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    Digital Marketing Syllabus: UGC Panjab University Chandigar

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    santosh kumar
    This 15 week course covers digital marketing concepts and techniques including website development, search engine optimization, email marketing, pay-per-click advertising, social media marketing, analytics and developing an integrated digital marketing strategy. Specific topics include WordPress, SEO on-page and off-page techniques, Google AdWords bidding strategies, Google Analytics setup, Facebook ad formats and campaign design, Twitter advertising and LinkedIn marketing. The course aims to provide students with the knowledge and skills for digital marketing process and implementation.

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    Digital Marketing Syllabus: UGC Panjab University Chandigar

    Uploaded by

    santosh kumar
    457 views2 pages
    This 15 week course covers digital marketing concepts and techniques including website development, search engine optimization, email marketing, pay-per-click advertising, social media marketing, analytics and developing an integrated digital marketing strategy. Specific topics include WordPress, SEO on-page and off-page techniques, Google AdWords bidding strategies, Google Analytics setup, Facebook ad formats and campaign design, Twitter advertising and LinkedIn marketing. The course aims to provide students with the knowledge and skills for digital marketing process and implementation.

    Original Title

    Digital Marketing

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    This 15 week course covers digital marketing concepts and techniques including website development, search engine optimization, email marketing, pay-per-click advertising, social media marketing, analytics and developing an integrated digital marketing strategy. Specific topics include WordPress, SEO on-page and off-page techniques, Google AdWords bidding strategies, Google Analytics setup, Facebook ad formats and campaign design, Twitter advertising and LinkedIn marketing. The course aims to provide students with the knowledge and skills for digital marketing process and implementation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    457 views2 pages

    Digital Marketing Syllabus: UGC Panjab University Chandigar

    Uploaded by

    santosh kumar
    This 15 week course covers digital marketing concepts and techniques including website development, search engine optimization, email marketing, pay-per-click advertising, social media marketing, analytics and developing an integrated digital marketing strategy. Specific topics include WordPress, SEO on-page and off-page techniques, Google AdWords bidding strategies, Google Analytics setup, Facebook ad formats and campaign design, Twitter advertising and LinkedIn marketing. The course aims to provide students with the knowledge and skills for digital marketing process and implementation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Digital Marketing

    UGC and Panjab University Chandigar

    Syllabus
    COURSE LAYOUT
    Week 1 
    1:Introduction to Digital Marketing and its Significance  2: Traditional Marketing Vs
    Digital Marketing 3:Digital Marketing Process
    Week 2 
    4:Website Planning and Development : Types of websites 5:Website Planning and
    Development : Keywords
    Week 3 
    6:Understanding Domain and Webhosting 7:Building Website/Blog using CMS
    WordPress 8:Using WordPress Plug-ins
    Week 4 
    9:Introduction to Search Engine Optimization 10:Keyword P lanner Tools 11:On Page
    SEO Techniques-Indexing and Key Word Placement
    Week 5
    12:On Page SEO Techniques- Content Optimization 13:On Page SEO : Yoast SEO
    Plug-in 14:Off –Page SEO Techniques
    Week 6
    15:Email Marketing- Introduction and Significance 16:Designing e-mail marketing
    campaigns using Mail Chimp
    Week 7
    17:Building E-mail List and Signup Forms 18:Email Marketing Strategy and
    Monitoring 19:Email –Automization
    Week 8
    20:Pay Per Click Advertising: Introduction21:Pay Per Click Advertising: Google
    Adword 22:Type s of Bidding strategies
    Week 9
    23:Designing and Monitoring search campaigns 24:Designin g and Monitoring
    Display campaigns
    Week 10
    25:Designing and Monitoring Video campaigns 26:Designin g and Monitoring
    Universal App Campaigns
    Week 11
    27:Google Analytics : Introduction and Significance 28:Google Analytics Interface
    and Setup 29:Understanding Goals and Conversions
    Week 12
    30:Monitoring Traffic Behavior and preparing Reports 31:Social Media Marketing :
    Introduction and Significance 32:Facebook Marketing : Introduction Types of Various
    Ad Formats
    Week 13
    33:Setting up Facebook Advertising Account 34:Under standing Facebook Audience
    and its Types 35:Designing Facebook Advertising Campaigns
    Week 14
    36:Working with Facebook Pixel 37:Twitter Marketing: Basics 38:Designing Twitter
    Advertising Campaigns
    Week 15
    39:Introduction to LinkedIn Marketing 40:Developing digital marketing strategy in
    Integration form

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