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    DM L1 V1 What Is Digital Marketing PDF

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    Aksh Jain
    Digital marketing involves using the internet to promote brands and interact with customers, as opposed to traditional marketing like newspapers or TV ads. The goals of digital marketing are to drive more traffic to websites and raise brand awareness. Some key benefits of digital marketing include the ability to easily track performance metrics, engage with customers in real-time through social media, reach a global audience, build relationships, access content across devices, and often provide a cheaper marketing option compared to traditional methods. An example is McDonald's incorporating digital elements into their Monopoly marketing campaign to better track participation and allow global participation.

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    DM L1 V1 What Is Digital Marketing PDF

    Uploaded by

    Aksh Jain
    73 views2 pages
    Digital marketing involves using the internet to promote brands and interact with customers, as opposed to traditional marketing like newspapers or TV ads. The goals of digital marketing are to drive more traffic to websites and raise brand awareness. Some key benefits of digital marketing include the ability to easily track performance metrics, engage with customers in real-time through social media, reach a global audience, build relationships, access content across devices, and often provide a cheaper marketing option compared to traditional methods. An example is McDonald's incorporating digital elements into their Monopoly marketing campaign to better track participation and allow global participation.

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    Digital marketing involves using the internet to promote brands and interact with customers, as opposed to traditional marketing like newspapers or TV ads. The goals of digital marketing are to drive more traffic to websites and raise brand awareness. Some key benefits of digital marketing include the ability to easily track performance metrics, engage with customers in real-time through social media, reach a global audience, build relationships, access content across devices, and often provide a cheaper marketing option compared to traditional methods. An example is McDonald's incorporating digital elements into their Monopoly marketing campaign to better track participation and allow global participation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    73 views2 pages

    DM L1 V1 What Is Digital Marketing PDF

    Uploaded by

    Aksh Jain
    Digital marketing involves using the internet to promote brands and interact with customers, as opposed to traditional marketing like newspapers or TV ads. The goals of digital marketing are to drive more traffic to websites and raise brand awareness. Some key benefits of digital marketing include the ability to easily track performance metrics, engage with customers in real-time through social media, reach a global audience, build relationships, access content across devices, and often provide a cheaper marketing option compared to traditional methods. An example is McDonald's incorporating digital elements into their Monopoly marketing campaign to better track participation and allow global participation.

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    © All Rights Reserved
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    Accenture Digital Skills | DM_L1_V1_What_is_Digital_Marketing

    In this video, I'm going to be giving you an introduction to digital marketing. So what is digital marketing?

    Marketing is a way in which organisations reach out to their customers and interact with them. Digital marketing is

    doing exactly this, but across the internet.

    The aim of digital marketing is really to get as many people over to your websites and also raising their

    awareness. What I mean by awareness is really getting people to know about your brand and what your brand

    does.

    Digital marketing really is growing day by day, and so we're going to see a lot of organisations shift over from

    traditional marketing to digital marketing. What I mean by traditional marketing are things like newspaper,

    magazine, or TV advertisements.

    The other great thing about digital marketing is that you can easily see how well you're doing and measure your

    performance. Whereas, this can be slightly trickier to do with traditional marketing. So for instance, with digital

    marketing, you can actually see how many people are viewing your content, who they are, and how they're

    engaging with you.

    In addition to this, there are a host of other benefits, too. Number 1, digital marketing allows organisations to

    interact and engage with their customers in real-time. So for instance, companies use Twitter to do this. They can

    post something on Twitter and almost instantly see how well their customers have engaged with them by counting
    the number of re-tweets.

    Number 2, digital marketing really allows you to reach out to people on a global scale. So with traditional

    marketing where you might only be able to reach out to people in a particular area or geography, with digital

    marketing, you really can go global.

    And number 3, digital marketing allows brands to further develop themselves and really build relationships with

    their clients, which they wouldn't have done so otherwise.

    No 4, because your content is posted over the internet, it means your messages can be accessed over a range of

    devices, including PC, tablets, or mobiles.

    Number 5, digital marketing is often the cheaper option compared to traditional marketing.

    And lastly, digital marketing really allows companies to compete with each other over this medium, despite their
    size or their marketing budgets.

    So let's put these benefits into context. So an example scenario is when McDonald's adopted their Monopoly

    marketing campaign to incorporate digital elements to it. So customers previously playing the game had to take a

    physical sticker and put it onto their paperboard in order to compete for prizes.

    Well, once they went digital, those same physical stickers could be added to a virtual online board, which is found

    on their mobile phone, by adding a unique code found at the back of the sticker. By going digital. McDonald's

    could actually see how many people were participating in the games, but participants could also see who they

    were competing against.

    The other great thing is it also gave customers the opportunities to participate wherever they are in the world.

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