Scribd Logo
Upload

Welcome to Scribd!

  • 131 views

    Course Outline Subject: Electronic Commerce Course Objectives

    Uploaded by

    Awais Afzal
    This course outline covers the field of electronic commerce. The objectives are to familiarize students with e-commerce models and payment mechanisms, understand principles of e-government, supply chain management, and evaluate online businesses. The course will cover topics such as e-commerce models and concepts, internet technologies, building e-commerce websites, security and encryption, web payment systems, e-marketing, social and legal issues, and auctions and online communities. Students will complete assignments including case studies, projects, and business plans.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Course Outline Subject: Electronic Commerce Course Objectives

    Uploaded by

    Awais Afzal
    131 views3 pages
    This course outline covers the field of electronic commerce. The objectives are to familiarize students with e-commerce models and payment mechanisms, understand principles of e-government, supply chain management, and evaluate online businesses. The course will cover topics such as e-commerce models and concepts, internet technologies, building e-commerce websites, security and encryption, web payment systems, e-marketing, social and legal issues, and auctions and online communities. Students will complete assignments including case studies, projects, and business plans.

    Original Title

    II 4ECommerce

    Copyright

    © © All Rights Reserved

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This course outline covers the field of electronic commerce. The objectives are to familiarize students with e-commerce models and payment mechanisms, understand principles of e-government, supply chain management, and evaluate online businesses. The course will cover topics such as e-commerce models and concepts, internet technologies, building e-commerce websites, security and encryption, web payment systems, e-marketing, social and legal issues, and auctions and online communities. Students will complete assignments including case studies, projects, and business plans.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    131 views3 pages

    Course Outline Subject: Electronic Commerce Course Objectives

    Uploaded by

    Awais Afzal
    This course outline covers the field of electronic commerce. The objectives are to familiarize students with e-commerce models and payment mechanisms, understand principles of e-government, supply chain management, and evaluate online businesses. The course will cover topics such as e-commerce models and concepts, internet technologies, building e-commerce websites, security and encryption, web payment systems, e-marketing, social and legal issues, and auctions and online communities. Students will complete assignments including case studies, projects, and business plans.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    Course Outline

    Subject: Electronic Commerce


    Class: M.Com
    Course Objectives:
    Students will be able to develop the skills in the field of Electronic Commerce and to keep
    students at the forefront of the Global Digital Economy via facilitating innovation, creating
    values in the Electronic market place with the Cooperation of leading Edge organizations.
    The Objectives of this course are three fold:
    I. To become familiar with state of the art Electronic Model, Payment Mechanisms.
    II. To understand the basic principal of E-Government, Securities, Supply Chain
    Management.
    III. To Evaluate and observe various online businesses.

    Course Contents:
     Introduction to E-commerce
    - The difference between e-commerce and e-business
    - Types of e-commerce
    - Origins and Growth of E-commerce
    - Impact of E-commerce on Consumer, Organization and Society
    - Benefits and Limitations of E-commerce to Consumer, Organization and
    Society
    - Barriers to E-commerce

     E-commerce business models and concepts


    - Business-to-consumer (B2C), Business-to-business (B2B) and Business-to-
    Government (B2G) business models
    - Business models in other emerging e-commerce areas
    - How the Internet and Web change business, strategy, structure, and process

     The Internet and World Wide Web


    - Evolution of the Internet
    - The Internet – Key technology concepts
     TCP/IP
     IP Address
     Domain names and URLs
    - Internet Protocols
     Email: SMTP, POP, and IMAP
     FTP: File Transfer Protocol
     Ping: Testing the address
    - The Internet today
     The Internet Backbone
     Network access points and metropolitan area exchange
     Internet Service Providers
     Intranets and extranets
     Building an E-commerce website
    - Planning
    - Systems analysis and design
    - Building the system: In-house vs. outsourcing
    - Website hosting: In-house vs. outsourcing
    - System Testing
    - Implementation and maintenance
    - Website optimization factors
    - Choosing web server software
    - Logistics and Order Fulfilment
    - Overview of E-commerce website development tools
     Interactive tools
     PHP, MySQL
     Java, JSP, and JavaScript
     ActiveX and VBScript

     Security and Encryption


    - The E-commerce security environment
    - Types of threats
    - Technology solutions
     Protecting Internet communications
     Encryption
     Securing channels of communication
     Secure socket layers (SSL)
     Protecting networks - Firewalls
     Protecting servers and clients – OS controls/Anti-virus software
     Cryptography and Public key infrastructure (PKI), Certification
    Authorities and Digital Certificates, Digital signatures Technology

     Web Payment Systems


    - Payment systems
    - Merchant Accounts, Payment Gateways, Credit Cards Processing & Third
    Party Payment Processors
    - E-commerce digital payment in the B2C arena
    - Electronic Check, E-Cash, SET based payment systems

     E-marketing Concepts
    - The Internet audience
    - Internet traffic patterns
    - What consumers shop for and buy online
    - Basic marketing concepts
    - On-site Marketing Techniques – customer feedback, links, banner ads, affiliate
    programs, newsletters, emails

     Social, Legal, and Ethical Issues of e-Commerce


    - Impact of e-commerce on society
    - Legal/policy issues in e-commerce
    - Electronic Transactions Ordinance, 2002 in Pakistan
    - Prevention of Electronic Ordinance 2007
     Auctions, Portals, and Communities
    - Benefits of auctions
    - Risks and costs of auctions
    - The growth and evolution of portals
    - Types of portals
    - Online communities/social networks

     Assignments
    - Case Studies
    - Small Projects
    - New Business or e-expanding existing business
    - Business Description
    - Competitive Analysis
    - Product/Service offerings
    - Architecture/Web Development Plan
    - Marketing Plan
    - Operations Plan
    - Financial Plan

    Recommended Text Books:


    1. The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a
    Successful Web-based Business by Janice Reynolds
    2. E-commerce: Get It Right! By Ian Daniel
    3. E-Commerce 2009: Business, Technology, and Society by Kenneth Laudon and
    Carol Guercio Traver

    Further Reading:
    1. http://www.pakistanlaw.com/electronic_prevention_ord.pdf
    2. http://www.pakistanlaw.com/eto.pdf
    3. http://www.ecommerce-guide.com
    4. http://www.ecommerce-resources.com
    5. http://www.entrepreneur.com/ebusiness/index.html
    6. http://www.practicalecommerce.com

    You might also like