, redirecting ad revenues from e-
    bay/Amazon to Google.
    Moreover, in anticipation of e-commerce giants eating into Google’s ad revenues,
    Google can launch an internal analytics engine to keep an eye on ad revenues of
    competition (especially e-commerce).

    Office Apps
    Google should continue pushing office apps to challenge Microsoft’s prevalence on the PC
    and desktop.
    They can leverage the following advantages to do so-
    • First mover advantage in the cloud space
    • Free service provided as compared to high price (one time or subscription)charged by
    Microsoft for Office products
    • Expand the business domain into day-to-day productivity apps.

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